Sasha

What Sasha does

Sasha Association for Craft Producers is an India-domiciled not-for-profit fair trade organization founded in 1984, operating with 77 employees and a network of 100+ artisan and craft communities across India. The organization produces and distributes handcrafted products across four main categories: Fashion (stoles, scarves, garments, dresses, jewelry, bags, shoes), Home and Living (bedcovers, cushions, table linens, tableware), Bath and Wellness (RASA Bodycare, natural herbal personal care), and Festive and Gifts (crafts, candles, Christmas items, pet accessories). Underlying craft techniques include handloom weaving, block printing, Kantha embroidery, Batik, hand-painting, screen printing, Dhokra metal casting, natural dyeing, leather embossing, and paper mache.

The business operates a hybrid B2B and B2C revenue model. Wholesale revenue is generated through direct sales to established fashion brands, ethical fashion startups, and handicraft buyers via custom product services and catalog ordering. B2C revenue comes from owned retail shops in Kolkata and Delhi, the sashafairtrade.shop e-commerce platform, and global international fair trade retail partners. Pricing is transaction-based: wholesale prices are negotiated by order volume and specification, while retail uses unit pricing across physical and online channels. Customer segments are served by a sales-led GTM motion supplemented by trade exhibitions, social media, and email.

Sasha is a Guaranteed Member of the World Fair Trade Organization (WFTO) and carries additional verified social enterprise credentials (Good Market, SEWF, People and Planet First) and Craftmark certification. Named long-tenured wholesale buyers include Serrv (USA, ~35 years), Sisam Fair Trade (Japan), Noonday Collection (USA), and Artisans du Monde / Solidar Monde (France). Revenue is not publicly disclosed, no funding rounds are reported, and the organization operates without external ownership or venture capital backing.

Name

Sasha

Legal name

Sasha Association for Craft Producers

Website

https://sashaworld.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Sasha Association for Craft Producers is an India-based not-for-profit fair trade organization, founded in 1984, that works with 100+ Indian artisan communities to produce handcrafted fashion, home, wellness, and gift products for global wholesale buyers and retail consumers.

Ownership category

akta.pro rank

Product category

Handcrafted Apparel, Home Textiles and Fair Trade Crafts

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)

akta.pro secondary industries

Fashion/Costume Jewelry Manufacturing (CRAKAIAB), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

Keywords

• Handcrafted apparel
• Fair trade crafts
• Artisan fashion accessories
• Home textile manufacturing
• Custom handicrafts

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale Product Sales: B2B wholesale sales of handcrafted products to established fashion brands, ethical fashion startups, and handicraft buyers. Customized apparel, accessories, and handicrafts are manufactured and sold in bulk to commercial buyers.
2. Retail Sales: B2C retail sales through physical retail shops in Kolkata and Delhi, India, an online e-commerce store (sashafairtrade.shop), and global international retail partners.
3. Custom Product Services: Customized manufacturing services for apparel, textiles, accessories, and handicrafts tailored to specific buyer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sasha designs, produces, and distributes handcrafted Indian apparel, fashion accessories, home textiles, bath & wellness products, and festive/gift items through a network of 100+ artisan communities. The organization also offers custom manufacturing services for fashion brands and ethical startups, supported by wholesale ordering, two physical retail shops in India, and an international e-commerce fair trade shop.

Product overview

Sasha is a not-for-profit fair trade organization working with Indian artisan communities to produce and distribute handcrafted products. The product portfolio includes four main categories: Fashion (stoles, scarves, garments, dresses, jewelry, bags, shoes), Home and Living (bedcovers, cushions, table linens, tableware), Bath and Wellness (RASA Bodycare natural products), and Festive and Gifts (crafts, candles, Christmas items, pet accessories). Services include customized apparel and handicrafts production, wholesale ordering, and retail sales through online shop and physical stores in Kolkata and Delhi. The business model connects artisans with broader markets while promoting sustainable living and fair trade practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion (Stoles, Scarves, Garments, Dresses, Jewelry, Bags, Shoes)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• World Fair Trade Organization (WFTO)coreStrategic or Co-development PartnerGuaranteed Member of WFTO, adhering to the organization's fair trade principles and guarantee system. Sasha follows fair trade practices and motivates craft producers to adopt fair trade best practices.
• Good MarketcoreStrategic or Co-development PartnerVerified Social Enterprise certification through Good Market's global network of sustainable businesses
• Social Enterprise World Forum (SEWF)coreStrategic or Co-development PartnerSEWF Verified Social Enterprise, part of the global social enterprise network
• CraftmarkminorStrategic or Co-development PartnerMember of Craftmark initiative supporting authentic Indian handcrafted products
• National Alliance for Financial LiteracyminorStrategic or Co-development PartnerMember of financial literacy alliance providing support to artisan communities
• Fair Trade Forum IndiaminorStrategic or Co-development PartnerMember of national fair trade forum supporting fair trade movement in India
• WFTO AsiaminorStrategic or Co-development PartnerRegional member of WFTO Asia network for fair trade in the Asia Pacific region

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ten Thousand Villages: A large U.S.-based fair trade retailer working with artisan groups across the developing world to sell handmade home decor, jewelry, and gifts. Closely comparable to Sasha in fair trade certification, artisan-driven model, and multi-category retail approach.
• Novica: A global online fair trade marketplace connecting artisans (including Indian craftspeople) directly with consumers. Comparable to Sasha as a digital-first channel for handcrafted artisan jewelry, home goods, and fashion.
• Artisan Imports: A fair trade wholesale company importing handmade apparel, accessories, and home goods from artisan cooperatives in developing countries for U.S. retailers. Comparable to Sasha's B2B wholesale model targeting ethical fashion brands and gift retailers.
• Indigenous: A fair trade fashion brand designing and producing handmade apparel and accessories through artisan cooperatives, with significant operations in South America. Comparable as an artisan-fashion brand operating at the intersection of fair trade, custom design, and wholesale.
• People Tree: A pioneer fair trade and ethical fashion brand producing handmade clothing and accessories through artisan partnerships in countries including India. Directly comparable to Sasha on ethical apparel manufacturing and supply chain.
• The Little Market: A nonprofit fair trade shop founded in 2012 that sells handmade goods sourced from artisan communities worldwide. Highly comparable as a mission-aligned, multi-category fair trade retailer carrying apparel, jewelry, and home goods.
• Fair Trade Winds: A U.S.-based retail chain dedicated exclusively to fair trade products across apparel, jewelry, home goods, and gifts sourced from artisan cooperatives globally. Comparable as a multi-category fair trade retailer with similar buyer demographics.
• Mata Traders: A fair trade apparel brand working with artisan cooperatives in India and Nepal to produce handmade clothing and accessories. Comparable to Sasha's artisan-driven, India-anchored, fair trade apparel production model.

Broad incumbents

• Patagonia: A large, established sustainable apparel and outdoor brand with deep Fair Trade Certified sourcing practices and a broad product portfolio. Comparable to Sasha on sustainability ethos and growing ethical apparel consumer base, though at vastly larger scale and Western brand focus.
• PrAna: A sustainable apparel brand owned by Columbia Sportswear with Fair Trade Certified products and a focus on ethical sourcing across yoga, travel, and lifestyle categories. Comparable to Sasha as a broader-market apparel player emphasizing fair trade credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNJMdKzf73ZyviLZxT__yCg
• LinkedInlinkedin.com/company/sasha

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasha