Ordem Hospitaleira de São João de Deus

What Ordem Hospitaleira de São João de Deus does

Ordem Hospitaleira de São João de Deus operates in Brazil through its facility Lar São João de Deus, a non-profit long-term care institution for elderly adults 60+ located at Estrada União e Indústria, 12192, Itaipava, Petrópolis, RJ. Founded in 1970, it is described as the oldest institution in Petrópolis specialized in elder care and is part of a Catholic religious Order originating in 1539 in Granada, Spain, with global operations across 51 countries, approximately 946 Brothers, 58,000 healthcare professionals, and 30,000 volunteers.

The facility offers two publicly priced accommodation tiers — Quartos Estândar from R$ 5,590/month and Quartos Hospitalidade from R$ 6,500/month — bundled with multidisciplinary 24/7 care (medical monitoring, physiotherapy, psychological support, personalized nutrition with seven daily meals, caregiver supervision, emergency response), spiritual/ecumenical pastoral care, and full hotelaria (housekeeping, laundry, linens, TV, minibar, internet). All rooms are barrier-free suites accommodating a maximum of four guests, equipped with nightlights, call buttons, accessible bathrooms, and individual wardrobes. A model room inaugurated on 2025-03-26 now sets the standard for ongoing facility-wide renovations developed throughout 2024.

The entity generates revenue through monthly recurring residential care fees to individual families on a direct-to-consumer basis — families initiate contact via the website, WhatsApp, phone, and an "Agendar Visita" scheduling flow, supported by organic content marketing (blog), social media, and word-of-mouth referrals evidenced through 36 Google reviews praising care quality and staff dedication. As a religious charitable organization, financial figures are not publicly disclosed, and operations are sustained through service fees, donations (a Pix donation channel via Santander is published — CNPJ 33.796.681/0002-86), and the broader Order's network. No technology platform, software product, or AI/ML capability is associated with the operation.

Name

Ordem Hospitaleira de São João de Deus

Legal name

Ordem Hospitaleira de São João de Deus

Website

https://saojoaodedeus.org.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Ordem Hospitaleira de São João de Deus operates Lar São João de Deus, a non-profit long-term residential care facility in Itaipava, Petrópolis, RJ, serving elderly adults 60+ with 24/7 multidisciplinary care, spiritual support, and bundled accommodations (Standard and Hospitality tiers) under a recurring monthly fee model since 1970.

Ownership category

akta.pro rank

Product category

Senior Living Services / Long-Term Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Senior residential care
• Long-term elderly care
• Religious healthcare services
• Nursing home services
• Hospice and palliative care

Headquarters

HQ city

Petrópolis (Itaipava)

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Long-term Residential Care (Alojamento de Longa Permanência): Monthly recurring fees charged for permanent or temporary residential care of elderly adults 60+. Fees cover accommodation (room category), hotelaria services (laundry, housekeeping, meals), and bundled care services (medical, nursing, physiotherapy, nutrition). Two pricing tiers: Quartos Estândar starting at R$ 5,590/month and Quartos Hospitalidade starting at R$ 6,500/month. Both tiers include Cuiadadores 24 Horas, fisioterapia, 7 meals daily, and all core care services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ordem Hospitaleira de São João de Deus operates Lar São João de Deus, a long-term residential care home for elderly persons aged 60 and over located in Petrópolis, RJ, Brazil. The facility delivers accommodation, meals, round-the-clock medical and nursing care, leisure activities, and spiritual accompaniment under the Catholic charitable mission of the Hospitaller Order of St. John of God. Two accommodation tiers are offered: standard rooms (starting at R$ 3,200/month) and premium "Hospitalidade" rooms (R$ 10,000/month).

Product overview

Lar São João de Deus operates as a senior living facility (Long-Term Care Institution for the Elderly - ILPI) offering integrated care for adults 60+. The facility provides two accommodation tiers: Quartos Estândar (Standard Rooms) and Quartos Hospitalidade (Hospitality Rooms), complemented by comprehensive care services (Cuidado São João de Deus) including 24-hour medical and caregiver support, physiotherapy, psychological and nutritional counseling, and hospitality services. The product portfolio centers on the core care service integrated with room accommodations, forming a unified residential care offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Quartos Estândar (Standard Residential Rooms) Standard long-term residential rooms at Lar São João de Deus for elderly residents aged 60 and over, priced from R$ 3,200 per month, bundled with meals, nursing care, leisure activities, and spiritual accompaniment.
• Quartos Hospitalidade (Hospitality Premium Rooms) Premium hospitality-tier residential rooms at Lar São João de Deus priced at R$ 10,000 per month, offering the same integrated care services as standard rooms with enhanced accommodation.
• Cuidado São João de Deus (24/7 Care Service) Continuous 24-hour medical and nursing care service provided to all residents of Lar São João de Deus, including clinical supervision, medication management, and support from a multidisciplinary care team.
• Assistência Espiritual (Spiritual and Pastoral Accompaniment) Pastoral and spiritual accompaniment service delivered under the Hospitaller Order of St. John of God's charitable and Catholic mission, addressing the spiritual dimension of resident well-being.

Quantifiable outcome

• 100-year-old resident well cared for for 3+ years at the facility (testimonial evidence)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sunrise Senior Living: Established US and UK senior living operator specializing in assisted living and memory care with hospitality-style services. Comparable product positioning (assisted living + hospitality amenities + clinical care) and target demographic (60+), though operating at large scale as a for-profit incumbent.
• Brookdale Senior Living: Largest US operator of senior living communities offering assisted living, independent living, and memory care. Comparable as a large-scale private-pay assisted living operator serving the 60+ demographic — though operating for-profit and as a broad incumbent.
• Providence Health & Services: Large US Catholic non-profit healthcare system with senior care, assisted living and long-term care services. Comparable as a religious-affiliated, mission-driven senior care operator — though at vastly larger scale and as a broad incumbent in the broader healthcare space.
• Catholic Healthcare (Australia): Australian Catholic non-profit providing residential aged care, assisted living and home care. Comparable in mission and faith-based model of bundled elderly care services, though operating at significantly larger scale.

Direct peers

• Vitalità Residencial Senior: Brazilian senior living provider offering assisted living and hospitality services to the 60+ demographic. Comparable in service model, target customer, and pricing structure to the Lar's bundled care-and-accommodation offering.
• Lar São Vicente de Paulo: Religious-affiliated (Conferência de São Vicente de Paulo) elder care institution in Brazil offering similar long-term residential care and hospitality services to elderly adults. Directly comparable as a faith-based non-profit ILPI competing for the same families.
• Leggere Residencial Senior: Brazilian premium senior living operator with multiple residential facilities across major Brazilian cities. Directly comparable as a private-pay ILPI/assisted living provider serving the 60+ demographic with bundled care and hospitality services, though operating at a larger, for-profit scale.
• Sodalício Lar de Idosos: Brazilian religious-affiliated long-term care home serving the elderly population with bundled accommodation and care services. Comparable as a non-profit ILPI in the same Brazilian market segment.
• Provita Residencial Senior: Brazilian premium residential senior living operator offering accommodation, care and hospitality for adults 60+. Directly comparable product offering (rooms + bundled care) targeting the same private-pay elderly demographic in Brazil.

Regional players

• Grupo Qualidade de Vida: Brazilian senior care operator focused on elderly residents across multiple Brazilian states. Comparable as a competing ILPI serving the same private-pay elderly demographic in Brazil, though operating for-profit rather than religious non-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@larsaojoaodedeus
• Facebookfacebook.com/larsaojoaodedeus
• Instagraminstagram.com/larsaojoaodedeus
• LinkedInlinkedin.com/company/ordem-hospitaleira-de-s%C3%A3o-jo%C3%A3o-de-deus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ordem Hospitaleira de São João de Deus