Save The Bilby Fund
Save The Bilby Fund is an Australian nonprofit charity founded in 1999 that runs a predator-proof bilby sanctuary in Currawinya National Park and the Charleville Bilby Experience tourist attraction, funded by individual donors, corporate partners, merchandise sales, and bequests.
- Company typePrivate
- Founded1999
- HeadquartersCharleville, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Save The Bilby Fund does
Save The Bilby Fund is an Australian nonprofit charity founded in 1999 by the late Frank Manthey OAM and the late scientist Peter McRae with the mission of preventing the extinction of the Greater Bilby. The organization builds, protects, and manages a predator-proof sanctuary in Currawinya National Park in Queensland, where captive breeding, conservation science, feral predator management, and rewilding programs operate to grow an insurance population of bilbies. A stated operational goal is to establish 10,000 bilbies in managed areas by 2030. Predator management extends beyond the sanctuary fence through the deployment of Felixer laser technology to control feral cats and foxes.
The fund operates across four revenue streams: one-time and recurring donations from individual supporters, corporate donors, and grant-makers; merchandise sales through an online shop carrying 31+ products across toys, t-shirts, giftware, and seasonal collections; the Charleville Bilby Experience, a paid tourist attraction offering guided tours and educational encounters with captive bilbies; and planned giving through bequests. Distribution combines an e-commerce storefront, the Charleville physical attraction, and direct-to-consumer donation collection via the website, with global donor reach through online channels but operational geography confined to Australia. Marketing is multi-channel, spanning Facebook, Instagram, TikTok, YouTube, email newsletter, Tripadvisor, and event-driven campaigns including National Bilby Day and the Easter "Bilbies not Bunnies" initiative.
The customer base is anchored in three segments: individual donors and supporters (primary), tourists and educational groups visiting Charleville, and corporate partners seeking sponsorship or employee giving opportunities. The organization formally acknowledges the Bidjara and Budjiti Traditional Custodians of the lands on which it works in Charleville and Currawinya. As of the available data, the fund operates with a small team of approximately 6 employees and does not publicly disclose revenue figures.
Save The Bilby Fund firmographics
Firmographics- Name
- Save The Bilby Fund
- Legal name
- Save The Bilby Fund
- Website
- https://savethebilbyfund.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Save The Bilby Fund is an Australian nonprofit charity founded in 1999 that runs a predator-proof bilby sanctuary in Currawinya National Park and the Charleville Bilby Experience tourist attraction, funded by individual donors, corporate partners, merchandise sales, and bequests.
- Ownership category
- akta.pro rank
Save The Bilby Fund industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130)
- akta.pro primary industry
- Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)
- akta.pro secondary industries
- Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)
Keywords
Where Save The Bilby Fund is headquartered
LocationHeadquarters
- HQ city
- Charleville
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Save The Bilby Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Donations and Regular Giving: One-time and recurring donations from individual supporters, corporate donors, and grant-making organizations
- Merchandise Sales: Online shop selling toys, t-shirts, giftware, and branded merchandise to supporters and tourists
- Charleville Bilby Experience: Paid tourist attraction offering guided tours and educational experiences with captive bilbies in Charleville, Queensland
- Bequests and Legacy Gifts: Planned giving program allowing supporters to leave charitable bequests in their wills
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Save The Bilby Fund product offering
Product offeringCore offering
Save The Bilby Fund is an Australian nonprofit charity that operates a predator-proof sanctuary in Currawinya National Park for the captive breeding, rewilding, and conservation of the Greater Bilby. It funds its mission through donations, regular giving, bequests, an online merchandise shop, and a paid tourist attraction called the Charleville Bilby Experience. The organization also deploys Felixer technology to manage feral predators outside the sanctuary fence.
Product overview
Save The Bilby Fund operates as a conservation charity with multiple interconnected offerings: an e-commerce merchandise shop selling toys, T-shirts, giftware and novelty items to raise funds; the Charleville Bilby Experience tourist attraction offering guided tours and visitor encounters with bilbies; educational programs including resources, craft ideas and National Bilby Day events; and donation programs including regular giving and bequest options. The organization also manages a predator-proof sanctuary at Currawinya National Park where conservation work including captive breeding and rewilding programs takes place, utilizing the Felixer technology for feral predator management outside the protected fence.
Differentiator
Problem solved
Functional benefit
Brands
- Charleville Bilby Experience: Tourist attraction in Charleville, Queensland offering visitors the opportunity to see bilbies up close
Products and services
- Charleville Bilby Experience Paid tourist attraction and visitor experience center in Charleville, Queensland, where guests can observe bilbies in their sanctuary environment and learn about conservation efforts.
- Bilby Tracks Tour Guided tour experience offered at the Charleville Bilby Experience facility for visitors seeking deeper engagement with bilby conservation.
- Save The Bilby Fund Online Shop Online e-commerce store selling toys, t-shirts, giftware, and branded merchandise to raise funds for bilby conservation efforts.
- Regular Giving Program Recurring donation program that allows supporters to make ongoing financial contributions to fund the organization's conservation work.
- Bequests and Legacy Gifts Program Planned giving program allowing supporters to leave charitable bequests in their wills to support long-term bilby conservation.
- Predator-Proof Sanctuary and Captive Breeding Program Predator-proof sanctuary in Currawinya National Park with captive breeding and rewilding programs to establish insurance populations of Greater Bilbies for release into protected wild habitats.
Quantifiable outcome
- Goal to establish 10,000 bilbies in insurance populations by 2030
Companies that use Save The Bilby Fund
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Save The Bilby Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Save The Bilby Fund partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Traditional Custodians (Bidjara and Budjiti People)coreIndigenous communities acknowledged as Traditional Custodians of the land on which STBF works and bilbies live. Bidjara and Budjiti people provide support in Charleville and Currawinya areas with ongoing connection to land, water, and community.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Save The Bilby Fund competitors and assessment
Company assessmentBroad incumbents
- Australian Wildlife Conservancy: Australia's largest private conservation organization managing sanctuaries for threatened species across millions of hectares. Comparable because it operates predator-free fenced sanctuaries, runs rewilding and species-recovery programs, and depends on donations and regular giving — directly overlapping STBF's sanctuary and donor-funding model.
- WWF-Australia: Major Australian conservation NGO running threatened-species programs including marsupial recovery. Comparable because it raises funds via regular giving, merchandise, and bequests, and works on feral-predator impacts and rewilding — overlapping STBF's funding model and mission focus.
- Taronga Conservation Society Australia: Operates Taronga Zoo and Western Plains Zoo with captive breeding and rewilding programs for threatened Australian species. Comparable to STBF because of zoo-based captive breeding, public-facing conservation education, and visitor experiences that generate earned income alongside donations.
- Zoos Victoria: Statutory conservation zoo organization running breeding programs for threatened Victorian species. Comparable because of zoo-based education, captive breeding expertise, and visitor-attraction revenue model overlapping with the Charleville Bilby Experience.
Others
- Conservation Volunteers Australia: Australian volunteer-based conservation organization running citizen-science and habitat-restoration programs. Adjacent comparable to STBF because both engage the public in on-ground conservation activities and use tourism-style experiences to drive engagement and revenue.
Direct peers
- Bush Heritage Australia: Australian nonprofit that acquires and manages national parks and reserves for biodiversity outcomes, including feral predator control. Highly comparable to STBF as a donor-funded, Australian nonprofit running conservation reserves with species-recovery objectives.
- Australian Koala Foundation: Single-species Australian charity devoted to koala conservation, relying on donations, merchandise, and adopt-a-symbol programs. Strongly comparable to STBF as a single-iconic-marsupial nonprofit with a similar small-staff, donation-led, merchandise-supported model.
Regional players
- Wildlife Queensland: Queensland conservation NGO advocating and running on-ground programs for native wildlife. Comparable to STBF in regional focus, threatened-species advocacy, and donor-supported conservation delivery in Queensland.
- Queensland Trust for Nature: Queensland-based conservation trust managing private nature reserves and covenant programs. Comparable to STBF because of overlapping geography, focus on protected-area management and threatened-species habitat in the same state.
Emerging players
- Fame Foundation Australia: Australian nonprofit focused on integrated feral-animal management. Comparable to STBF because feral-predator control is the central operational challenge for both organizations and the Felixer-style technology overlap.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Save The Bilby Fund social profiles
Digital presenceSave The Bilby Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Save The Bilby Fund leadership team
Management profileNumber of profiles
Save The Bilby Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Save The Bilby Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Save The Bilby Fund
What does Save The Bilby Fund do?
Save The Bilby Fund is an Australian nonprofit charity that operates a predator-proof sanctuary in Currawinya National Park for the captive breeding, rewilding, and conservation of the Greater Bilby. It funds its mission through donations, regular giving, bequests, an online merchandise shop, and a paid tourist attraction called the Charleville Bilby Experience. The organization also deploys Felixer technology to manage feral predators outside the sanctuary fence.
Is Save The Bilby Fund a public or private company?
Save The Bilby Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Save The Bilby Fund founded?
Save The Bilby Fund was founded in 1999. It employs 1 to 10 people.
Where is Save The Bilby Fund based?
Save The Bilby Fund is headquartered in Charleville, Australia, in the Oceania region.
How does Save The Bilby Fund make money?
Four revenue lines are on record. Donations and Regular Giving is the primary driver. The others are merchandise Sales, charleville Bilby Experience and bequests and Legacy Gifts.
Who are Save The Bilby Fund's main competitors?
Broad incumbents on record are Australian Wildlife Conservancy, WWF-Australia, Taronga Conservation Society Australia and Zoos Victoria. Conservation Volunteers Australia is listed as an others. Direct peers are Bush Heritage Australia and Australian Koala Foundation. Regional players are Wildlife Queensland and Queensland Trust for Nature. Fame Foundation Australia is listed as an emerging player.
Does Save The Bilby Fund have an API?
No public API is recorded for Save The Bilby Fund.
What industry is Save The Bilby Fund in?
Save The Bilby Fund's product category is Wildlife Conservation Services. Its primary akta.pro industry code is THAAAFAB, Conservation Parks & Private Nature Reserves (Visitor Operations), with a secondary code of THAAAFAA, Wildlife Sanctuaries & Rescue Centers (Visitor Operations). Its NAICS code is 813312.