SARACINO SRL

What SARACINO SRL does

SARACINO SRL is an Italian manufacturer of professional and hobbyist cake decorating ingredients, headquartered in Sarego, Veneto, and founded in 2005. With approximately 31 employees, the company produces a broad horizontal product portfolio organized into sugar pastes (the multi-award-winning Pasta Model modelling paste, the gluten-free and temperature-resistant Pasta Top covering paste, the cost-efficient Pasta Cover, and the Pasta Bouquet flower paste), food colorants in gel, powder, and pearl formats, flavoring pastes under the Le Supreme brand, mirror glazes and neutral gelatines, chocolate products including modelling chocolate, powder bases for patisserie and gelateria (CREAMIX, Meringa Mix, Sarmousse, Sarbav), and edible papers and sprinkles. Multiple SKUs carry Halal, Kosher, Vegan, and Gluten-Free certifications, which broadens addressable markets across dietary and religious requirements.

The company's core technology centers on proprietary formulations engineered for specific performance characteristics — notably Pasta Top's ability to roll to 1mm without cracking and withstand temperatures above 30°C and high humidity, and Pasta Cover's stability from 18°C to 38°C. These formulations are produced in-house and distributed in multiple package sizes (250g, 1kg, 5kg) to serve both professionals and hobbyists.

SARACINO generates revenue through one-time product sales distributed via a B2B channel-partner motion: a network of regional Italian resellers and distributors spanning 18+ regions (supported by an active 'Diventa un Rivenditore' recruitment page and a public store-locator), an Amazon Marketplace storefront for direct-to-consumer sales in Italy and internationally, and the company's own e-commerce website as a routing layer. The company supplements this commercial motion with a substantial free content ecosystem — the recurring 'We Love Pastry' international magazine, a categorized step-by-step tutorial library authored by named international cake artists, and participation in European trade fairs (Cake & Bake Dortmund, Expo Sweet Warsaw, Crazy Cake Gorinchem) — that builds community, drives demand at the top of the funnel, and reinforces brand affinity among professional pastry chefs (primary segment), hobbyist decorators, and B2B resellers.

Name

SARACINO SRL

Legal name

SARACINO SRL

Website

https://saracinodolci.com

Company type

Private

Operating status

Operating

Short description

SARACINO SRL is an Italian manufacturer of professional cake decorating ingredients, founded in 2005 in Sarego, Veneto. It sells sugar pastes, colorants, flavorings, mirror glazes, and powder bases through Italian resellers and Amazon globally, serving pastry chefs, hobbyists, and B2B distributors.

Ownership category

akta.pro rank

Product category

Cake Decorating Ingredients

NAICS

Sugar and Confectionery Product Manufacturing (3113), Flavoring Syrup and Concentrate Manufacturing (311930), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Cake decorating ingredients
• Sugar paste manufacturing
• Patisserie supplies
• Food colorants
• Edible decorations

Headquarters

HQ city

Sarego

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales – Cake Decorating Ingredients: Saracino generates revenue through the direct sale of its branded cake decorating ingredients, including sugar pastes, food colorants, chocolate, glazes, flavoring pastes, and powder bases. Products are sold in various packaging sizes (250g, 1kg, 5kg) through resellers, distributors, Amazon, and directly via the company website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

SARACINO SRL manufactures and sells branded cake decorating and patisserie ingredients from its headquarters in Sarego, Italy. Its core product lines include sugar pastes (Pasta Model, Pasta Top, Pasta Cover, Pasta Bouquet), food colorants, chocolate products, flavored pastes, powder bases, mirror glazes, and edible wafer paper. Products are sold primarily through a network of Italian resellers and distributors, with additional direct-to-consumer sales via Amazon and the company website.

Product overview

SARACINO SRL is an Italian manufacturer of professional cake decorating and pastry products. The product portfolio is organized into distinct categories: sugar pastes (including Pasta Model multi-award winning modelling paste, Pasta Top gluten-free covering paste, Pasta Cover economic alternative, and Pasta Bouquet flower paste), food colorants (gel colors, powder colors, pearl colors, and liquid glaze), chocolate products (drops and modelling chocolate), flavored pastes under the Supreme line, bases and powder products for patisserie (meringue mix, creamix, stabilizers, almond flour), mirror glazes and gelatines, wafer and cake papers, and sugar decorations. The company also publishes the free 'We Love Pastry' international cake decorating magazine. Products are sold through a network of distributors across Italy and internationally, with availability indicated through a store locator feature on their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Paste di Zucchero (Sugar Pastes) A comprehensive range of sugar pastes for cake decorating including modelling pastes, covering pastes, and flower pastes for creating edible decorations. Sold to professional cake artists, pastry chefs, and hobbyist decorators through resellers and Amazon.
• Coloranti Alimentari (Food Colorants) Complete range of edible food colorants including gel colors, powder colors, pearl-effect powder colors, and liquid glaze for coloring cake decorating products. Used by professional and hobbyist cake decorators for precise coloring applications.
• Cioccolato (Chocolate Products) Chocolate products for cake decorating including chocolate drops and modelling chocolate for creating edible decorations and sculpted cake elements.
• Le Supreme – Paste Aromatizzanti (Flavored Pastes) Flavored modelling pastes available in classic flavors and fruit flavors for adding taste to cakes and desserts. Includes classic flavors like strawberry, coffee, hazelnut, and raspberry.
• Basi ed altri Prodotti in Polvere (Bases and Powder Products) Range of powder bases for patisserie and gelateria including CREAMIX (cold cream preparation), meringue mix, almond flour, mousse stabilizers (Sarmousse), Bavarian cream stabilizer (Sarbav), royal icing, and isomalt sugar substitute.
• Glasse a Specchio e Gelatine (Mirror Glazes and Gelatines) Mirror glazes and neutral gelatines for creating glossy finishes on cakes and entremets. Available in transparent and covering (opaque) variants for professional pastry glazing.
• Fogli A4 Alimentari (Edible A4 Paper) Edible wafer paper and food-safe A4 cake paper for creating delicate sugar flowers, decorations, and printing edible images for cake decorating and presentation.

Quantifiable outcome

• Pasta Top maintains perfect performance at temperatures above 30°C and high humidity

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Cake & Bake – DortmundminorEvent Partner · 28 March 2026Saracino participates as an exhibitor/vendor at the Cake & Bake trade show in Dortmund, Germany (28-29 March 2026), one of several European trade events the company attends to showcase its product range to professional decorators.
• Expo Sweet – WarsawminorEvent Partner · 22 February 2026Saracino participates at Expo Sweet in Warsaw, Poland (22-25 February 2026), a major confectionery and cake decorating trade fair in Central/Eastern Europe.
• Crazy Cake – Gorinchem (Netherlands)minorEvent Partner · 21 February 2026Saracino participates at the Crazy Cake trade show in Gorinchem, Netherlands (21-22 February 2026), a prominent cake decorating event serving the Benelux region.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wilton: Wilton is the largest US-based cake decorating brand offering sugar pastes, colorants, sprinkles, and decorating tools through mass-market retail. It is a direct peer as the most established competitor in the same product categories Saracino serves (sugar pastes, food colors, glazes) for both professional and hobbyist decorators.
• Renshaw (Renshaw Baking): Renshaw is a UK-based specialist manufacturer of sugar pastes (Regalice, Fondant), marzipan, and cake decorating ingredients with broad European retail distribution. It directly competes with Saracino's core sugar-paste lines across the same professional and hobbyist segments.
• Satin Ice: Satin Ice is a US manufacturer of rolled fondant, gum paste, and icing colors sold to professional cake decorators and bakeries. It is a direct peer competing on premium sugar pastes, colorants, and modeling media for the same wedding and celebration-cake use cases.
• PME Cake: PME is a UK cake decorating specialist producing sugar paste, modeling paste, colorants, and a wide range of decorating tools and instructional content. It competes head-on with Saracino in both product range and community-driven education for decorators.
• Modecor Italiana: Modecor is an Italian manufacturer of sugar pastes, chocolate decorations, and cake decorating ingredients serving professional pastry chefs and bakeries across Italy and Europe. It is the closest Italian-headquartered direct competitor to Saracino with overlapping product categories and customer base.
• Rainbow Dust Colours: Rainbow Dust is a UK-based specialist in edible food colors, dusts, paints, and sugarcraft decorations. It competes directly with Saracino's colorant range (gel, powder, pearl colors) for the same professional cake artist and hobbyist market.

Broad incumbents

• FunCakes (Dr. Oetker): FunCakes is the cake-decorating brand of Dr. Oetker, a major German food conglomerate. It sells sugar pastes, colorants, and decorating ingredients at scale across European grocery and hobby channels, representing a much larger incumbent with overlapping product range but vastly broader corporate backing.
• Cake Décor (British Sugar): Cake Décor is the UK retail cake-decorating brand of British Sugar/ABF, offering fondant, ready-to-roll icing, sprinkles, and colorants in mass-market grocery channels. It is a broad incumbent with overlapping product range but a primarily retail/grocery go-to-market versus Saracino's professional/hobbyist channel.

Regional players

• Cake Craft World: Cake Craft World is a UK-focused cake decorating retailer and brand carrying its own sugar paste and decorating lines alongside third-party products. It is a regional peer with overlapping UK hobbyist customer base and similar sugar paste products.

Emerging players

• LorAnn Oils & Flavors: LorAnn is a US-based manufacturer of flavoring oils, food colors, and bakery ingredients including super-strength flavoring pastes. It is an emerging/niche peer overlapping with Saracino's 'Le Supreme' flavored pastes and food colorants in the professional baking supply channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SARACINOSRL
• Facebookfacebook.com/Saracinodolci
• Instagraminstagram.com/saracinodolci
• Pinterestpinterest.it/saracinodolciuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARACINO SRL