Thermes de Saubusse

What Thermes de Saubusse does

Thermes de Saubusse is a family-owned thermal spa establishment in Saubusse-Les-Bains, Landes (Nouvelle-Aquitaine, France), founded in August 1922 when Bernard Laborde acquired the historic Bains de Saubusse at auction; the business is now led by fourth-generation family director Arthur Laborde under the legal entity SOC B LABORDE ET FILS (SARL, €8,250 share capital), treats approximately 3,000 patients per year, and operates with a team of more than 60 collaborators during the season. Its core offering is the conventional 18-day thermal cure, covered in part by French Social Security (CPAM) and prescribed by physicians, across five therapeutic orientations: rheumatology, phlebology, fibromyalgia, post-cancer recovery, and algoneurodystrophy (CRPS).

The underlying technology relies on the proprietary Raja thermal source at 39°C producing chlorinated sodic water, used in treatments together with Pelose, a proprietary natural thermal mud (peat plus thermal water mixture) prepared fresh on-site each day. The facility operates exclusive heated treatment beds, Lit de Jouvence flotation beds for regenerative wraps, Dome Inovo long-wave infrared therapy, Hydrojet Wellsystem hydro-massage tables, and an EasyAir Force (Cryopress) air-pulsed cryotherapy system for analgesic phlebology and rheumatology applications. The establishment also operates a Logis de France 3-star hotel, studios and T2 residences, premium T2/T3 houses with private pools launched in 2024, an on-site restaurant (Lou Touping, recognized by Gault & Millau 2024-2025), and a 40-seat meeting/seminar room, plus a dedicated e-commerce boutique for the Eau Thermale Saubusse consumer line.

Revenue is generated across multiple streams: CPAM-covered 18-day conventional cures (rheumatology, phlebology, fibromyalgia, post-cancer, algoneurodystrophy), non-conventioned 6-day preventive mini-cures (€415), individual wellness treatments and massage packages (€35-€65 per session), accommodation with full-board or half-board pricing for 3-week stays (€1,630-€2,490 per person), the Lou Touping restaurant, meeting/event space rental, and thermal water retail products distributed via the online boutique. Go-to-market is sales-led and prescription-driven, with physician referrals as the primary acquisition channel for medical cures, complemented by direct bookings (phone, website), regional tourism partnerships (Landes Atlantique Sud, Marque Landes), multi-language digital presence (Facebook, Instagram, TripAdvisor), and sports sponsorships of US Dax Rugby and Basket Landes.

Name

Thermes de Saubusse

Legal name

SOC B LABORDE ET FILS

Website

https://saubusse-thermes.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Thermes de Saubusse is a family-owned French thermal spa in Saubusse-Les-Bains (Landes), operating since 1922; it treats roughly 3,000 patients per year with CPAM-covered 18-day conventional cures across rheumatology, phlebology, fibromyalgia, post-cancer, and algoneurodystrophy orientations, alongside a hotel, restaurant, residences, and wellness center.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness Resort

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa treatments
• Rheumatology cures
• Wellness resort
• Spa accommodation
• Thermal water products

Headquarters

HQ city

Saubusse-Les-Bains

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Thermal Medical Cures: Conventional 18-day thermal cures (6 days/week) prescribed by physicians and partially covered by French Social Security (CPAM). Covers rheumatology, phlebology, fibromyalgia, post-cancer, and algoneurodystrophy treatments.
2. Mini-Cure Preventive Treatments: Non-conventioned 6-day preventive mini-cures at 415 EUR for rheumatology, offering specific treatments without Social Security coverage.
3. Wellness/Relaxation Treatments: Individual spa treatments including massages (Landes massage, Kobido, Abhyanga, candle massage, Californian, Polynesian, cranial, leg massage), body scrubs, bio facials, and specialized wellness packages.
4. Accommodation Services: Hotel (Logis de France 3-star), residences (studios, T2, T3 apartments), and private houses with pools. Weekly rental packages with full-board or half-board options. Also includes EV charging stations.
5. Restaurant Lou Touping: On-site restaurant open 7 days/week serving seasonal cuisine with daily menu (19 EUR), terroir selection menu (35 EUR), and breakfast buffet. Recognized by Gault & Millau 2024-2025.
6. Meeting/Event Space Rental: Meeting room rental for seminars, trainings, conferences, team meetings, and private events up to 40 persons with full AV equipment and catering options.
7. Thermal Water Products (Boutique): Sale of thermal water spray products from the brand 'Eau Thermale Saubusse' through the online boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Thermes de Saubusse operates a thermal spa resort in Saubusse-Les-Bains, Landes, France, providing 18-day medically prescribed thermal cures across five therapeutic orientations (rheumatology, phlebology, fibromyalgia, post-cancer recovery, and algodystrophy), shorter 6-day preventive mini-cures, wellness and beauty spa services, on-site accommodation (3-star hotel, residences, and houses), a restaurant, event/meeting spaces, and an online boutique of thermal-water-based cosmetic and wellness products.

Product overview

Thermes de Saubusse is a family-owned thermal spa establishment operating since 1922 (now in its 4th generation, led by Arthur Laborde) in Saubusse-Les-Bains, Landes, France. The facility treats approximately 3,000 patients annually with a team of 60+ collaborators. Its core offering consists of conventional 18-day thermal cures across five therapeutic orientations — Rhumatologie (rheumatology), Phlébologie (phlebology), Fibromyalgie, Post-cancer, and Algodystrophie — all partially covered by French Social Security. Supporting the core thermal cure portfolio are five distinct service lines: (1) a Wellness & Spa center (Remise en forme) offering massages, flotation therapy, and body treatments including partner-branded Laboratoires de Biarritz facials; (2) a 3-star Hôtel Logis de France with heated outdoor pool; (3) independent Résidences (studios and T2 apartments); (4) premium standalone houses (T2 & T3) with private pools launched in 2024; (5) the Lou Touping restaurant recognized by the Gault & Millau 2024–2025 guide; and (6) a conference and seminar facility with capacity for 40 attendees. An on-site boutique sells thermal water sprays derived from the proprietary source Raja (39°C chlorinated sodium water). Recent additions include EV charging stations (2024), a Jouvence flotation bed (2024), a specialized fibromyalgia program (2024), and full air conditioning across all accommodations (2025).

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Day Thermal Cure (Cure Thermale) A conventional 18-day medically prescribed thermal treatment program available in five therapeutic orientations: rheumatology, phlebology, fibromyalgia, post-cancer recovery, and algodystrophy. The cure is partially reimbursed by French social security (CPAM) and designed for individual patients seeking therapeutic relief.
• Mini-Cure (6-Day Preventive Treatment)
• Wellness & Spa Area (Espace Bien-être et Spa) A wellness and beauty spa area offering massage, beauty treatments, hammam, and relaxation services, open to both curists and external guests.
• Hotel Restaurant Lou Touping An on-site restaurant serving regional cuisine, offering half-board and full-board meal options to hotel guests and outside diners, with terrace dining available.
• Hotel Logis 3-Star Accommodation A three-star Logis-certified on-site hotel offering rooms for curists, spa guests, and visitors, with a 300 m² seminar space available for professional events.
• Residences and Holiday Houses (T2/T3 with Pool) Self-catering residences and holiday houses (T2 and T3 configurations) available for rent with access to a shared swimming pool, offering longer-stay accommodation for families and curists.
• Thermal Water Product Boutique An e-commerce and on-site boutique selling cosmetic and wellness products derived from the property's thermal water, allowing customers to extend the benefits of thermal water at home.
• Seminar and Event Spaces A 300 m² modular event space available for corporate seminars, meetings, and private events, with tailored group services.

Quantifiable outcome

• Treated approximately 3,000 patients per year
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• US Dax Rugby LandesmajorGTM or Marketing PartnerMajor partner (partenaire majeur) of US Dax Rugby Landes rugby club. Significant sports sponsorship demonstrating community engagement and regional visibility. Extensive photographic documentation of partnership activities shown on website.
• Basket LandesmajorGTM or Marketing PartnerMajor partner (partenaire majeur) of Basket Landes basketball club. Community sponsorship supporting regional sports and increasing brand visibility.
• Marque Landes Terre des possiblescoreStrategic or Co-development PartnerAmbassador of the regional Landes brand promoting territorial development, community building, and local pride. Creates a movement of ambassadors defending both local belonging pride and territorial development concerns.
• Laboratoires de BiarritzminorStrategic or Co-development PartnerPartnership with Biarritz-based Laboratories for bio facial treatments and body scrubs using their certified organic skincare products at the wellness center.
• AFREth (Association Française pour la Recherche Thermale)coreStrategic or Co-development PartnerCollaboration with national thermal research association that conducted the PACThe study on post-cancer thermal treatment benefits. Association launched national study in 2013 for breast cancer survivor rehabilitation in thermal stations.
• CPAM (Caisse Primaire d'Assurance Maladie)coreChannel Partner/ Reseller/ DistributorFrench Social Security system that provides partial reimbursement for conventional 18-day thermal cures prescribed by physicians. Essential for patient access and revenue model.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Thermes de Royat: Auvergne thermal station offering CPAM-conventionned cures with an integrated hotel, restaurant, and wellness offering. Comparable independent thermal establishment combining medical and tourism positioning.
• Thermes de Balaruc-les-Bains: Largest thermal station in southern France by patient volume, offering CPAM-conventionned rheumatology and phlebology cures on the Mediterranean coast. Comparable in offering scope and demographic focus to Thermes de Saubusse.
• Thermes de Cambo-les-Bains (Thermes Royales): French Basque thermal spa offering similar CPAM-conventionned cures for rheumatology and phlebology. Closest comparable peer in the southern Nouvelle-Aquitaine region targeting the same patient base and tourism catchment.
• Thermes de Dax: Thermal spa complex in Dax, the thermal capital of the Landes, just minutes from Saubusse. Directly competes for rheumatology and phlebology patients in southwest France with a similar multi-orientation offering.
• Thermes de Salies-de-Béarn: Independent thermal spa in the Pyrénées-Atlantiques offering salt-based thermal cures. Comparable in size and independent family/regional positioning to Thermes de Saubusse within the same southwest France market.
• Thermes de Bagnères-de-Bigorre: Established French thermal station in the Hautes-Pyrénées offering CPAM-conventionned rheumatology, phlebology, and respiratory cures. Similar business model combining cures with hotel and wellness services at comparable scale.

Broad incumbents

• Valvital: Major French thermal operator running multiple thermal stations with CPAM-conventionned medical cures and wellness offerings. Represents a broader incumbent competitor with multi-site scale advantages over Thermes de Saubusse.
• Thermes de Vichy ( Compagnie de Vichy / Vichy Célestins ): Iconic French thermal brand leveraging a global bottled-water and skincare business alongside thermal cures. Comparable thermal-water product line (analogous to Saubusse's Eau Thermale Saubusse retail line) and a much larger established thermal hospitality platform.
• Chaîne Thermale du Soleil: France's largest thermal group operating ~20 thermal stations nationwide. Offers the same medical cure orientations and CPAM convention model at much larger scale, representing the dominant incumbent against which independents like Saubusse compete.

Emerging players

• Avène (Pierre Fabre Dermatologie): French thermal-water dermatology brand that built a global skincare line on a single thermal spring. Relevant as a benchmark for Thermes de Saubusse's emerging thermal-water retail line (Dodie partnership, Eau Thermale Saubusse boutique).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SaubusseThermal
• Instagraminstagram.com/eauthermale.saubusse
• LinkedInlinkedin.com/company/thermes-de-saubusse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermes de Saubusse