SB Freight
SB Freight (operating as UNIS) is a California-based full-service logistics provider combining LTL/TL freight, warehousing, and fulfillment with a proprietary WMS/TMS/OMS software platform across 50+ U.S. facilities, serving enterprise and mid-market shippers including Walmart and major retailers.
- Company typePrivate
- Founded1989
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SB Freight does
SB Freight operates commercially as UNIS (legal entity: Unis, LLC, California), a full-service logistics and supply chain provider combining asset-based transportation with integrated software. Its operating footprint spans 50+ facilities across 15 U.S. states, delivering LTL and truckload freight, intermodal, container drayage, and spot freight services alongside warehousing, e-commerce fulfillment, returns management, field services, and temperature-controlled storage.
The technology platform is the company's distinguishing lever. UNIS ships a unified software stack covering WMS, TMS, OMS, WCS, WES, YMS, RMS, and FMS, exposed via UNIS API, UNIS EDI, and 500+ pre-built ERP and e-commerce integrations (SAP, Oracle, Microsoft, Shopify, Walmart, Magento, SPS Commerce, BigCommerce, WooCommerce, Sage, DHL). Layered AI features include AI Freight Intake (photo + NLP quoting), predictive analytics, computer vision for piece picking, voice-directed picking, digital twin simulation, IoT-enabled real-time tracking (98% accuracy), autonomous AI agents, and an IEEPA Tariff Refund Calculator that ingests ACE data to quantify tariff refund exposure.
The business model is hybrid: transaction-based freight fees (LTL/TL, fuel surcharges indexed weekly to DOE diesel prices, UNIS 500 base rates effective 05/01/2025), recurring warehousing and WMS/TMS subscription revenue, and managed services for retail compliance, returns, and field deployments. Go-to-market combines enterprise field sales (anchored by named accounts such as a Fortune 500 household goods manufacturer using 600,000 sq ft of distribution and the Walmart Consolidation Program for vendors) with a self-serve AI Freight Intake channel for mid-market shippers and 24/7 customer support. Performance is marketed at 98.9% on-time delivery (week of 06/18/2024) and 98.5% current on-time-and-intact.
SB Freight firmographics
Firmographics- Name
- SB Freight
- Legal name
- Unis, LLC
- Website
- https://sbfreight.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SB Freight (operating as UNIS) is a California-based full-service logistics provider combining LTL/TL freight, warehousing, and fulfillment with a proprietary WMS/TMS/OMS software platform across 50+ U.S. facilities, serving enterprise and mid-market shippers including Walmart and major retailers.
- Ownership category
- akta.pro rank
SB Freight industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (4885), Warehousing and Storage (493), General Freight Trucking (4841)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)
- akta.pro primary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
- akta.pro secondary industry
- E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)
Keywords
SB Freight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Transportation & Freight Services: Core logistics services including LTL (Less Than Truckload) and TL (Truckload) freight shipping, container drayage, and intermodal solutions. Revenue generated through transportation fees based on shipment weight, distance, and fuel surcharges.
- Warehousing & Storage: Distribution space rental and warehouse management services. Customer requiring 600,000 sq ft of distribution space mentioned as case study.
- Technology Platform (WMS, TMS, OMS): Software-as-a-service delivery of proprietary warehouse, transportation, and order management systems with professional implementation services.
- UNIS 500 Base Rates: Standard base rates for logistics services effective 05/01/2025, with LTL defined as all shipment weights other than full visible capacity loads and TL as occupying full trailer capacity.
- Fuel Surcharges: Weekly-adjusted fuel surcharge percentages applied to shipments. Current rates: US LTL 47.60%, TL 51.10%; CA LTL 61.20%, TL 64.70%. Based on DOE National and California Average diesel fuel prices.
- Specialized Services: Returns management, field services, service parts, depot services, temperature-controlled storage, and retail compliance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Weekly | Fuel Surcharge - US National Average |
| Usage-based | Weekly | Fuel Surcharge - California |
| Transaction based/ take rate | Annual | Base Rates - UNIS 500 |
| Usage-based | Monthly | Vehicle Gateway WiFi Data (Enterprise) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SB Freight product offering
Product offeringCore offering
SB Freight (doing business as UNIS) provides full-service third-party logistics including freight transportation (LTL, TL, intermodal, container drayage, spot freight), warehousing and storage, and e-commerce/retail fulfillment supported by an integrated technology platform (WMS, TMS, OMS) with API/EDI integration. The company also offers specialized services such as returns management, field services, temperature-controlled storage, and supply chain consulting, sold primarily to enterprise and mid-market customers across retail, manufacturing, healthcare, and global trade verticals.
Product overview
UNIS (formerly SB Freight) offers a comprehensive logistics and supply chain platform combining freight transportation services with integrated technology solutions. The core platform includes freight solutions (intermodal, spot freight, container drayage), Warehouse Management Systems (WMS) for inventory and fulfillment, and Transportation Management Systems (TMS) for route optimization and shipment tracking. The technology portfolio includes specialized modules such as Warehouse Execution Systems (WES), Order Management Systems (OMS), and Yard Management Systems (YMS), alongside automation solutions like AS/RS, AMR, and AGV robotics. UNIS provides API and EDI integration services for enterprise connectivity, AI-powered features including predictive analytics, computer vision for piece picking, and autonomous agents. Additional capabilities span supply chain consulting, global trade management, and specialized services for retail, e-commerce, manufacturing, healthcare, and automotive industries across 50+ facilities nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- UNIS Freight Solutions
Quantifiable outcome
- 98.9% on-time delivery rate (week of 06/18/2024-06/24/2024)
- +10 more outcomes
Companies that use SB Freight
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
SB Freight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature9 records
SB Freight partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- SPS CommercecorePre-built EDI integration partnership enabling seamless electronic data interchange between UNIS logistics systems and SPS Commerce customers.
- BigCommercecoreE-commerce platform integration enabling BigCommerce merchants to access UNIS fulfillment and logistics services.
- WooCommercecoreIntegration with WooCommerce platform for WordPress-based e-commerce businesses to utilize UNIS logistics.
- ShopifycoreNative Shopify integration enabling Shopify merchants to connect their stores with UNIS fulfillment services.
- WalmartcoreIntegration and dedicated Walmart Consolidation Program for vendor shipping simplification. UNIS maintains active relationship with Walmart as both customer and integration partner.
- Magento (Adobe Commerce)coreIntegration with Magento e-commerce platform enabling enterprise merchants to leverage UNIS logistics services.
- OraclecoreOracle ERP integration enabling enterprise customers to connect Oracle systems with UNIS logistics platform.
- SAPcoreSAP ERP integration allowing SAP customers to seamlessly connect enterprise resource planning with UNIS supply chain services.
- SagecoreSage accounting and ERP integration for small to mid-market businesses.
- MicrosoftcoreMicrosoft ecosystem integration including Azure and Dynamics 365 connectivity.
- DHLcoreGlobal carrier integration with DHL for international shipping and freight forwarding services.
- CVS HealthcoreIntegration partnership with CVS Health for pharmacy and healthcare logistics fulfillment.
- KrogercoreIntegration with Kroger for grocery retail fulfillment and supply chain services.
- TJX CompaniescoreIntegration with TJX Companies (TJ Maxx, Marshalls, HomeGoods) for off-price retail logistics.
- PublixcoreIntegration with Publix grocery chain for retail supply chain services.
- WalgreenscoreIntegration with Walgreens for pharmacy retail logistics and fulfillment.
- AlbertsonscoreIntegration with Albertsons grocery chain for retail fulfillment services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SB Freight competitors and assessment
Company assessmentDirect peers
- RXO: Tech-enabled freight brokerage and transportation services. Comparable in transaction-based freight arrangement and digital-first go-to-market, including asset-light truckload brokerage.
- GXO Logistics: Pure-play contract logistics provider offering warehousing, fulfillment, and reverse logistics. Directly comparable to UNIS's warehousing/fulfillment core and shares e-commerce and retail-vendor customer profiles.
- C.H. Robinson: One of the largest North American 3PLs and freight brokers. Comparable across freight arrangement, managed transportation, and supply chain consulting, with overlapping enterprise customer base.
- Hub Group: Asset-light intermodal and logistics provider. Directly comparable in intermodal freight, container drayage, and dedicated/warehousing services that mirror UNIS's product set.
- XPO: Major LTL carrier with complementary logistics services. Comparable in LTL/TL freight offering and enterprise customer focus, though larger in scale.
Broad incumbents
- DSV: Global transport and logistics provider with strong North American footprint after recent Schenker acquisition. Comparable across freight forwarding, contract logistics, and road transport services.
- FedEx Logistics: Freight forwarding, customs brokerage, and supply chain arm of FedEx. Comparable in cross-border capabilities and enterprise forwarding/fulfillment, with much greater international reach.
- UPS Supply Chain Solutions: Broad logistics arm of UPS covering freight, forwarding, contract logistics, and returns. Comparable in end-to-end services including LTL/TL and omnichannel fulfillment.
- Kuehne+Nagel: Global top-tier 3PL with strong contract logistics and forwarding presence. Comparable in integrated services and enterprise-customer focus, especially relevant as UNIS expands internationally.
- DHL Supply Chain: World's largest contract logistics provider. Comparable in integrated warehousing, fulfillment, and global supply chain services, with broader international footprint and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SB Freight social profiles
Digital presenceSB Freight compliance and trust
Trust signalCompliance1 record
SB Freight financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB Freight leadership team
Management profileNumber of profiles
SB Freight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB Freight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB Freight
What does SB Freight do?
SB Freight (doing business as UNIS) provides full-service third-party logistics including freight transportation (LTL, TL, intermodal, container drayage, spot freight), warehousing and storage, and e-commerce/retail fulfillment supported by an integrated technology platform (WMS, TMS, OMS) with API/EDI integration. The company also offers specialized services such as returns management, field services, temperature-controlled storage, and supply chain consulting, sold primarily to enterprise and mid-market customers across retail, manufacturing, healthcare, and global trade verticals.
Is SB Freight a public or private company?
SB Freight is a private company. It is classified as unknown and is currently operating.
When was SB Freight founded?
SB Freight was founded in 1989. It employs 11 to 50 people.
How does SB Freight make money?
Six revenue lines are on record. Transportation & Freight Services are the primary driver. The others are warehousing & Storage, technology Platform (WMS, TMS, OMS), UNIS 500 Base Rates, fuel Surcharges and specialized Services.
Who are SB Freight's main competitors?
Direct peers on record are RXO, GXO Logistics, C.H. Robinson, Hub Group and XPO. Broad incumbents are DSV, FedEx Logistics, UPS Supply Chain Solutions, Kuehne+Nagel and DHL Supply Chain.
Does SB Freight have an API?
Yes. UNIS offers API and EDI integration enablement services that connect order, shipment, inventory, and status events between customer systems and logistics operations using structured integration workflows. The Terms of Service define Hosted Software as UNIS's cloud-hosted software platform and Customer Data can be exported via the UNIS API. Dedicated API and EDI pages exist at /technology/api and /technology/edi. Developer documentation is at www.unisco.com/technology/api.
What industry is SB Freight in?
SB Freight's product category is Logistics Services. Its primary akta.pro industry code is TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns), with a secondary code of TLAIACAJ, E-commerce & Fulfillment Warehousing (Dedicated/Shared). Its NAICS code is 4885 and its SIC code is 4731.