What Sarum Hall School does

Sarum Hall School is an independent preparatory school for girls aged 3-11, located in a purpose-built, award-winning premises at 15 Eton Avenue, Belsize Park, Hampstead, London NW3. The school traces its foundation to 1929 and relocated to its current Allies and Morrison-designed building in 1995, which won RIBA, Civic Trust, and Royal Fine Art Commission Trust awards in 1996. It operates as a registered educational charity governed by a Board of Governors (chaired by Julie McEver), with no parent company or investor backing, and no endowment fund. The school delivers education across three key stages — Early Years Foundation Stage (Pre-Reception and Reception), Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6) — with specialist teaching from Year 2 onwards in subjects including Spanish, Science, Art, Music, Computing, and PE, plus a distinctive Food Studio opened in 2018.

The core product is a structured 11+ preparation programme, with Verbal and Non-Verbal Reasoning from Year 4 and formal exam preparation in Year 5. The 2024 Year 6 cohort of 24 pupils secured 106 senior school offers including 21 academic and 5 music scholarships to prestigious day and boarding schools (St Paul's Girls', North London Collegiate, Francis Holland, South Hampstead High, Cheltenham Ladies College, etc.). The co-curricular programme runs over 40 weekly clubs. Technology infrastructure is built on standard edtech platforms — iSAMS for school management, Google Classroom, Seesaw (KS1/2), Tapestry (EYFS), Purple Mash, School Cloud, and SOCS — with iPads issued from Year 2 and bespoke facilities including the TaskSpace Flexible Learning Environment, Green Screen Filming Studio, and 3D Design/AR facilities.

The business model is fee-driven, direct-to-consumer, with a non-selective admissions policy. Tuition fees for 2025/26 are £6,956/term (Pre-Reception, VAT-exempt) and £8,347/term (Reception-Year 6, 20% VAT-inclusive), rising to £7,200 and £8,640 respectively in 2026/27. A non-refundable £120 registration fee and a £4,200 enrolment deposit (paid in two stages) structure the customer commitment. A limited means-tested bursary programme operates from Year 3. Go-to-market relies on word-of-mouth within the Hampstead/Belsize Park community, an annual Open Morning, the school's website, Instagram presence, and local press coverage (Ham & High). Marketing is hyper-local and reputation-driven rather than paid-acquisition-driven.

Name

Sarum Hall School

Legal name

Sarum Hall School

Website

https://sarumhallschool.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarum Hall School is an independent girls' preparatory school for ages 3-11 in Belsize Park, Hampstead, London. Operating as a registered charity, it delivers EYFS through Key Stage 2 education with specialist teaching, 11+ preparation, and the Food Studio, serving fee-paying families primarily from the NW3 catchment.

Ownership category

akta.pro rank

Product category

Independent Preparatory School Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts-Focused Private K–12 Schools (EDAJABAN)

Keywords

• Independent preparatory school
• Girls prep school
• Primary school education
• 11+ exam preparation
• Co-curricular clubs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Academic Tuition Fees: Termly tuition fees form the primary revenue stream. Pre-Reception fees are exempt from VAT while Reception through Year 6 include 20% VAT (introduced January 2025). Fees increased from 2025/26 to 2026/27 academic year.
2. Registration Fee: Non-refundable registration fee of £120 (£100 + 20% VAT) charged at point of application for Pre-Reception main intake. No fee required for waiting list registration.
3. Enrolment Deposit: Upon acceptance of offer, an enrolment deposit of £4,200 (£3,500 + 20% VAT) is payable in two stages: 50% on acceptance, balance seven months before entry. Refunded with final account.
4. Bursary Programme: Limited means-tested bursaries from Year 3 onwards, awarded according to need. Emergency Fee Assistance also available. The school relies on fees as it has no endowment fund.
5. Food Studio Hire and Community Classes: The Food Studio is available for private hire, filming, and community cookery classes taught by professional chefs including David Atherton (GBBO 2019 winner). Generates supplementary revenue while extending community reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sarum Hall School is an independent, non-selective preparatory school for girls aged 3-11 located in Belsize Park, Hampstead, London. It delivers a full curriculum across Early Years Foundation Stage, Key Stage 1, and Key Stage 2 with specialist teaching in Spanish, Science, Art, Music, Computing, and PE, plus a dedicated Food Studio for food technology. The school charges termly tuition fees alongside a £120 registration fee and £4,200 enrolment deposit, and prepares pupils for 11+ entry to prestigious senior schools.

Product overview

Sarum Hall School is an independent preparatory school for girls aged 3-11 offering a comprehensive educational programme across three Key Stages: Early Years Foundation Stage (Pre-Reception/Reception), Key Stage 1 (Years 1-2), and Key Stage 2 (Years 3-6). The core educational offering includes specialist teaching in subjects including PE, science, art, music, computing, Spanish, and the distinctive Food Studio for food technology. Supplementary programmes include over 40 weekly co-curricular clubs, 11+ examination preparation with individual parent guidance, Learning Support Services for pupils with specific needs, and English as an Additional Language support. The school also offers admissions registration with associated fees and means-tested bursaries from Year 3. An alumnae association maintains connections with former pupils.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Foundation Stage (EYFS) Programme Early childhood education programme for Pre-Reception and Reception (ages 3-4) covering seven areas of development including Personal, Social and Emotional Development, Physical Development, Communication and Language, Literacy, Mathematics, Understanding the World, and Expressive Art and Design. Documented via Tapestry learning journals.
• Key Stage 1 Curriculum Year 1 and Year 2 programme covering English, Maths, History, Geography, RE, PSHE, PE, Computing, Art, Science, and Music, taught by form tutors and specialist teachers. Includes personal iPad issuance from Year 2 onwards.
• Key Stage 2 Curriculum Years 3-6 programme with increased specialist teaching for PE, Science, Art, Music, Computing, and Spanish. Includes Verbal and Non-Verbal Reasoning from Year 4 and 11+ preparation starting in Year 5.
• Food Studio Purpose-built teaching kitchen opened in 2018 for food and nutrition education. Used for curriculum cooking lessons and community cookery classes, with cross-curricular projects linking food to maths, science, and other subjects.
• Co-Curricular Clubs Programme Over 40 weekly clubs including chess, dance, football, coding, fencing, music ensembles, drama, art, cooking, and book club. Available during lunch breaks, before and after school, plus the Breakfast Club.
• 11+ Examination Preparation Comprehensive 11+ preparation programme including Verbal and Non-Verbal Reasoning from Year 4, exam practice, interview preparation, and individual parent guidance through the senior school selection process. Resulted in 106 offers and 26 scholarships for the 2024 Year 6 cohort of 24 pupils.
• Learning Support Services Individualised support for pupils with specific needs including dyslexia, managed by the Head of Learning Support. Includes one-to-one, small group, and adaptive classroom teaching strategies.
• English as an Additional Language (EAL) Language development support and monitoring for pupils from diverse linguistic backgrounds, including individual or small group sessions to enhance English confidence and fluency.
• Admissions Registration Registration process for entry into Pre-Reception (main intake at age 3+) and occasional places in higher year groups. Includes a £120 non-refundable registration fee and a £4,200 enrolment deposit. Currently accepting registrations for September 2027, 2028, and 2029 entry.
• Bursary Programme Means-tested financial assistance programme from Year 3 onwards, providing sliding scale bursary support for families demonstrating need, subject to annual review. Emergency Fee Assistance is also available.
• SHS Alumnae Association Network for former pupils providing reunion events, news sharing, and connections across alumni attending UK and international universities.
• Food Studio Community Cookery Classes Community cookery classes for children ages 7-12 taught by professional chefs including David Atherton (GBBO 2019 winner). Offered as part of the school's community outreach programme opening the Food Studio to local families.
• LifeLab Young Minds at Work Business Programme Business learning programme where Year 6 girls launch mini-businesses with £40 loans, teaching enterprise and employability skills through creating business ideas, marketing, sales, and finance, culminating in a Dragon's Den-style pitch competition.

Quantifiable outcome

• Every pupil in Year 6 secured a senior school offer on results day
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Kulira.orgcoreOthers · 16 October 2024Charity founded in 2018 by Mrs Jarah Koomson that supports Ugandan children and their communities to progress and flourish. Selected by pupils as the school's charity partner for 2024/2025 academic year, with a fundraising target of £8,000-£10,000.
• Freud MuseumcoreStrategic or Co-development Partner · 16 May 2023Cross-curricular arts collaboration with Freud Museum inspired by theme of dreams. Year 6 pupils studied surreal artists, created paintings displayed at museum, and choir performed Kate Bush's 'And Dream of Sheep'. Connected through Camden Spark's Creative Conversations programme.
• CH&CO CatererscoreStrategic or Co-development PartnerCH&CO provides catering services to the school with a focus on fresh, nutritious food and sustainability. They hold a three-star accreditation from the Sustainable Restaurant Association and operate under a philosophy of clarity and transparency in food sourcing and preparation.
• The Felix ProjectminorOthersCharity which rescues surplus food from the food industry and delivers it to frontline charities and schools. Sarum Hall donates profits from Food Fayre events to The Felix Project.
• David Atherton (GBBO 2019 Winner)minorStrategic or Co-development PartnerProfessional chef teaching cookery classes at the Food Studio for children ages 7-12. Classes include 'Foodie Forest Feast' and 'Healthy Eating Never Tasted This Good'. Part of community outreach programme opening the Food Studio to local families.
• LifeLab: Young Minds at WorkcoreStrategic or Co-development PartnerBusiness learning programme where Year 6 girls launch mini-businesses with £40 loans. Teaches enterprise and employability skills through creating business ideas, marketing, sales, and finance. Culminates in Dragon's Den-style pitch competition.
• Camden SparkminorStrategic or Co-development PartnerProgramme that connects local cultural organisations in Camden with young people. Introduced Sarum Hall to Freud Museum partnership through their Creative Conversations programme.
• Community Mondays Partners (Likewise, The Winch, Families for Peace)minorStrategic or Co-development PartnerLocal community groups invited to use school facilities free of charge. Includes mental health charity Likewise, youth group The Winch in Camden, and Families for Peace supporting Ukrainian refugee families.
• St Mary's Church, Primrose HillcoreStrategic or Co-development PartnerLocal church with close links for Harvest Festival, Carol Service, and end-of-year services. All girls from Reception upwards participate in hymn singing.
• Noah's Ark HospiceminorOthersSupported through charity events. School raised £12,500 for Noah's Ark Hospice in May 2026.
• CARIS FamiliesminorOthersCharity supporting homeless children and their parents in north London. Received £4,000 from Summer Fayre and Sponsored Bounce events (split equally with Paiwand).
• PaiwandminorOthersCharity helping refugees, asylum seekers, and migrants build a happy life in the UK. Received £4,000 from Summer Fayre and Sponsored Bounce events (split equally with CARIS Families).
• Swiss Cottage Leisure CentreminorOthersSwimming lessons take place at Swiss Cottage Leisure Centre as the school does not have its own pool.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Francis Holland School, Regent's Park: Independent girls' day school in NW1 offering pre-prep through sixth form. Directly competes with Sarum Hall for the same NW London family cohort and receives a significant share of Sarum Hall's 11+ leavers.
• South Hampstead High School (Junior School): GDST-run girls' preparatory school located within a few miles of Sarum Hall in Hampstead/NW3. Overlaps in target families, 11+ destination outcomes, and non-selective ethos, making it the closest direct competitor for Belsize Park families.
• Godolphin and Latymer School: Independent girls' day school in Hammersmith (recently relocated to Chiswick) accepting pupils at 11+. A primary destination for Sarum Hall 11+ leavers and a structural competitor for academic reputation in the West London girls' prep market.
• Pembridge Hall School: Co-educational independent prep school in Notting Hill (W11) for ages 4–13. Highly comparable to Sarum Hall in mission, scale (single-form entry, ~200 pupils), and 11+ preparation orientation, though co-educational.
• North London Collegiate School (Junior School): Elite girls' school in Edgware/Canons Park with a Junior School feeding into its senior school. Competes at the very top of the NW London girls' prep segment and is a destination school for Sarum Hall's 11+ cohort.
• Trevor-Roberts School: Small independent preparatory school in Marylebone (NW1) for boys and girls aged 5–13. Comparable in scale (single-form, ~150 pupils), single-site, and central-London feeder positioning.
• Channing School: Independent girls' school in Highgate/Belsize Park covering ages 4–18. Operates in the same catchment and competes for the same primary school leavers, accepting 2 of Sarum Hall's 2026 cohort while Sarum Hall sends 2026 leavers onward in return.

Broad incumbents

• Wetherby School: Well-known London boys' prep school feeding into St Paul's and other top senior schools. Compares to Sarum Hall as a premium London prep school with strong 11+ outcomes, though single-sex boys rather than girls.
• University College School (Junior Branch): Long-established independent boys' school in Hampstead with a junior branch covering ages 7–11. Overlaps in catchment and academic positioning but is co-educational only at early years and not a head-to-head girls' school competitor.

Regional players

• Hampstead School: Independent co-educational prep school in NW3, in close geographic proximity to Sarum Hall. Smaller and less academically selective, but competes for the same Belsize Park/Hampstead families at the pre-prep level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sarumhallschool
• LinkedInlinkedin.com/company/sarum-hall-school

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarum Hall School