PT. Sarana Dinamika Pratama

What PT. Sarana Dinamika Pratama does

PT. Sarana Dinamika Pratama (SDP) is an Indonesia-based industrial laboratory equipment distributor and accredited calibration services provider founded in December 2003 and headquartered in Jakarta Pusat. The company serves as the authorized sole agent in Indonesia for a portfolio of international testing equipment manufacturers, including ATLAS MTS (USA), GESTER Instruments (China), U-CAN Dynatex (Taiwan), and Labthink (China), and maintains additional partnerships with SATRA (UK), MSA Engineering (UK), IPT (Germany), DELTEC (Netherlands), and several Chinese metrology and testing principals. Its core technology is the supply of physical laboratory testing machines (weathering chambers, light fastness testers, rheometers, tensile testers, salt spray chambers, crockmeters, leak testers) coupled with KAN-accredited calibration services operating under ISO/IEC 17025:2017 (accreditation LK-352-IDN, re-accredited May 19, 2026 with expanded scope to 11+ instrument categories).

SDP serves manufacturers and government testing services across textile, footwear, rubber, pharmaceutical, packaging, and general manufacturing industries. Its go-to-market is direct sales through phone, email, exhibitions, and website-driven inquiries, with no intermediary channels. Revenue is generated through three streams: one-time equipment sales (capital expenditure by customers), recurring calibration and maintenance services (professional services), and consumable product sales (testing accessories such as AATCC detergent, gray scales, and crockmeter cloths). The customer base includes enterprise manufacturers (PT Sejin Fashion Indonesia, Adidas Footwear Factory Jepara, PT Karetindo, PT Shoetown), third-party testing services (PT SGS Jakarta and Semarang, PT TÜV Indonesia, an unnamed international textile testing laboratory), and government agencies (Balai Besar Kimia & Kemasan).

The business operates with a lean team of six employees and a single Jakarta headquarters comprising two buildings, one of which is dedicated to calibration services. The company has no disclosed funding, no parent organization, and no subsidiaries; it is a privately held Indonesian corporation operating as the local commercial arm for its foreign principals. Its strategic posture is best characterized as a steady, scope-expanding niche specialist: deepening its accreditation breadth, broadening its principal roster, and maintaining exclusive territorial agency rights rather than pursuing scale, geographic expansion, or technology disruption.

Name

PT. Sarana Dinamika Pratama

Legal name

PT. Sarana Dinamika Pratama

Website

https://saranadinamika.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PT. Sarana Dinamika Pratama is a Jakarta-based distributor and authorized sole agent for international laboratory testing equipment manufacturers, supplying textile, footwear, rubber, and pharmaceutical manufacturers in Indonesia alongside KAN-accredited calibration services under ISO/IEC 17025.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Testing Equipment Supply: Supply of laboratory testing machines from international principals for industries and government testing services
2. Calibration and Service: KAN-accredited calibration services for testing equipment, technical support, maintenance, and repair services
3. Consumable Products: Supply of consumable products for testing equipment including AATCC Standard Detergent, Gray Scale, Crockmeter Standart Rubbing Cloth
4. Environmental Hygiene Testing: Environmental hygiene testing services for various industries

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PT. Sarana Dinamika Pratama is a specialist supplier of laboratory testing machines and instruments serving industrial manufacturers and government testing services across Indonesia. The company acts as an authorized sole agent for multiple international testing equipment manufacturers (ATLAS MTS, GESTER, U-CAN Dynatex, Labthink, SATRA, IPT, BIA and others) and supplies consumable testing accessories. Its differentiated offering is KAN-accredited calibration services (LK-352-IDN) under ISO/IEC 17025:2017, complemented by installation, commissioning, technical training, preventive maintenance, and on-site repair services.

Product overview

PT. Sarana Dinamika Pratama (SDP) is a specialist supplier of Laboratory Testing Machines for industries and government testing services since December 2003. The company operates as a distributor and authorized agent for multiple international testing equipment manufacturers including ATLAS MTS (USA), GESTER Instruments (China), U-CAN Dynatex Inc. (Taiwan), Labthink (China), and other principal brands. SDP offers a comprehensive portfolio comprising physical testing equipment for material durability, weathering, corrosion, color assessment, and mechanical testing across textile, footwear, rubber, packaging, and pharmaceutical industries. The company provides integrated services including calibration (KAN-accredited under ISO/IEC 17025:2017), installation, commissioning, technical training, preventive maintenance, on-site technical service, and consumable supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Testing Equipment Supply Supply of laboratory testing machines and instruments sourced from international principals, provided to industrial manufacturers and government testing services across Indonesia.
• Calibration Services KAN-accredited calibration services operating in accordance with ISO/IEC 17025:2017 (certificate LK-352-IDN), covering humidity chambers, tachometers, rulers, flexing machines, ozone chambers, weights, thermohydrometers, thermometers, freezers, and refrigerators, delivered to industrial and laboratory customers across Indonesia.
• Consumable Supplies Supply of consumable products used with laboratory testing equipment, including AATCC Standard Detergent, Gray Scales, Crockmeter Standard Rubbing Cloths, and other testing accessories for textile and material testing applications.
• Environmental Hygiene Testing Services Environmental hygiene testing services delivered to industrial clients to support environmental compliance and hygiene standards verification.
• Salt Spray Test Chamber (GESTER) Equipment for evaluating corrosion resistance of materials and protective coatings under controlled salt spray environmental conditions, supplied with installation, on-site technical service, and calibration support.
• OZ-0500AC Ozone Tester (GOTECH) Equipment for ozone resistance testing of footwear materials, particularly rubber and elastomer components exposed to environmental aging conditions, supplied with calibration service.
• Xenotest 440 Light Fastness Machine (ATLAS) Equipment designed to simulate natural sunlight and environmental conditions for evaluating material resistance against light exposure, supplied with calibration and authorized ATLAS service support.
• Lightbox Machine Calibration Services Calibration service for Lightbox Machine, an instrument used for visual color assessment providing standardized lighting conditions that help inspectors evaluate color consistency accurately.
• UR-2010SD Rotorless Rheometer (U-CAN Dynatex) Rotorless rheometer for measuring viscosity and vulcanization characteristics of rubber and elastomers, supplied with installation, calibration, and service support.
• UV2000 UV Test System (ATLAS)

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• ATLAS MTS (USA)coreTechnology or IntegrationAuthorized sole agent in Indonesia for ATLAS MTS laboratory testing equipment including weathering test machines, light fastness testers, and UV test systems. Provides equipment supply, installation, calibration, and service support.
• GESTER Instruments (China)coreTechnology or IntegrationAuthorized sole agent in Indonesia for GESTER instruments including tensile testers, salt spray test chambers, crockmeters, Martindale abrasion testers, and humidity chambers. Provides complete after-sales support including installation, commissioning, and calibration.
• U-CAN Dynatex Inc. (Taiwan)coreTechnology or IntegrationAuthorized agent for U-CAN Dynatex testing equipment including rheometers, mooney viscometers, ozone testers, and universal testing machines. Supports calibration and service for Taiwan-manufactured testing equipment.
• Labthink (China)majorTechnology or IntegrationAuthorized partner for Labthink packaging and material testing equipment including leak testers, tensile testers, and heat seal testers. Provides installation, training, and maintenance support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• ATLAS Material Testing Technology (AMETEK): US-based manufacturer of weathering and lightfastness testing equipment. Comparable as a key principal SDP distributes for, and as a potential principal-channel risk if ATLAS chooses to sell direct in Indonesia.
• GESTER Instruments: Chinese manufacturer of textile, footwear and material testing equipment. Comparable as a principal SDP distributes for and as a potential disintermediation risk if GESTER opens direct Indonesian sales.
• Labthink Instruments: Chinese manufacturer of packaging and material testing instruments. Comparable as a principal SDP distributes for; demonstrates how manufacturers themselves can bypass local distributors via e-commerce.

Regional players

• PT Mutuagung Lestari: Indonesian testing, inspection and certification company serving manufacturers. Comparable as a domestic competitor providing accredited testing services to similar industrial customers.
• PT SUCOFINDO ( Superintending Company of Indonesia ): Indonesian state-owned testing, inspection and calibration company. Comparable because it operates accredited laboratories and calibration services serving Indonesian industrial customers, though at a vastly larger scale and with a broader service portfolio.

Broad incumbents

• Bureau Veritas Indonesia: International TIC provider with operations across Indonesia. Comparable in providing accredited testing, inspection and calibration services to industrial customers in textiles, footwear and manufacturing.
• Eurofins Indonesia: Global testing group with Indonesian presence serving industrial and consumer-product testing markets. Comparable as a broader accredited-laboratory competitor for Indonesian industrial customers.
• TÜV Rheinland Indonesia: Global testing and certification group with Indonesian operations. Comparable as both an SDP customer and a competing provider of accredited testing and calibration services for industrial clients.
• SGS Indonesia: Global testing, inspection and certification giant with operations in Indonesia. Comparable as both an SDP customer (calibration) and a competing calibration/testing provider for industrial manufacturers.
• Intertek Indonesia: Global TIC (testing, inspection, certification) major with Indonesian presence. Comparable in delivering accredited laboratory testing and calibration to manufacturers, though at significantly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/saranadinamikapratama
• LinkedInlinkedin.com/company/pt-sarana-dinamika-pratama

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Sarana Dinamika Pratama