Savoria

What Savoria does

Savoria Group is a privately held Indonesian fast-moving consumer goods (FMCG) company headquartered in Jakarta Pusat at the Prince Center Building, formed in 2021 through the merger of five operating entities: PT Savoria Kreasi Rasa (SKR), PT Sumber Kopi Prima (SKP), PT Prima Top Boga (PTB), PT Global Dairi Alami (GDA), and PT Gonusa Prima Distribusi (GPD). The group manufactures and markets nine consumer brands across six food and beverage categories: pastry (BONCHEF, 5DAYS), coffee (CAFFINO, KOPI TUBRUK GADJAH), dairy (MILKLIFE, including Indonesia's first lactose-free milk), confectionery and snacks (FOX'S, KRIZZI), isotonic beverages (HYDROPLUS), and tea (SARIWANGI, acquired from Unilever in 2026). FOX'S was acquired from Nestle in 2018 with its Cikupa facility, and SARIWANGI was added with its Cikarang facility in 2026.

Savoria operates eight manufacturing facilities across Java, including the second-largest dairy plant in Indonesia (PT Global Dairi Alami in Subang, 50 hectares with 6,000+ Frisian Holstein cattle), a Mojokerto coffee plant that is the only coffee factory in Asia with a smart roasting system, a Caringin beverage plant using hot-fill PET technology, and confectionery, pastry, and beverage facilities in Cikarang, Cikupa, Kudus, and Caringin. The company runs its own nationwide distribution arm, PT Gonusa Prima Distribusi, which reaches all Indonesian islands and supports export operations to approximately 50 global markets.

The business model is multi-channel and dual-vertical: consumer packaged goods sales through retail and distribution (domestic and export), B2B food solutions for the Horeca (Hotel, Restaurant, Catering) segment through Savoria Business Solution, and brand-led consumer marketing across Instagram, TikTok, YouTube, Facebook, Twitter/X, and LinkedIn, with active participation in industry events such as Food Hotel Indonesia and Jakarta Fair. Pricing is non-publicly disclosed for consumer products and quote-based for B2B solutions. The company is led by CEO Ihsan Mulia Putri and recognized as an Indonesian Employer of Choice 2023 by SWANetwork and Korn Ferry.

Name

Savoria

Legal name

Savoria Group

Website

https://savoria.co.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Savoria Group is a privately held Indonesian FMCG company operating nine consumer brands across pastry, coffee, dairy, confectionery, isotonic drinks, and tea, supported by eight manufacturing facilities in Java and a wholly-owned nationwide distributor reaching approximately 50 global export markets.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods (FMCG)

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Consumer packaged goods
• Food and beverage
• Dairy manufacturing
• Coffee products
• Pastry and confectionery

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Savoria generates revenue through the production and sale of multiple food and beverage brands across categories including pastry, coffee, candy, isotonic drinks, milk, snacks, and tea. Products are sold through retail channels, distribution networks, and direct to consumers across domestic and export markets.
2. B2B Food Solutions: Savoria Business Solution provides tailored food products and logistics ecosystem to meet business needs, serving the Horeca (Hotel, Restaurant, Catering) segment with customized product solutions.
3. Export Revenue: Savoria exports brands to approximately 50 global markets through its distribution network operated by PT Gonusa Prima Distribusi.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Savoria Group manufactures and sells a portfolio of branded food and beverage products across pastry, coffee, dairy, confectionery, isotonic drinks, snacks, and tea categories through nine consumer brands (BONCHEF, CAFFINO, 5DAYS, FOX'S, KOPI TUBRUK GADJAH, HYDROPLUS, KRIZZI, MILKLIFE, SARIWANGI). The company also operates Savoria Business Solution, providing tailored food products and logistics support to Horeca (Hotel, Restaurant, Catering) businesses, alongside export operations to approximately 50 global markets.

Product overview

Savoria Group is an FMCG (Fast-Moving Consumer Goods) company operating across multiple food and beverage categories. The company's portfolio includes a diverse range of brands spanning pastry (BONCHEF, 5DAYS), coffee (CAFFINO, KOPI TUBRUK GADJAH), dairy (MILKLIFE), confectionery (FOX'S®, KRIZZI®), beverages (HYDROPLUS), and tea (SARIWANGI). These brands are organized under five business units: PT Prima Top Boga (pastry), PT Savoria Kreasi Rasa (confectionery, tea, isotonic drinks, snacks), PT Sumber Kopi Prima (coffee), PT Global Dairi Alami (dairy), and PT Gonusa Prima Distribusi (distribution). The company operates extensive manufacturing facilities across Indonesia and exports to approximately 50 global markets.

Differentiator

Problem solved

Functional benefit

Brands

• BONCHEF: Quality pastry products for convenient enjoyment, committed to creating delicious food that brings happiness to friends, family, and everyone around.
• CAFFINO
• 5DAYS
• FOX'S
• KOPI TUBRUK GADJAH
• HYDROPLUS
• KRIZZI
• MILKLIFE
• SARIWANGI

Products and services

• BONCHEF Pastry brand offering quality, innovative ready-to-eat and pre-baked pastry products for household consumers and Horeca businesses seeking convenient, quality food.
• KOPI TUBRUK GADJAH Premium traditional Indonesian tubruk coffee brand processed from generational recipes, offering distinctive aroma and taste for consumers seeking authentic Indonesian coffee.
• MILKLIFE Indonesia's first lactose-free milk brand, providing complete and balanced nutrition for consumers with lactose intolerance in both fresh and UHT formats.
• FOX'S Premium fruit candy brand known since 1984 for natural food coloring, expanding into additional product categories including powder drinks, for consumers seeking quality confectionery.
• CAFFINO Instant coffee brand with quality ingredients creating superior taste, including ready-to-drink coffee formats, targeted at the young consumer market seeking café-quality experiences.
• 5DAYS Indonesia's first ready-to-eat croissant with hygienic and practical packaging, suitable for breakfast or snacks anywhere, with longer shelf life for on-the-go consumption.
• KRIZZI Crunchy baked snack made from milk and wheat flour, rich in calcium and dietary fiber, offering a healthier alternative to fried snacks for health-conscious consumers.
• HYDROPLUS Isotonic drink with 7 main ions (Ca2+, K+, Cl-, Na+, Mg2+, Citrate3-, Lactate) for quick body fluid replacement after sweating activities, with balanced sugar content.
• SARIWANGI Indonesian tea brand introduced in 1973, pioneer in tea bag format, offering 100% genuine tea with quality taste and aroma for household consumers.
• Savoria Business Solution Customized B2B food and beverage solution providing tailored products and logistics ecosystem support to Horeca (Hotel, Restaurant, Catering) businesses, offering brands such as BONCHEF, FOX'S, and MILKLIFE.

Quantifiable outcome

• Reached approximately 50 global markets through export operations
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PT ABC President Indonesia: Indonesian noodle and snack manufacturer under ABC Group. Comparable as an Indonesian multi-category packaged food operator with both domestic and export distribution.
• PT Tigaraksa Satria: Indonesian FMCG distributor and consumer products company with multi-category branded food and beverage portfolio. Comparable on distribution scale and multi-brand portfolio structure.
• PT Mayora Indah: Indonesian FMCG group producing confectionery (candies, biscuits), instant noodles, coffee, and beverages with major export footprint. Closely comparable on multi-category branded packaged foods and export orientation.
• PT Indofood Sukses Makmur: Indonesia's largest diversified FMCG company with leading positions in noodles, dairy, snacks, and beverages. Directly comparable as a multi-category Indonesian packaged-food manufacturer with broad distribution and iconic heritage brands.
• PT Ultra Jaya Milk Industry: Indonesian dairy and beverage manufacturer with UHT milk, isotonic drinks, and packaged foods. Directly comparable to Savoria's dairy (MILKLIFE) and beverage (HYDROPLUS) sub-businesses.
• PT GarudaFood Putra Putri Jaya: Diversified Indonesian packaged-food company in snacks, biscuits, beverages, and dairy. Comparable on broad FMCG portfolio structure, Indonesian heritage brands, and integrated manufacturing-distribution model.
• PT Siantar Top: Indonesian snacks and noodles manufacturer with heritage brands and significant export presence. Comparable to Savoria's confectionery/snack sub-brand (KRIZZI, FOX'S) and overall F&B manufacturing focus.

Broad incumbents

• PT Unilever Indonesia: Indonesia arm of global consumer goods giant with tea, personal care, and foods portfolio. Former owner of SARIWANGI brand now acquired by Savoria; a key Indonesian F&B competitor.
• PT Nestlé Indonesia: Subsidiary of global packaged-food giant. Highly comparable as a multi-category Indonesian food and beverage manufacturer, and former owner of FOX'S brand now held by Savoria.

Emerging players

• PT Kalbe Farma (consumer health beverages): Large Indonesian consumer healthcare company with isotonic and functional beverage exposure. Comparable to Savoria's HYDROPLUS isotonic line in category and channel overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/savoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savoria