Сбербанк cтрахование

What Сбербанк cтрахование does

Sberbank Insurance Life (ООО СК «Сбербанк страхование жизни») is a Russian life insurance company and a 100% subsidiary of PJSC Sberbank, founded in 2003 and headquartered in Moscow. It self-reports as the #1 player in Russia's voluntary life insurance market, holds a ruAAA reliability rating, and has paid out more than 850 billion rubles to customers over its history. The company serves primarily retail customers of Sberbank, offering life and health insurance, investment-linked savings products (NSZh «Формула жизни» family and DSZh unit-linked products), and mortgage life insurance that can reduce Sberbank mortgage interest rates.

Its product portfolio is organized around three pillars: traditional life and health coverage (including 90-second non-invasive online health screening), investment-linked savings and unit-linked policies tied to internally managed open-end mutual funds (ОПИФ «Первый деловой», ОПИФ «Пульс рынка»), and mortgage life insurance «Защищённый заёмщик» distributed through Sberbank plus 22+ partner banks. The technology stack centers on a digital insurance platform with online policy issuance, the GigaChat 2.0 AI-powered customer assistant, the «Тополь» gamified offer engine, and integration with SberBank Online, SberPremier, and Domclick for distribution. In January 2025 it obtained a Bank of Russia management company license, extending its role from insurer to in-house asset manager.

Revenue comes from recurring and one-time life insurance premiums (term, NSZh, endowment, mortgage-linked), management fees on internally managed investment funds, and asset-based fees on unit-linked policies. Pricing is individualized based on age, health, and outstanding mortgage debt rather than publicly disclosed flat rates. Go-to-market is sales-led via the Sberbank distribution network — physical branches, SberBank Online, SberPremier offices, and Domclick — augmented by prize-based promotional campaigns and gamified engagement. Customer segments are mass-market Russian retail consumers, mortgage borrowers (Sberbank and partner banks), and savings-oriented clients reached through SberPremier wealth management.

Name

Сбербанк cтрахование

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu Strakhovaya Kompaniya "Sberbank Strakhovanie Zhizni" (ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ СТРАХОВАЯ КОМПАНИЯ "СБЕРБАНК СТРАХОВАНИЕ ЖИЗНИ")

Website

https://sberbank-insurance.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Сбербанк Страхование Жизни — это российская компания по страхованию жизни, на 100% принадлежащая Сберу, предлагающая программы страхования жизни и здоровья, инвестиционно-накопленные полисы (NSZh/DSZh) и ипотечное страхование жизни через экосистему СберБанк Онлайн, отделений и Domclick.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

Keywords

• Voluntary life insurance
• Mortgage life insurance
• Investment-linked insurance
• Savings insurance products
• Online insurance issuance

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Collection of recurring and one-time insurance premiums from voluntary life insurance policies, including term life, investment-linked life insurance (NSZh), and endowment products. Premiums are the primary revenue stream.
2. Mortgage Life Insurance: Insurance products for mortgage borrowers covering death and disability risks, linked to Sberbank's mortgage lending. Can reduce interest rates on mortgages, creating a cross-sell revenue stream.
3. Investment-Linked Life Insurance (NSZh): Structured savings and investment products (NSZh - негосударственное пенсионное страхование жизни) combining life insurance with investment returns, such as 'Formula Zhizni' with fixed income. Customers pay regular contributions and receive accumulated savings plus insurance coverage.
4. Management Company Fees: Revenue from managing investment funds (unit-linked insurance), including the 'Perviy Dolevoy' and 'Pul's Rynka' open-end mutual funds managed by the company's licensed management company.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sberbank Insurance Life sells voluntary life and health insurance, mortgage life insurance, and investment-linked and savings life insurance products (NSZh and DSZh) to Russian retail customers. Products are issued online or through Sberbank branches, with pricing calculated individually based on borrower age, gender, health, and outstanding debt, and are bundled with Sber ecosystem services such as AI-powered assistance (GigaChat), non-invasive online health screening, and a gamified promotions platform.

Product overview

СберСтрахование жизни offers a comprehensive portfolio of life insurance, health insurance, investment-linked savings, and mortgage protection products through the Сбербанк ecosystem. The core offering is organized around three product families: (1) life and health insurance (страхование жизни и здоровья) including online enrollment; (2) НСЖ (накопительное страхование жизни) savings products — notably the «Формула жизни» family with fixed income, family savings, and adult protection variants; and (3) ДСЖ (долевое страхование жизни) investment products tied to managed funds including ОПИФ «Первый долевой» and ОПИФ «Пульс рынка». Mortgage life insurance (ипотечное страхование / «Защищенный заемщик») enables rate reductions and debt coverage. The digital experience is augmented by an AI assistant (GigaChat 2.0), the gamified offer collector «Тополь», a 90-second non-invasive health screening tool, and health technology services (MedTech). The company also runs promotional campaigns tied to its products (Крабовый тур, Ипотечные каникулы, Время побеждать!). All products are distributed primarily through Сбербанк as agent, via СберБанк Онлайн and bank offices, with regulatory oversight from the Bank of Russia.

Differentiator

Problem solved

Functional benefit

Brands

• Formula zhizni (Формула жизни): Investment program with fixed income for long-term savings
• Zashchishchennyy zaemshchik (Защищенный заемщик)
• Programma strahovaniya vladeltsev kreditnykh kart

Products and services

• Life and Health Insurance (Страхование жизни и здоровья) Voluntary life and health insurance covering critical illness, death, and disability risks, sold online or through Sberbank branches to individual retail customers.
• NSZh «Formula Zhizni» with Fixed Income (НСЖ «Формула жизни» с фиксированным доходом) Unit-linked savings life insurance (Накопительное страхование жизни) with guaranteed fixed income; customers make regular contributions from 1 million rubles and receive accumulated savings plus life insurance coverage at maturity.
• Mortgage Life Insurance «Zashchishchonnyy Zaemshchik» (Ипотечное страхование жизни / «Защищённый заёмщик») Life and health insurance for mortgage borrowers covering death and disability, available to Sberbank and 22+ partner bank borrowers; can reduce the mortgage interest rate and is issued online in approximately 5 minutes.
• Unit-Linked Life Insurance (Долевое страхование жизни, ДСЖ) Unit-linked life insurance (ДСЖ) tied to investment fund units managed by the company's licensed management company, allowing clients to invest capital in open-end mutual funds while having life coverage.
• Open-end Mutual Fund «Perviy Dolevoy» (ОПИФ «Первый долевой») Open-end mutual fund (ОПИФ) of market financial instruments, managed by the company's own management company for ДСЖ product purposes.
• Open-end Mutual Fund «Puls Rynka» (ОПИФ «Пульс рынка») Open-end mutual fund (ОПИФ) tracking equity market exposure, managed by the company's own management company for ДСЖ product purposes.
• Credit Cardholder Insurance «Vremya Pobezhdat!» (Страхование владельцев кредитных карт) Insurance program for holders of Sberbank-issued credit cards providing financial support during unforeseen life and health events, with quarterly prize drawings.
• Children's Education Savings «Bilet v Budushchee» (Билет в будущее) Child education savings life insurance product helping families accumulate funds for children's future education and milestones.
• NSZh «Formula Zhizni» Family Variants (Zashchita Vzroslogo, Uverennoe Zavtra, Semeinye Nakopleniya) Three savings life insurance variants under the «Формула жизни» family — adult protection (Zashchita Vzroslogo), future confidence (Uverennoe Zavtra), and family savings (Semeinye Nakopleniya).

Quantifiable outcome

• Over 850 billion rubles in total payouts to customers over the company's history
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ВПСО «Ангел» (VPKO Angel)minorStrategic or Co-development PartnerСберСтрахование Жизни partners with ВПСО «Ангел» (Voluntary Mountain Search and Rescue Service 'Angel') to support their life-saving operations for missing persons in nature. The company runs a campaign 'Spasaem zhizni vmeste s VPSO Angel' (Saving lives together with VPSO Angel) to raise awareness and support for the rescue organization.
• Sberbank (Parent Company)coreChannel Partner/ Reseller/ DistributorSberbank is the exclusive distribution channel for СберСтрахование Жизни products. As a 100% subsidiary, the company relies entirely on Sberbank's retail network (branches, SberBank Online, SberPremier, Domclick) to reach customers. Sberbank acts as the insurance agent selling products on behalf of the insurance company. PАО Сбербанк выступает агентом ООО СК «Сбербанк страхование жизни».
• 22+ Partner Banks for Mortgage InsuranceminorChannel Partner/ Reseller/ DistributorThe mortgage life insurance product can be purchased by borrowers from more than 22 partner banks in addition to Sberbank, allowing the insurance company to reach customers beyond Sberbank's own mortgage portfolio.
• SberDevicesminorGTM or Marketing PartnerSberDevices, the Sber ecosystem hardware company, provides certificates as prizes in promotional campaigns. The Crab Tour promotion on Kamchatka includes certificates worth 25,000 rubles each from SberDevices as additional prizes alongside the main trip giveaway.
• Afisha and Ottello (Entertainment Partners)minorGTM or Marketing PartnerEntertainment and leisure service providers (Afisha and Ottello) provide gift certificates worth 10,000 rubles each as prizes in promotional campaigns — specifically the Kamchatka Crab Safari promotion. 20 certificates from each provider are offered as additional prizes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VTB Insurance Life (ВТБ Страхование Жизни): Captive life insurer for VTB Group, another top Russian bank. The closest structural comparable — distributes life, NSZh, and mortgage-linked products through VTB's branch and digital channels. Direct head-to-head competitor for bank-channel-driven life insurance sales.
• INGOSSTRAKH Life (Ингосстрах-Жизнь): Life insurance subsidiary of the INGO group, providing voluntary life, investment-linked, and savings products across Russia. Competes in the same voluntary life and NSZh segments with similar multi-channel (bank, broker, agency) distribution.
• Absolute Insurance Life (Абсолют Страхование Жизнь): Russian life insurer offering voluntary life, NSZh, and investment-linked products, including through partner banks. Smaller competitor but active in the same retail savings and life product categories.
• Capital Life (Капитал Life, ex-RGS Life): One of Russia's longest-standing life insurers (formerly Rosgosstrakh Life), offering voluntary life, NSZh, and savings products. A long-established peer in the same voluntary life and unit-linked product space.
• AlfaStrakhovanie Life (АльфаСтрахование Жизнь): Life insurance arm of AlfaStrakhovanie group, affiliated with Alfa-Bank. Offers NSZh, investment-linked, and voluntary life products through Alfa-Bank's retail network — directly comparable to the bank-captive distribution model SberStrakhovanie Zhizni operates within Sberbank.
• Renaissance Life (Ренессанс Жизнь): One of Russia's leading independent life insurance companies, offering investment-linked life insurance (NSZh), endowment, and savings products through bank and broker channels. Direct competitor in the same product categories as SberStrakhovanie Zhizni, though without Sberbank-scale captive distribution.
• RSHB Insurance Life (РСХБ Страхование Жизни): Life insurance arm of Rosselkhozbank, another major Russian state-linked bank. Competes for bank-captive life and savings distribution in the same Russian retail market, with a focus on agricultural and regional customers.

Regional players

• AK BARS Insurance (АК Барс Страхование): Regional Russian insurer affiliated with AK BARS Bank, offering life and savings products with a Tatarstan/Volga regional focus. Comparable bank-captive model at smaller scale, useful for understanding regional distribution economics.
• Sberbank Insurance (Сбербанк Страхование, non-life): Sibling subsidiary of Sberbank focused on property, casualty, and other non-life lines. Shares parent distribution, brand, and ecosystem infrastructure; together the two form Sberbank's full-stack insurance offering.

Emerging players

• MetLife Russia (historical): Historically a meaningful foreign life insurance competitor in Russia before scaling down; representative of the international life insurance category that has contracted in the Russian market. Useful benchmark for global life-insurance capabilities and product structuring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%D1%81%D0%B1%D0%B5%D1%80%D0%B1%D0%B0%D0%BD%D0%BA-c%D1%82%D1%80%D0%B0%D1%85%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Сбербанк cтрахование