What SAN TELMO GASTROBAR does

SAN TELMO GASTROBAR is a privately held Brazilian gastrobar founded in 2022 and headquartered in Barueri, in the greater São Paulo metropolitan area, operating from a single physical location with a 22-person team. The establishment serves Argentine-inspired cuisine to local diners and private event clients, anchored by two traditional cooking technologies: an Argentine-style Parrilla (charcoal grill) used for premium beef cuts such as picanha, Chapa de Mignon (600g), bife de chorizo, and bife do vazio, and a wood-fired pizza oven (forno a lenha) used for both savory pizzas (calabresa, margherita, pepperoni) and Brazilian dessert pizzas (banana Cartola, Brigadeiro).

The business generates revenue on a pay-as-you-go, per-unit pricing model across three streams: food sales (entrees ranging from R$45 to R$339), beverage sales covering soft drinks, juices, craft cocktails, caipirinhas, wines, and beers (R$8 to R$45), and private event hosting coordinated directly through a WhatsApp line. Customer acquisition relies on minimal digital marketing — a static website hosting a PDF menu and wine list — supplemented by word-of-mouth and the venue's physical street presence, with no app, no e-commerce, and no loyalty program disclosed.

The company operates as a single-location, direct-to-consumer restaurant with no parent organization, no institutional investment disclosed, no subsidiaries, and no franchising footprint. No pricing tiers, subscription products, or technology platform exist — the offering is fundamentally a hospitality service differentiated by culinary technique, brand association with the Buenos Aires San Telmo district, and a curated beverage program rather than by software, data, or automation.

Name

SAN TELMO GASTROBAR

Legal name

San Telmo Gastrobar

Website

https://santelmogastrobar.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SAN TELMO GASTROBAR is a privately held Brazilian gastrobar in Barueri, São Paulo, serving Argentine-style Parrilla-grilled meats and wood-fired pizzas to local diners and private event clients from a single 22-employee location, with no disclosed funding, partnerships, or technology platform.

Ownership category

akta.pro rank

Product category

Gastrobar / Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

Keywords

• Argentine cuisine restaurant
• Charcoal grilled meats
• Wood-fired pizza
• Craft cocktails bar
• Private event hosting

Headquarters

HQ city

Not specified in sources

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food Sales: Revenue from selling prepared food items including Argentine-inspired dishes (parrilla cuts, empanadas), Brazilian appetizers, salads, executive lunch menu, and wood-fired pizzas. Prices range from R$45 to R$339 for individual items.
2. Beverage Sales: Revenue from selling beverages including soft drinks (R$8-R$10), juices (R$16-R$45), craft cocktails (R$35-R$40), beers on tap and bottled (R$18-R$20), wines, caipirinhas, coffee drinks, energy drinks, and specialty drinks like Matcha and Tropical Berry.
3. Event Hosting: Private events and gatherings hosted at the venue, booked via WhatsApp contact number.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SAN TELMO GASTROBAR is a gastrobar located in Barueri, SP, Brazil, founded in 2022, that serves Argentine-inspired cuisine. The restaurant offers charcoal-grilled meats prepared on an Argentine Parrilla, wood-fired pizzas baked in a lenha oven, empanadas, and Brazilian appetizers, accompanied by a craft cocktail program and wine list. The venue also hosts private events and celebrations.

Product overview

SAN TELMO GASTROBAR is a Brazilian restaurant/gastrobar that operates as a traditional food and beverage service establishment. The venue offers Argentine-influenced cuisine includingparrilla (grilled meats), empanadas, pizzas (including wood-fired sweet pizzas), hamburgers, salads, and various alcoholic beverages including caipirinhas, craft beers, gin cocktails, and an extensive wine list. The establishment also provides event hosting services via WhatsApp coordination. The restaurant does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Argentine-Inspired Dining Menu

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Família Lica: Brazilian gastrobar and pizzeria chain in São Paulo offering neighborhood pubs with diverse food menus, pizzas, and a full bar program. Directly comparable single-to-multi-unit pub format serving similar clientele in the same metro area.
• Maremonti: Italian restaurant chain in São Paulo offering upscale-casual neighborhood dining with a curated wine and cocktail program. Conceptually aligned on gastrobar-adjacent premium positioning and multi-location expansion strategy.
• Cervejaria Castelânea: São Paulo brewery-pub concept pairing craft beer with a hearty food menu including grilled items. Directly comparable neighborhood pub format combining curated drinks and substantial food offerings.

Regional players

• Bar Brahma: Iconic historic São Paulo bar serving traditional pub fare alongside a robust beverage program in central São Paulo. Comparable as a category-leading bar venue with strong brand recognition, though it operates in a different sub-neighborhood of the same metro.

Broad incumbents

• Outback Steakhouse Brasil: Brazilian steakhouse chain of an international brand operating broadly across the country with overlap on grilled meats and casual-upscale dining. A larger, established player with broader menu and multiple locations, providing a benchmark for chain-scale operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/san-telmo-gastrobar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAN TELMO GASTROBAR