Satsa Redovisningsbyrå AB

What Satsa Redovisningsbyrå AB does

Satsa Redovisningsbyrå AB is a privately-held Swedish accounting firm headquartered in Borås, Västra Götaland. Founded in 2020 by Anders Hell together with co-owner Linda Jordanius and three additional founding consultants, the firm delivers three integrated service modules: ongoing bookkeeping (löpande redovisning), annual financial statements (bokslut), and advisory/consultation (konsultation) covering tax, budgeting, and corporate matters. The firm is a member of FAR, the Swedish professional association for accounting consultants and auditors, and its consultants hold Auktoriserad redovisningskonsult credentials.

The business model is professional-services-based, with customized pricing tied to scope and complexity rather than published fee schedules. Customer acquisition is sales-led and reputation-driven: prospective clients contact the firm directly via phone, email, or its website (satsaredovisning.se), and each client is assigned a dedicated consultant who learns the business over time. Services are delivered directly from the single Borås office with optional on-site visits to client premises. The firm serves a horizontal SME client base — Swedish small and medium-sized businesses and sole proprietors — across the broader Western Sweden region.

In scale, the firm reports a current team of 10+ employees, lifetime completion of more than 10,000 annual reports (bokslut), and more than 20 years of combined team experience in accounting and advisory. Recent team additions through 2024–2026 (six new joiners) indicate ongoing capacity expansion. No funding rounds, external investors, subsidiaries, or geographic expansion beyond Western Sweden are disclosed; the firm is founder-owned with Anders Hell and Linda Jordanius as the named principals. The company is privately held with no public ticker and operates as a Swedish Aktiebolag (limited company).

Name

Satsa Redovisningsbyrå AB

Legal name

Satsa Redovisningsbyrå

Website

https://satsaredovisning.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Satsa Redovisningsbyrå AB is a Swedish accounting firm in Borås providing ongoing bookkeeping, annual financial statements, and advisory services to small and medium-sized businesses in Western Sweden through a relationship-driven, dedicated-consultant model since 2020.

Ownership category

akta.pro rank

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Professional Accounting Services: Fees for ongoing bookkeeping (löpande redovisning), annual reports (bokslut), and consulting services. Services are customized and adapted to each client's needs, with pricing likely based on scope of work and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Satsa Redovisningsbyrå is an authorized Swedish accounting firm offering three integrated service modules: ongoing bookkeeping (löpande redovisning), annual financial statements and year-end closing (bokslut), and advisory services (konsultation) covering tax declarations, budgeting, and business decisions. Services are tailored per client, with options for full outsourcing or partial support.

Product overview

Satsa Redovisningsbyrå is an authorized accounting firm offering three integrated service modules: Löpande redovisning (ongoing bookkeeping), Bokslut (annual financial statements), and Konsultation (advisory services). These services work together to provide customers with a complete economic function—from daily accounting support through year-end closing to strategic consultation. The firm emphasizes a personal, relationship-driven approach with dedicated contacts who learn each customer's business over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Löpande redovisning (Ongoing Bookkeeping) Ongoing bookkeeping service in which Satsa takes responsibility for the client's whole or partial accounting, adapting to how each client prefers to work. Suitable for Swedish small and medium-sized businesses needing either full finance-function outsourcing or targeted day-to-day bookkeeping support.
• Bokslut (Financial Statements) Preparation of annual financial statements and year-end closing, ranging from simplified annual reports (förenklat årsbokslut) to comprehensive annual accounts (årsredovisning), with support throughout the year on questions that arise before the final close.
• Konsultation (Consultation / Advisory) Advisory services covering tax declarations, budgeting, tax questions and company changes. Satsa acts as a sounding board for business owners on both everyday and major decisions, helping clients build structure and make informed choices.

Quantifiable outcome

• 10,000+ completed annual reports (bokslut) demonstrating track record and experience
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FAR (Branschorganisationen för redovisningskonsulter och revisorer)minorOthersProfessional membership organization for accounting consultants and auditors in Sweden. FAR provides professional standards, training resources, and industry representation for members.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Accountor Group: Nordic accounting, payroll and advisory group serving SMEs and mid-market clients across Sweden, Finland, Norway and the Baltics. Directly comparable to Satsa in target customer (Swedish SMEs), service mix (bookkeeping, year-end, advisory), and acquisition-driven local growth model.
• BDO Sweden: Swedish member firm of the BDO global accounting network, providing bookkeeping, annual accounts, tax and advisory services to Swedish SMEs and mid-market companies. A direct competitor serving an overlapping SME client base.
• RSM Sweden: Swedish mid-tier accounting and advisory firm (RSM International network) offering bookkeeping, year-end accounts, tax and consulting to Swedish SMEs and owner-managed businesses. Overlaps with Satsa on SME bookkeeping/advisory, though at a larger scale.
• Azets: Pan-Nordic accounting, payroll and business advisory firm with deep presence in Sweden. Comparable to Satsa in SME-focused bookkeeping, annual accounts and advisory services, with a similar relationship-led service model.
• Grant Thornton Sweden: Swedish member firm of Grant Thornton International, providing audit, tax and advisory services with a strong owner-managed / SME client segment. Comparable to Satsa in target customer and service mix, though typically larger engagements.
• Baker Tilly Sweden: Swedish mid-tier accounting and advisory firm serving SMEs and mid-market clients with bookkeeping, annual reports, tax and advisory services. Directly comparable to Satsa on service offering and customer profile.

Broad incumbents

• Deloitte Sweden: Big Four firm in Sweden operating across audit, tax, consulting and financial advisory. Overlaps with Satsa in SME tax and advisory but serves a fundamentally different scale and client segment.
• EY Sweden: Big Four firm in Sweden with tax, audit and advisory offerings to SMEs and larger corporates. Provides overlapping capabilities to Satsa but is a broad incumbent with a different specialization and client mix.
• PwC Sweden: Big Four firm in Sweden providing audit, tax, legal and advisory services to corporate and SME clients. Comparable in service adjacency but a broad incumbent rather than a focused local SME accounting practice.
• KPMG Sweden: Big Four accounting and advisory firm in Sweden offering audit, tax, advisory and managed services. Overlaps with Satsa on SME advisory and compliance work, but operates at a much larger scale and is not specialized in the local SME bookkeeping niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/satsa-redovisningsbyr%C3%A5-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satsa Redovisningsbyrå AB