What SARABIA PACK does

COOVER (formerly Envaplaster, doing business as SARABIA PACK) is a Spanish manufacturer of plastic food packaging headquartered in Viana, Navarra, with an additional production facility in Ibi, Alicante. The company has operated in the food packaging industry for nearly 40 years, producing thermoformed trays, injection-molded containers, and specialized packaging solutions using PET, RPET, PP, and multi-layer constructions incorporating EVOH barrier layers. Its product portfolio spans custom-designed packaging, a standard catalog line, and a sustainability-focused line offering packaging up to 100% recycled and 100% recyclable.

The company serves food manufacturers and processors across five primary verticals: fresh foods (meats, fish, salads, fourth and fifth range foods), processed/elaborated foods (cured meats, sandwiches, deli products), ready meals (microwave-compatible trays), preserved foods (long-shelf-life packaging for pasteurization), and bakery/pastry. COOVER applies both thermoforming and injection molding technologies to produce mono-layer and multi-layer structures, including high-barrier RPET/EVOH/PE, PP/EVOH/PP, and PP/EVOH/PE constructions engineered for extended shelf life and microwave compatibility.

COOVER operates a B2B direct sales model targeting enterprise and mid-market food industry buyers, with revenue derived from one-time purchase transactions on quote-based pricing. Distribution is primarily domestic (Spain), supported by a website catalog organized by sector, material, and technology. Marketing is conducted through a website blog on sustainable packaging, an Instagram presence, and an email newsletter (Boletín Electrónico). The ownership structure is private and undisclosed, with no institutional investors, funding rounds, partnerships, or M&A activity reported.

Name

SARABIA PACK

Legal name

COOVER

Website

https://sarabiapack.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

COOVER (formerly Envaplaster) is a Spanish thermoforming and injection-molding manufacturer with nearly 40 years of experience producing sustainable plastic food packaging — custom, standard catalog, and high-barrier EVOH solutions — for food manufacturers and processors across five verticals in Spain.

Ownership category

akta.pro rank

Product category

Plastic Food Packaging Manufacturing

NAICS

Plastics Product Manufacturing (3261)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)

akta.pro secondary industries

Secondary & Multipack Packaging (IMALAHAB), Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD)

Headquarters

HQ city

Viana

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Packaging Sales: COOVER generates revenue through the sale of plastic food packaging to manufacturers and processors in the food industry. Revenue is derived from both custom-designed solutions and standard catalog products, sold as one-time transactions rather than recurring contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

COOVER (formerly Envaplaster/SARABIA PACK) designs and manufactures sustainable plastic food packaging for the food industry using thermoforming and injection molding technologies. The company offers both custom-designed bespoke packaging solutions and standard catalog products made from PET, RPET, PP, and high-barrier EVOH multi-layer materials. Products include trays, containers, and terrines serving fresh foods, processed meats, pre-cooked meals, preserves, and bakery applications, with packaging up to 100% recycled and 100% recyclable.

Product overview

COOVER (formerly Envaplaster, rebranded from SARABIA PACK) is a packaging manufacturing company with nearly 40 years of experience specializing in sustainable plastic food packaging. The company operates three core product lines: (1) Custom packaging solutions (Envases a Medida) for tailored food industry requirements, (2) Standard packaging (Envases Estándar) for efficient food-safe solutions, and (3) Sustainable packaging (Envases Sostenibles) made from up to 100% recycled and recyclable materials. Products are categorized by food sector (fresh foods, prepared foods, pre-cooked meals, preserves, pastries) and by material technology (PET, RPET, PP, and various multi-layer combinations with EVOH barrier layers). The company utilizes thermoforming and injection molding technologies to produce trays, containers, and terrines for the food industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-Designed Food Packaging (Envases a Medida)

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amcor: Global packaging conglomerate with a major rigid and flexible food-packaging business, including rPET and barrier tray offerings. Comparable to COOVER on materials (PET, RPET, EVOH barrier) and end markets, but operates globally and at a scale multiple orders of magnitude larger.
• Pactiv Evergreen: Large North American manufacturer of thermoformed food packaging and foodservice products. Comparable to COOVER on thermoformed tray technology and food-customer base, but operates at significantly greater scale and across a broader foodservice and retail portfolio.
• Sealed Air: Global packaging company with a substantial food-segment portfolio including Cryovac and sustainable tray solutions. Adjacent competitor to COOVER in protective and rigid food packaging, with overlapping capabilities in barrier technology but a much wider product and geographic footprint.
• Huhtamaki: Finnish global packaging group with a sizeable food-service and consumer-goods packaging portfolio including thermoformed and fiber-based solutions. Comparable to COOVER on food-packaging applications and sustainability positioning, though with a broader geographic and material footprint that includes fiber alternatives.
• Berry Global: Global manufacturer of plastic packaging products including rigid containers, thermoformed packaging, and recycled-content solutions. Comparable to COOVER on plastic food-packaging technology and recycled-resin focus, but with substantially broader category, material, and geographic exposure.

Direct peers

• Faerch: Denmark-based manufacturer of recycled PET (rPET) trays and containers for the European food industry. Closest direct peer to COOVER given shared focus on circular-economy rigid plastic food packaging, thermoformed rPET trays, and multi-layer barrier constructions targeting fresh, processed, and ready-meal segments.
• Coveris: European rigid and flexible plastic packaging producer serving the food industry with thermoformed trays, films, and barrier solutions. Directly comparable to COOVER on multi-format food packaging, EVOH barrier technology adoption, and a B2B customer base of food manufacturers across fresh and convenience categories.
• Sirap Group: Italian-headquartered plastic packaging group producing thermoformed trays, containers, and films for fresh food, dairy, and ready meals. Comparable to COOVER on rigid plastic food trays, multi-country European footprint, and a portfolio spanning both custom and standard food-packaging formats.
• LINPAC Packaging: European manufacturer of rigid and flexible plastic packaging for fresh, processed, and convenience foods. Directly comparable to COOVER on thermoformed trays, multi-material constructions, and a vertical B2B sales model serving food processors across multiple protein and meal categories.

Regional players

• Plásticos Vanguardia: Spanish plastic packaging manufacturer serving food and industrial customers with thermoformed and injection-molded products. Comparable to COOVER on Spanish-market focus, manufacturing technology overlap (thermoforming, injection molding), and food-industry customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cooverpack
• LinkedInlinkedin.com/company/sarabia-pack-s-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARABIA PACK