Savoy Sharm Group
Savoy Sharm Group is a privately held Egyptian luxury hospitality company operating four 5-star hotels and resorts (Royal Savoy, Savoy Hotel, Sierra Hotel, Grand Oasis Resort) in Sharm el-Sheikh, serving affluent international leisure travelers with integrated accommodations, dining, wellness, entertainment, and recreation.
- Company typePrivate
- Founded-
- HeadquartersSharm El Sheikh, Egypt
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Savoy Sharm Group does
Savoy Sharm Group (legal entity Savoy Corp, Inc.) is a privately held luxury hospitality company headquartered at SOHO Square in Sharm el-Sheikh, South Sinai, Egypt, operating a portfolio of four 5-star properties: Royal Savoy Hotels & Villas (flagship), Savoy Hotel, Sierra Hotel, and Grand Oasis Resort. The group serves affluent international leisure travelers seeking integrated Red Sea resort experiences, with the website available in English, Russian, Arabic, German, and Ukrainian to capture demand from priority source markets.
The company's offering extends well beyond accommodations to an on-property ecosystem spanning fine dining (Viva Mar, Rosmarino, Caligula Hot Rock, Seafood Island, Adalar), casual dining (Mountain View, Tirana, Morning Room), nightlife (Caligula nightclub), multiple spa and fitness centers, water sports, diving and snorkeling, excursions, national park tours, and event programming featuring live entertainment acts and productions such as Egypt Got Talent. The properties are situated directly adjacent to Soho Square, a co-branded lifestyle, shopping, and entertainment complex that anchors the destination experience.
Commercially, the group runs a direct-to-consumer model via its own website and the Synxis booking engine, supported by the Savoy Club loyalty program offering 10% bonus points on direct bookings and free cancellation up to four days before arrival. Revenue is generated across accommodations, food and beverage, entertainment and events, wellbeing, and recreational activities, with pricing not publicly disclosed and reliance on direct and walk-in channels rather than third-party distribution. The group employs approximately 789 staff and operates as an independent private company with no disclosed institutional investors or parent entity.
Savoy Sharm Group firmographics
Firmographics- Name
- Savoy Sharm Group
- Legal name
- Savoy Corp, Inc.
- Website
- https://savoygroup-sharm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Savoy Sharm Group is a privately held Egyptian luxury hospitality company operating four 5-star hotels and resorts (Royal Savoy, Savoy Hotel, Sierra Hotel, Grand Oasis Resort) in Sharm el-Sheikh, serving affluent international leisure travelers with integrated accommodations, dining, wellness, entertainment, and recreation.
- Ownership category
- akta.pro rank
Savoy Sharm Group industry classification
Industry- Product category
- Luxury Hotel and Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Villas & Residences Resorts (THAGACAM), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Savoy Sharm Group is headquartered
LocationHeadquarters
- HQ city
- Sharm El Sheikh
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Savoy Sharm Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hotel Accommodations: Revenue from room bookings across four properties: Royal Savoy Hotels & Villas, Savoy Hotel, Sierra Hotel, and Grand Oasis Resort. The group operates 5-star luxury hotels with various room categories and special rate programs.
- Food & Beverage: Revenue from multiple dining venues including fine dining restaurants (Viva Mar, Rosmarino, Caligula Hot Rock Restaurant, Seafood Island, Adalar), casual dining (Mountain View, Tirana, Morning Room), nightclubs (Caligula), and bars/lounges across all properties.
- Entertainment & Events: Revenue from live entertainment events, nightlife venues, and event hosting including performances at Soho Square entertainment complex.
- Wellbeing Services: Revenue from spa services and fitness centers across properties including Royal & Savoy Spa, Royal Fitness Center, Savoy Fitness Center, Sierra Spa & Fitness Center, and Grand Oasis Spa & Fitness Center.
- Recreational Activities: Revenue from water sports activities, diving and snorkeling experiences, excursions, and national park visits offered to guests.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Savoy Sharm Group product offering
Product offeringCore offering
Savoy Sharm Group operates a portfolio of four 5-star luxury hotels and resorts in Sharm el-Sheikh, Egypt (Royal Savoy Hotels & Villas, Savoy Hotel, Sierra Hotel, and Grand Oasis Resort). The offering spans luxury accommodations, multiple dining venues, nightlife, spa and fitness facilities, water sports, diving, excursions, and access to the adjacent Soho Square lifestyle destination, sold primarily through direct booking channels.
Product overview
Savoy Sharm Group is a luxury hospitality company operating a portfolio of 5-star hotels and resorts in Sharm el-Sheikh, Egypt. The portfolio includes Royal Savoy Hotels & Villas (flagship property), Savoy Hotel (main hotel), Sierra Hotel, and Grand Oasis Resort as the core lodging products. These properties are complemented by diverse dining venues (fine dining restaurants like Viva Mar, Rosmarino, Caligula Hot Rock; casual dining at Mountain View, Tirana, Morning Room), nightlife at Caligula nightclub, multiple spa and fitness centers across properties, and entertainment access to Soho Square. Activity offerings include water sports, diving, excursions, and national park tours. The group operates a loyalty program (Savoy Club) and offers event venues for meetings and weddings. The integrated resort experience combines accommodations, dining, wellness, entertainment, and activities within the Red Sea destination.
Differentiator
Problem solved
Functional benefit
Brands
- Royal Savoy Hotel & Villas: Luxury hotel and villas property operated by Savoy Group
- Savoy Hotel
- Sierra Hotel
- Grand Oasis Resort
- Soho Square
Products and services
- Royal Savoy Hotels & Villas Flagship 5-star luxury property offering exclusive villas and premium hotel accommodations within the Savoy Group portfolio, targeted at affluent leisure travelers seeking premium Red Sea stays.
- Savoy Hotel Main 5-star hotel property located in the heart of Sharm el-Sheikh, part of the Savoy Group's luxury hospitality collection, offering accommodations and integrated services.
- Sierra Hotel 5-star hotel property within the Savoy Group collection offering luxury accommodations and services for leisure travelers in Sharm el-Sheikh.
- Grand Oasis Resort 5-star resort property within the Savoy Group hospitality portfolio in Sharm el-Sheikh, offering resort-style accommodations and amenities.
- Fine Dining Restaurants Collection of upscale restaurants (Viva Mar, Rosmarino, Caligula Hot Rock Restaurant, Seafood Island, Adalar) offering international and specialty cuisines to hotel guests and visitors.
- Casual Dining Venues Casual dining options including Mountain View at Sierra Hotel, Tirana at Savoy Hotel, and Morning Room at Royal Savoy, serving hotel guests throughout the day.
- Caligula Nightclub Nightclub and entertainment venue offering nightlife experiences within the Savoy Group properties for guests seeking evening entertainment.
- Bars & Lounges Hotel bar services at Savoy Hotel and Sierra Hotel offering beverages and a social atmosphere for hotel guests.
- Royal & Savoy Spa Spa and wellness facility providing relaxation and therapeutic treatments at the Savoy luxury properties for hotel guests and outside visitors.
- Fitness Centers Fitness facilities including Royal Fitness Center, Savoy Fitness Center, Sierra Spa & Fitness Center, and Grand Oasis Spa & Fitness Center serving hotel guests.
- Water Sports Activities Water sports and aquatic recreational activities available for guests at the Red Sea resort, including boat and reef activities.
- Diving and Snorkeling Diving and snorkeling experiences exploring the Red Sea marine environment, offered to hotel guests and outside visitors.
- Excursions and Day Trips Guided excursions, day trips, and tours to explore local attractions and landmarks around Sharm el-Sheikh, sold to hotel guests.
- National Parks Tours Access to and tours of nearby national parks and natural protected areas, sold to hotel guests as package excursions.
- Savoy Club Loyalty Program Hotel loyalty program offering benefits including 10% bonus points for direct bookings and exclusive member offers to repeat guests.
Companies that use Savoy Sharm Group
Customer profileSegments1 record
Ideal customer profiles1 record
Savoy Sharm Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Savoy Sharm Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Soho SquarecoreSoho Square is the adjacent lifestyle and entertainment destination to Savoy Group properties, featuring luxury shopping, international dining, and vibrant nightlife. The Savoy Group properties are situated directly adjacent to Soho Square, providing guests with easy access to this entertainment complex.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Savoy Sharm Group competitors and assessment
Company assessmentRegional players
- Jaz Hotels Group: Leading Egyptian hospitality chain operating multiple 4- and 5-star resorts across Egypt including Sharm el-Sheikh, comparable as a regional competitor in the Egyptian luxury resort segment with similar target audiences and operational model.
- Sunrise Hotels & Resorts: Egyptian hospitality group operating multiple resort properties across Egyptian Red Sea destinations including Sharm el-Sheikh, with similar 5-star positioning and integrated leisure, dining, and entertainment offerings for international visitors.
Direct peers
- Four Seasons Resort Sharm El Sheikh: International luxury flag at the high end of the Sharm el-Sheikh market, competing directly for affluent leisure travelers, weddings, and corporate groups with comparable resort amenities and Red Sea positioning.
- Rixos Sharm El Sheikh: Operates a large luxury all-inclusive resort in Sharm el-Sheikh targeting international leisure guests with comparable F&B, entertainment, and recreation offerings, making it the closest direct competitor within the same destination.
- Baron Resort Sharm El Sheikh: Long-established 5-star resort operator in Sharm el-Sheikh with comparable Red Sea beachfront positioning, multiple F&B outlets, and leisure-focused amenities targeting similar international tourist segments.
- Cleopatra Luxury Resort Sharm El Sheikh: Egyptian-owned luxury resort in Sharm el-Sheikh with similar 5-star positioning, multiple dining venues, and integrated leisure amenities, competing head-to-head for international tour operators and direct leisure guests.
- Mövenpick Resort Sharm El Sheikh: Internationally branded 5-star resort in Sharm el-Sheikh offering comparable accommodations, multiple restaurants, diving and water sports, and conference facilities in direct competition for the same luxury leisure market.
- Hyatt Regency Sharm El Sheikh Resort: International full-service resort in Sharm el-Sheikh with multiple dining venues, spa, and recreational programming, targeting overlapping luxury leisure and group segments with similar integrated-resort model.
Broad incumbents
- Kempinski Hotels: Global luxury hotel operator with historical Egyptian resort presence, competing in the broader international luxury hospitality space and sharing comparable high-end leisure and event-driven business mix.
- Marriott International (Egypt): Global hospitality incumbent with multiple luxury and premium brands operating in Sharm el-Sheikh and across Egypt, offering overlapping luxury resort experiences, global loyalty (Marriott Bonvoy), and group/event capabilities at scale.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Savoy Sharm Group social profiles
Digital presenceSavoy Sharm Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savoy Sharm Group leadership team
Management profileNumber of profiles
Savoy Sharm Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Savoy Sharm Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savoy Sharm Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savoy Sharm Group
What does Savoy Sharm Group do?
Savoy Sharm Group operates a portfolio of four 5-star luxury hotels and resorts in Sharm el-Sheikh, Egypt (Royal Savoy Hotels & Villas, Savoy Hotel, Sierra Hotel, and Grand Oasis Resort). The offering spans luxury accommodations, multiple dining venues, nightlife, spa and fitness facilities, water sports, diving, excursions, and access to the adjacent Soho Square lifestyle destination, sold primarily through direct booking channels.
Is Savoy Sharm Group a public or private company?
Savoy Sharm Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Savoy Sharm Group founded?
Savoy Sharm Group was founded in -1. It employs 501 to 1,000 people.
Where is Savoy Sharm Group based?
Savoy Sharm Group is headquartered in Sharm El Sheikh, Egypt, in the Africa region.
How does Savoy Sharm Group make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, entertainment & Events, wellbeing Services and recreational Activities.
Who are Savoy Sharm Group's main competitors?
Regional players on record are Jaz Hotels Group and Sunrise Hotels & Resorts. Direct peers are Four Seasons Resort Sharm El Sheikh, Rixos Sharm El Sheikh, Baron Resort Sharm El Sheikh, Cleopatra Luxury Resort Sharm El Sheikh, Mövenpick Resort Sharm El Sheikh and Hyatt Regency Sharm El Sheikh Resort. Broad incumbents are Kempinski Hotels and Marriott International (Egypt).
Does Savoy Sharm Group have an API?
No public API is recorded for Savoy Sharm Group.
What industry is Savoy Sharm Group in?
Savoy Sharm Group's product category is Luxury Hotel and Resort Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.