SBAP. - Schweizerischer Berufsverband für Angewandte Psychologie

What SBAP. - Schweizerischer Berufsverband für Angewandte Psychologie does

SBAP (Schweizerischer Berufsverband für Angewandte Psychologie / Swiss Professional Association for Applied Psychology) is a Zurich-headquartered professional membership association representing applied psychologists and psychotherapists across Switzerland's German, French, and Italian language regions. The association provides a Switzerland-wide quality label, recognized specialist titles, continuing education oversight through dedicated commissions, the triannual punktum specialist journal, the SBAP Finder public directory, an exclusive job portal, partner discounts on practice management software, and formal representation in healthcare policy.

Its technology stack is operationally conventional: a WordPress-based public website, the FHconnect member management platform operated by FH Switzerland, email newsletters, and integration with MediData for invoice dispatch and calendar tools (Apple iCloud, Office 365, Outlook, Google) via its Psyfile software partnership. There is no proprietary platform technology; the association's core asset is its regulatory standing and brand.

SBAP operates a subscription/recurring revenue model based on annual membership fees paid by individual psychologists and psychotherapists. Pricing is not publicly disclosed. Member benefits include the SBAP quality label, specialist titles, continuing education, the punktum journal, SBAP Finder listing, partner offers, and policy advocacy. Ancillary income is generated from punktum journal advertising, newsletter placements, and website advertising slots. The association operates as one of three recognized Swiss psychology bodies — alongside FSP and ASP — and co-negotiated the definitive 2025 psychotherapy tariff structure submitted to the Federal Council, with planned implementation on January 1, 2027.

Name

SBAP. - Schweizerischer Berufsverband für Angewandte Psychologie

Legal name

SBAP. - Schweizerischer Berufsverband für Angewandte Psychologie

Website

https://sbap.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SBAP is a Zurich-headquartered Swiss professional membership association for applied psychologists and psychotherapists, offering a recognized quality label, specialist titles, continuing education, the punktum journal, and the SBAP Finder public directory.

Ownership category

akta.pro rank

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: SBAP generates revenue primarily through annual membership fees paid by psychologists and psychotherapists. Members receive access to the SBAP quality label, specialist titles, continuing education, punktum journal, the SBAP Finder directory, insurance and partner offers, job portal, and professional policy representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SBAP is a Swiss professional membership association that sells annual membership to applied psychologists and psychotherapists. In return, members receive the SBAP quality label, access to federally recognized specialist titles, continuing education programs and oversight, the punktum specialist journal, public listing in the SBAP Finder directory, discounted partner offers (e.g., Psyfile practice software), a job portal, and representation in healthcare policy and tariff negotiations.

Product overview

SBAP (Swiss Professional Association for Applied Psychology) operates as a professional membership organization offering a portfolio of products and services. The core offerings include Psyfile practice software for documentation, administration, and billing; the SBAP Finder directory for locating psychologists and psychotherapists; the punktum professional journal published three times annually; and SBAP member newsletters and media advertising services. The Psyfile software integrates with MediData for invoice dispatch and calendar systems (Apple iCloud, Office 365, Outlook, Google) for appointment management. The association also provides marketing/advertising opportunities through its website, newsletter, and journal.

Differentiator

Problem solved

Functional benefit

Brands

• Psyfile: Practice management software for documentation, administration and billing for psychological psychotherapists, offering 60-day free trial and CHF 150 discount for SBAP members.

Products and services

• SBAP Finder Online directory enabling members of the public to search for SBAP member psychologists and psychotherapists in Switzerland with filtering by canton, language, qualifications, SBAP specialty titles, insurance coverage, waiting times, and therapeutic methods.
• punktum professional journal Triannual professional journal distributed to SBAP members and federal, cantonal, and municipal official services; each issue focuses on a main theme (e.g., Intercultural Psychology, Digitalization in Psychology, Second Half of Life) and includes peer-reviewed articles; also archived in the virtual psychology library and Swiss National Library.
• SBAP Newsletter Regular member-facing newsletter covering current SBAP association themes, events, and policy updates.
• SBAP Media Advertising Advertising placements across SBAP channels — website announcements, information boxes with dedicated sub-pages, newsletter placements, and punktum journal advertisements — sold to members and partners.

Quantifiable outcome

• Since July 2022, psychological psychotherapists can independently bill the mandatory health insurance (OKP) on medical prescription, a regulatory change SBAP helped achieve.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FSP (Föderation der Schweizer Psychologinnen und Psychologen)coreStrategic or Co-development PartnerFSP is one of the three major Swiss psychology associations alongside SBAP and ASP. Together with SBAP, ASP, H+, and tariff partner prio.swiss, FSP successfully negotiated a definitive tariff structure for billing psychological psychotherapy, submitted to the Federal Council on December 18, 2025 with implementation planned for January 1, 2027. SBAP and FSP also collaborated on clinical practice guidelines for psychotherapy continuing education.
• ASP (Association Suisse des Psychologues)coreStrategic or Co-development PartnerASP is one of the three recognized Swiss psychology professional associations. ASP, together with FSP and SBAP, participated in the multi-year tariff negotiations for psychological psychotherapy billing. The definitive tariff structure was jointly submitted to the Federal Council on December 18, 2025.
• H+ Die Spitäler der SchweizcoreStrategic or Co-development PartnerH+ (the Swiss hospital association) participated as a key stakeholder in the tariff negotiations for psychological psychotherapy alongside the three psychology associations (FSP, SBAP, ASP) and prio.swiss. The joint submission was filed with the Federal Council on December 18, 2025.
• prio.swiss (tarifpartner)coreStrategic or Co-development Partnerprio.swiss is the tariff partner representing Swiss health insurers in negotiations with psychology associations. Together with FSP, SBAP, ASP, and H+, they developed a definitive tariff structure for billing psychological psychotherapy, submitted to the Federal Council on December 18, 2025 with planned implementation on January 1, 2027.
• Psyfile (practice management software)minorGTM or Marketing PartnerPsyfile is a practice management software for psychologists and psychotherapists, featured on the SBAP website as a partner offer. SBAP members receive a discount of CHF 150 on Psyfile. The software supports documentation, administration, and billing according to the Swiss order model (Anordnungsmodell), Tarmed, and Psy tariffs, with MediData invoice dispatch.
• Ärztekasse Genossenschaft (medical practice management software provider)minorGTM or Marketing PartnerÄrztekasse Genossenschaft provides practice management software, training, and consulting services featured as a partner offer on the SBAP website. Their solutions support psychologists in practice organization, reducing administrative workload so practitioners can spend more time with patients.
• FH Switzerland (FH SUISSE)minorImplementation/ SI/ Consulting PartnerFH Switzerland is responsible for the FHconnect member management platform used by SBAP. Toni Schmid from FH Switzerland is listed as the data protection contact for SBAP's activities. FH Switzerland also handles title conversion processes for psychology graduates.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• FSP (Föderation der Schweizer Psychologinnen und Psychologen): Switzerland's largest psychology professional association. Direct peer because SBAP is explicitly described as one of three recognized Swiss psychology associations alongside FSP and ASP, both serving applied psychologists and jointly negotiating federal tariff structures.
• ASP (Association Suisse des Psychologues): Swiss Romand-rooted psychology professional association. Direct peer because it operates the same member-based model for applied psychologists in Switzerland, co-negotiates tariff policy with SBAP and FSP, and competes for the same member pool.

Broad incumbents

• British Psychological Society (BPS): UK chartered professional body for psychologists. Comparable as a much larger incumbent in the same professional-association category, offering chartered titles, member directories, and policy advocacy that parallel SBAP's quality label and policy work.
• European Federation of Psychologists' Associations (EFPA): Umbrella federation of European psychology associations. Comparable because it represents national psychology associations (including Swiss bodies) at the European level, overlapping SBAP's professional policy and quality framework remit.
• American Psychological Association (APA): Largest US professional psychology organization. Comparable as a broad incumbent psychology professional association with quality credentials, continuing education, peer-reviewed journals, and policy advocacy, though operating at vastly greater scale.

Regional players

• Berufsverband Deutscher Psychologinnen und Psychologen (BDP): Germany's main professional association for psychologists. Comparable by business model and member services (specialist titles, continuing education, policy advocacy, member directory), but operates in Germany rather than Switzerland.
• Schweizer Psychotherapeuten Verband (SPV): Recognized Swiss psychotherapy professional association. Comparable because it serves psychotherapists in Switzerland and overlaps with SBAP's psychotherapy specialist group, although it focuses specifically on psychotherapy rather than the broader applied psychology remit.

Others

• Psyfile: Swiss practice management software for psychologists and psychotherapists, prominently featured as a SBAP partner offer with a CHF 150 member discount. Adjacent ecosystem participant rather than a direct competitor to SBAP.
• Ärztekasse Genossenschaft: Swiss medical practice management software and consulting provider. Adjacent because it is a current SBAP partner offer, supplying practice management software to SBAP members, but does not directly compete as a professional association.

Emerging players

• pro mente sana: Swiss mental health advocacy organization. Comparable because it operates in Switzerland's mental health ecosystem, links to SBAP's SBAP Finder directory via its mental health A-Z resource, and serves overlapping stakeholder groups (practitioners and patients).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sbapch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBAP. - Schweizerischer Berufsverband für Angewandte Psychologie