Saudi Arabia FIFA World Cup 2034™️

What Saudi Arabia FIFA World Cup 2034™️ does

Saudi Arabia FIFA World Cup 2034™ is a national sporting event bid and host initiative operated by the Saudi Arabian Football Federation (SAFF) under the patronage of the Ministry of Sport and Crown Prince Mohammed bin Salman. It will deliver the first-ever 48-team FIFA World Cup in a single host country, with 15 proposed stadiums across 5 host cities (Riyadh, Jeddah, Al Khobar, Abha, NEOM) and 10 supporting base-camp locations, supported by 230K+ hotel room keys, 134 training sites, and 16 international airports. The bid was officially announced October 4, 2023, launched its 'Growing. Together.' brand campaign on March 1, 2024, submitted its official bid book to FIFA in Paris on July 29, 2024, and was awarded hosting rights on December 11, 2024 with the highest-ever FIFA bidding score. Core product platforms include the AI-assisted SAFF+ digital broadcast and player analytics platform covering 62 stadiums, the saudi2034.com.sa website, and the 'Join the Squad' fan engagement portal with personalized merchandise. The entity serves global football fans, 48 participating national teams, global media and broadcasting networks, and global brand sponsors. It is a sovereign event initiative rather than a commercial revenue-generating company: revenues from broadcasting rights, ticket sales, sponsorship, merchandise, and digital content flow through FIFA's commercial frameworks rather than the SAFF bid unit directly. Strategic priorities center on infrastructure delivery, women's football development, international football diplomacy through CAF/WAFF partnerships, and Vision 2030-aligned social transformation.

Name

Saudi Arabia FIFA World Cup 2034™️

Legal name

Saudi Arabian Football Federation (SAFF)

Website

https://saudi2034.com.sa

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Saudi Arabia FIFA World Cup 2034™ initiative, operated by SAFF under the Saudi Ministry of Sport, will deliver the first-ever 48-team FIFA World Cup in a single country across 15 stadiums in 5 host cities, following its December 2024 hosting-rights award and supported by the AI-assisted SAFF+ digital platform.

Ownership category

akta.pro rank

Product category

Major International Sporting Event Hosting

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPAKADAJ

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAGAMAG

Sports Venue Operations for Live Games (Stadiums/Arenas)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKAEAO

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPABAJAE

International Sports Broadcasters & Rights Networks

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Sports Broadcasting & Rights Networks

SECONDARYTHAJAFAE

Sports Events & Match Tickets

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Major sporting event hosting
• International tournament management
• Stadium infrastructure development
• Football broadcast platforms
• Event sponsorship programs

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcasting Rights: Revenue from selling broadcasting rights for the FIFA World Cup 2034™ matches to global media networks. FIFA distributes a significant portion of broadcasting revenue to host nations.
2. Ticket Sales: Revenue from ticket sales for matches across 15 proposed stadiums, with capacities ranging from 45,000 to 92,000+ per venue.
3. Sponsorship and Commercial Rights: Revenue from commercial partnerships, sponsorship deals, and brand activations across tournament venues, FIFA Fan Festival™ sites, and digital platforms. Includes VIP hospitality packages.
4. Digital Content and Platform Revenue: SAFF+ platform generates content value through digital engagement, broadcast partnerships for local competitions, and data monetization from player/performance analytics.
5. Merchandise Sales: Revenue from the 'Join the Squad' personalized merchandise program, national team merchandise, and tournament branded products via retail and e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Saudi Arabia FIFA World Cup 2034™ is the national hosting initiative for the 2034 FIFA World Cup, operated by the Saudi Arabian Football Federation (SAFF) under the Ministry of Sport. It will deliver the first-ever 48-team FIFA World Cup in a single host country, featuring 15 proposed stadiums across 5 host cities (Riyadh, Jeddah, Al Khobar, Abha, NEOM) with 134 training sites, 230K+ hotel room keys, and 10 proposed FIFA Fan Festival™ sites. The offering includes tournament broadcasting rights, ticket sales, sponsorship and commercial rights programs, digital fan engagement (Join the Squad), and the SAFF+ AI-assisted broadcast platform covering 62 stadiums.

Differentiator

Problem solved

Functional benefit

Products and services

• FIFA World Cup 2034™ Tournament Hosting End-to-end hosting of the 2034 FIFA World Cup, the first single-country 48-team tournament, including 15 proposed stadiums, fan festival sites, team base camps, and fan experiences for global football audiences.
• SAFF+ Digital Platform Cloud-based AI-assisted digital platform for broadcasting local football competitions, hosting a player database, and supporting talent identification, performance evaluation, and technical analysis.
• SAFF+ Mobile Application Mobile companion app to the SAFF+ web platform providing access to live match broadcasts, coverage, and player/performance data on iOS and Android devices.
• Join the Squad Fan Engagement & Merchandise Program Digital fan engagement program offering personalized merchandise designs, custom profile pictures, and tournament-branded products to global football fans.
• FIFA Fan Festival™ Site Activations Large-scale fan zone experiences with proposed sites in each host city (King Salman Park in Riyadh, Jeddah Waterfront, Al Bihar Square in Abha, The Marina in NEOM, King Abdullah Park in Al Khobar) integrated with digital and physical experiences.

Quantifiable outcome

• First single-country 48-team FIFA World Cup, hosting more teams and fans in one place than ever before
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Manga Arabia (Saudi Research and Media Group)flagshipGTM or Marketing Partner · 10 October 2024Manga Arabia, a subsidiary of the Saudi Research and Media Group, partnered with the Saudi 2034 bid unit to publish 'Road to 2034' special edition manga comic in Arabic, English, and Japanese. This cultural initiative targets football fans and manga enthusiasts globally, aligned with the 'Growing Connections. Together.' pillar. The manga celebrates Saudi football culture and heritage, and was launched coinciding with the Saudi Arabia vs Japan World Cup 2026 qualifier match.
• Confederation of African Football (CAF)coreStrategic or Co-development Partner · 14 May 2024SAFF and CAF conducted a five-day women's football development workshop in Riyadh (May 14-18, 2024) bringing together 32 coaches from 13 African countries alongside Saudi counterparts. Topics included data analytics, female health, injury prevention, leadership, and team building. Stemmed from the SAFF-CAF collaboration agreement signed in 2023.
• King Salman Humanitarian Aid and Relief CentrecoreStrategic or Co-development Partner · 9 May 2024SAFF collaborated with the King Salman Humanitarian Aid and Relief Centre and West Asian Football Federation to deliver international coaching programs in Jordan's Al-Zaatari refugee camp. The fourth edition since 2021 saw over 90 coaches participate, with 46 obtaining C and D coaching licenses. A D-level workshop exclusively for women was led by SAFF Women's Football Technical Director Monika Staab, with 27 women from Al-Zaatari and Al Azraq camps participating.
• West Asian Football Federation (WAFF)coreStrategic or Co-development Partner · 9 May 2024SAFF partnered with WAFF for international coaching programs in Jordan's Al-Zaatari camp, delivered alongside the King Salman Humanitarian Aid and Relief Centre. The partnership focuses on football development and humanitarian initiatives, with youth tournaments for local communities featuring over 200 young players in U11 and U15 competitions.
• Fédération Internationale de Football Association (FIFA)flagshipStrategic or Co-development PartnerFIFA is the governing body of world football and the ultimate decision-maker for World Cup host selection. Saudi Arabia submitted its official bid book to FIFA at a ceremony in Paris on July 29, 2024. FIFA published Saudi Arabia's official bid book on July 31, 2024 and announced Saudi Arabia as host nation on December 11, 2024 with the highest-ever bidding score. FIFA oversees all tournament regulations, broadcasting rights, and commercial frameworks for the event.
• Saudi Arabian Football Federation (SAFF)coreOthersSAFF is the national football federation leading the bid and responsible for football development in Saudi Arabia. Led by President Yasser Al Misehal and a dedicated bid unit under Hamad Al Blohi, SAFF coordinates all aspects of the bid including stadium proposals, training facilities, fan engagement, and international partnerships.

Scale indicators28 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• International Olympic Committee (IOC): The IOC oversees the Olympic Games, the closest analogue to the FIFA World Cup as a mega-event. Comparable in terms of host selection, broadcast rights governance, and global brand stewardship.
• Fédération Internationale de Football Association (FIFA): FIFA is the global governing body of football and the ultimate decision-maker for World Cup hosting rights. It is the structural counterparty that grants, governs, and benefits commercially from the 2034 tournament, making it the most direct comparable entity to the SAFF bid.
• UEFA: UEFA is the European football governing body. It is a comparable federation-style entity with overlapping mandates in tournament operations, broadcasting, and commercial partnerships across a major football region.

Direct peers

• Paris 2024 Organising Committee: The Paris 2024 organizing committee delivered the most recent Olympic Games. It is a comparable event-organizing entity with similar operational complexity in venue readiness, broadcasting, and fan engagement.
• Qatar Supreme Committee for Delivery & Legacy: The Qatar 2022 organizing committee delivered the most recent single-country FIFA World Cup. It is the most directly comparable peer in terms of mandate, capital intensity, and host-country mega-event execution in the Middle East.
• Tokyo Organising Committee of the Olympic and Paralympic Games: Tokyo 2020 hosted the most recent COVID-era Olympic Games and is a direct peer in mega-event delivery, with comparable challenges in stadium readiness, fan-zone activations, and broadcast coordination.

Regional players

• Asian Football Confederation (AFC): The AFC is the regional football governing body covering Saudi Arabia. It is a natural peer in football development, federation governance, and competition structuring relevant to the 2034 bid.
• Saudi Pro League: The Saudi Pro League is the domestic top-flight football competition and a key stakeholder in the host country's football ecosystem. It is comparable in football development signaling and aligns with the bid's 'Growing Football' pillar.

Others

• Saudi Tourism Authority: The Saudi Tourism Authority is the national destination marketing body and a key partner in capturing the tourism upside of the 2034 World Cup. Adjacent to the bid rather than a direct competitor, but aligned in promoting KSA as a global destination.

Emerging players

• NEOM Company: NEOM is the Saudi giga-project hosting the proposed NEOM Stadium. It is a key infrastructure partner and beneficiary of the bid, with deep operational and capital overlap on the stadium and host-city assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Saudi2034
• YouTubeyoutube.com/@Saudi2034bid
• Facebookfacebook.com/Saudi2034
• LinkedInlinkedin.com/company/saudi2034
• Instagraminstagram.com/saudi2034
• TikToktiktok.com/@saudi2034

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Arabia FIFA World Cup 2034™️