SA White Oil Company

What SA White Oil Company does

SA White Oil Company is a third-generation, family-owned fuel and lubricant distributor headquartered in Marietta, Georgia (metro Atlanta). Founded in 1926, the company delivers approximately 80 million gallons of fuel annually to commercial businesses, fleet operators, industrial users, and retail gas stations. Its core product portfolio spans gasoline, diesel, non-ethanol gasoline, kerosene, DEF (Diesel Exhaust Fluid), and a full line of lubricants, sourced from a network of 20+ fuel suppliers — a deliberate multi-supplier posture that avoids dependence on any single refiner. The company operates with a notably lean team of 14 employees, indicative of an asset-light, high-throughput distribution model.

The business model is built on bulk fuel delivery, account-based commercial fueling, and multi-brand retail station partnerships. SA White Oil is a partner of major fuel brands including Texaco, Marathon, Chevron, Valero, Citgo, ARCO, and BP, enabling retail station operators to operate under branded supply contracts without holding proprietary refinery or wholesale infrastructure. Beyond commodity fuel reselling, the company generates incremental margin through value-added services: tank monitoring, fuel sampling, oil analysis, on-site lubrication equipment (tanks, pumps, reels), and emergency fuel delivery. A sister company, Mobilized Fuels (co-founded in 2002), extends the footprint into mobile, truck-to-truck fleet fueling. The company distinguishes itself through 24/7 dispatch, Saturday delivery availability, and on-site mechanical service — capabilities rarely bundled by larger regional distributors. Leadership is held by Kim Gresh (President/Owner, third generation), with Marvin Akin (VP) and Polly Seger (COO) handling operations. The company is privately held with no public funding history.

Name

SA White Oil Company

Legal name

S.A. White Oil Company

Website

https://sawhite.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

SA White Oil Company is a third-generation, family-owned fuel and lubricant distributor in metro Atlanta, delivering 80 million gallons annually to commercial, fleet, and retail customers since 1926, with a sister company in mobile fleet fueling.

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Fuel Dealers (45721), Fuel Dealers (457210)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Bulk fuel distribution
• Commercial fuel delivery
• Petroleum products
• Lubricant supply
• Diesel exhaust fluid

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bulk Fuel Delivery: Delivery of gasoline, diesel, non-ethanol gasoline, and kerosene to commercial customers via truck-to-tank and truck-to-truck (Mobilized Fuels) arrangements. Also offers pickup at Marietta facility for tractor trailers, service trucks, and portable tanks.
2. Lubricants and Specialty Products: Sale of lubricants including engine oils, hydraulic fluids, gear oils, antifreeze/coolants, metal working fluids, and food grade lubricants from brands including Citgo, Mystik, Clarion, Prestone, and Total.
3. Diesel Exhaust Fluid (DEF): Sale of DEF in bulk delivery, 2.5-gallon bottles, 55-gallon drums, and 330-gallon IBC totes, along with DEF equipment solutions including pumps and storage tanks.
4. Equipment and Parts: Sale of fuel-related equipment including tanks, fuel pumps, hoses, nozzles, meters, oil equipment, grease pumps, centralized lubrication systems, and DEF pumps and tanks.
5. Fuel Services: Services including fuel sampling, oil analysis, tank monitoring, and emergency fueling agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

S.A. White Oil Company distributes gasoline, diesel, non-ethanol gasoline, and kerosene via bulk delivery to commercial and retail customers in greater Atlanta, supported by over 20 fuel supplier relationships. The company also sells Diesel Exhaust Fluid (DEF), lubricants from brands such as Citgo, Mystik, Clarion, Prestone, and Total, and fuel-related equipment (tanks, pumps, meters, dispensing systems). Services include 24/7 bulk delivery, fuel sampling, oil analysis, tank monitoring, and emergency fueling agreements.

Product overview

S.A. White Oil Company is a third-generation family-owned fuel and lubricant distribution business serving metro Atlanta since 1926. The company operates as a traditional petroleum products distributor offering a portfolio of core products including fuels (gasoline, diesel, kerosene, non-ethanol gasoline), Diesel Exhaust Fluid (DEF), and lubricants from multiple brands (Citgo, Mystik, Clarion, Prestone, Total). Supporting these core products are service offerings including bulk fuel delivery, tank monitoring, fuel sampling, oil analysis, and emergency fueling agreements, as well as equipment sales (tanks, pumps, meters, dispensing equipment). The company also provides retail partner consulting services for gas station operators and offers access to a sister company, Mobilized Fuels, for truck-to-truck mobile fueling services.

Differentiator

Problem solved

Functional benefit

Brands

• S.A. White: Core fuel and lubrication products brand offering gasoline, diesel, kerosene, DEF, and lubricants to commercial customers

Products and services

• Fuels (Gasoline, Diesel, Non-Ethanol Gasoline, Kerosene) Bulk distribution of gasoline, non-ethanol gasoline, diesel, and kerosene fuels to commercial and retail customers in the greater Atlanta area, with bulk delivery and over 20 fuel suppliers ensuring product availability.
• Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid, a 32.5% solution of high-purity urea in demineralized water used with Selective Catalytic Reduction (SCR) systems to reduce NOx emissions. Available in bulk delivery, 2.5-gallon bottles, 55-gallon drums, and 330-gallon IBC totes, with ISO 22241 certification.
• Lubricants Comprehensive lubricant offerings including engine oils, automotive gear oils, transmission fluids, hydraulic fluids, metal working fluids, industrial oils, diesel fuel additives, food grade lubricants, and antifreeze/coolants from brands including Citgo, Mystik, Clarion, Prestone, and Total.
• Fuel Equipment and Parts Fuel-related equipment including tanks, fuel pumps, hoses, nozzles, meters, oil equipment, grease pumps, centralized lubrication systems, and DEF pumps and tanks for fuel storage and dispensing.
• Mystik JT-9 AW Hydraulic Oils with LeakShield Technology Premium anti-wear hydraulic oil formulated to protect against minor leaks in hydraulic systems, suitable for construction, agricultural, mining, industrial, and mobile hydraulics applications, featuring LeakShield Technology.
• Fuel Services Services including bulk fuel delivery (truck-to-tank and truck-to-truck), bulk fueling facility access, drum delivery, fuel sampling, oil analysis, tank monitoring, and emergency fueling agreements.
• Retail Partner Support Consulting and support services for gas station and convenience store operators including brand selection (Texaco, Marathon, Chevron, Valero, Citgo, BP, ARCO), project planning, site studies, marketing support, and daily price quotes.
• Mobilized Fuels Truck-to-Truck Delivery Truck-to-truck fuel delivery (wet-hosing) service for fleets in the metro Atlanta area, providing onsite fueling directly where needed without requiring permanent tanks or dispensing equipment at customer sites.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Cobb County Chamber of CommerceminorOthersProud member providing networking and business development opportunities in the metro Atlanta area.
• Douglas County Chamber of CommerceminorOthersProud member providing networking and business development opportunities.
• Georgia Oilmen's AssociationcoreOthersProud member; company president Kim Gresh was the first female member and serves on the Board of Directors.
• Mobilized FuelscoreStrategic or Co-development PartnerSister company co-founded in 2002 by Kim Gresh and Travis Ellis that delivers truck-to-truck fuel to fleets (wet-hosing) in metro Atlanta, providing mobile fueling services where S.A. White Oil provides the primary fuel supply relationship.
• TexacocoreChannel Partner/ Reseller/ DistributorBranded petroleum marketing program partner for retail gas stations and convenience stores.
• MarathoncoreChannel Partner/ Reseller/ DistributorBranded petroleum marketing program partner for retail fuel operations.
• ChevroncoreChannel Partner/ Reseller/ DistributorBranded petroleum marketing program partner for retail fuel operations.
• ValerocoreChannel Partner/ Reseller/ DistributorBranded petroleum marketing program partner for retail fuel operations.
• CitgocoreChannel Partner/ Reseller/ DistributorBranded petroleum marketing program partner and lubricant supplier.
• ARCOcoreChannel Partner/ Reseller/ DistributorBranded petroleum marketing program partner for retail fuel operations.
• BPcoreChannel Partner/ Reseller/ DistributorBranded petroleum marketing program partner for retail fuel operations.
• Mystik LubricantscoreChannel Partner/ Reseller/ DistributorLubricant brand distributed through S.A. White, including JT-9 AW Hydraulic Oils with LeakShield Technology.
• Clarion LubricantscoreChannel Partner/ Reseller/ DistributorLubricant brand distributed through S.A. White.
• PrestonecoreChannel Partner/ Reseller/ DistributorAntifreeze/coolant and additive brand distributed through S.A. White.
• Total LubricantscoreChannel Partner/ Reseller/ DistributorLubricant brand distributed through S.A. White.
• Shepherd's MenminorOthersNonprofit organization co-founded and led by Travis Ellis (VP of Mobilized Fuels) that raises awareness and funds for SHARE Military Initiative at Shepherd Center for veterans with TBI and PTSD. Mobilized Fuels proudly supports this organization.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Mansfield Energy Corp: National fuel distributor supplying gasoline, diesel, and lubricants to commercial and retail customers across the U.S. Closest direct analog to SA White's commercial/fleet bulk delivery and lubricant distribution model, though at much larger scale and broader geography.
• RelaDyne: Large U.S. lubricant and fuel distributor formed through roll-ups of regional players. Highly comparable to SA White's lubricant and DEF distribution business, with overlapping multi-brand supplier relationships (Citgo, Mystik family of brands).
• Sunoco LP: Master limited partnership focused on fuel distribution to independent dealers and commercial customers. Directly comparable in wholesale fuel distribution model to retail and commercial accounts.
• Global Partners LP: Northeast-focused fuel terminal and distribution operator with commercial and retail fuel customers. Closely aligned with SA White's bulk distribution and branded-reseller business model.

Regional players

• RaceTrac: Atlanta-headquartered convenience store and fuel retailer operating across the Southeast. A regional fuel retailer with strong Georgia presence; relevant to SA White's branded wholesale channel and overlapping metro Atlanta customer base.
• QuikTrip: Large privately held convenience and fuel retailer with significant Atlanta-area footprint. Comparable to SA White in fuel volume and regional focus; competes for fleet and retail fuel customers in the same metro.

Broad incumbents

• Murphy USA: Public fuel and convenience retailer with a broad U.S. footprint focused on retail fuel sales. Operates at much larger scale than SA White but in the same downstream fuel marketing value chain.
• Marathon Petroleum Corporation: Major U.S. refiner and fuel marketer; supplies branded fuel through wholesale partners like SA White. Represents both a supply partner and a broad incumbent in the same downstream fuels value chain.
• BP America: Major integrated oil company with branded retail and commercial fuel programs. Comparable to SA White as a supplier/partner channel for branded fuel and lubricants in the Southeast.
• Pilot Travel Centers (Berkshire Hathaway): Large national travel center and fuel retailer with strong fleet and commercial fueling presence. Comparable in serving fleet customers with bulk and mobile fueling in a similar segment, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SA White Oil Company