（株）さわやか倶楽部

What （株）さわやか倶楽部 does

株式会社さわやか倶楽部 (Sawayaka Club Co., Ltd.) is a privately-held Japanese elderly care service operator headquartered in Kitakyushu, Fukuoka, founded in December 2004 with registered capital of ¥100M. The company operates 100+ care facilities across eight regions of Japan, providing nursing care (nursing homes, group homes), day services, and disability support (障がい福祉), supplemented by senior housing referral, dining and karaoke entertainment venues, real estate operations, and a childcare tutoring service branded RED. Headcount stood at 4,318 as of March 31, 2026, reflecting aggressive labor scaling to support continued capacity expansion.

The company's technology stack is centered on three proprietary tools developed at its INOVEL BASE innovation hub: FONLOG, an AI-assisted care documentation platform coupled with the Anciel IoT sensor for resident monitoring; Life Map, a structured care-planning framework; and RED, an AI-tutoring tablet for the adjacent childcare vertical. R&D is augmented by research collaborations with Kyushu University, Kyushu Institute of Technology, and Kyushu Dental University, lending clinical and engineering validation. Subsidiary operations include Sakura Life Communication in Hokkaido and PT. Sawayaka Fujindo in Indonesia, signaling a gradual international footprint.

Revenue mechanics are anchored in Japan's long-term care insurance (介護保険) system, supplemented by out-of-pocket resident fees and adjacent service revenues. Strategic positioning has shifted in 2026 from pure facility operator toward a multi-service care platform, evidenced by partnerships with Japan Airlines (JAL) for senior travel, Timee for caregiver recruitment, fermata for health and wellbeing content, and Perfect Healthcare in Thailand for cross-border care services. The company remains private and does not disclose consolidated revenue.

Name

（株）さわやか倶楽部

Legal name

株式会社さわやか俱楽部

Website

https://sawayakaclub.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社さわやか倶楽部 is a privately-held Japanese elderly care operator, founded December 2004 in Kitakyushu, Fukuoka, running 100+ nursing, group-home, day-service, and disability-support facilities across eight regions of Japan, with diversified adjacent businesses including dining, tutoring, and overseas subsidiaries.

Ownership category

akta.pro rank

Product category

Long-term Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elderly care services
• Nursing home facilities
• Disability support services
• Home-visit care
• Senior housing

Headquarters

HQ city

Kitakyushu (小倉北区)

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. 介護サービス事業 (Elderly Care Services): Primary revenue stream from operating multiple types of care facilities including nursing homes (介護付きホーム), residential-type paid elderly homes (住宅型有料老人ホーム), group homes (グループホーム), day services (デイサービス), small-scale multi-functional home care (小規模多機能型居宅介護), short-stay (ショートスティ), visiting care (訪問介護), and care plan services (居宅介護支援). Also includes disability support services, home nursing, welfare equipment rental/sales, and visiting acupuncture.
2. 障がい者(児)支援サービス (Disability Services): After-school day services (放課後等デイサービス), child development support (児童発達支援), and daily life support (生活介護) generating recurring service fees from government care insurance programs.
3. カラオケ・飲食・不動産部門 (Karaoke, Dining & Real Estate): Operation of 'Croquette Club' (コロッケ俱楽部) restaurant & karaoke venues, restaurant operations, real estate services, and net cafe business under the Bonheur group subsidiary.
4. 入居紹介サービス (Senior Housing Introduction): Sawayaka Heart Home provides senior housing introduction and matching services, charging for placement services related to senior living transitions.
5. 学習塾 (Tutoring School): Self-learning RED tutoring franchise operating at Sawayaka facilities, using AI tablet-based learning management systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sawayaka Club operates a one-stop care services platform spanning nursing homes, group homes, residential fee-based elderly homes, day services, small-scale multi-functional home care, short-stay services, home-visit care, and care management, complemented by disability support, child development support, and welfare equipment rentals. The company leverages proprietary technologies such as Life Map, FONLOG, and Anciel to deliver care, and serves as an entry point connecting users to senior housing through its Heart Home introduction service.

Product overview

Sawayaka Club operates a diversified elder care service platform offering approximately 25 distinct care and support service types across its network of ~100+ facilities in Japan. The core portfolio includes licensed nursing homes (介護付きホーム), housing-type paid nursing homes (住宅型有料老人ホーム), group homes (グループホーム), day services (デイサービス), small-scale multi-functional home care (小規模多機能型居宅介護), short stays (ショートスティ), visiting care (訪問介護), care management (居宅介護支援), and disability support services (放課後等デイサービス, 児童発達支援, 生活介護). Supporting services include visiting nursing (訪問看護), welfare equipment rental/sales, visiting acupuncture, childcare ( nursery), and an AI-powered learning academy (自立学習RED). The company also operates karaoke/restaurant and real estate businesses. ICT/DX initiatives centered on INOVEL BASE support operational efficiency and care quality through tools like the AI care record app FONLOG, the life assessment tool ライフマップ, and the Anciel monitoring sensor. Partnerships with 九州大学, 九州工業大学, and 九州歯科大学 drive product innovation.

Differentiator

Problem solved

Functional benefit

Brands

• 愛の家: 障がい者(児)支援サービスブランド — 放課後等デイサービス、児童発達支援、生活介護等のサービスを提供 (Disability support services brand offering after-school day services, child development support, and life care services).
• INOVEL BASE
• 自立学習RED
• ふわやかハートホーム

Products and services

• Nursing Care Home (介護付きホーム) Residential elderly care facility providing 24/7 personal care, nursing care, and daily living support for elderly residents, reimbursed in part under Japan's long-term care insurance system. The service is for seniors needing ongoing care and their families.
• Residential-type Paid Elderly Home (住宅型有料老人ホーム) Residential housing for seniors offering living support, meals, and optional care services in a fee-based elderly home format, for elderly individuals seeking residential living with access to care services.
• Group Home (グループホーム) Small-scale shared residential care homes for elderly individuals with dementia, providing daily living support in a homelike environment under Japan's long-term care insurance system.
• Day Service (デイサービス) Daytime care service for elderly users that includes meals, bathing, recreation, and functional training, allowing family caregivers to rest during the day. Reimbursed under Japan's long-term care insurance.
• Small-scale Multi-functional Home Care (小規模多機能型居宅介護) Community-based care service that flexibly combines "day," "stay," and "visit" services according to the user's needs, reducing the burden on family caregivers and supporting elderly individuals to continue living at home.
• Short Stay (ショートステイ) Short-term residential care service for elderly individuals, typically used to provide respite for family caregivers, reimbursed under Japan's long-term care insurance.
• Home-Visit Care (訪問介護) In-home care service where care staff visit the homes of elderly or disabled users to provide physical care, daily living assistance, and companionship, reimbursed under Japan's long-term care insurance.
• Care Management (居宅介護支援) Care management service in which care managers create care plans (care plans) coordinating various in-home and community services for elderly users, reimbursed under Japan's long-term care insurance.
• After-School Day Service (放課後等デイサービス) After-school day care service for children with disabilities, offering developmental support, learning assistance, and creative activities, including allergy-friendly meals via the JAL Sky Smile Kids partnership, reimbursed under Japan's disability welfare system.
• Child Development Support (児童発達支援) Daytime developmental support service for young children with disabilities, providing individualized developmental programs and family support, reimbursed under Japan's disability welfare system.
• Daily Life Care (生活介護) Daytime daily-life care service for adults with disabilities, providing bathing, meals, functional training, and creative activities, reimbursed under Japan's disability welfare system.
• Visiting Nursing (訪問看護) Home-visit nursing service providing medical care, health management, and rehabilitation support by nurses to elderly or disabled users in their homes, reimbursed under Japan's medical and long-term care insurance.
• Welfare Equipment Sales and Rental (福祉用具販売・レンタル) Sales and rental of welfare equipment such as wheelchairs, beds, and walking aids for elderly and disabled users, partially reimbursed under Japan's long-term care insurance.
• Home-Visit Acupuncture - Aoisora (訪問鍼灸 あおいそら) Home-visit acupuncture and moxibustion therapy service provided by qualified practitioners to users in their homes, complementing the core care services.
• Nursery School - Kukino-Umi Hoikuen (くきのうみ保育園) Operated nursery school providing childcare services for working families, including those with children with allergies or other special considerations.
• Senior Housing Introduction - Heart Home (さわやかハートホーム) Free introduction service that helps seniors and their families find appropriate senior housing, including options outside of Sawayaka's own facilities, with referrals routed through MR (Medical Representative) and local government partners.
• Self-Study Tutoring RED (自立学習RED) Self-study style tutoring service for students, operated via a combination of directly run and franchised learning centers.
• Karaoke and Dining Business - Korokke Club (カラオケ・飲食事業 コロッケ倶楽部) Karaoke and restaurant business operated by Sawayaka Club under the Korokke Club brand, primarily serving seniors and local communities.
• Real Estate Business (不動産事業) Real estate business supporting the group's care facility operations, including site acquisition, development, and property management for care facilities.

Quantifiable outcome

• 誤嚥性肺炎等の疾病予防が進む、ご入居者様の健康状態が大きく改善 (Significant health improvement in residents through oral care preventing aspiration pneumonia)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

14 partnerships are on record, tiered emerging partnership, cross-border partnership, joint marketing partnership, key partnership, supporting partnership, core strategic partnership, product partnership, tool partnership and subsidiary partnership.

• fermataemerging partnershipStrategic or Co-development Partner · 26 June 2026Basic agreement signed in the health support and wellbeing field. The partnership aims to create new value in the wellbeing sector through collaboration in health support services.
• Perfect Healthcare and Checkup Co., Ltd. (タイ)cross-border partnershipStrategic or Co-development Partner · 23 June 2026Japan-Thailand joint declaration for the realization of a healthy longevity society. Sawayaka Club participates in a cross-border initiative with Thai partner to promote healthy aging and longevity practices.
• タイミー株式会社 (Timee Co., Ltd.)joint marketing partnershipGTM or Marketing Partner · 9 April 2026Joint CM (commercial) campaign between Sawayaka Club and Timee (temporary staffing platform), featuring television commercials promoting the partnership. Timee provides temporary staffing services to Sawayaka facilities while the CM showcases the collaboration.
• 日本航空株式会社 (JAL)key partnershipGTM or Marketing Partner · 1 February 2026Sawayaka Club and JAL have launched a joint project where new residents at target facilities receive up to 24,000 JAL miles over one year. The partnership aims to realize a 'society where people don't give up on travel' and supports residents in visiting meaningful places using accumulated miles. This is a co-marketing initiative linking senior living and air travel.
• じつまど (Jitsumado)supporting partnershipGTM or Marketing PartnerPartnership to provide a comprehensive consultation service for families dealing with senior housing transitions, home organization, inheritance, property management, and end-of-life planning. Sawayaka Club's care facility network is combined with Jitsumado's professional expertise to support families before and after facility admission.
• 九州大学 (Kyushu University)core strategic partnershipStrategic or Co-development PartnerCo-developed the proprietary 'Life Map' (ライフマップ) care assessment tool through industry-academia collaboration with Kyushu University and FAIS (北九州産業学術支援機構). The Life Map visualizes each resident's 'ikigai' (life purpose) and is used across all Sawayaka facilities to create personalized life plans.
• 国立大学法人九州工業大学 (Kyushu Institute of Technology)core strategic partnershipStrategic or Co-development PartnerCollaboration with Kyushu Institute of Technology to analyze care staff work patterns using IoT technology and apply AI to operational efficiency. Jointly developed the FONLOG AI nursing record application with the university's Inoue Laboratory. Research focuses on reducing administrative burden and increasing time spent with residents.
• 公立大学法人九州歯科大学 (Kyushu Dental University)core strategic partnershipStrategic or Co-development PartnerPartnership to develop and deploy internal 'Oral Health Care Instructor' (口腔保健衛生指導者) qualification for care staff. The program improves oral care quality, contributing to prevention of aspiration pneumonia and overall health improvement among elderly residents.
• 積水化学工業株式会社 (Sekisui Chemical Corporation)product partnershipTechnology or IntegrationSekisui Chemical provides the 'Ansiell' (アンシエル) bed monitoring sensor system for Sawayaka facilities. The sensor mat placed under beds provides high-precision detection for exit alerts, in-bed status, and sleep monitoring with no server rental costs, integrated into Sawayaka's ICT care environment.
• 合同会社オートケア (Autocare LLC)product partnershipTechnology or IntegrationAutocare co-developed the 'FONLOG' AI nursing record application with Sawayaka Club and Kyushu Institute of Technology. FONLOG features simple 2-screen UI, voice input, selectable items, and AI-powered semi-automatic documentation using sensor-based action recognition.
• Salesforce / TABLEAUtool partnershipTechnology or IntegrationSawayaka Club uses TABLEAU BI (Business Intelligence) tools for data collection, visualization, and analysis to support management decision-making and operational efficiency. Custom dashboards enable rapid PDCA cycles and cost-effective development in the care sector.
• 北九州産業学術支援機構 (FAIS)core strategic partnershipStrategic or Co-development PartnerFAIS (Fukuoka Advanced Information Systems) collaborated with Sawayaka Club and Kyushu University on the Life Map development project as part of the industry-academia-government (産学官) innovation initiative.
• 株式会社さくらライフコミュニケーション (Sakura Life Communication)subsidiary partnershipOthersPrincipal subsidiary based in Asahikawa, Hokkaido, operating care services, real estate, and coffee businesses. President: 山本武博. Homepage: https://sakura78.jp
• PT. Sawayaka Fujindo Indonesiasubsidiary partnershipOthersSubsidiary in Jakarta, Indonesia (JI.RS.Fatmawati No.110 Cilandak, Jakarta Selatan 12420). President: 八尋有紀. Operates vocational training schools in Indonesia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solasto Corporation: Japanese care services company providing home-visit care, day services, and senior care staffing. Overlaps with Sawayaka's home care, day services, and care worker staffing/referral activities.
• SOMPO Care: Major Japanese elder care provider under Sompo Holdings, operating nursing homes, group homes, and in-home care services at scale. Direct peer given comparable service mix (residential + community-based care) and nationwide facility network.
• Watami no Kai (ワタミの介護): Elder care subsidiary of restaurant operator Watami, running nursing homes, group homes, and home care. Comparable to Sawayaka in combining food/dining expertise with care facility operations and similar nursing home positioning.
• Nichiigakkan (Nihon Igi-Kan): Diversified Japanese health and elder care services provider running nursing homes, home care, and staffing businesses. Comparable to Sawayaka in combining facility operations with care worker placement and home care services.
• Benesse Style Care: Largest private assisted living and elder care operator in Japan (subsidiary of Benesse Corporation), offering nursing homes, group homes, day services, and home care. Direct competitor to Sawayaka's nursing home and housing-type paid elderly home portfolio across a similar nationwide footprint.
• Reli Holdings (Rely): Japanese holding company operating nursing homes, group homes, day services, and disability support facilities. Closely mirrors Sawayaka's mix of nursing, group home, and disability services at scale.
• Care 21: Listed Japanese elder care provider focused on home-visit care, day services, and care planning. Comparable to Sawayaka's small-scale multi-functional home care and visiting care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXYuPtreNYI_qhp5-KWkL7w
• Facebookfacebook.com/sawayakaclubonline
• Instagraminstagram.com/sawayakaclub
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%81%95%E3%82%8F%E3%82%84%E3%81%8B%E5%80%B6%E6%A5%BD%E9%83%A8

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）さわやか倶楽部