Hotel Saratz Pontresina

What Hotel Saratz Pontresina does

Hotel Saratz Pontresina (legal entity: Hotel Saratz AG) is a 4-star superior alpine resort located in Pontresina, in the Swiss canton of Graubünden, at 1,805 meters above sea level opposite the Pontresina railway station. The property comprises 91 rooms and 182 beds, a 550 sqm wellness and spa area, a 35,000 sqm nature park with the largest and highest-altitude outdoor pool in the Engadin, multiple dining outlets (Pitschna Scena, Jugendstil Restaurant, the vegetarian Giodi concept, and a hotel bar), and the adjacent Rondo Convention and Culture Centre with capacity for up to 500 persons. The hotel has been family-owned by the Saratz family for five generations since 1865 and operates under the legal name Hotel Saratz AG. A defining technical asset is a 1,350-meter deep geothermal borehole installed in 2014 (a Swiss first), which supplies approximately two-thirds of the property's heating needs and reduces annual CO2 emissions by roughly 210 tonnes.

The business operates a direct-to-consumer hospitality model, with the majority of bookings handled through the hotel's own website via the SimpleBooking engine under a Best Price Guarantee, supplemented by Aleno for restaurant reservations and e-guma for gift voucher sales. Revenue is generated across six primary streams: accommodation (dynamic, airline-style pricing across multiple room categories), food and beverage (à la carte dining, half-board packages, the Saratz Gin product line), wellness and spa treatments, events and conferences (Rondo plus in-house weddings), paid activities (gin tastings, foal camp, ski passes), and gift vouchers. Primary customer segments are families with children (the lead vertical, recognized as Best Family Hotel 2020 by Connoisseur Circle), couples, winter sports enthusiasts, wellness seekers, corporate and MICE groups, and a niche medical tourism segment built around the nearby Dialysis Center Oberengadin. Marketing is conducted through the hotel's website, Facebook and Instagram, email newsletters, Switzerland Tourism's Swisstainable program, earned media coverage in outlets such as NZZ Bellevue and Schweizer Illustrierte, and on-property events. The hotel is currently operating, with its 2026–2027 season scheduled from May 21, 2026 to March 27, 2027.

Name

Hotel Saratz Pontresina

Legal name

Hotel Saratz AG

Website

https://saratz.ch

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Saratz Pontresina is a family-owned 4-star superior alpine resort in Pontresina, Switzerland, operating 91 rooms, a 550 sqm spa, a 35,000 sqm park, multiple restaurants, and a 500-person convention centre, serving leisure families, couples, wellness guests, winter sports enthusiasts, and corporate groups.

Ownership category

akta.pro rank

Product category

Luxury Alpine Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAG

Historic & Heritage Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAFAEAI

Lounge Bars & Hotel Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Alpine hotel hospitality
• Luxury accommodation services
• Wellness and spa retreats
• Convention and event hosting
• Fine dining experiences

Headquarters

HQ city

Pontresina

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation: Room bookings across 91 rooms and 182 beds with dynamic pricing, including various room categories from comfort rooms to junior suites and family accommodations. Revenue is generated through nightly stays with options for bed and breakfast or half board.
2. Food & Beverage: Multiple dining outlets including the Jugendstil Restaurant (fine dining with 5-course menus by Chef Giuseppe Marrancone), Pitschna Scena restaurant, Hotel Bar with gin tasting (120+ varieties), and salon spaces. Revenue from à la carte dining, half board packages, and special events.
3. Wellness & Spa Services: 550 sqm wellness and spa area with indoor pool (30°C), Sarazenen Spa (hammam), saunas, fitness room with NOHrD equipment, and treatment rooms. Additional revenue from paid treatments, massages, and cosmetic services using Babor and OPI products.
4. Events & Conferences: Convention and Culture Centre (Rondo) accommodating up to 500 persons with plenary hall, two separable seminar rooms, and two foyers. Revenue from venue rentals for congresses, seminars, banquets, weddings, and cultural events with views of the Roseg Glacier.
5. Activities and Experiences: Paid activities including gin tastings (CHF 39 per person), foal camp with Borussia Mönchengladbach (CHF 355 per child), and various seasonal activities. Revenue from activity bookings and participation fees.
6. Gift Vouchers: Online shop offering gift vouchers for dining experiences, wellness treatments, weekend packages, and custom experiences. Sold through e-guma platform for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

A 4-star superior historic hotel established in 1865 in Pontresina, Switzerland, operating 91 rooms and 182 beds. Core offerings include accommodation (rooms, suites, family rooms), multiple restaurants (Pitschna Scena vegetarian, Jugendstil fine dining), a 550 sqm wellness and spa area with indoor pool and hammam, a 35,000 sqm nature park with heated outdoor pool, the Rondo Convention and Culture Centre for up to 500 persons, and family-focused services with supervised childcare.

Product overview

Hotel Saratz Pontresina is a 4-star superior hotel with 91 rooms and 182 beds, operating since 1865. The property offers a unified hospitality experience combining accommodations (Rooms & Suites), dining (Pitschna Scena vegetarian restaurant, Jugendstil Restaurant, Hotel Bar with gin program), wellness (550 sqm spa with pools and saunas, outdoor Bagnera pool), recreation (35,000 sqm Nature Park), and event services (convention center for up to 500 guests, weddings). Additional offerings include gift vouchers, curated package deals, family services, and an inclusive amenities program covering WiFi, transport, and dining credits. The hotel positions itself as a gateway to nature in the Engadine region with sustainability credentials through the Swisstainable program.

Differentiator

Problem solved

Functional benefit

Brands

• Pitschna Scena: Main restaurant featuring seasonal and regional gourmet cuisine by Chef Giuseppe Marrancone.
• Giodi Vegetarian and Co.
• Jugendstil Restaurant
• Salon Rouge
• Salon Roseg
• Hotelbar mit Ambiente
• Saratz Gin
• Kongress- und Kulturzentrum Pontresina (Rondo)
• Bagnera
• Sarazenenbad

Products and services

• Rooms and Suites 91 rooms and 182 beds across categories including Junior Suite Chesa Nouva (55 sqm with south-facing views), comfort rooms, and family rooms. Includes parquet flooring, HDTV, free mini bar, Nespresso machines, and views of Roseg Glacier. Available to leisure and business travelers.
• Jugendstil Restaurant Fine-dining venue in an Art Nouveau (Jugendstil) hall with historic ambiance, serving contemporary regional cuisine by Head Chef Giuseppe Marrancone using fresh, local, and seasonal products. Open 18:00-23:00.
• Pitschna Scena Restaurant Main restaurant featuring the Giodi Vegetarian and Co. concept, serving vegetarian cuisine with regional and seasonal ingredients. Open 12:00-14:30 and 18:00-23:00 with kitchen service until 21:30.
• Hotel Bar & Terrace Hotel bar with fireplace lounge and sun terrace. Offers coffee, cake, cocktails, and Friday gin tastings with over 120 gins at CHF 39 per person led by bar manager Patrick Falk. Open 11:30-01:00.
• Wellness & Spa Area 550 sqm wellness area with indoor pool at 30°C, Sarazenen Spa (hammam), Finnish sauna, steam bath, experience showers, ice fountain, relaxation room with fruits and tea, treatment rooms, fitness room with NOHrD equipment, and yoga room overlooking Roseg Glacier. Paid treatments use Babor and OPI products.
• Bagnera Outdoor Pool Largest and highest-altitude outdoor pool in the Engadine (10x20m, 27°C) located in the 35,000 sqm Saratz Nature Park, with adjacent Café Bagnera. Open June to September depending on weather conditions.
• Saratz Nature Park 35,000 sqm park with heated outdoor pool (largest and highest-altitude in Engadin), herb and vegetable garden, tennis, table tennis, miniature golf, children's and mini flow trails, chess, boccia, giant trampoline, tepee tent, and playground with sand pit. Free for hotel guests.
• Kongress- und Kulturzentrum Pontresina (Rondo) Convention and Culture Centre adjacent to the hotel with a large plenary hall, two separable seminar rooms, two foyers, and views of the Roseg Glacier. Accommodates up to 500 persons for congresses, seminars, banquets, weddings, and cultural events.
• Weddings and Celebrations Wedding and celebration services across multiple venues including the grand hall, outdoor garden, and Strauss Pavilion in the Saratz Park. Customized event planning and banquet services available.
• Dialysis Holiday Package Specialized holiday package for dialysis patients in partnership with Dialysis Center Oberengadin in Samedan (6 treatment places, state-of-the-art technology). Includes wellness access and special rates on graubündenPASS for regional exploration via RhB trains.
• Package Offers Curated vacation packages including Sleep & Ski (ski passes from CHF 55/day), family packages from CHF 876 for 2 nights half-board, seasonal offers, and special promotions such as '3 nights for the price of 2'.
• Gift Vouchers Online gift vouchers covering dining experiences, wellness treatments, weekend packages, and custom experiences. Sold through the e-guma platform at shop.e-guma.ch for gifting occasions.
• Saratz Gin House-made gin product line including Mountain Ash Gin and Arven-Gin (with regional pine/Arven essence), produced by the hotel and available for tasting and sale at the hotel bar.

Quantifiable outcome

• 210 tonnes CO2 emissions reduction annually through geothermal heating
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Borussia Mönchengladbach (Fohlenakademie)minorStrategic or Co-development Partner · 1 January 2026Football youth academy partnership for Foal Camp (July 20-24, 2026). Borussia Mönchengladbach coaches conduct training sessions. Participants may win meet-and-greet with pro players Elvedi and Omlin. Free game tickets provided.
• Switzerland Tourism (Swisstainable Program)coreStrategic or Co-development Partner · 1 January 2014Since 2021, the hotel has participated in Switzerland Tourism's Swisstainable program, committing to sustainable corporate management practices. The hotel aims to achieve Level III of the program by end of 2024, demonstrating environmental leadership in Swiss hospitality.
• Rhaetian Railway (RhB) and Swiss Federal Railways (SBB)coreStrategic or Co-development PartnerCooperation with RhB and SBB for discounted public transport for guests, luggage transport service (from CHF 44 for up to 4 items), and free public transport tickets in summer (from 2nd night). Partnership supports sustainable travel to the hotel.
• Dialysis Center Oberengadin (Spital Oberengadin, Samedan)coreStrategic or Co-development PartnerPartnership with dialysis center in Samedan (6 treatment places, state-of-the-art technology) for holiday dialysis services. Dialysis patients receive special rates on graubündenPASS for regional exploration via RhB trains.
• Engadin AirportminorChannel Partner/ Reseller/ DistributorRegional airport providing connections to Zurich, Geneva, Milan, and Munich. Offers air taxi services to other destinations. Partnership for facilitating guest arrivals.
• SkiService CorvatschminorChannel Partner/ Reseller/ DistributorEquipment rental partner for prams/trailers (chargeable) for families. Facilitates winter sports equipment access for hotel guests.
• MortAlive (Glacier Protection Project)minorStrategic or Co-development PartnerHotel donates portion of proceeds from tap water Carafes and SIGG bottle sales to MortAlive glacier protection project near Pontresina, which uses innovative technologies to counteract glacier melt.
• St. Moritz GourmetfestivalminorGTM or Marketing PartnerOfficial partner of the St. Moritz Gourmetfestival, participating in this annual culinary event showcasing regional gastronomy.
• Swiss Family HotelsminorGTM or Marketing PartnerMember of Swiss Family Hotels network, providing visibility and cross-promotion for family-oriented hospitality.
• Eviva FamigliaminorGTM or Marketing PartnerPartner in family tourism initiatives in the Engadin region, promoting family-friendly travel experiences.
• Engadin Tourism and Pontresina TourismminorGTM or Marketing PartnerRegional tourism organization partnerships for destination marketing, event promotion, and visitor information services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Suvretta House: 5-star historic grand hotel in St. Moritz (built 1912) with extensive wellness and family facilities. Comparable as a long-established full-service alpine resort targeting families and traditional luxury travelers in the same regional market.
• Kulm Hotel St. Moritz: Historic 5-star hotel in St. Moritz (since 1856), pioneer of alpine winter tourism and birthplace of bobsled. Comparable heritage positioning in the same Engadin market but at a significantly higher luxury tier and larger scale.
• Tschuggen Grand Hotel Arosa: 5-star luxury alpine resort in Arosa with a renowned Tschuggen Bergoase spa. Comparable as a historic Swiss alpine hotel with strong wellness and sustainability positioning, though at a higher luxury tier.
• Badrutt's Palace Hotel: Iconic 5-star luxury hotel in St. Moritz dating to 1896, member of Leading Hotels of the World. Comparable as a historic luxury alpine property targeting affluent international travelers, but at a higher tier and price point than Hotel Saratz.

Direct peers

• Hotel Schweizerhof Zermatt: Family-owned 4-star superior alpine hotel in Zermatt with strong heritage credentials and family-friendly positioning. Comparable scale, tier, and family-run heritage operating model in a premium Swiss ski destination.
• Hotel Giardino Ascona: 5-star family-owned resort in Ticino with strong wellness and culinary positioning. Comparable as a Swiss family-run heritage resort emphasizing wellness, gastronomy, and personalized guest experience.
• Grand Hotel Kronenhof: 5-star luxury historic hotel located in Pontresina, the same village as Hotel Saratz. Comparable as a heritage alpine full-service resort with extensive wellness, family facilities, and historic Belle Époque architecture. Direct competitor for the same guest base visiting Pontresina.
• Hotel Waldhaus Sils: 5-star family-owned heritage hotel in Sils-Maria, Upper Engadin, operated by the same family since 1908. Highly comparable as a historic family-run alpine resort with similar positioning around tradition, wellness, and seasonal tourism in the Engadin region.

Regional players

• The Chedi Andermatt: 5-star luxury hotel in Andermatt opened in 2013 with extensive wellness facilities. Comparable as a premium alpine Swiss resort with strong sustainability and design credentials, though more modern and luxury-tier than Hotel Saratz.
• Romantik Hotel Muottas Muragl: Historic boutique hotel in the Upper Engadin accessible only by funicular railway. Comparable as a heritage alpine property in the same Engadin region offering unique scenic experiences, though at smaller scale and different accessibility profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/525143629615329
• Instagraminstagram.com/hotelsaratz
• LinkedInlinkedin.com/company/hotel-saratz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Saratz Pontresina