Sarthe Tourisme

What Sarthe Tourisme does

Sarthe Tourisme is the official tourism development agency for the Sarthe department in France, headquartered at 46 avenue François Mitterrand in Le Mans. The organization supports tourism professionals (accommodation providers, restaurants, leisure sites), project initiators and investors, tourist offices, and local authorities through accompaniment, labeling and certification assistance, financing identification, digital transformation, and market placement services. Its core products and platforms include the Solimmo Tourisme real estate investment marketplace, the eRESA local reservation platform, the Le Bon Cadeau 72 gift voucher system, the Club des Ambassadeurs network with its Pass Ambassadeur program, the Académie du eTourisme digital training program, and embeddable widgets for tourism professional websites.

Sarthe Tourisme operates as a public-private tourism development organization rather than a commercial company. Founded under its current identity in February 2019 following a rebrand from Sarthe Développement, the agency is primarily funded by the Département de la Sarthe and provides its professional services free of charge to stakeholders. Revenue derives from public institutional funding rather than transactional fees; the agency also publishes a tourism observatory (key figures, client surveys, technical reports) and operates a consumer-facing destination website (sarthetourisme.com) alongside its professional portal (sarthetourisme.pro).

The organization does not develop proprietary technology and operates as a service and territorial promotion body. Its go-to-market is enterprise-style field accompaniment combined with digital content (website, monthly newsletter, social media across Facebook, YouTube, LinkedIn, Twitter, plus a free photolibrary). Sarthe Tourisme holds the Engagé RSE (CSR Committed) certification and promotes sector labels including Accueil Vélo, Tourisme & Handicap, Villes et Villages Fleuris, and Clef Verte. Strategic partners include the Département de la Sarthe, Abbaye de l'Épau, Muséotrain, Zoo de La Flèche, and Vallée de la Sarthe.

Name

Sarthe Tourisme

Legal name

Sarthe Tourisme

Website

https://sarthetourisme.pro

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarthe Tourisme is the official public tourism development agency for the Sarthe department in France, headquartered in Le Mans. It provides free accompaniment, digital tools, and investment facilitation to tourism professionals, tourist offices, project initiators, and local authorities across the region.

Ownership category

akta.pro rank

Product category

Tourism Development Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Destination tourism agency
• Tourism business support
• Tourism investment facilitation
• Tourism professional services
• Regional destination promotion

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public funding and membership services: Sarthe Tourisme operates as a public tourism development agency, likely funded by the Department of Sarthe and potentially regional councils. Services to tourism professionals and investors appear to be free, with membership available through bulletins. The agency also facilitates investment in the tourism sector through its Solimmo Tourisme platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sarthe Tourisme is the official departmental tourism development agency for the Sarthe department in France, providing free accompaniment services to tourism professionals, project initiators, and local authorities. It operates digital platforms including Solimmo Tourisme for tourism property investment, the eRESA reservation platform, the Le Bon Cadeau 72 gift voucher system, the Club des Ambassadeurs ambassador network, and digital training via the Académie du eTourisme.

Product overview

Sarthe Tourisme operates as a comprehensive tourism support platform for professionals in the Sarthe department of France. The organization offers a portfolio of interconnected services including Solimmo Tourisme for tourism real estate investment, the eRESA local reservation platform for booking management, Le Bon Cadeau 72 gift voucher system, and the Club des Ambassadeurs network program. Additional services include digital training through the Académie du eTourisme and customizable widgets for website integration. The platform serves accommodations, restaurants, visit sites, leisure providers, tourism offices, project carriers, and local authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Solimmo Tourisme
• Plateforme locale eRESA
• Le Bon Cadeau 72
• Club des Ambassadeurs de la Sarthe
• Académie du eTourisme
• Widgets Sarthe Tourisme

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Département de la SarthecoreStrategic or Co-development PartnerThe Department of Sarthe is the primary institutional partner and funder of Sarthe Tourisme. Joint initiatives include the Club des Ambassadeurs campaign launched in May 2026, as well as religious heritage visit programs and other territorial development projects.
• Abbaye de l'ÉpauminorGTM or Marketing PartnerPartner site included in the Pass Ambassadeur program offering discounted access to members of the Ambassador Club.
• MuséotrainminorGTM or Marketing PartnerPartner site included in the Pass Ambassadeur program offering discounted access to members of the Ambassador Club.
• Zoo de La FlècheminorGTM or Marketing PartnerPartner venue offering preferential rates for Ambassadors through the Pass Ambassadeur program.
• Solimmo TourismecoreOthersA specialized online platform created by Sarthe Tourisme to connect tourism investors with available properties (hotels, gîtes, campsites, leisure parks) in the Sarthe region.
• Vallée de la SartheminorStrategic or Co-development PartnerPartner in the Solesmes Sonore immersive heritage experience project, supporting the development of cultural tourism in the region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Comité Régional du Tourisme Pays de la Loire: Regional tourism board for Pays de la Loire, the parent region containing Sarthe. Operates the same destination development mandate at a larger geographic scope, coordinates with Sarthe Tourisme on territorial promotion and is the most directly comparable organizational peer.
• Manche Tourisme: Departmental tourism agency for Manche in Normandy operating the same professional-support and destination-promotion model as Sarthe Tourisme, serving tourism businesses and visitors within a defined French department.
• Var Tourisme: Departmental tourism agency for Var in Provence, a direct peer operating the same combination of professional services, investment facilitation, and territorial promotion that defines Sarthe Tourisme's role in Sarthe.
• Calvados Tourisme: Departmental tourism development agency for Calvados in Normandy, structurally identical to Sarthe Tourisme: public-private model, professional accompaniment, investment facilitation, and territorial promotion for a single French department.
• OnlyLyon Tourism & Conventions: Urban tourism board for Lyon combining destination promotion, professional services for tourism businesses, and convention/meeting support, comparable in function though focused on a metropolitan rather than departmental area.
• Tourisme Bretagne: Regional tourism board for Brittany operating the same destination-marketing, professional-support, and territorial-attractiveness mandate as Sarthe Tourisme, just at regional rather than departmental scale.

Broad incumbents

• VisitBritain: UK's national tourism agency operating the same destination promotion, market intelligence, and partnership development mandate as Sarthe Tourisme, but at international scale and with a paid promotion budget.
• Atout France: France's national tourism development agency operating the same promotional, investment-attraction, and professional-support mandate but at national scale. Functions as an umbrella and funding counterpart for Sarthe Tourisme and similar departmental agencies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sarthetourpro
• YouTubeyoutube.com/channel/UCfSZqJpQ7ShHhAiUImmkOeQ?view_as=subscriber
• Facebookfacebook.com/sarthetourismepro
• LinkedInlinkedin.com/company/sarthetourisme

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarthe Tourisme