Santa Rosa Fire Department
Santa Rosa Fire Department is the municipal fire and emergency services authority for the City of Santa Rosa, California, operating ten fire stations to deliver fire suppression, EMS, rescue, and wildfire preparedness. It funds operations through the city budget and serves residents, businesses, and visitors.
- Company typePrivate
- Founded-
- HeadquartersSanta Rosa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Santa Rosa Fire Department does
The Santa Rosa Fire Department (SRFD) is the municipal fire and emergency services authority for the City of Santa Rosa, California, operating under the City of Santa Rosa local government. SRFD delivers all-risk emergency response — fire suppression, emergency medical services, extrication and rescue, and wildfire management — across a network of ten fire stations, including the newly opened Fire Station 5 (November 2025) and the under-construction Fire Station 8 within the Hearn Community Hub (2026). Its service area is shaped by the wildland-urban interface characteristic of Sonoma County, where the department runs an annual vegetation management program featuring livestock grazing to reduce fire fuels, weed abatement enforcement, prescribed burns, and a June 1 wildfire-season declaration.
SRFD's flagship technological asset is A.W.A.R.E. (Advanced Weather Analytics and Response Engine), an in-house-developed weather engine for emergency alerting and public safety, which earned the 2025 Government Experience Award. Supporting this are designated city-wide Evacuation Zones, multi-channel emergency alerts via CivicReady and digital channels, and integration with the MySantaRosa resident app. The department pairs these digital tools with community-facing programs — the annual Wildfire and Earthquake Expo at the Sonoma County Fairgrounds, lithium-ion battery safety education, prescribed-burn outreach, and joint safety messaging with the Santa Rosa Police Department.
The department is funded primarily through the City of Santa Rosa municipal tax base, with supplemental state grants such as the $114,000 California Office of Traffic Safety award (December 2025) for extrication equipment. Core emergency services are delivered free of charge; fee-based revenue is limited to fire permits, renewals, and weed abatement compliance charges. SRFD operates as a community-led public safety organization with no external commercial revenue model and no independent legal entity status.
Santa Rosa Fire Department firmographics
Firmographics- Name
- Santa Rosa Fire Department
- Legal name
- Santa Rosa Fire Department
- Website
- https://santarosafd.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Santa Rosa Fire Department is the municipal fire and emergency services authority for the City of Santa Rosa, California, operating ten fire stations to deliver fire suppression, EMS, rescue, and wildfire preparedness. It funds operations through the city budget and serves residents, businesses, and visitors.
- Ownership category
- akta.pro rank
Santa Rosa Fire Department industry classification
Industry- Product category
- Municipal Fire and Emergency Services
- NAICS
- Fire Protection (92216)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
Keywords
Where Santa Rosa Fire Department is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Santa Rosa Fire Department business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Municipal Tax Revenue: Primary funding through city of Santa Rosa municipal budget funded by taxpayer revenue. The department operates as a government service with no direct revenue generation from citizens.
- State Grants: Grant funding from California state agencies for specific equipment and programs, such as the Office of Traffic Safety grant for extrication equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | Emergency Services - Free to all residents |
| Unit Pricing | Annual | Fire Permits and Renewals - Fee-based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Santa Rosa Fire Department product offering
Product offeringCore offering
Santa Rosa Fire Department is a municipal public safety organization that delivers all-risk emergency response services for the City of Santa Rosa, California. Core offerings include fire suppression, emergency medical services, wildfire preparedness and response, evacuation coordination, vegetation/fuel management, fire prevention education, and fee-based fire permits and inspections. Digital public safety capabilities include the in-house A.W.A.R.E. weather engine, designated evacuation zone mapping, CivicReady emergency alerting, and the MySantaRosa resident communications app.
Product overview
Santa Rosa Fire Department is a municipal public safety organization that provides all-risk emergency response services, including fire suppression, emergency medical services, and wildfire management. The department operates multiple fire stations across the city and delivers community programs focused on wildfire preparedness, evacuation readiness, vegetation management, and public safety education. Key digital offerings include the A.W.A.R.E. System (an in-house developed weather engine for emergency preparedness and public safety alerts), online evacuation zone mapping, emergency alert notifications via CivicReady, and the MySantaRosa App for resident communications. The department's services are delivered through community outreach, prevention programs, and disaster preparedness initiatives rather than as commercial software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Suppression and Emergency Response
- Emergency Medical Services
- Wildfire Preparedness Program
- Vegetation Management Program
- Emergency Alerting and Evacuation Services
- Fire Permits and Inspections
- Community Education and Outreach
Quantifiable outcome
- Grant funding secured for equipment upgrades ($114,000 from Office of Traffic Safety for extrication equipment)
- +1 more outcomes
Companies that use Santa Rosa Fire Department
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Santa Rosa Fire Department technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Santa Rosa Fire Department partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Santa Rosa Fire Department competitors and assessment
Company assessmentDirect peers
- Seattle Fire Department: Major Pacific Northwest municipal fire department with comparable urban-wildland interface concerns, community preparedness programming, and public-facing technology investments. Direct peer for service model and operational structure.
- Los Angeles City Fire Department (LAFD): Largest municipal fire department in California, providing fire, EMS, and wildfire response. While substantially larger, LAFD is the closest direct peer in terms of comprehensive all-risk services and California regulatory environment.
- Sacramento Fire Department: California state-capital municipal fire department providing fire suppression, EMS, and community risk reduction. Comparable in scale, jurisdiction type, and reliance on municipal funding under California fire codes.
- Berkeley Fire Department: East Bay municipal fire department with significant wildland-urban interface exposure, similar community preparedness focus, and California municipal funding model. Direct peer for benchmarking service delivery and community engagement.
- Oakland Fire Department: Bay Area municipal fire department with overlapping wildland-urban interface risk, similar community-education focus, and comparable California regulatory environment. Direct peer in scope of services and operating model.
- San Jose Fire Department: Large California municipal fire department with comparable all-hazards response, vegetation management, and public outreach programming. Operates under the same California fire code framework with similar funding structure.
- Portland Fire & Rescue: Pacific Coast municipal fire department with similar all-hazards service model, community risk reduction programs, and municipal funding structure. Comparable peer outside California but within the broader western US wildland-urban interface context.
- San Francisco Fire Department: Municipal fire department serving a major California city with comparable all-risk emergency services, wildfire/urban interface concerns, and community outreach programs. Same regulatory framework under California fire codes and similar demographic scale considerations.
Broad incumbents
- FEMA: Federal Emergency Management Agency providing disaster preparedness, response, and grant funding that flows to municipal fire departments like SRFD. Operates at a fundamentally larger scale but shapes the regulatory and funding environment in which SRFD operates.
- CAL FIRE: California state-level fire agency with statewide wildfire responsibility that frequently coordinates with SRFD during major incidents. Operates at a broader geographic scale and serves as both a peer and a frequent mutual-aid partner for municipal fire departments in California.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Santa Rosa Fire Department social profiles
Digital presenceSanta Rosa Fire Department financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Rosa Fire Department leadership team
Management profileNumber of profiles
Profiles1 record
Santa Rosa Fire Department funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Rosa Fire Department M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Rosa Fire Department
What does Santa Rosa Fire Department do?
Santa Rosa Fire Department is a municipal public safety organization that delivers all-risk emergency response services for the City of Santa Rosa, California. Core offerings include fire suppression, emergency medical services, wildfire preparedness and response, evacuation coordination, vegetation/fuel management, fire prevention education, and fee-based fire permits and inspections. Digital public safety capabilities include the in-house A.W.A.R.E. weather engine, designated evacuation zone mapping, CivicReady emergency alerting, and the MySantaRosa resident communications app.
Is Santa Rosa Fire Department a public or private company?
Santa Rosa Fire Department is a private company. It is classified as state government owned and is currently operating.
When was Santa Rosa Fire Department founded?
Santa Rosa Fire Department was founded in -1. It employs 11 to 50 people.
Where is Santa Rosa Fire Department based?
Santa Rosa Fire Department is headquartered in Santa Rosa, United States, in the North America region.
How does Santa Rosa Fire Department make money?
Two revenue lines are on record. Municipal Tax Revenue is the primary driver. The others are state Grants.
Who are Santa Rosa Fire Department's main competitors?
Direct peers on record are Seattle Fire Department, Los Angeles City Fire Department (LAFD), Sacramento Fire Department, Berkeley Fire Department, Oakland Fire Department, San Jose Fire Department, Portland Fire & Rescue and San Francisco Fire Department. Broad incumbents are FEMA and CAL FIRE.
Does Santa Rosa Fire Department have an API?
No public API is recorded for Santa Rosa Fire Department.
What industry is Santa Rosa Fire Department in?
Santa Rosa Fire Department's product category is Municipal Fire and Emergency Services. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue). Its NAICS code is 92216.