SB Freight

What SB Freight does

SB Freight operates commercially as UNIS (legal entity: Unis, LLC, California), a full-service logistics and supply chain provider combining asset-based transportation with integrated software. Its operating footprint spans 50+ facilities across 15 U.S. states, delivering LTL and truckload freight, intermodal, container drayage, and spot freight services alongside warehousing, e-commerce fulfillment, returns management, field services, and temperature-controlled storage.

The technology platform is the company's distinguishing lever. UNIS ships a unified software stack covering WMS, TMS, OMS, WCS, WES, YMS, RMS, and FMS, exposed via UNIS API, UNIS EDI, and 500+ pre-built ERP and e-commerce integrations (SAP, Oracle, Microsoft, Shopify, Walmart, Magento, SPS Commerce, BigCommerce, WooCommerce, Sage, DHL). Layered AI features include AI Freight Intake (photo + NLP quoting), predictive analytics, computer vision for piece picking, voice-directed picking, digital twin simulation, IoT-enabled real-time tracking (98% accuracy), autonomous AI agents, and an IEEPA Tariff Refund Calculator that ingests ACE data to quantify tariff refund exposure.

The business model is hybrid: transaction-based freight fees (LTL/TL, fuel surcharges indexed weekly to DOE diesel prices, UNIS 500 base rates effective 05/01/2025), recurring warehousing and WMS/TMS subscription revenue, and managed services for retail compliance, returns, and field deployments. Go-to-market combines enterprise field sales (anchored by named accounts such as a Fortune 500 household goods manufacturer using 600,000 sq ft of distribution and the Walmart Consolidation Program for vendors) with a self-serve AI Freight Intake channel for mid-market shippers and 24/7 customer support. Performance is marketed at 98.9% on-time delivery (week of 06/18/2024) and 98.5% current on-time-and-intact.

Name

SB Freight

Legal name

Unis, LLC

Website

https://sbfreight.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

SB Freight (operating as UNIS) is a California-based full-service logistics provider combining LTL/TL freight, warehousing, and fulfillment with a proprietary WMS/TMS/OMS software platform across 50+ U.S. facilities, serving enterprise and mid-market shippers including Walmart and major retailers.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (4885), Warehousing and Storage (493), General Freight Trucking (4841)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industry

E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)

Keywords

• Freight transportation services
• Warehouse management solutions
• Supply chain logistics
• Intermodal freight shipping
• Logistics technology platform

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Transportation & Freight Services: Core logistics services including LTL (Less Than Truckload) and TL (Truckload) freight shipping, container drayage, and intermodal solutions. Revenue generated through transportation fees based on shipment weight, distance, and fuel surcharges.
2. Warehousing & Storage: Distribution space rental and warehouse management services. Customer requiring 600,000 sq ft of distribution space mentioned as case study.
3. Technology Platform (WMS, TMS, OMS): Software-as-a-service delivery of proprietary warehouse, transportation, and order management systems with professional implementation services.
4. UNIS 500 Base Rates: Standard base rates for logistics services effective 05/01/2025, with LTL defined as all shipment weights other than full visible capacity loads and TL as occupying full trailer capacity.
5. Fuel Surcharges: Weekly-adjusted fuel surcharge percentages applied to shipments. Current rates: US LTL 47.60%, TL 51.10%; CA LTL 61.20%, TL 64.70%. Based on DOE National and California Average diesel fuel prices.
6. Specialized Services: Returns management, field services, service parts, depot services, temperature-controlled storage, and retail compliance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SB Freight (doing business as UNIS) provides full-service third-party logistics including freight transportation (LTL, TL, intermodal, container drayage, spot freight), warehousing and storage, and e-commerce/retail fulfillment supported by an integrated technology platform (WMS, TMS, OMS) with API/EDI integration. The company also offers specialized services such as returns management, field services, temperature-controlled storage, and supply chain consulting, sold primarily to enterprise and mid-market customers across retail, manufacturing, healthcare, and global trade verticals.

Product overview

UNIS (formerly SB Freight) offers a comprehensive logistics and supply chain platform combining freight transportation services with integrated technology solutions. The core platform includes freight solutions (intermodal, spot freight, container drayage), Warehouse Management Systems (WMS) for inventory and fulfillment, and Transportation Management Systems (TMS) for route optimization and shipment tracking. The technology portfolio includes specialized modules such as Warehouse Execution Systems (WES), Order Management Systems (OMS), and Yard Management Systems (YMS), alongside automation solutions like AS/RS, AMR, and AGV robotics. UNIS provides API and EDI integration services for enterprise connectivity, AI-powered features including predictive analytics, computer vision for piece picking, and autonomous agents. Additional capabilities span supply chain consulting, global trade management, and specialized services for retail, e-commerce, manufacturing, healthcare, and automotive industries across 50+ facilities nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• UNIS Freight Solutions

Quantifiable outcome

• 98.9% on-time delivery rate (week of 06/18/2024-06/24/2024)
• +10 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core.

• SPS CommercecoreTechnology or IntegrationPre-built EDI integration partnership enabling seamless electronic data interchange between UNIS logistics systems and SPS Commerce customers.
• BigCommercecoreTechnology or IntegrationE-commerce platform integration enabling BigCommerce merchants to access UNIS fulfillment and logistics services.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce platform for WordPress-based e-commerce businesses to utilize UNIS logistics.
• ShopifycoreTechnology or IntegrationNative Shopify integration enabling Shopify merchants to connect their stores with UNIS fulfillment services.
• WalmartcoreTechnology or IntegrationIntegration and dedicated Walmart Consolidation Program for vendor shipping simplification. UNIS maintains active relationship with Walmart as both customer and integration partner.
• Magento (Adobe Commerce)coreTechnology or IntegrationIntegration with Magento e-commerce platform enabling enterprise merchants to leverage UNIS logistics services.
• OraclecoreTechnology or IntegrationOracle ERP integration enabling enterprise customers to connect Oracle systems with UNIS logistics platform.
• SAPcoreTechnology or IntegrationSAP ERP integration allowing SAP customers to seamlessly connect enterprise resource planning with UNIS supply chain services.
• SagecoreTechnology or IntegrationSage accounting and ERP integration for small to mid-market businesses.
• MicrosoftcoreTechnology or IntegrationMicrosoft ecosystem integration including Azure and Dynamics 365 connectivity.
• DHLcoreTechnology or IntegrationGlobal carrier integration with DHL for international shipping and freight forwarding services.
• CVS HealthcoreTechnology or IntegrationIntegration partnership with CVS Health for pharmacy and healthcare logistics fulfillment.
• KrogercoreTechnology or IntegrationIntegration with Kroger for grocery retail fulfillment and supply chain services.
• TJX CompaniescoreTechnology or IntegrationIntegration with TJX Companies (TJ Maxx, Marshalls, HomeGoods) for off-price retail logistics.
• PublixcoreTechnology or IntegrationIntegration with Publix grocery chain for retail supply chain services.
• WalgreenscoreTechnology or IntegrationIntegration with Walgreens for pharmacy retail logistics and fulfillment.
• AlbertsonscoreTechnology or IntegrationIntegration with Albertsons grocery chain for retail fulfillment services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RXO: Tech-enabled freight brokerage and transportation services. Comparable in transaction-based freight arrangement and digital-first go-to-market, including asset-light truckload brokerage.
• GXO Logistics: Pure-play contract logistics provider offering warehousing, fulfillment, and reverse logistics. Directly comparable to UNIS's warehousing/fulfillment core and shares e-commerce and retail-vendor customer profiles.
• C.H. Robinson: One of the largest North American 3PLs and freight brokers. Comparable across freight arrangement, managed transportation, and supply chain consulting, with overlapping enterprise customer base.
• Hub Group: Asset-light intermodal and logistics provider. Directly comparable in intermodal freight, container drayage, and dedicated/warehousing services that mirror UNIS's product set.
• XPO: Major LTL carrier with complementary logistics services. Comparable in LTL/TL freight offering and enterprise customer focus, though larger in scale.

Broad incumbents

• DSV: Global transport and logistics provider with strong North American footprint after recent Schenker acquisition. Comparable across freight forwarding, contract logistics, and road transport services.
• FedEx Logistics: Freight forwarding, customs brokerage, and supply chain arm of FedEx. Comparable in cross-border capabilities and enterprise forwarding/fulfillment, with much greater international reach.
• UPS Supply Chain Solutions: Broad logistics arm of UPS covering freight, forwarding, contract logistics, and returns. Comparable in end-to-end services including LTL/TL and omnichannel fulfillment.
• Kuehne+Nagel: Global top-tier 3PL with strong contract logistics and forwarding presence. Comparable in integrated services and enterprise-customer focus, especially relevant as UNIS expands internationally.
• DHL Supply Chain: World's largest contract logistics provider. Comparable in integrated warehousing, fulfillment, and global supply chain services, with broader international footprint and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/unislogistics
• YouTubeyoutube.com/@unislogistics
• Facebookfacebook.com/unislogistics
• LinkedInlinkedin.com/company/sb-freight
• Instagraminstagram.com/unislogistics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB Freight