Sara Folch Design
Sara Folch Design is a Barcelona-based luxury interior design studio offering bespoke architecture, interior design, furniture design, project management, and lighting design services for high-net-worth individuals, hospitality, and commercial clients across Europe, Latin America, and the US.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sara Folch Design does
Sara Folch Design is a luxury interior design studio founded in 1992 and headquartered in Barcelona, Spain, operating under the legal entity SF Design Group SL. The firm serves high-net-worth individuals, hospitality operators (including Hotel Arts Barcelona and Ca Sa Galesa Hotel in Mallorca), and commercial clients (including Flormorado Shopping Center, Macson, Sky Tour Barcelona, DIR Gyms, and Nel·la Kitchen) across Europe, Latin America, and the United States. With a team of approximately six employees, the studio has completed hundreds of projects cumulatively, including a 15,000 m2 business complex and the conversion of a 1,000 m2 Paris chalet into a modern mansion.
The studio's core services include architecture, interior design consultancy, furniture design, project management, lighting design, color consultancy, material and finish selection, and space planning. Its stated technical differentiator is the integration of home automation and bespoke furniture with mechanical moving parts into luxury interiors, branded as 'wrapping modern technology with velvet.' The studio operates a small e-commerce storefront at sarafolch.com selling hand-crafted luxury accessories including bracelets (€339), dog collars (€425–€485), dog leashes (€320–€395), a Smart Dog House, and the Half Moon sofa collection co-designed with a Spanish outdoor furniture brand. Product-side technology is conventional IoT and smart-home integration rather than AI/ML.
Revenue is generated through project-based professional services fees for interior design and a transactional e-commerce sales channel for retail products. Project pricing is quote-based and not publicly disclosed; product pricing is fixed-per-unit and shipped worldwide. The firm maintains a direct-sales distribution model via offices in Barcelona (HQ), Bogotá, Miami, and Mexico City, with operations spanning Spain, France, Germany, Colombia, Mexico, the US, Cameroon, and Guinea. The company is privately held, founder-led, and has no disclosed external funding, parent company, or acquired subsidiaries; marketing relies on social media channels (Instagram, Facebook, YouTube, LinkedIn, TikTok) and earned media coverage including a 2018 interview with Antonio Banderas.
Sara Folch Design firmographics
Firmographics- Name
- Sara Folch Design
- Legal name
- SF DESIGN GROUP SL
- Website
- https://sarafolch.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sara Folch Design is a Barcelona-based luxury interior design studio offering bespoke architecture, interior design, furniture design, project management, and lighting design services for high-net-worth individuals, hospitality, and commercial clients across Europe, Latin America, and the US.
- Ownership category
- akta.pro rank
Sara Folch Design industry classification
Industry- Product category
- Luxury Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Public Bldg & Related Furniture (2531), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Brand Experience (BX) & Service Design (BPAFAEAI), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where Sara Folch Design is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Sara Folch Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Interior Design Services: Custom interior design services for residential, commercial, and hospitality projects. Revenue generated through project-based fees for architecture, interior design consultancy, furniture design, project management, lighting design, and space planning.
- Luxury Product Shop: E-commerce sales of hand-crafted luxury products including bracelets, dog collars, and dog leashes. Products are custom-made in Barcelona and shipped worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand-made Bracelet |
| Unit Pricing | Pay-as-you-go | Custom Dog Collar |
| Unit Pricing | Pay-as-you-go | Custom Dog Leash |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Sara Folch Design product offering
Product offeringCore offering
Sara Folch Design is a luxury interior design studio delivering bespoke architecture, interior design, furniture, lighting, color, material, and space planning services for residential, hospitality, retail, and corporate clients. Each project is customised end-to-end, integrating home automation and artisan-crafted, motorised furniture under the studio's signature 'wrap modern technology with velvet' approach. The studio also sells hand-made luxury accessories (bracelets, dog collars, leashes), a Smart Dog House, and a co-designed outdoor sofa collection through its own e-commerce shop.
Product overview
Sara Folch Design is a luxury interior design studio in Barcelona offering a comprehensive portfolio of services including Architecture, Interior Design Consultancy, Furniture Design, Project Management, Lighting Design, Color Consultancy, Material and Finish Selection, and Space Planning. The studio integrates modern technology with traditional craftsmanship through its 'wrapping modern technology with velvet' philosophy, working with artisans and incorporating home automation and custom furniture with moving parts. Beyond services, the studio operates a product shop featuring exclusive items such as the Smart Dog House, Dog Leash, Dog Collar, Bracelet, and the Half Moon sofa collection created in partnership with a Spanish outdoor furniture brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Consultancy Luxury interior design consulting tailored to client needs, ranging from apartment design to urban building design for residential, hospitality, retail, and corporate clients.
- Architecture Services Full architectural design services for residential and commercial projects, including new constructions and building rehabilitations.
- Furniture Design Custom furniture design services, including exclusively designed furniture featuring engines that allow pieces to move, produced in collaboration with artisans.
- Project Management End-to-end project management services overseeing design execution and completion of interior design engagements.
- Lighting Design Specialized lighting design services for interior spaces, integrated with the broader interior design program.
- Color Consultancy Professional color consultation services for interior design projects, including custom palettes such as nature-inspired schemes for hospitality venues.
- Material and Finish Selection Expert guidance in selecting materials and finishes for interior design projects, working with artisan suppliers and premium brands.
- Space Planning Strategic space planning services to optimise interior layouts for residential, hospitality, retail, and corporate environments.
- Hand-made Bracelet Hand-made custom bracelet designed by Sara Folch, made in Barcelona, inspired by geometrical forms. Priced at €339 with 3-4 week worldwide delivery.
- Custom Dog Collar Custom-made dog collar made in Barcelona, available in Small and Large sizes, priced €425-€485 depending on size.
- Custom Dog Leash Custom-made dog leash made in Barcelona, inspired by geometrical forms. Priced €320-€395.
- Smart Dog House A technologically advanced dog house designed by Sara Folch for modern pets, reflecting the studio's home automation and design capabilities.
- Half Moon Sofa Collection Exclusive outdoor furniture collection featuring the Half Moon sofa, designed in partnership with a Spanish outdoor furniture brand.
Quantifiable outcome
- Completed hundreds of interior design projects over decades of experience
- +1 more outcomes
Companies that use Sara Folch Design
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Sara Folch Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sara Folch Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered notable.
- NeolithnotableNeolith collaborated with Sara Folch Design for fair stand at Interihotel 2022. Neolith provided durable materials for the award-winning bathroom design that combined elegance with durability.
- Villeroy & BochnotableVilleroy & Boch partnered with Sara Folch Design for fair stand at Interihotel 2022. The bathroom combined Villeroy & Boch's elegance with Neolith's materials, winning Best Stand Design prize.
- Spanish Outdoor Furniture Brand (Half Moon collection)notableSara Folch Design partnered with a Spanish outdoor furniture brand to create the Half Moon sofa collection. The collection features unique designs accessible for everyone and demonstrates the studio's furniture design capabilities.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Sara Folch Design competitors and assessment
Company assessmentDirect peers
- Yabu Pushelberg: Toronto- and New York-based luxury interior design studio serving flagship hotels, residences, and retail. Comparable to Sara Folch in combining high-end interior design with bespoke furniture and product design.
- Pierre-Yves Rochon (PYR): Paris-based interior design studio with a strong luxury hotel and palace-restaurant portfolio. Comparable to Sara Folch on high-end hospitality interior design and European luxury clientele.
- Studio Sofield: New York-based luxury interior design practice led by William Sofield, focused on hotels, residences, and retail. Comparable to Sara Folch on luxury hospitality and bespoke furniture design.
- Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm with deep hotel, resort, and luxury residential practice. Direct comparable to Sara Folch on luxury hospitality interior design projects (Hotel Arts, Ca Sa Galesa equivalents).
- Goddard Littlefair: London-based luxury interior design studio serving boutique hotels, restaurants, and private members' clubs. Comparable to Sara Folch on European luxury hospitality, restaurant, and residential interiors.
- Champalimaud Design: New York-based luxury interior design firm specializing in five-star hotels and private residences. Closely aligned with Sara Folch's luxury hospitality and HNW residential focus.
- Kelly Wearstler: Los Angeles-based luxury interior designer and lifestyle brand spanning residential, hospitality, retail, and product. Comparable to Sara Folch on luxury residential and hospitality projects plus branded product extensions.
- Patricia Urquiola: Milan-based Spanish designer running a large studio with luxury hospitality, residential, and product/furniture design. Closest Iberian peer to Sara Folch on combining luxury interior design with product collaborations (e.g., Half Moon sofa equivalent).
Regional players
- Lázaro Rosa-Violán: Barcelona-based interior and product designer with hospitality and residential projects across Europe. Most direct local/regional peer to Sara Folch in the Barcelona luxury design market.
Broad incumbents
- Wimberly Interiors (WATG Group): Large, established hospitality interior design practice within the WATG architecture group. Comparable to Sara Folch on hotel and resort interior design but at significantly greater scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sara Folch Design social profiles
Digital presenceSara Folch Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sara Folch Design leadership team
Management profileNumber of profiles
Profiles1 record
Sara Folch Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sara Folch Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sara Folch Design
What does Sara Folch Design do?
Sara Folch Design is a luxury interior design studio delivering bespoke architecture, interior design, furniture, lighting, color, material, and space planning services for residential, hospitality, retail, and corporate clients. Each project is customised end-to-end, integrating home automation and artisan-crafted, motorised furniture under the studio's signature 'wrap modern technology with velvet' approach. The studio also sells hand-made luxury accessories (bracelets, dog collars, leashes), a Smart Dog House, and a co-designed outdoor sofa collection through its own e-commerce shop.
Is Sara Folch Design a public or private company?
Sara Folch Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sara Folch Design founded?
Sara Folch Design was founded in -1. It employs 1 to 10 people.
Where is Sara Folch Design based?
Sara Folch Design is headquartered in Barcelona, Spain, in the Europe region.
How does Sara Folch Design make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are luxury Product Shop.
Who are Sara Folch Design's main competitors?
Direct peers on record are Yabu Pushelberg, Pierre-Yves Rochon (PYR), Studio Sofield, Hirsch Bedner Associates (HBA), Goddard Littlefair, Champalimaud Design, Kelly Wearstler and Patricia Urquiola. Lázaro Rosa-Violán is listed as a regional player. Wimberly Interiors (WATG Group) is listed as a broad incumbent.
Does Sara Folch Design have an API?
No public API is recorded for Sara Folch Design.
What industry is Sara Folch Design in?
Sara Folch Design's product category is Luxury Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 54141 and its SIC code is 2531.