Scaly AB
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
Scaly AB firmographics
Firmographics- Name
- Scaly AB
- Legal name
- scaly AB
- Website
- https://scaly.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Scaly AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Scaly AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services — Implementation & Consulting: Scaly earns revenue by providing paid implementation, configuration, migration, training, and ongoing support services for Freshworks and Asana platforms. As described in its terms of use, it operates as 'implementationspartner for tredjepartslösningar inom ITSM, ESM och affärssystem' and 'konsulter inom IT Service Management, Enterprise Service Management och Customer Experience.' Implementation projects are quoted based on scope (number of agents, channels, integrations, and data to migrate).
- SaaS Platform Resale — Freshworks & Asana Licenses: As a certified partner, Scaly facilitates the sale of Freshworks licenses (Freshdesk, Freshservice, Freshsales, Freshchat, Freshcaller) and Asana licenses to Nordic customers. Pricing is per-agent/per-seat, with Freshdesk starting from €15/agent/month, Freshservice from $19/agent/month, Freshchat from $15/agent/month. Scaly acts as the local point of sale and billing support, with revenue flowing partly through the partner channel.
- Managed Services & Ongoing Support (SLA): Scaly offers SLA services with a fixed monthly fee, dedicated contact, and guaranteed response times for continuous operations. This represents recurring revenue from long-term customer relationships post-implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Freshdesk Growth — entry-level omnichannel ticketing |
| Subscription | Monthly | Freshdesk Pro — advanced automation and AI |
| Subscription | Monthly | Freshdesk Enterprise — full platform with AI |
| Per seat | Monthly | Freshservice Starter — basic ITSM |
| Per seat | Monthly | Freshservice Growth — enhanced ITSM with AI |
| Per seat | Monthly | Freshservice Pro — advanced ITSM |
| Per seat | Monthly | Freshservice Enterprise — full ITSM platform |
| Freemium | Monthly | Freshchat Free — basic messaging |
| Per seat | Monthly | Freshchat Growth Messaging — chat and bot |
| Per seat | Monthly | Freshchat Growth Omnichannel — multi-channel messaging |
| Per seat | Monthly | Freshchat Pro — advanced AI and features |
| Per seat | Monthly | Freshchat Enterprise — full platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Scaly AB product offering
Product offeringCore offering
Scaly AB implements, configures, migrates, trains, and supports Freshworks SaaS platforms (Freshdesk, Freshdesk Omni, Freshservice, Freshchat, Freshsales, Freshcaller) and Asana for Nordic SMB and mid-market customers. As a certified Freshworks Premium Partner and Asana Expert Partner, the company delivers end-to-end projects — needs analysis, 8-phase implementation, data migration, training, and SLA-based ongoing support — conducted in Swedish by local consultants from its Stockholm headquarters. Scaly also resells Freshworks and Asana subscriptions as a channel partner and provides managed services on a recurring monthly fee basis.
Product overview
Scaly AB is a certified Premium Partner for Freshworks in Sweden, implementing and managing a portfolio of SaaS solutions for customer service, ITSM, CRM, and project management for Nordic companies. The core portfolio includes Freshdesk Omni (AI-driven omnichannel customer service platform), Freshdesk (ticketing and helpdesk), Freshservice (ITSM and service desk), Freshchat (AI chatbot and live chat), Freshsales (AI-driven B2B CRM), and Freshcaller (cloud phone system) — all powered by Freshworks' Freddy AI. Scaly also implements Asana for project management, HaloITSM/HaloPSA/HaloCRM for enterprise ITSM needs, Trakk ai, Lerry ai, and 24sevenoffice. The company offers services including implementation, integration, development, migration, support, training, and configuration, organized around three solution areas: Customer Experience, Service Management, and Project Management.
Differentiator
Problem solved
Functional benefit
Products and services
- Implementation Services End-to-end implementation of Freshworks and Asana products using Scaly's documented 8-phase methodology, covering planning, configuration, data migration, go-live, and post-launch optimization for Nordic customers.
- Integration Services Custom integrations between Freshworks/Asana platforms and other business systems (CRM, ERP, HR, ITSM, identity, communication) including the 1000+ pre-built Freshworks Marketplace integrations and bespoke API work.
- Custom Development Services Bespoke apps and extensions for Freshservice, Freshdesk, and Asana that extend platform functionality to meet specific Nordic customer requirements.
- Migration Services Structured migration from incumbent ITSM, helpdesk, CRM, and project management platforms (Zendesk, ServiceNow, Jira, HubSpot, monday.com) to Freshworks/Asana, using a test environment with field mapping and parallel-run capability.
- SLA-Based Support Services Recurring managed support with a fixed monthly fee, dedicated contact, and guaranteed response times to ensure stable operations of customer Freshworks and Asana environments.
- Training Services Onboarding and adoption services ranging from end-user training to admin certification and ITIL process training for Freshworks and Asana implementations.
- Configuration Services All types of configuration work from basic setup to advanced enterprise solutions, covering workflows, automations, integrations, customizations, and ITIL process alignment.
- Freshdesk Omni Implementation Implementation and resale of Freshdesk Omni, an AI-driven omnichannel customer service platform that unifies email, chat, phone, and social media into a single command center with Freddy AI automation, aimed at Nordic customer service teams.
- Freshdesk Implementation Implementation and resale of Freshdesk, a customer service ticketing system with AI-powered case handling, omnichannel support, SLA management, knowledge base, and Freddy AI for automated prioritization, routing, and response suggestions.
- Freshservice Implementation Implementation and resale of Freshservice, a modern ITSM and Enterprise Service Management platform with Freddy AI for IT support automation, incident management, problem management, change management, asset management, CMDB, and ESM.
- Freshchat Implementation Implementation and resale of Freshchat, an AI chatbot and live chat platform for omnichannel customer communication, supporting web chat, mobile apps, WhatsApp, Facebook Messenger, and social channels with Freddy AI Copilot.
- Freshsales Implementation Implementation and resale of Freshsales, an AI-driven B2B CRM with Freddy AI for intelligent lead scoring, visual pipeline management, automated sales sequences, built-in phone and email, and next-best-action recommendations for Nordic sales teams.
- Freshcaller Implementation Implementation and resale of Freshcaller, a cloud-based phone system for customer service teams with IVR, call routing, call logging, and integration with Freshdesk ticketing for unified customer context.
- Asana Implementation Implementation, configuration, and optimization of Asana project management platform for Nordic teams covering cross-functional work orchestration, portfolio management, OKR/goal management, and workload balancing.
- HaloITSM Implementation Implementation of HaloITSM, an enterprise-grade ITSM solution with deep ITIL support, offered as a ServiceNow alternative for Nordic organizations with formal ITIL requirements and complex process needs.
- HaloPSA Implementation Implementation of HaloPSA, a Professional Services Automation platform for managing projects, resources, and billing within the Halo ecosystem.
- HaloCRM Implementation Implementation of HaloCRM, a CRM solution within the Halo ecosystem for customer relationship management at Nordic organizations.
Quantifiable outcome
- Up to 70% of customer service tickets automated by Freddy AI chatbots (Freshdesk/Freshchat)
- +8 more outcomes
Companies that use Scaly AB
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Scaly AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature4 records
Scaly AB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Freshworks (Freshdesk, Freshservice, Freshsales, Freshchat, Freshcaller)coreScaly is a certified Freshworks Premium Partner in Sweden, implementing and reselling Freshworks products (Freshdesk, Freshservice, Freshsales, Freshchat, Freshcaller) for Nordic customers. As the highest-tier partner designation, this partnership is Scaly's core business driver and primary revenue source. Scaly is listed in Freshworks' official partner directory at freshworks.com/partners/find-partners/. The partnership covers the full Freshworks product suite for customer service, ITSM, and CRM use cases. Scaly provides implementation, configuration, migration, training, and ongoing SLA-based support in Swedish for all Freshworks products.
- AsanacoreScaly is a certified Asana Expert Partner in Sweden, providing implementation, configuration, and optimization services for Asana project management platform to Nordic companies. With over 50 Asana implementations completed, Scaly is positioned as the leading Asana partner in the Nordic region for cross-functional work orchestration, portfolio management, and goal alignment. Services include setup, automation configuration, integration, training, and ongoing advisory.
- HALO (HaloITSM, HaloPSA, HaloCRM)minorScaly is a certified HALO partner (HALO-partner) in Sweden, offering implementation services for HaloITSM, HaloPSA, and HaloCRM. The HALO partnership addresses ITIL-heavy and enterprise-scale Nordic organizations for whom Freshservice may be insufficient. Scaly positions HaloITSM as the appropriate ServiceNow alternative for organizations with deeper ITIL process requirements. HALO implementations are scoped, quoted, and delivered similarly to Freshworks engagements.
Scale indicators5 records
Expansion highlights4 records
Scaly AB competitors and assessment
Company assessmentEmerging players
- Sundio (Freshworks partner): Nordic SaaS implementation partner with Freshworks expertise serving customers across the region — emerging comparable offering similar vendor-aligned implementation services for the same Freshworks product suite.
Broad incumbents
- Atea ASA: Leading Nordic IT infrastructure and services provider delivering hardware, software, and managed services across the Nordics — a broad incumbent offering overlapping services around SaaS reselling, deployment, and managed services.
- Sopra Steria: Major European IT services firm with Nordic operations delivering consulting, system integration, and digital transformation — competes for the same enterprise ITSM, CRM, and customer experience engagements Scaly targets.
- Capgemini: Global IT services and consulting leader with established Nordic practice — broad incumbent that competes for large Nordic ITSM, CRM, and customer experience transformation mandates and could absorb mid-market deals.
- Tietoevry: Large Nordic-headquartered IT services and software company delivering enterprise application implementations, managed services, and digital transformation — a broad incumbent competing for the same Nordic enterprise transformation budgets as Scaly.
Direct peers
- Crayon Group: Nordic-headquartered software and cloud services firm specializing in SaaS licensing, optimization, and implementation across enterprise software vendors — comparable as a Nordic SaaS channel partner and implementation services provider.
- Knowit AB: Nordic digital and IT consultancy with significant presence in Sweden that delivers SaaS implementations, integrations, and digital transformation for enterprise and mid-market clients — directly comparable as a Nordic-region IT services firm competing for similar customer-service, ITSM, and CRM implementation budgets.
- B3 Consulting Group: Swedish IT and digital consultancy serving Nordic SMB and mid-market with system implementations, integrations, and business transformation services — comparable in scale, geography, customer segment, and service portfolio (ITSM/CRM/project management implementations).
Regional players
- Ework Group: Nordic-headquartered IT and digital consultancy offering consulting, implementation, and managed services — comparable as a Nordic professional services firm, though typically operating across more diverse technology stacks.
- Aspiro (Visma company): Nordic consultancy delivering enterprise software implementations, integration, and managed services — comparable in Nordic geography and implementation/managed services business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Scaly AB social profiles
Digital presenceScaly AB compliance and trust
Trust signalCompliance3 records
Scaly AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scaly AB leadership team
Management profileNumber of profiles
Scaly AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scaly AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scaly AB
What does Scaly AB do?
Scaly AB implements, configures, migrates, trains, and supports Freshworks SaaS platforms (Freshdesk, Freshdesk Omni, Freshservice, Freshchat, Freshsales, Freshcaller) and Asana for Nordic SMB and mid-market customers. As a certified Freshworks Premium Partner and Asana Expert Partner, the company delivers end-to-end projects — needs analysis, 8-phase implementation, data migration, training, and SLA-based ongoing support — conducted in Swedish by local consultants from its Stockholm headquarters. Scaly also resells Freshworks and Asana subscriptions as a channel partner and provides managed services on a recurring monthly fee basis.
Is Scaly AB a public or private company?
Scaly AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scaly AB founded?
Scaly AB was founded in -1. It employs 1 to 10 people.
Where is Scaly AB based?
Scaly AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Scaly AB make money?
Three revenue lines are on record. Professional Services — Implementation & Consulting is the primary driver. The others are saaS Platform Resale — Freshworks & Asana Licenses and managed Services & Ongoing Support (SLA).
Who are Scaly AB's main competitors?
Sundio (Freshworks partner) is listed as an emerging player. Broad incumbents are Atea ASA, Sopra Steria, Capgemini and Tietoevry. Direct peers are Crayon Group, Knowit AB and B3 Consulting Group. Regional players are Ework Group and Aspiro (Visma company).
Does Scaly AB have an API?
Yes. Freshworks products (Freshdesk, Freshservice, Freshsales, Freshchat) offer open APIs and over 1,000 ready-made integrations through the Freshworks Marketplace. The API enables custom integrations with internal systems and applications, with webhooks and REST API available for tailored integrations. Developer documentation is at www.freshworks.com/apps.