Sarh Int. Training صرح العالمية للتدريب

What Sarh Int. Training صرح العالمية للتدريب does

Sarh International for Consulting and Training (صرح العالمية للاستشارات والتدريب), operating as Sarh Groups, is an Amman, Jordan-headquartered professional training and management consulting company founded in 2001 (referenced in some sources as 2000). The company delivers accredited preparation courses for international professional certifications in accounting, finance, and project management — including JCPA (Jordanian Certified Public Accountant), CIA (Certified Internal Auditor), CMA (Certified Management Accountant), CFM (Certified Financial Manager), DipIFR, FMVA, CPA, PMP, and PCA — alongside a management consulting practice that has executed more than 300 sector-specific projects for Jordanian government ministries, financial institutions, utilities, and corporate clients. With 27 employees and operations spanning Amman, Dubai, Muscat, and Palestine (via an exclusive distribution partner), Sarh has cumulatively trained more than 20,000 candidates and supported over 1,800 successful professional certifications and 500+ corporate clients across the Middle East.

Sarh's core product portfolio centers on proprietary Arabic-language curricula and electronic question banks. The flagship JCPA Curriculum comprises a 7-book set paired with a 3,800-question electronic question bank, while the CIA Curriculum (3 books, 1,300+ questions) is rebuilt for the 2026 Global Internal Audit Standards (GIAS). The technology stack includes the Sarh AI assistant embedded in the CIA curriculum for instant explanation and query resolution, alongside web-based question-bank interfaces with filtering, keyword search, and continuous content updates. Delivery is hybrid: in-person cohorts at Sarh's Amman training center, virtual live and recorded online courses, on-site corporate training, and channel-partner delivery through university partnerships and Enhanced Training Center in Palestine. Pricing ranges from $25 for the IFRS Handbook 2025 to $840 for the 3-part Arabic CIA online course, with subsidized tiers ($185 JCPA package, $320 CFM) and partial scholarships of up to 50% for eligible candidates.

The revenue model combines recurring subscription revenue (question-bank renewals at $53 for JCPA, $109–$190 for CIA), one-time perpetual-license curriculum sales, and professional-services fees for instructor-led training and consulting engagements. Certifying-body partnerships — ACCA Approved Learning Partner (the only one in Jordan), IMA Gold Course Provider for CMA (since 2025), and CFI Global Institute Accredited Center (first in the Middle East, 2023) — provide regulatory differentiation and funnel access to certification candidates. Geographic expansion outside Jordan in late 2024 (PCA course in Dubai; CFM course in Muscat for Iraqi government participants) and participation in MEETES 2025 in Jeddah indicate the company's pivot toward regional GCC scaling from its Amman base.

Name

Sarh Int. Training صرح العالمية للتدريب

Legal name

Sarh International for Consulting and Training (صرح العالمية للاستشارات والتدريب)

Website

https://sarhgroups.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarh International for Consulting and Training (Sarh Groups) is a Jordan-headquartered professional certification training and management consulting firm serving accounting and finance professionals across the Middle East with accredited curricula (JCPA, CIA, CMA, CFM, DipIFR, FMVA) and consulting services for corporate, government, and individual clients.

Ownership category

akta.pro rank

Product category

Professional Certification Training

NAICS

Professional and Management Development Training (611430), Business and Secretarial Schools (61141), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDANAIAD

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

SECONDARYEDAAANAD

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYEDAAANAB

Project, Program & Portfolio Management Certifications

Education/Adult & Continuing Education/Professional Certification Programs

Keywords

• Professional certification training
• Accounting certification courses
• Management consulting services
• Exam preparation materials
• Corporate training programs

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Certification Training Courses: Instructor-led and online courses for professional accounting and finance certifications including CMA, CIA, JCPA, CFM, CPA, PMP. Delivered in-person at training centers and virtually.
2. Curricula and Study Materials Sales: Sale of comprehensive study materials and textbooks, both print and digital formats, for professional certifications. Includes 7-book JCPA curriculum, CIA study guides, and DipIFR materials.
3. Electronic Question Banks: Subscription-based access to digital question banks with annual/semi-annual renewal fees. Includes real-time activation and continuous updates.
4. Management Consulting Services: Organizational development, capacity building, project management, HR consulting, and sector-specific advisory services for corporate and government clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sarh International for Consulting and Training provides professional certification training courses and proprietary Arabic-language study materials for accounting and finance credentials including JCPA, CIA, CMA, CFM, DipIFR, FMVA, CPA, and PMP. The company delivers instructor-led and online courses, electronic question banks with continuous updates, and supplementary management consulting services covering organizational development, capacity building, project management, and HR consulting.

Product overview

Sarh International for Consulting and Training operates as a professional certification training and management consulting company. The core product portfolio centers on professional accounting certifications including JCPA (Jordanian Certified Public Accountant), CIA (Certified Internal Auditor), CMA (Certified Management Accountant), CFM (Certified Financial Manager), FMVA (Financial Modeling & Valuation Analyst), and DipIFR. Supporting products include comprehensive curricula (7-book sets for JCPA, 3-book sets for CIA), electronic question banks (3800+ questions for JCPA, 1300+ for CIA), and online/interactive courses. The company also offers specialized training including hospital accounting, tax expertise, IPSAS, and Training of Trainers programs. Management consulting services complement the training offerings. AI-powered features (Sarh AI) are integrated into the CIA curriculum for instant explanations.

Differentiator

Problem solved

Functional benefit

Products and services

• JCPA Curriculum (Jordanian Certified Public Accountant) Comprehensive 7-book curriculum with electronic question bank (3,800+ questions) for preparing for the Jordanian Certified Public Accountant examination. Covers financial accounting, cost accounting, auditing standards, IFRS, income tax, and sales tax legislation.
• CIA Curriculum (Certified Internal Auditor) Arabic-language CIA curriculum with AI-powered features (Sarh AI) for exam preparation, aligned with Global Internal Audit Standards (GIAS). Includes 3 books and 1,300+ electronic questions.
• CMA Course (Certified Management Accountant) Training course for IMA's Certified Management Accountant certification, recognized as a Gold Level provider. Interactive and recorded online options available.
• CFM Course (Certified Financial Manager) IMA's Certified Financial Manager certification training with official IMA content and comprehensive study materials.
• JCPA Electronic Question Bank Electronic question bank with 3,200+ past exam questions for JCPA preparation. Features include instant activation, filtering by parts, keyword search, and unlimited practice exams with continuous updates.
• CIA Electronic Question Bank Updated electronic question bank with 1,307 questions covering all three CIA exam parts, fully updated for 2026 exam changes following GIAS standards.
• DipIFR Books (Diploma in International Financial Reporting) BPP-accredited DipIFR study package including detailed textbook and comprehensive question bank for ACCA's Diploma in International Financial Reporting.
• FMVA Course (Financial Modeling & Valuation Analyst) Financial Modeling and Valuation Analyst certification course (CFI) - the first course of its kind offered in Jordan.
• Hospital Accounting Course Specialized course covering accounting departments in hospitals and healthcare sectors, including patient, corporate, physician, insurance company, and warehouse accounting.
• Gleim CPA Curriculum Gleim CPA exam preparation curriculum offered through partnership with Al-Taher Center, Jordan's authorized Gleim agent.
• PCA Course (Professional Cost Accountant) Professional Cost Accountant certification course held in Dubai, UAE.
• Income & Sales Tax Expert Course Course covering income tax and general sales tax with practical cases, qualifying holders to practice tax consulting profession in Jordan.
• IPSAS Training (International Public Sector Accounting Standards) Arabic-language IPSAS training for government sector accounting standards, delivered for the Jordanian Audit Bureau and other public institutions.
• TOT (Training of Trainers) Train-the-trainer programs conducted for the Jordanian Audit Bureau and various organizations, building internal training capacity.
• Management Consulting Services Management consulting covering organizational development, field research, sector-specific consulting, project management, capacity building, CSR program design, women's empowerment, business development, and HR management.

Quantifiable outcome

• 80% pass rate achieved in JCPA January 2021 exam session
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered minor, core and flagship.

• Plan International and UNICEFminorStrategic or Co-development Partner · 4 March 2025Training of Trainers (ToT) workshop on gender-responsive education with international participation from Lebanon and Jordan, focused on promoting gender equity in educational settings.
• Enhanced Training Center (Palestine)coreChannel Partner/ Reseller/ Distributor · 13 August 2023Exclusive agency agreement for distributing CIA Arabic curriculum (Hock International) and conducting CIA and CFM training courses in Palestine. Enhanced Training Center holds exclusive rights for distribution and course delivery in the region.
• Corporate Finance Institute (CFI)flagshipTechnology or Integration · 30 July 2023CFI Global Institute accreditation as training partner and accredited center. Sarh is the first center in the Middle East to receive this prestigious accreditation for financial modeling and valuation certifications.
• Association of Chartered Certified Accountants (ACCA)coreStrategic or Co-development Partner · 21 June 2023ACCA accreditation making Sarh the only center in Jordan with this recognition for DipIFR and other ACCA-related training programs.
• Applied Science UniversitycoreStrategic or Co-development Partner · 7 January 2023Cooperation agreement to offer CMA certification courses at the university's training center. Partnership includes sharing expertise, staff, curricula, and implementing joint courses serving business and accounting students.
• Association of Income and Sales Tax ExpertsminorChannel Partner/ Reseller/ Distributor · 6 September 2022MoU to provide employment or training opportunities for new graduates who completed Sarh's accounting preparation course and achieved distinguished results in proficiency exams.
• National Fund to Support Small and Medium Enterprises (NAFES)minorStrategic or Co-development Partner · 23 May 2022Agreement for providing financial support services to Jordanian SMEs through Sarh's training and consulting programs.
• CARE InternationalminorStrategic or Co-development Partner · 28 October 2021Partnership providing mentorship to 60 development leaders on grant management skills, emphasizing the importance of resource management for grant recipients.
• GIZ (German International Cooperation Agency)minorStrategic or Co-development Partner · 25 October 2021Partnership for financial literacy and e-wallet training workshops for Syrian refugees in cooperation with UNHCR. Joint workshops on culture of financial inclusion.
• Oxfam UKminorStrategic or Co-development Partner · 25 October 20215-day training workshop at Movenpick Dead Sea Hotel focused on social inclusion in entrepreneurship for 100 male and female entrepreneurs, funded by the European Union.
• WeVisors (QuickBooks Agent in Jordan)minorStrategic or Co-development Partner · 4 October 2021Cooperation agreement to conduct QuickBooks Certified User course, qualifying accountants to pass the global QuickBooks certification exam. Training Manager Bashar Al-Khadash represented Sarh in signing.
• Al-Taher Center (Gleim Agent in Jordan)minorChannel Partner/ Reseller/ Distributor · 28 July 2021MoU for adoption of Gleim CPA curriculum in Jordan, expanding Sarh's certification preparation offerings.
• Jordan Enterprise Development Corporation (JEDCO)minorImplementation/ SI/ Consulting Partner · 7 April 2021Sarh commissioned by JEDCO to conduct initial survey of approximately 1,400 home-based business applications from all governorates and perform field assessments for the 'Support and Development of Home-Based Businesses' project.
• MEDA OrganizationminorStrategic or Co-development Partner · 7 April 2021Partnership for organizing networking events for home-based business beneficiaries under JEDCO project, with participation from various business types aimed at marketing and growth opportunities.
• Jordan Armed ForcescoreStrategic or Co-development Partner · 4 April 2021MoU for training cooperation including risk management, audit planning, and other professional development programs for military financial personnel.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMA (Institute of Management Accountants): The global certifying body for CMA and CFM — both of which Sarh teaches. IMA offers its own learning resources, scholarships, and increasingly direct-to-consumer preparation, making it both a partner and a potential competitor for self-study content.
• ACCA (Association of Chartered Certified Accountants): Global professional accountancy body whose DipIFR and ACCA qualifications Sarh is accredited to teach. ACCA itself is developing its own digital learning platforms, representing both Sarh's main accreditation partner and a structural disintermediation risk.
• PwC's Academy (Middle East): Big-Four-affiliated training arm offering accounting, finance, and soft-skills courses across the Middle East. Competes for the same corporate and government training budgets in Jordan, UAE, and Saudi, but with a wider consulting-led portfolio.
• Kaplan (Middle East): Global professional training and certification provider with established Middle East operations covering ACCA, CFA, and other finance certifications. A broader incumbent with wider product portfolio and English-medium delivery, but overlapping target audience in the region.

Direct peers

• Becker Professional Education: Global leader in CPA, CMA, and CIA exam preparation with structured review courses, question banks, and adaptive learning technology. Direct competitor to Sarh in accounting certification prep, though Becker is much larger and primarily English-language.
• BPP Learning Media: ACCA's exclusive publisher for DipIFR and other ACCA study materials. Sarh resells BPP's DipIFR package; BPP competes in the same ACCA-aligned certification content market globally and could expand Arabic offerings to compete directly with Sarh.
• Corporate Finance Institute (CFI): Online provider of FMVA, CBCA, and other financial modeling/valuation certifications whose content Sarh is accredited to deliver in Jordan. CFI has a strong self-study digital model that competes with Sarh's classroom-led, Arabic-medium delivery for the same regional audience.
• HOCK International: Specialist in CIA exam preparation materials in multiple languages including Arabic. Sarh distributes HOCK's Arabic CIA curriculum under an exclusive Palestine agency, making HOCK simultaneously a supplier and a direct peer in the CIA prep category.
• Wiley Efficient Learning (Gleim): Provides CPA, CMA, CIA, and EA review materials (via the Gleim brand Sarh itself distributes in Jordan). Closest direct competitor in the same certification categories, with comparable subscription question-bank and curriculum model.

Regional players

• Meirc Training Institute: Dubai-headquartered professional training institute delivering management, finance, and certification-aligned courses across the Middle East. Competes for corporate training clients in UAE, Saudi, and the wider Gulf but does not have a Jordanian certification-prep specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCC0UsRB0z26M5ACSjqQWPAA/videos
• Facebookfacebook.com/SarhGroups
• LinkedInlinkedin.com/company/sarhgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarh Int. Training صرح العالمية للتدريب