Sapphires Nursery School

What Sapphires Nursery School does

Sapphires Nursery School is a family-owned early years childcare provider operating from a single site at St Mary's Church Hall in East Molesey, Surrey, registered in England (company number 08274489). The nursery serves children aged 3 months to 5 years across three dedicated rooms — Bluebells (babies from 3 months), Dragonflies (toddlers 2-3 years), and Kingfishers (pre-school 3-5 years) — delivering the UK statutory Early Years Foundation Stage (EYFS) curriculum underpinned by a Froebel-inspired 'learning through play' philosophy and the proprietary SHINE values framework. The service is differentiated by a Secure Attachment Training Programme co-developed with child psychologist Robyn Dolby, Froebel Trust-delivered educator training, and a Timotay-designed Secret Garden outdoor space featuring a protected canopy, miniature stream, bug hotel, and vegetable-growing area. Technology integration is limited to the Famly third-party platform for parent communication, daily diaries, Learning Journey documentation, and online enquiry/intake, plus an interactive smart board in the Kingfishers room for ICT skills development.

The business model is a subscription-based, recurring-revenue service with a flat £125 daily rate billed monthly and spread evenly across the year. Operating hours are 7:30am to 6:30pm (11 hours daily) for 51 weeks per year, with a minimum 3-day attendance requirement, a full-time discount for 5-day attendance, and a 7% sibling discount on the oldest child. Pricing is all-inclusive, covering meals, snacks, nappies, wipes, creams, extracurricular activities, and developmental feedback. The go-to-market is direct-to-consumer and relationship-driven, relying on website content, organic social media (Facebook, Twitter/X, Instagram), word-of-mouth, community reputation, parent information evenings, and the Famly enquiry platform to convert local families through tours and direct calls. The nursery is preparing to accept the UK government's expanded Early Years funded hours from September 2025 (30 hours for eligible working parents of 9 months-3 year olds; 15 universal hours for 3-4 year olds) with a supplementary package for meals and activities. The company is led by Director Emma Watson (QTS), has approximately 10 employees, is family-owned with no institutional investment or parent company structure, and commits one-tenth of annual profits to charitable causes.

Name

Sapphires Nursery School

Legal name

Sapphires Nursery School

Website

https://sapphiresnursery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sapphires Nursery School is a family-owned, single-site early years childcare provider in East Molesey, Surrey, serving children aged 3 months to 5 years across three rooms under a Froebel-inspired EYFS curriculum with a proprietary secure attachment programme, operating 51 weeks per year on a flat £125/day subscription model.

Ownership category

akta.pro rank

Product category

Early Childhood Education / Nursery Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410), Child Care Services (6244), Educational Services (611)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Nursery School Wraparound Care (Extended Hours) (EDACACAG)

Keywords

• Early childhood education
• Nursery childcare services
• Froebel curriculum
• Preschool day care
• Infant toddler care

Headquarters

HQ city

East Molesey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Childcare Tuition Fees: Flat daily rate of £125 for childcare services from 7.30am to 6.30pm, 51 weeks per year. Minimum 3-day attendance requirement. Monthly invoices spread evenly across the year. Full-time discount available for families attending 5 days per week. 7% sibling discount on oldest child.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sapphires Nursery School is a family-owned nursery providing full-day childcare and early years education for children aged 3 months to 5 years at a single site in East Molesey, Surrey. The service runs 7:30am to 6:30pm, 51 weeks per year, at a flat daily rate of £125, and delivers an EYFS-aligned Froebelian curriculum across three age-segmented rooms (Bluebells, Dragonflies, Kingfishers). The offering includes meals, snacks, nappies/wipes/creams, extracurricular activities, secure attachment-based care, and ongoing developmental feedback to parents via the Famly app.

Product overview

Sapphires Nursery School operates as a unified early years education and childcare service with three named rooms (Bluebells for babies from 3 months, Dragonflies for toddlers 2-3 years, and Kingfishers for pre-school 3-5 years) delivering the EYFS-based Froebelian curriculum. Additional offerings include the Secret Garden outdoor space, extra-curricular activities (gardening, sports, Forest School), food and nutrition services, and the Circle of Security attachment programme. The nursery integrates with Famly for parent communication and offers funded hours packages for eligible families.

Differentiator

Problem solved

Functional benefit

Products and services

• Sapphires Nursery School (Full-Day Childcare and Early Years Education) Full-day nursery and early years education service for children aged 3 months to 5 years, delivered on-site 7:30am-6:30pm, 51 weeks per year at a flat daily rate of £125. Includes an EYFS-aligned Froebelian curriculum across three rooms (Bluebells, Dragonflies, Kingfishers), meals and snacks, nappies/wipes/creams, extracurricular activities, and developmental updates via the Famly app. Targeted at families in East Molesey and surrounding Surrey areas.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FamlycoreTechnology or IntegrationNursery app platform used for parent communication, daily diaries, sharing milestones, and learning journey documentation. Also used for online enquiry and intake process.
• Froebel TrustcoreStrategic or Co-development PartnerEducators receive training in Froebelian Principles through travelling tutors from the Froebel Trust. The Froebel approach underpins the nursery's entire teaching and learning philosophy.
• Robyn Dolby (Child Psychologist)coreStrategic or Co-development PartnerChild psychologist of 35 years and author who developed the nursery's unique secure attachment training programme, focusing on 'play spaces' and 'transitions' for children's emotional wellbeing.
• St Mary's ChurchminorOthersLocated in St Mary's Church Hall. Younger children enjoy soft play sessions at St Mary's Church, just across the road. Christian foundation influences nursery values.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Storal Learning: UK operator of nurseries and pre-schools with an emphasis on outdoor learning, nature and child-led curriculum. Closely comparable to Sapphires' Froebel-inspired, outdoor-focused (Secret Garden) philosophy but operating across multiple sites rather than a single location.
• Tops Day Nurseries: Regional UK nursery operator with multiple sites offering full-day childcare and early years education. Comparable as a multi-site player in the same daycare segment serving working families, though concentrated in different geographic regions from Sapphires.

Broad incumbents

• Childbase Partnership: UK family-owned nursery group operating multiple high-quality day nurseries. Comparable as a values-led, family-oriented multi-site operator with similar pedagogical emphasis, though operating at significantly larger scale than Sapphires.
• Partou Childcare: One of the largest childcare providers in the Netherlands with a growing UK presence, operating nurseries with structured early years curricula. Comparable broad incumbent in regulated daycare, providing a useful scale benchmark for independent operators like Sapphires.
• Monkey Puzzle Day Nurseries: UK franchise network of day nurseries providing full-day early years care and learning. Comparable broad incumbent in the UK nursery segment with similar regulatory and curriculum framework, though operating through a franchise model rather than direct family ownership.
• Bright Horizons Family Solutions: Large UK and global operator of nurseries and early years programmes, serving corporate and private family clients. Comparable as a broad incumbent in the same regulated daycare segment with Ofsted-equivalent standards, but typically serves employer-sponsored and broader mass-market demand.
• Busy Bees Nurseries: UK's largest nursery chain operating hundreds of sites with Ofsted-registered nurseries serving babies through pre-school age. Comparable as a broad incumbent offering the same early years/childcare service across the country, though differentiated from Sapphires by scale rather than boutique curriculum focus.

Direct peers

• N Family Club: Premium UK nursery chain offering full-day early years education and childcare with all-inclusive pricing and modern facilities. Closely comparable to Sapphires in its premium positioning, multi-room model, parent-engagement app integration, and target of affluent working families seeking high-quality childcare.
• Kidsunlimited (Kids Unlimited): UK nursery chain offering full-day childcare and early years education with strong curriculum emphasis. Comparable direct peer serving similar age groups (babies through pre-school) with Ofsted-registered sites in similar service model to Sapphires.

Emerging players

• Kido Schools: Premium UK nursery chain focused on bilingual early years education and high-quality facilities. Comparable emerging player with similar premium positioning, modern facilities and parent-engagement focus to Sapphires, but operating across a growing multi-site footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sapphires_NS
• Facebookfacebook.com/SapphiresNS
• Instagraminstagram.com/sapphiresnurseryschool
• LinkedInlinkedin.com/company/sapphires-nursery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapphires Nursery School