Save the Children New Zealand

What Save the Children New Zealand does

Save the Children New Zealand is a charitable non-profit organisation founded in 1947 in North Canterbury by Minnie Havelaar to provide care for war-orphaned children after World War II, operating today from a Wellington headquarters with 45 employees. As one of 29 member organisations in the global Save the Children federation (founded 1919 in the UK by Eglantyne Jebb, creator of the Geneva Declaration of the Rights of the Child), the NZ entity delivers development and humanitarian programmes across the Pacific (Fiji, Vanuatu, Solomon Islands, PNG), Southeast Asia (Laos, Myanmar, Indonesia, Philippines), South-Central Asia (Nepal, Bangladesh, Sri Lanka), and responds to humanitarian crises across the Middle East, Africa, and Europe. Domestically, it engages Aotearoa New Zealand communities through the Generation Hope youth ambassador programme, Education Hub resources, and child rights advocacy.

The organisation operates through a portfolio of donation-based services and programmatic offerings rather than a technology platform. Core offerings include donation processing (one-off, monthly, and legacy gifts), corporate and major donor partnerships (Children's Development Alliance and Children's Change Collective), the Children's Emergency Fund enabling 72-hour disaster response, and a suite of international programmes (Fiji KANA, Nepal Early Start, Laos Safe Schools, Rohingya Healthcare, Vanuatu Seif Skul, Solomon Islands Livelihoods). Revenue is generated through six primary streams: recurring monthly giving, one-off donations, bequests/legacy gifts, NZ government funding via the MFAT Negotiated Partnership covering five countries, corporate partnerships, and time-limited emergency appeals. Donations of NZ$5 or more are tax-deductible with a 33.33% rebate.

Operationally, Save the Children New Zealand's current programming portfolio exceeds NZ$35 million under CEO Heather Campbell (appointed March 2025), including a new NZ$12 million five-year Cambodia project. Distribution combines self-serve digital donation portals, free phone (0800 167 168), face-to-face street fundraising in three NZ regions, telephone fundraising, postal/bank transfer options, and dedicated corporate partnership Account Managers. Technology infrastructure primarily supports donation processing and programme management; no APIs, AI capabilities, or developer-facing integrations are offered. The organisation holds CID Code of Conduct compliance and is a registered charity (CC25367) under New Zealand's Charities Act 2005.

Name

Save the Children New Zealand

Legal name

Save the Children New Zealand Ltd

Website

https://savethechildren.org.nz

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Save the Children New Zealand is a Wellington-based charitable non-profit delivering humanitarian and development programmes for children across the Pacific, Southeast Asia, and South-Central Asia, funded through donations, MFAT partnerships, and corporate alliances within the global Save the Children network.

Ownership category

akta.pro rank

Product category

Humanitarian and International Development Services

NAICS

Child and Youth Services (62411), Emergency and Other Relief Services (624230), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Early Childhood Education & Childcare Nonprofits (BPAGADAA), Child Rights & Protection (BPADAGAG)

Keywords

• Children's humanitarian aid
• Emergency relief programmes
• Child rights advocacy
• Monthly donor giving
• International development programmes

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Monthly/Regular Giving: Recurring monthly donations from individual supporters across New Zealand, considered one of the most valuable forms of fundraising providing predictable income for long-term programmes.
2. One-off Donations: Single donations received through website, phone, post, and bank transfer for general purposes or specific emergency appeals.
3. Bequests/Gifts in Wills: Legacy gifts left in supporters' Wills, supplementing operational funding. Managed through Eglantyne Jebb Society recognition programme for confirmed bequest supporters.
4. Government Funding: Negotiated Partnership with Ministry of Foreign Affairs and Trade (MFAT) delivering development aid across five countries (Fiji, Vanuatu, Solomon Islands, Laos, Nepal) through the 'Partnering for Impact' model.
5. Corporate Partnerships: Children's Development Alliance membership providing corporate value through brand visibility, employee engagement, and cause marketing. Includes both local NZ partners and global corporate partnerships through Save the Children International.
6. Emergency Appeals: Time-limited fundraising campaigns for specific humanitarian emergencies such as Gaza, Venezuela earthquakes, and climate crises.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels11 records

Core offering

Save the Children New Zealand is a registered charitable organisation that raises funds from individuals, corporates and the NZ government to deliver humanitarian emergency response and long-term child development programmes across the Pacific and South/Southeast Asia, alongside domestic child-rights advocacy and youth engagement. Core offerings include monthly and one-off donation processing, the Children's Emergency Fund for rapid disaster response, the Children's Development Alliance corporate partnership programme, the Children's Change Collective major donor programme, the Generation Hope youth ambassador programme, the Education Hub teaching resource platform, and country-level international programmes in Fiji, Vanuatu, Solomon Islands, Laos, Nepal, Bangladesh, and Somalia.

Product overview

Save the Children New Zealand is a charitable nonprofit organization offering a portfolio of donation-based services and programs rather than a technology product. The core offerings include donation processing (one-time, monthly, and legacy gifts), corporate and major donor partnerships, and humanitarian response programs. International programmes span the Pacific and Asia (Fiji, Vanuatu, Solomon Islands, Laos, Nepal, Bangladesh, Somalia) addressing child poverty, education, health, and child protection. Domestic services include the Generation Hope youth ambassador programme, Children's Voices initiative, and an Education Hub providing teaching resources on children's rights in multiple languages. The Children's Emergency Fund enables rapid 72-hour disaster response. The organization does not offer a technology platform with APIs, integrations, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Generation Hope: Save the Children New Zealand's flagship youth programme designed by and for young people who want to create a better future for all tamariki and rangatahi. Each year welcomes a new cohort of passionate young leaders into the Generation Hope Youth Rōpū.
• Children's Change Collective
• Children's Development Alliance

Products and services

• One-off Donation Processing

Quantifiable outcome

• In 2024, Save the Children reached 113 million children in 113 countries directly through programming, advocacy and campaigning
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Ministry of Foreign Affairs and Trade (MFAT)coreStrategic or Co-development Partner · 1 January 2020Five-year Negotiated Partnership signed in 2020 delivering development aid across Fiji, Vanuatu, Solomon Islands, Laos and Nepal through the 'Partnering for Impact' model. Save the Children NZ matches approximately 20% of the government contribution. Programmes address child poverty, violence against children, and safe schools.
• Entertainment One / Peppa PigminorGTM or Marketing PartnerPartnership since 2016 with the popular TV character Peppa Pig supporting fundraising and celebration events including World Children's Day. Peppa attends events to promote children's rights awareness and mindfulness campaigns.
• Barnardos New ZealandminorStrategic or Co-development PartnerFive to Thrive campaign partner since 2020 election, working with Te Kahui Mana Ririki and Whānau Āwhina Plunket to put children's issues at top of political agenda.
• Te Kahui Mana RirikiminorStrategic or Co-development PartnerFive to Thrive campaign partner calling for policies supporting Māori children and reducing inequities.
• Whānau Āwhina PlunketminorStrategic or Co-development PartnerFive to Thrive campaign partner focused on early years investment and parenting support.
• Save the Children InternationalcoreStrategic or Co-development PartnerSave the Children NZ is one of 29 member organisations in the global Save the Children network, sharing resources, expertise, and coordinated emergency response across 113 countries.
• Liverpool Football Club FoundationminorGTM or Marketing PartnerPartner in 'Play for Change' sporting event in Bangkok hosting 60 children from Bangkok and Northern Thailand for inclusion and confidence-building through sport.
• British Embassy BangkokminorGTM or Marketing PartnerCo-hosted 'Play for Change' event with Save the Children Thailand and Liverpool FC Foundation.
• Children's Rights Alliance AotearoaminorStrategic or Co-development PartnerCoalition of individuals and NGOs committed to making children's rights real in daily lives of children in Aotearoa.
• Fairer Futures CoalitionminorStrategic or Co-development PartnerWorking to support liveable incomes for all families in New Zealand.
• Tick for KidsminorStrategic or Co-development PartnerMovement engaging election candidates in public discussion about improving life for children and young people in Aotearoa.
• Youth Climate CollectiveminorStrategic or Co-development PartnerYouth-led non-profit organisation; partner for Aotearoa Youth COP simulation and climate policy advocacy.
• Create Happy MediaminorGTM or Marketing PartnerAotearoa New Zealand's major youth-led media outlet working to amplify rangatahi voices.
• Life Education TrustminorStrategic or Co-development PartnerProvides education supporting health and wellbeing of tamariki and rangatahi through interactive learning experiences.
• Education, Partnership and Innovation Trust (EPIT)minorStrategic or Co-development PartnerPlatform connecting project creators and funders to make positive impact in New Zealand education.
• NetsafeminorStrategic or Co-development PartnerJoint report on online safety supporting positive online experiences for young people in New Zealand.
• Council for International Development (CID)coreStrategic or Co-development PartnerMember and signatory to CID Code of Conduct ensuring governance, transparency, accountability and good practice standards. Subject to independent complaints process.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• New Zealand Red Cross: NZ Red Cross is a larger, broader humanitarian organisation with overlapping emergency response, monthly giving, bequest, and corporate fundraising channels. While not exclusively child-focused, it competes for the same emergency appeal donor wallet.
• Médecins Sans Frontières (MSF): MSF is a global humanitarian medical organisation with comparable emergency response positioning and international donor base. While not NZ-anchored and not child-focused, it competes for emergency appeal donations from NZ supporters during global crises.

Direct peers

• UNICEF New Zealand: UNICEF NZ is the most direct peer: a similarly structured UN-affiliated children's charity operating in New Zealand, focused on child rights, emergency response, and development programmes. It competes directly with STC NZ for monthly givers, bequests, and government partnerships.
• ChildFund New Zealand: ChildFund NZ is a children-focused international development NGO using a child sponsorship model similar to STC NZ's regular giving, with comparable Pacific and Asia programming. It competes for the same household donor and bequest segments in NZ.
• Plan International New Zealand: Plan International NZ is a children's rights and gender equality NGO with comparable international programming, child sponsorship/regular giving model, and advocacy footprint. It competes for the same donor base and government partnerships.
• Caritas Aotearoa New Zealand: Caritas NZ is a Catholic agency for justice, peace and development with comparable Pacific programming, MFAT-aligned funding, and individual donor fundraising. It targets a similar donor segment focused on poverty and social justice outcomes.
• Barnardos New Zealand: Barnardos NZ is a children-focused NGO delivering services in Aotearoa, and is already a Five to Thrive campaign partner of STC NZ. It competes for the same pool of NZ child-welfare donors, corporate partnerships, and government service contracts.
• Oxfam New Zealand: Oxfam NZ is a similarly structured international development/humanitarian NGO with multi-channel fundraising, Pacific programming, and advocacy. It competes directly for monthly givers, MFAT-aligned funding, and emergency appeal donations.
• Save the Children Australia: Save the Children Australia is the sister member organisation in the global Save the Children federation, with overlapping Pacific programming footprint, comparable scale, and shared brand assets. It is the most operationally and structurally comparable peer in the network.
• World Vision New Zealand: World Vision NZ is one of the largest NZ-headquartered humanitarian/development NGOs, with comparable child sponsorship model, multi-country Pacific/Asia programming, and overlapping emergency appeal channels. It is STC NZ's closest like-for-like fundraising competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SaveChildrenNZ
• Facebookfacebook.com/savethechildrennz
• Instagraminstagram.com/savethechildrennz
• LinkedInlinkedin.com/company/save-the-children-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save the Children New Zealand