Le Savoir Vert des Agriculteurs

What Le Savoir Vert des Agriculteurs does

Le Savoir Vert des Agriculteurs (Association Savoir Vert) is a French non-profit association founded in 1992 by the FRSEA 59/62, operating a curated network of pedagogical farms that delivers agritourism-based educational programming to French public schools. Its core product is the on-farm half-day visit, in which farmers trained through a 10-day accredited pedagogical program host classes from maternelle through lycée at a published rate of €145 per class per half-day (with subsidized variants such as €65.25 under the PAT Avesnois program and transport reimbursements up to €180 per bus). Since 2025 the association has expanded this surface with 'Le Savoir Vert arrive dans les classes,' a €150 per-session classroom-intervention offering in which farmers travel to schools to lead one-hour sessions on local food supply and agricultural professions.

The association is governed by and supplies services across two principal segments: (1) supply side — the ~147 farmer members who join via training, pay membership fees, and host visits; and (2) demand side — French public schools and their teachers/accompanists, routed primarily through the Education Nationale (Académies de Lille and Amiens) channels via an official agrément, plus territorial partnerships with Conseil Départemental du Pas-de-Calais ('Les collégiens à la ferme,' expanded from 3 to 11 collèges), DRAAF, PNR de l'Avesnois, FRSEA, Commission des Agricultrices, and JA68 in Alsace. The technology stack is thin and operationally oriented — a WordPress-based public site (savoirvert.fr), a self-serve booking portal (savoir-vert-resa.org), and social/digital channels used for promotion — with no proprietary software product or data asset of note.

Commercially the model is hybrid: transactional per-class visit fees (the dominant revenue stream), farmer membership subscriptions (undisclosed pricing), and grant/co-funding from regional government and interprofessional partners (Crédit Mutuel, Sodiaal, Cédus) for specific programs such as Semaine du Goût and the year-long collégiens à la ferme program. The central organization is intentionally lean (9 employees) at its Saint Laurent Blangy headquarters plus an Alsatian regional office in Sainte Croix en Plaine, with scale (3,000+ visits and ~64,000 children per year; 100+ pedagogical farms in Hauts-de-France and ~10 in Alsace) achieved through a platform-like model in which the association coordinates, trains, and brands, while independent farmer members deliver the end experience.

Name

Le Savoir Vert des Agriculteurs

Legal name

Association Savoir Vert

Website

https://savoirvert.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Savoir Vert des Agriculteurs is a French non-profit association founded in 1992 that operates a nationwide-recognized network of more than 100 pedagogical farms and 147 farmer members, delivering curriculum-aligned farm visits and classroom interventions to French public schools from maternelle through lycée in Hauts-de-France and Alsace.

Ownership category

akta.pro rank

Product category

Agricultural Education Services

SIC

Services-Educational Services (8200), Agricultural Services (700)

akta.pro primary industry

Agricultural Production & Farm Operations (EDAOAOAA)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Educational farm visits
• Agricultural education
• Pedagogical farm network
• School farm programs
• Farmer-led education

Headquarters

HQ city

Saint Laurent Blangy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Visit fees: Farmers charge 145€ per class per half-day for educational farm visits. This is a per-transaction model where schools pay farmers directly for visits. Some visits are subsidized through partnerships.
2. Classroom interventions: Farmers charge 150€ per class for 1-hour classroom interventions under the new 'De la ferme à la classe' program.
3. Membership subscriptions: Farmers pay membership fees to join the association network. The fee structure is not publicly disclosed but covers training, promotional materials, and association membership benefits.
4. Subsidized visits: Some visits are subsidized through partnerships with local governments (e.g., Conseil Départemental du Pas-de-Calais 'Les collégiens à la ferme'), DRAAF, and territorial projects like PAT Avesnois where visits cost 65.25€ per class with transport subsidies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Le Savoir Vert des Agriculteurs operates a network of over 100 pedagogical farms across the Hauts-de-France and Alsace regions of France, providing educational farm visits for school children from nursery to high school. The association trains farmers, coordinates visits, and offers complementary services including classroom interventions (since September 2025) and continuing education programs for member farmers.

Product overview

Le Savoir Vert des Agriculteurs is a regional association managing a network of pedagogical farms across Hauts-de-France and Alsace, France. The core offering consists of farm visits where school children (nursery to high school) discover agriculture through hands-on experiences on working farms. The network operates as a platform model with the central organization providing training, pedagogical tools, and coordination, while individual partner farms deliver the visits. Since 2025, the organization has expanded with classroom interventions where farmers travel directly to schools. The product suite includes: (1) Pedagogical Farm Visits as the primary service, (2) Classroom Interventions as a complementary offering, (3) Basic and Continuing Training Programs for farmer members, (4) Thematic Visit Modules aligned with school curricula, (5) an Online Booking System, and (6) specialized programs like the Semaine du Goût and Collégiens à la Ferme partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Pedagogical Farm Visits School visits to partner farms where children from nursery to high school discover agricultural life, food origin, and farming practices through hands-on experiences. Sessions last 2 to 2.5 hours per half-day, with visits adapted to each school level and curriculum requirements. Priced at €145 per class per half-day.
• Classroom Interventions (De la ferme à la classe) Since September 2025, farmers travel to schools to deliver 1-hour educational sessions on two themes: local food supply ('Approvisionnement local') and agricultural professions. Designed for primary and middle schools that cannot organize farm outings, priced at €150 per intervention.
• Basic Training Program (Formation de Base) A 10-day non-consecutive training program for farmers to learn pedagogical techniques, communication skills, and visit structuring. Completion certifies farmers to host school groups on their farms as part of the network. Required for all new farmer members.
• Continuing Education (Formation Continue) Additional training modules on specialized topics including agricultural technologies, sustainable agriculture, biodiversity, dairy processing, climate change, public speaking, and first aid for farmers already active in the network. Provided as ongoing professional development for existing member farmers.
• Themed Visit Programs (Thématiques de Visite) Specialized educational themes aligned with school curricula including fruits and vegetables, wheat-to-bread process, milk-to-butter process, farm animals, local supply chains, and sustainable development topics. Schools select themes to match curriculum units.
• Semaine du Goût Program Annual week-long program where farmers visit 6th-grade classrooms to teach about food and agriculture aligned with SVT (Sciences et Vie de la Terre) curriculum topics. Partners include Crédit Mutuel, Sodiaal, Cérésus, and Commission des Agricultrices (FDSEA).
• Les Collégiens à la Ferme (Middle School Program) Partnership with Pas-de-Calais Department where 6th-grade classes meet with a single farmer throughout the school year (7 meetings: 5 on-farm, 2 in classroom), enabling deep understanding of farming cycles and year-long farmer-student relationships.

Quantifiable outcome

• Over 3,000 farm visits conducted in 2025
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Jeunes Agriculteurs du Haut-Rhin (JA68)coreStrategic or Co-development Partner · 10 December 2019Partnership to expand Savoir Vert network into Alsace region, signed December 2019. JA68 President Ange Loing collaborated with Savoir Vert to replicate the model with 10 initial farmers trained.
• Éducation Nationale (Académies de Lille et d'Amiens)coreStrategic or Co-development PartnerThe network holds official approval (agrément) from the French National Education system, ensuring curriculum alignment and enabling distribution of information to schools. This partnership is fundamental to the organization's mission and operations.
• FRSEA (Fédération Régionale des Syndicats d'Exploitants Agricoles)coreStrategic or Co-development PartnerThe organization originated from FRSEA 59/62 initiative in 1992. FRSEA continues to collaborate on annual Semaine du Goût activities and supports farmer recruitment into the network.
• Crédit MutuelminorGTM or Marketing PartnerPartner supporting the Semaine du Goût operations, providing financial support for educational activities about dairy and food systems.
• SodiaalminorGTM or Marketing PartnerDairy cooperative providing product donations (Candy'Up milk bottles) for Semaine du Goût tastings with students during educational interventions.
• Conseil Départemental du Pas-de-CalaiscoreStrategic or Co-development PartnerMajor partnership for 'Les collégiens à la ferme' program creating year-long relationships between 6th grade classes and local farmers, with 5 farm visits and 2 classroom interventions per class. Expanded from 3 pilot binômes to 11 participating colleges.
• Parc Naturel Régional de l'AvesnoismajorStrategic or Co-development PartnerLeads the Projet Alimentaire Territorial de l'Avesnois, partnering with Le Savoir Vert to offer subsidized educational farm visits to local schools.
• Communauté de Communes du Coeur de l'AvesnoisminorStrategic or Co-development PartnerTakes over remaining visit and transport costs for schools in their territory under the PAT Avesnois project.
• OCCE (Office Central de la Coopération à l'Ecole)minorStrategic or Co-development PartnerCollaboration on Development Durable theme, with OCCE requesting Savoir Vert farmers to present the network during teacher training sessions on sustainable development.
• Cédus (Centre professionnel de la betterave et du sucre)minorGTM or Marketing PartnerInterprofessional organization for sugar sector supporting Semaine du Goût educational activities on sugar beet production.
• Commission des Agricultrices (FDSEA)coreStrategic or Co-development PartnerCollaborates on annual Semaine du Goût interventions in middle schools, providing volunteer farmers for classroom sessions.
• Point Info DiversificationminorStrategic or Co-development PartnerLe Savoir Vert is a founding member of the regional diversification support network, working with Chambre d'agriculture, Accueil Paysan, AMAP, ARVD, Campus Vert, CIVAM, FRCUMA.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fondation pour la Nature et l'Homme (FNH): Environmental foundation focused on sustainable food systems and agricultural transition. Mission-adjacent to Le Savoir Vert (sustainable food education) and structurally similar as a French non-profit working at the agriculture-education-policy interface.
• France Nature Environnement (FNE): Largest French federation of environmental and nature-protection associations. Comparable as a national-scale non-profit network addressing sustainability and agricultural-environmental literacy, though much broader in scope than Le Savoir Vert's farm-visit focus.
• LPO France: French branch of BirdLife International, a large non-profit running educational programs for schools on biodiversity and agriculture. Comparable in structure (national non-profit with school-facing educational offerings) and mission adjacency (nature and agricultural literacy).

Direct peers

• Accueil Paysan: Federation of French farmers offering farm stays, meals, and educational visits. Overlaps directly with Le Savoir Vert on the educational-farm-visit proposition and shares the same community-of-farmers operating model.
• Bienvenue à la Ferme: National French network run by the Chambers of Agriculture connecting consumers and schools to thousands of member farms for visits, farm products, and stays. The most direct comparable to Le Savoir Vert's model—same agricultural-education-via-farms concept but at significantly larger national scale.
• Réseau des CIVAM (FNCIVAM): National federation of Centres d'Initiatives pour Valoriser l'Agriculture et le Milieu rural, focused on rural education, sustainable agriculture, and on-farm pedagogical activities. Highly comparable in mission and structure to Le Savoir Vert, with Le Savoir Vert itself a founding member of the related regional diversification network.

Regional players

• FarmStay UK: UK network of farms offering accommodation and educational visits. Closest international analogue to Le Savoir Vert's model—farmer-network model with school-facing educational offerings—serving the UK rather than France.

Emerging players

• Slow Food France: French chapter of the international Slow Food movement, with programs such as 'éducation au goût' (taste education) that overlap with Le Savoir Vert's Semaine du Goût activities. Comparable in mission (food/agriculture education) but operates without the farm-visit infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-savoir-vert-des-agriculteurs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Savoir Vert des Agriculteurs