What Canal Digital AS does

Canal Digital AS, operating commercially as Allente, is a Nordic pay-TV and streaming distributor headquartered in Fornebu, Norway, serving residential customers in Norway and Sweden. The company was founded in 1997 and operates under the Allente brand following the merger of Canal Digital and Viasat Consumer. Allente delivers television through three infrastructure options: broadband TV (Bredbånds-TV), satellite (Parabol), and pure OTT streaming, allowing it to address households across varying connectivity environments in the Nordic region.

The core product portfolio centers on the Standard Pakken, which bundles 54+ linear TV channels and 11 streaming services into a single subscription, complemented by the Stream Flex 2 and Stream Flex 4 add-on modules that allow subscribers to swap streaming services on a monthly basis. The proprietary Allente app serves as the unified content gateway across mobile, tablet, and TV devices, aggregating live TV and third-party streaming services into one interface. Content partnerships with Viaplay (Premier League, Viaplay Total) and TV 2 (UEFA Champions League, TV 2 Play Start) underpin the value proposition with premium sports rights.

The business model is a subscription recurring revenue model targeting individual consumers, with pricing of 325 kr/month promotional for 4 months for new customers, stepping up to 649 kr/month standard rate, on a 12-month contract with a minimum total commitment of 6,490 kr. Go-to-market is primarily direct-to-consumer via the Allente website and app, supplemented by outbound callback lead capture. Revenue is generated through base subscription fees plus optional add-on packages (Tilleggspakker) and decoder/equipment sales. The company is privately held with no disclosed funding rounds, ownership structure, or auditor financials in the source data. Headcount stands at 184 employees.

Name

Canal Digital AS

Legal name

Allente

Website

https://satellitt.canaldigital.no

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Canal Digital AS (operating as Allente) is a Nordic pay-TV and streaming distributor serving residential customers in Norway and Sweden, offering bundled TV channels, streaming services, and premium sports content via broadband, satellite, and streaming delivery, consolidated through the Allente app.

Ownership category

akta.pro rank

Product category

Pay Television

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG)

Keywords

• Pay TV services
• TV streaming
• Satellite television
• Subscription television
• Video streaming

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Recurring Revenue: Allente generates recurring subscription revenue from customers paying monthly fees for TV channel packages (Standard, Stream Flex) and add-on packages. Pricing follows a subscription model with promotional introductory rates (e.g., 325 kr/month for 4 months) followed by standard rates (649 kr/month), with a 12-month contract commitment. Additional revenue comes from add-on packages (Tilleggspakker).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Canal Digital AS, operating as Allente, is a Nordic pay-TV and streaming provider that sells subscription TV packages to residential customers in Norway and Sweden. The Standard package bundles more than 60 TV channels and 11 streaming services, including premium sports rights such as Premier League, UEFA Champions League, and Tour de France via partners Viaplay and TV 2. Customers access content through the Allente app on mobile, tablet, and TV, with delivery supported over broadband, satellite, or pure streaming, and can customize their streaming lineup monthly through Stream Flex 2 and 4.

Product overview

Allente operates as a multi-platform TV and streaming service provider in the Nordic region, offering a unified entertainment ecosystem with multiple delivery methods. The core offering includes the Standard Pakken (standard package) providing over 60 TV channels and 11 streaming services. Flexible streaming options are available through Stream Flex 2 and Stream Flex 4, allowing users to customize and swap streaming services monthly. All viewing is consolidated through the Allente App, which serves as the central platform across mobile, tablet, and TV devices. The service is delivered via three infrastructure options: Broadband TV (TV via Bredbånd), Satellite TV (TV via Parabol), and Streaming TV (TV via streaming), with additional add-on packages for specialized content and equipment available.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Pakken (Standard TV Package) Bundled residential TV subscription combining more than 60 live TV channels and 11 streaming services, including TV 2 Play Start and Viaplay Total for sports such as Premier League and UEFA Champions League. Sold at a promotional 325 kr/month for the first 4 months for new customers, then 649 kr/month under a 12-month contract with a minimum total price of 6,490 kr.
• Stream Flex (Stream Flex 2 and Stream Flex 4) Flexible streaming add-on package that lets subscribers swap their included streaming services on a monthly basis to match changing series, movie, and sports preferences. Available in 2-stream and 4-stream variants and accessible through the Allente app on mobile, tablet, and TV.
• TV via Bredbånd (Broadband TV) Residential TV service delivered over a broadband internet connection, offering the channel lineup and streaming bundles without requiring a satellite dish. Targeted at customers with reliable broadband who prefer internet-based TV delivery.
• TV via Parabol (Satellite TV) Residential TV service delivered via satellite dish (parabolantenne), used where broadband infrastructure may be limited. Provides the same channel and streaming bundles as the broadband-delivered service, with hardware sold separately through the equipment range.
• TV via Streaming Over-the-top (OTT) streaming TV option for customers who do not want a satellite dish or a separate broadband-TV product, providing the full channel and streaming lineup via the Allente app and tv.allente.no portal.
• Allente App Proprietary mobile, tablet, and TV application included with every subscription that consolidates live TV channels and third-party streaming services into a single interface, enabling customers to manage their subscription and watch content across devices without juggling separate apps.
• Tilleggspakker (Add-on Packages) Supplementary subscription packages customers can add on top of their base TV package to access additional channels, genres, or premium content such as extra sports or film lineups.
• Dekodere og utstyr (Decoders and Equipment) Set-top boxes and supporting hardware required to receive and view Allente TV services, especially for satellite and broadband-TV installations, sold alongside subscriptions through the company's own sales channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ViaplaycoreTechnology or IntegrationAllente integrates Viaplay Total as part of its streaming package offerings, enabling customers to access Premier League football and other premium sports content through Allente's platform and app. Viaplay serves as the content provider providing the streaming signal that Allente bundles and distributes to its subscribers.
• TV 2 (Norwegian broadcaster)coreTechnology or IntegrationAllente partners with TV 2 to provide TV 2 Play Start access to subscribers and streams UEFA Champions League and other TV 2 content. TV 2 acts as a content rights holder and streaming provider whose channels and on-demand content are distributed through Allente's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/canal-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canal Digital AS