Name

Sarah Renson

Legal name

Sarah Renson

Website

https://sarahrenson.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisanal Patisserie

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Artisan pastry retail
• Baking workshops
• Patisserie wholesale
• Specialty bakery
• Fresh baked desserts

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail Pastry Sales: Direct sales of freshly made cakes, pastries, desserts, and ice cream through two retail locations in Leuven and online ordering for in-store pickup. Products include individual pastries (€4.60-€6.60), cakes for 5 persons (€22-€26), and dessert cups (€5.00).
2. B2B/Horeca Wholesale: Supply of desserts and pastries to restaurants and supermarkets across Flanders. The company offers a dedicated range for the hospitality sector under the 'ons aanbod voor winkels en horeca' program.
3. Workshops and Events: Revenue from baking and pastry workshops offered throughout the year. Regular workshops are taught by the core team (Sarah, Stefanie, Jolien, Selina, Flo, Cloë, Sien, Mike, Soetkin) at €90-140 per session. Specialty workshops with guest chefs (e.g., Miro van Vreckem, Stijn van Kerckhoven, Certified Cake) are priced at €110-140.
4. Books and Merchandise: Sales of cookbooks ('The Sweetest Table' published by Lannoo in 2024 at €29.99) and ceramics. The company published two cookbooks total.
5. Gift Cards: Sale of gift vouchers (cadeaubonnen) available in €30 denominations.
6. Coffee Sales: Sale of coffee beans (Koffiebonen espresso roast, 250g at €16.00).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sarah Renson is an artisanal patisserie business that produces and sells freshly made cakes, individual pastries, dessert cups, and scoop ice cream through two retail locations in Leuven and an online shop. The company also generates revenue from baking workshops led by the in-house team and guest chefs, plus B2B wholesale supply of desserts and pastries to restaurants and supermarkets across Flanders, and merchandise sales including cookbooks, ceramics, and coffee beans.

Product overview

Sarah Renson operates a dual product portfolio combining artisanal pastry/patisserie retail with educational services. The core retail offering centers on freshly made cakes for 5 persons (taarten) and individual pastries (klein gebak/taartjes) including varieties like cheesecake, citroentaart, chocolate mousse tarts, carrot cake, and seasonal fruit tarts. Additional products include dessert cups (dessert potjes), scoop ice cream (schepijs), espresso roast coffee beans, cookbooks, ceramics, and gift vouchers. Services include hands-on baking workshops taught by Sarah and rotating guest chefs covering topics from classic French pastry (Paris-Brest, financiers) to contemporary trends (hyperrealistic cake decoration, ice cream making), plus event sweet tables and corporate teambuilding experiences. The company also operates a B2B wholesale channel supplying desserts to restaurants and supermarkets across Flanders. All offerings are available for online ordering with in-store pickup at two Leuven locations or delivery through select regional shops.

Differentiator

Problem solved

Functional benefit

Products and services

• Taarten (Cakes for 5 persons) Freshly made whole cakes sized for 5 persons, available in multiple flavors, sold through both Leuven stores and the online shop for in-store pickup.
• Klein gebak / Taartjes (Individual pastries and tarts) Individual portion-sized pastries and tarts in a wide rotating seasonal range including vegan options, sold individually across both Leuven stores and the online shop.
• Dessert potjes (Dessert cups) Pre-portioned ready-to-eat dessert cups for at-home consumption, sold across both Leuven stores and the online shop.
• Schepijs (Scoop ice cream) Freshly made artisanal scoop ice cream sold by portion at the Sarah Renson stores in Leuven.
• Koffiebonen (Espresso roast coffee beans) Retail-packaged espresso roast coffee beans in 250g packs, sold through the Sarah Renson online shop and stores.
• Cookbooks (Kookboeken) Published cookbooks by Sarah Renson, including 'The Sweetest Table' (Lannoo, 2024), sold through the online shop and stores.
• Cadeaubonnen (Gift vouchers) Fixed-denomination gift vouchers redeemable at Sarah Renson for pastries, workshops, and other offerings.
• Keramiek (Ceramics) Curated ceramic pieces sold through the Sarah Renson online shop and stores as lifestyle and gifting merchandise.
• Workshops (Baking and pastry workshops) Scheduled hands-on baking and pastry workshops for individuals and parent-child pairs, taught by Sarah Renson and guest chefs in Leuven, with online registration.
• Sweet Tables Custom-designed dessert displays for events and celebrations, delivered or set up by the Sarah Renson team.
• Teambuilding Group teambuilding experiences built around baking and pastry making, offered to companies and organized groups in Leuven.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• njam.tvcoreGTM or Marketing PartnerSarah Renson has her own bakprogramma (baking show) called 'Sarah's Sweet Table' on njam.tv, a Belgian cooking and food platform. This partnership provides significant marketing exposure and positions her as a culinary authority through regular TV content featuring recipes and techniques.
• LOS vzw / Rondou-fondsminorOthersSarah Renson co-organizes the LOS charity event, with all proceeds going to the Rondou-fonds via the LOS vzw non-profit organization. The event brings together the Leuven community for dance and house music.
• Guest Workshop InstructorsminorStrategic or Co-development PartnerSarah Renson partners with various guest chefs for specialty workshops including: Miro van Vreckem (ELT Bakeri, Norway), Stijn van Kerckhoven (pastry chef), Nienke Schaap (pastry blogger), Kim Provo (Kim's Kitchen, Asian cuisine), Adrien Billiet (Vonken outdoor ovens), and Certified Cake (Cato & Marie, hyperrealistic cake decoration).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Neuhaus: Iconic Belgian chocolatier with a much larger retail footprint. Overlaps with Sarah Renson on premium Belgian confectionery, retail, and gifting (cadeaubonnen) but operates at a much larger scale and broader product mix.
• Leonidas: Belgian chocolate and patisserie chain with hundreds of points of sale globally. Comparable through Belgian premium confectionery and gift voucher model, though distribution and product breadth dwarf Sarah Renson.

Direct peers

• Wittamer: Brussels-based luxury patisserie, chocolatier, and tearoom with deep Belgian heritage. Comparable to Sarah Renson in premium patisserie positioning, retail storefront model, and horeca supply.
• Maison Dandoy: Belgian artisanal patisserie and biscuit maker based in Brussels, with retail stores and shipping. Highly comparable to Sarah Renson in product mix (cakes, biscuits, pastries), Belgian premium positioning, and founder-driven brand identity.
• Pierre Marcolini: Belgian chocolatier and pâtissier with boutiques across Belgium and internationally. Comparable through premium artisan positioning, multi-channel retail, horeca supply, and strong founder-brand identity.
• Joost Arijs: Belgian pastry chef and patisserie with retail locations and bespoke cakes. Directly comparable to Sarah Renson as a Belgian pâtissier-led patisserie with similar product mix, premium positioning, and B2B/wholesale offering.
• Dillewijn: Belgian artisanal patisserie and bakery with multiple locations. Closely comparable to Sarah Renson on premium bakery products, retail bakery model, and Belgian market focus.

Others

• Lannoo: Belgian publishing house that published Sarah Renson's 'The Sweetest Table' cookbook. Listed as an adjacent ecosystem participant (publisher partner) rather than a competitor, illustrating the same content/publishing channel the company uses.

Regional players

• Pierre Hermé: Paris-based luxury patissier and chocolatier. Comparable through premium patisserie positioning, workshops, and cookbook publications, but operates primarily in France/international markets rather than Belgium.
• Ladurée: French luxury patisserie and tea salon with global boutiques. Comparable through premium patisserie positioning, gift culture, and tea-time experiences, though it is a broader international incumbent rather than a local Belgian operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sarah.renson
• LinkedInlinkedin.com/company/sarah-renson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah Renson