Alcaldía de Santa Marta D.T.C.H.

What Alcaldía de Santa Marta D.T.C.H. does

The Alcaldía Distrital de Santa Marta is the municipal executive authority of the Distrito Turístico, Cultural e Histórico de Santa Marta, the capital of the Magdalena department in Colombia and the oldest continuously inhabited city in the country, founded on July 29, 1525 by Rodrigo de Bastidas. The district serves approximately 500,000 residents through 13 functional secretariats and seven wholly-owned decentralized operating entities: Indetur (tourism), INRED (recreation and sports), ESSMAR (public services), EDUS (urban development), DADSA (environmental sustainability), SETP (public transportation), and Catastro Multipropósito (cadastral services). Governance is via a popularly elected mayor serving four-year terms, currently Carlos Pinedo Cuello (2024-2027), succeeding Virna Johnson (2020-2023, the first female mayor), Rafael Alejandro Martínez (2016-2019), and Carlos Eduardo Caicedo Omar (2012-2015).

The district operates a web-based digital government services portal offering more than 100 citizen procedures online, including the PQRSD digital single window for petitions and complaints, an online tax payment portal (impuestos.santamarta.gov.co), a multi-purpose cadastral service platform, the SISBEN social program identification system, an online appointment scheduling platform (citas-santamarta.vadati.co), traffic and vehicle registration through the Mobility Secretariat, and a geoportal for spatial data access. No public API, SDK, or developer portal was identified; architecture is a standard government web portal model. Distribution combines physical offices (Palacio Municipal headquarters, Unidad de Rentas, Casa de Justicia, SIETT transit office, three Locality offices), a digital PQRSD portal, a citizen hotline and PBX, email channels, and active social media (Instagram, Facebook, YouTube, Flickr, HearThis.at).

Revenue is sourced from municipal property and industry/commerce taxes, national government transfers (Sistema General de Participaciones), international development bank funding (Inter-American Development Bank/BID, CAF), and service fees, with no commercial pricing model. The entity reports to the Concejo Distrital and national oversight bodies under Colombia's decentralized territorial administration. Historical milestones include successful exit from Law 550 financial intervention (2012-2015), construction of 12 sports venues for the XVIII Bolivarian Games 2017, delivery of 12 Centros de Referenciación y Emprendimiento (3.29 billion COP investment) under the Red Equidad social strategy, and the current Santa Marta 500+ development plan coinciding with the city's 500th anniversary in 2025.

Name

Alcaldía de Santa Marta D.T.C.H.

Legal name

Alcaldía Distrital de Santa Marta

Website

https://santamarta.gov.co

Company type

Private

Operating status

Operating

Short description

The Alcaldía Distrital de Santa Marta is the municipal executive authority of Colombia's oldest city, serving approximately 500,000 residents across 13 secretariats and seven decentralized entities spanning taxation, social programs, education, health, mobility, urban development, and tourism promotion.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Other General Government Support (921190)

SIC

Services-Management Services (8741)

akta.pro primary industry

Municipal Tax & Revenue Administration (Local) (BPAIACAD)

akta.pro secondary industries

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE), Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH)

Keywords

• Municipal government services
• Public administration
• Citizen services portal
• Social welfare programs
• Urban development

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Distribution channels6 records

Marketing channels9 records

Core offering

The Alcaldía Distrital de Santa Marta is the municipal executive government of the Santa Marta District in Colombia. It provides public administration, citizen services, tax collection, cadastral services, social welfare programs (PAE, Colombia Mayor, Familias en Acción), traffic and mobility services, health and education administration, and urban development. Services are delivered through multiple secretariats, decentralized entities (Indetur, INRED, EDUS, ESSMAR, DADSA, SETP), physical offices, and a digital services portal including PQRSD, online tax payments, and a geoportal.

Product overview

Alcaldía de Santa Marta D.T.C.H. operates a comprehensive digital government services portal providing citizen-facing services across multiple categories. The core offering consists of a digital single window (PQRSD) for complaints and petitions, an integrated procedures and services portal covering cadastral services, tax payments, traffic services, education administration, health services, and social programs. The district offers approximately 100+ citizen procedures online, including property tax management via a dedicated tax portal, cadastral services through a multi-purpose cadaster system, SISBEN enrollment for social program eligibility, appointment scheduling, and various social programs including school feeding (PAE), elderly support (Colombia Mayor), and family assistance (Familias en Acción). The platform also provides geographic information through a geoportal and observatory. The architecture is a web-based portal model without documented public APIs, serving as an information and transactional services gateway for the district's approximately 500,000+ residents.

Differentiator

Problem solved

Functional benefit

Products and services

• PQRSD - Ventanilla Única Digital Digital single window for citizen petitions, complaints, claims, suggestions, and denouncements with online submission and tracking capabilities for residents of Santa Marta.
• Trámites y Servicios Comprehensive citizen services portal covering DADSA, Jurídica, Movilidad Multimodal y Sostenible, Gobierno, Planeación, Educación, Hacienda, Salud, Catastro Multipropósito, INRED, and Localidades 1, 2, and 3 with online procedures and requirements.
• Portal de Impuestos Online tax portal enabling property tax payments, invoice downloads, account statements, and payment processing for municipal tax obligations.
• Catastro Multipropósito Cadastral services including property owner changes, construction improvements, self-assessment of valuations, valuation reviews, and cadastral certificates.
• Secretaría de Movilidad - Servicios de Tránsito Vehicle registration, duplicate license issuance, plate duplicates, vehicle armor installation, body change authorization, certificate of freedom and tradition, and traffic fine management.
• SISBEN - Sistema de Identificación y Clasificación Identification and classification system for potential social program beneficiaries including enrollment, updating, surveys, and removal from the database for targeted social assistance.
• Agenda de Citas Online appointment scheduling system for citizen attention at government offices.
• Secretaría de Educación - Servicios Docentes Educational services including death insurance for beneficiaries, pension substitution, educational service expansion, salary level reassignment, teacher registry, and pension calculations for official teachers.
• Geoportal Geographic information system portal providing spatial data access and visualization for the district.
• PAE - Programa de Alimentación Escolar School feeding program providing meals to students in public schools, coordinated with indigenous communities (Kogui, Chimila, Arhuaco) for indigenous population.
• Adulto Mayor / Colombia Mayor Social protection program for elderly providing economic subsidies to vulnerable adults without pensions, with enrollment and payment coordination services.
• Familias en Acción Conditional cash transfer program for vulnerable families administered through government social programs with payment inquiry and enrollment services.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Organización Deportiva Bolivariana (ODEBO)coreStrategic or Co-development Partner · 1 January 2017Partnership for hosting the XVIII Juegos Bolivarianos 2017. ODEBO declared Santa Marta's games as the best in the history of the competition. The municipality constructed 12 new sports venues as part of this partnership.
• Premios Índigo (Innovación Pública Digital)minorOthersObras Para el Cambio portal was selected as finalist in the Premios Índice, which recognize innovation in public digital services. This demonstrates international recognition for transparency and digital government initiatives.
• ColdeportescoreStrategic or Co-development PartnerNational sports agency that collaborated with the district government for organizing and executing the XVIII Juegos Bolivarianos 2017, including technical and operational support for the 12 new sports venues.
• Prosperidad Social (National Government)coreStrategic or Co-development PartnerCoordination for social programs including Familias en Acción, Ingreso Solidario, and IVA returns. The district administers and verifies beneficiary enrollment for these national social protection programs.
• Unidad para las VíctimasminorStrategic or Co-development PartnerNational victims unit provides attention for conflict victims through the district. Services include appointments, RUV registration updates, and support for displaced populations through the district office at calle 32 with carrera 16.
• ESPMAR (Essmar E.S.P.)coreChannel Partner/ Reseller/ DistributorPublic services company providing water, sanitation, and related services for the district. Citizens can report water supply issues through 116 or WhatsApp 3008721133.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Alcaldía Mayor de Bogotá D.C. National capital district government operating under a similar decentralized territorial administration framework, with parallel secretariats, digital PQRSD portals, and large multilateral development partnerships. Directly comparable as the largest Colombian district administration.

Direct peers

• Alcaldía de Medellín: Major Colombian municipal government with comparable e-government initiatives, citizen digital platforms, and tourism/economic development strategy. Highly relevant peer for benchmarking digital transformation and citizen engagement.
• Alcaldía de Cartagena de Indias D.T. Caribbean coastal Distrito Turístico similar in profile to Santa Marta — heritage city, tourism-driven economy, port district status, comparable scale of residents and decentralized entities, and similar climate vulnerability profile.
• Alcaldía de Barranquilla: Adjacent Caribbean Colombian district with comparable governance structure, citizen service portal, decentralized entities for public services and transit, and similar reliance on national transfers.
• Alcaldía de Cali D.T. Large Colombian district municipality with parallel digital services portal, tax collection platform, and decentralized entities covering transit, urban development, and tourism.
• Alcaldía de Bucaramanga: Mid-sized Colombian municipal government with comparable citizen services architecture, PQRSD system, and secretariat structure. Useful peer for benchmarking operating efficiency at similar scale.
• Alcaldía de Pereira: Mid-sized Colombian municipal government recognized for digital transformation; comparable size and operating model, useful for benchmarking e-government adoption.
• Alcaldía de Manizales: Mid-sized Colombian municipal government with similar secretariat structure, citizen services portal, and decentralized entities for public services. Useful peer for benchmarking operating efficiency.
• Alcaldía de Ibagué: Mid-sized Colombian municipal government with comparable administrative structure and digital citizen service channels, frequently cited alongside Santa Marta in municipal governance benchmarks.

Regional players

• Gobernación del Magdalena: Department-level government overseeing the same Magdalena region where Santa Marta is the capital; operates parallel secretariats and shares the Santa Marta metropolitan service area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Alcald%C3%ADadeSantaMartaDTCH
• Facebookfacebook.com/santamartadtch
• Instagraminstagram.com/santamartadtch

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcaldía de Santa Marta D.T.C.H.