SB Saúde

What SB Saúde does

SB Saúde (legal name Saúde Brasil Assistência Médica LTDA, CNPJ 28.633.372/0001-74) is a Brazilian private health insurance operator headquartered in Lauro de Freitas, Bahia, regulated by the Agência Nacional de Saúde Suplementar (ANS). The company offers two core subscription products: Plano Empresarial (corporate health plans) and Plano Coletivo por Adesão (collective adhesion plans for professional groups), serving enterprise clients and collective member groups primarily across Bahia and 6 additional Brazilian states. Service delivery combines a multi-tier accredited provider network (Rede Credenciada) with a 24-hour telemedicine service (Telemedicina 24h) accessible via the Saude24h mobile application on iOS and Android, alongside an internal management system called SOLUS. Compliance with LGPD and continued ANS regulation are explicit operational pillars.

The company monetizes through monthly recurring subscription premiums, with or without co-participation (copay), priced through a quote-based sales process rather than publicly disclosed rates. GTM is sales-led and multi-channel: direct enterprise sales with relationship managers, broker/corretor partnerships (including Extramed and Best Life), a contact center with 0800 and WhatsApp, and digital self-service through four dedicated portals (beneficiary, enterprise, provider, commercial). Customer service is highlighted as a core differentiator, evidenced by the RA1000 seal and consecutive Reclame AQUI leadership in the Health Plan category (6th place in 2025, category leadership in 2026, 8.8/10 consumer satisfaction, 95% resolutiveness).

Operationally, SB Saúde demonstrated rapid growth in medical attendances, rising from 72,771 in 2023 to 108,733 in 2024 and 213,422 in 2025, alongside geographic expansion into interior Bahia (Itapetinga and Porto Seguro) via corporate partnerships such as Atakarejo. The team of 41 employees is led by Sócia Diretora Administrativa e Financeira Janaína Mascarenhas and Diretora Executiva Christiane Macedo. The company is privately held with no disclosed external investors or funding rounds, and earns no revenue from grants or non-operating sources.

Name

SB Saúde

Legal name

SAÚDE BRASIL ASSISTÊNCIA MÉDICA LTDA

Website

https://sbsaude.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SB Saúde is a Brazilian ANS-regulated health insurance operator headquartered in Bahia, offering corporate (Plano Empresarial) and collective adhesion (Plano Coletivo por Adesão) plans, a 24-hour telemedicine service, and an accredited provider network across 7 states. The company serves enterprise clients and member groups, with a sales-led multi-channel distribution model and 41 employees.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Finance and Insurance (52)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

340B Program Administration & Support (HLAEAKAJ)

Keywords

• Health insurance plans
• Corporate health coverage
• Supplementary health plans
• Telemedicine services
• Collective adhesion plans

Headquarters

HQ city

Lauro de Freitas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Health Insurance Premiums: SB Saúde generates revenue through monthly health insurance premiums paid by enterprise clients and individual beneficiaries. Plans are offered with or without co-participation (copay). The company provides comprehensive health coverage including medical consultations, exams, hospitalizations, and telemedicine services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SB Saúde is a Brazilian health insurance operator (operadora de saúde) regulated by ANS that sells corporate health plans (Plano Empresarial) and collective adhesion plans (Plano Coletivo por Adesão). The company provides access to a nationwide network of accredited clinics, laboratories, and hospitals, supplemented by 24-hour telemedicine services for remote video medical consultations. SB Saúde serves enterprise clients and professional groups across 7 Brazilian states, with comprehensive coverage throughout Bahia, supported by digital self-service portals for beneficiaries, corporate clients, providers, and commercial partners.

Product overview

SB Saúde is a Brazilian health insurance operator offering a unified portfolio of health plans and digital health services. The core offering consists of Plano Empresarial (corporate health plans) and Plano Coletivo por Adesão (collective adhesion plans), supplemented by 24-hour Telemedicina services for remote medical consultations. The company provides access to care through its nationwide Rede Credenciada network of clinics, laboratories, and hospitals. Digital self-service is delivered through dedicated portals for beneficiaries, enterprises, providers, and commercial partners, while the SOLUS internal system manages operations. Additional services include an Ouvidoria (ombudsman) for customer feedback and 24-hour call center support.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Empresarial

Quantifiable outcome

• 95% resolutiveness rate for customer service
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AtakarejocoreChannel Partner/ Reseller/ DistributorMajor retail supermarket chain (one of Brazil's largest) providing corporate health plan coverage to employees across multiple locations in Bahia (Itapetinga, Porto Seguro, Salvador). Partnership involves presentations to corporate leadership and expansion of health plan coverage to interior regions of Bahia.
• ExtramedcoreChannel Partner/ Reseller/ DistributorHealthcare broker partnership for training corretores (insurance agents) on SB Saúde product commercialization. Training sessions held at broker locations to enhance sales capabilities and product knowledge.
• Best LifecoreChannel Partner/ Reseller/ DistributorOne of the sector's leading brokerages with 27 years of experience focused on corporate plan commercialization. Partnership for knowledge exchange, strategic alignment, and market expansion using technology and platforms connecting clients, brokers, and partners.
• Infinity ServiçosminorStrategic or Co-development PartnerStrategic presentation of SB Saúde solutions to company employees at government service locations. Demonstration of tools including app, telemedicine, online portal and provider network to potential beneficiaries.
• Rede San MiguelcoreStrategic or Co-development PartnerHospital and healthcare provider network (Rede San Miguel) providing emergency and inpatient services. Featured in patient stories and events, demonstrating integration between SB Saúde and quality healthcare providers in Salvador region.
• Jailton Malhadinho (Malhadinho UFC)minorGTM or Marketing PartnerUFC heavyweight athlete sponsorship for brand visibility and community engagement. Includes fan meet events, social responsibility activities (Children's Day event), and sports promotion to reinforce brand connection with health and wellness.
• Guedes Maia SegurosminorChannel Partner/ Reseller/ DistributorInsurance broker location hosting SB Saúde training sessions for corretores in Salvador. Venue partner for broker education and product training programs.
• Instituto Jailton MalhadinhominorGTM or Marketing PartnerAthlete-founded social institute receiving SB Saúde support for children's events and community activities. Joint social responsibility initiatives reinforcing brand values of care and community wellness.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Care Plus: Premium-segment health operator serving corporate clients in Brazil with high-touch service and digital tools. Comparable to SB Saúde in the corporate channel and emphasis on differentiated service quality, but concentrated in the upper market.

Direct peers

• Golden Cross: Long-standing Brazilian health insurer selling corporate, family, and adhesion plans through brokers and direct sales. Comparable to SB Saúde on product portfolio, broker channel, and enterprise customer focus.
• Porto Seguro Saúde: Health insurance vertical of Porto Seguro, focused on corporate and affinity group plans across Brazil. Comparable mid-market offering and channel mix (corporate + brokers) to SB Saúde, with overlap in adhesion plan distribution.
• Unimed: Brazilian cooperative system of medical cooperatives providing health plans across all 26 states. Most structurally analogous to SB Saúde — regional operators selling corporate and adhesion plans through local provider networks — and a direct competitor in Bahia and other operating states.

Broad incumbents

• Hapvida NotreDame Intermédica: Largest vertically integrated health insurer/operator in Brazil, combining health plans with owned hospitals and clinics. Directly comparable to SB Saúde as a competitor for corporate and adhesion plans, with vastly greater scale and network depth.
• Amil: Major national health insurer offering corporate, family, and adhesion plans alongside an extensive provider network. Comparable to SB Saúde across product set (Plano Empresarial, Coletivo por Adesão, telemedicine) but with national reach and brand scale.
• Bradesco Saúde: Insurance arm of Bradesco, one of Brazil's largest corporate health plan providers, especially strong in the corporate segment. Competes with SB Saúde for the same enterprise clients and offers similar product tiers including coparticipação variants.
• SulAmérica Saúde: National health insurer with strong corporate and SME customer base, plus digital health/app services aimed at beneficiaries. Comparable to SB Saúde on Plano Empresarial positioning and emphasis on digital self-service.

Regional players

• Prevent Senior: Health operator focused on the São Paulo region with strong corporate and senior offerings. Comparable to SB Saúde as a regional operator with concentrated geography, vertical service integration, and corporate-led GTM.
• Assim Saúde: Regional health plan operator active in the Northeast of Brazil, including Bahia. Comparable to SB Saúde on geographic overlap, target customer segments (corporate and adhesion), and presence in multi-state Northeast.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gruposbsaude

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB Saúde