三只松鼠股份有限公司
Three Squirrels Co., Ltd. is a Chinese snack food e-commerce retailer headquartered in Wuhu, Anhui, that sells branded snack products to individual consumers through its Tmall flagship store under the "internet snacks" business model.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
三只松鼠股份有限公司 firmographics
Firmographics- Name
- 三只松鼠股份有限公司
- Legal name
- 三只松鼠股份有限公司
- Website
- https://sanzhisongshu.tmall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Three Squirrels Co., Ltd. is a Chinese snack food e-commerce retailer headquartered in Wuhu, Anhui, that sells branded snack products to individual consumers through its Tmall flagship store under the "internet snacks" business model.
- Ownership category
- akta.pro rank
三只松鼠股份有限公司 industry classification
Industry- Product category
- Snack Foods
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Jerky & Meat Snacks (CRADABAK), Popcorn & Puffed Snacks (CRADABAH)
Keywords
三只松鼠股份有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels1 record
三只松鼠股份有限公司 product offering
Product offeringCore offering
Three Squirrels Co., Ltd. (三只松鼠股份有限公司) operates as a snack food e-commerce retailer, selling a variety of branded snack products online primarily through Chinese e-commerce platforms such as Tmall and JD.com. The company follows the "internet snacks" (互联网零食) business model, distributing own-branded packaged snacks to consumers via its official Tmall flagship store.
Differentiator
Problem solved
Functional benefit
Companies that use 三只松鼠股份有限公司
Customer profileIdeal customer profiles1 record
三只松鼠股份有限公司 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
三只松鼠股份有限公司 competitors and assessment
Company assessmentDirect peers
- 盐津铺子 (Yanjin Pubuzi): Yanjin Pubuzi is a Chinese branded snack manufacturer with a multi-category portfolio including dried fruit, jerky, and baked snacks, increasingly distributed through online channels and directly competing with Three Squirrels in the online packaged-snack space.
- 卫龙美味 (Weilong): Weilong is a leading Chinese branded snack company (best known for spicy konjac/latiao strips) with strong Tmall and DTC e-commerce distribution, competing for the same online-snack consumer wallet as Three Squirrels.
- 百草味 (Be & Cheery): Be & Cheery is a flagship Chinese internet-snack brand and direct competitor with comparable e-commerce distribution, multi-category snack assortment, and overlap in target consumers. Now part of the Hangzhou Wahaha Group ecosystem.
- 洽洽食品 (Chacha Food): Chacha Food is China's leading sunflower-seed and nut snack manufacturer that has aggressively expanded online through Tmall and other platforms, directly overlapping with Three Squirrels' nut and seed snack portfolio.
- 来伊份 (Laiyifen): Laiyifen is a major Chinese snack retailer with both an offline chain-store footprint and a strong online presence, directly competing with Three Squirrels in the packaged snack category across nuts, dried fruits, jerky, and confectionery.
- 良品铺子 (Bestore): Bestore is one of the top three Chinese internet-snack brands and a direct head-to-head competitor to Three Squirrels, selling a similarly broad assortment of nuts, dried fruits, jerky, and baked snacks online through Tmall, JD.com, and DTC channels.
- 旺旺 (Want Want China): Want Want is a major pan-Asian branded snack and beverage company with established Tmall presence and a broad snack assortment, competing with Three Squirrels for Chinese consumer snack occasions, particularly gifting and everyday snacking.
Broad incumbents
- Mars, Incorporated: Mars is a global confectionery and snack incumbent (M&M's, Snickers, Dove, Pedigree) with broad category portfolios that compete with Three Squirrels in confectionery, gifting, and snack-pack occasions in China, though Mars does not specialize in the Chinese internet-snack niche.
- PepsiCo (Frito-Lay): PepsiCo's Frito-Lay division is a global salty-snack incumbent (Lay's, Doritos, Cheetos) with growing China presence, representing broad competitive pressure in the packaged-snack category that overlaps with Three Squirrels' popcorn and puffed-snack lines.
- Mondelez International: Mondelez is a global snacks incumbent (Oreo, Cadbury, Trident, Toblerone) operating broadly across confectionery and biscuits, competing with Three Squirrels in the Chinese cookie/cracker and chocolate snack segments as part of a much larger global portfolio.
Market position
Customer concentration
三只松鼠股份有限公司 social profiles
Digital presence三只松鼠股份有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
三只松鼠股份有限公司 leadership team
Management profileNumber of profiles
三只松鼠股份有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
三只松鼠股份有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 三只松鼠股份有限公司
What does 三只松鼠股份有限公司 do?
Three Squirrels Co., Ltd. (三只松鼠股份有限公司) operates as a snack food e-commerce retailer, selling a variety of branded snack products online primarily through Chinese e-commerce platforms such as Tmall and JD.com. The company follows the "internet snacks" (互联网零食) business model, distributing own-branded packaged snacks to consumers via its official Tmall flagship store.
When was 三只松鼠股份有限公司 founded?
三只松鼠股份有限公司 was founded in -1. It employs 251 to 500 people.
Who are 三只松鼠股份有限公司's main competitors?
Direct peers on record are 盐津铺子 (Yanjin Pubuzi), 卫龙美味 (Weilong), 百草味 (Be & Cheery), 洽洽食品 (Chacha Food), 来伊份 (Laiyifen), 良品铺子 (Bestore) and 旺旺 (Want Want China). Broad incumbents are Mars, Incorporated, PepsiCo (Frito-Lay) and Mondelez International.
Does 三只松鼠股份有限公司 have an API?
No public API is recorded for 三只松鼠股份有限公司.
What industry is 三只松鼠股份有限公司 in?
三只松鼠股份有限公司's product category is Snack Foods. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of CRADABAK, Jerky & Meat Snacks. Its NAICS code is 445298 and its SIC code is 2050.