Scarborough Rugby Union Football Club

What Scarborough Rugby Union Football Club does

Scarborough Rugby Union Football Club is a private amateur community rugby union club founded in 1926 and registered in England as Scarborough Rugby Union Football Club Ltd (Company No. 7118884). It operates from the J.M. Guthrie Clubhouse on a 32-acre site at Silver Royd, Scalby, Scarborough (YO13 0NL), and runs five senior sides — 1st XV (Regional 2 North East), Valkyries women's team (Women's NC 3 North (South East) for 2025/26), Vikings, Danesmen, and the Gulls veterans side — providing participation pathways from social and development rugby through to competitive league play, with affiliation to England Rugby (RFU).

The club monetises its physical asset and community through several revenue streams operated under one roof. These include the wholly-owned Barons Fitness Centre (7-day gym with flexible subscription payments and an integrated online class booking system), Hartley's Cafe Bar (healthy food and beverage for members and guests), a commercial venue hire business offering conferences, weddings, and private occasions for 2–220 guests across the Qdos Suite and Sponsors Lounge, and a sales-led sponsorship and advertising operation run by a Commercial Director (match sponsorship, perimeter boards, match-day programme, car park advertising). Pricing is granular and per-event/per-season, with wedding packages from £295+VAT, conference room hire from £30/hour, and perimeter advertising at £425 per season.

The organisation is staffed by 7 employees plus volunteer coaches and captains across the teams, and its commercial reach is regional (North Yorkshire and Yorkshire and the Humber). Technology adoption is limited to a WordPress-style website, Google Analytics, MailChimp for newsletters, United Hosting as web host, and Pitchero via Yorkshire RFU for league management — there is no proprietary technology, app, or AI/ML capability. Revenue is not publicly disclosed and the entity has no institutional, PE, or VC backing.

Name

Scarborough Rugby Union Football Club

Legal name

Scarborough Rugby Union Football Club Ltd

Website

https://scarboroughrugby.co.uk

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Scarborough Rugby Union Football Club is a private amateur community rugby union club in North Yorkshire, founded 1926, operating five senior teams from a 32-acre Scarborough site alongside a wholly-owned fitness centre, cafe, and commercial venue-hire business.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Rugby (Union & League) Leagues (MPAKAAAG), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Club Sports Programs (EDALAIAB)

Keywords

• Amateur rugby club
• Rugby union teams
• Sports venue hire
• Fitness centre membership
• Club sponsorship advertising

Headquarters

HQ city

Scarborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Club membership fees for players and social members, with Barons Fitness Centre offering flexible payment options
2. Venue Hire and Function Events: Conference, meeting, wedding, and special occasion bookings at the J.M. Guthrie Clubhouse with suites for 2-220 people
3. Barons Fitness Centre: Wholly owned and operated fitness centre open 7 days a week with flexible payment options
4. Sponsorship and Advertising: Match sponsorship, perimeter boards, match day programme advertising, car park advertising
5. Hartley's Cafe Bar: Cafe operations serving members and guests with healthy food and beverage options

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Scarborough Rugby Union Football Club is a community amateur rugby club that fields five senior sides (1st XV, Valkyries women's team, Vikings, Danesmen, Gulls veterans) competing in RFU-affiliated leagues. Beyond playing rugby, the club sells memberships, operates the wholly-owned Barons Fitness Centre and Hartley's Cafe Bar, and hires out its J.M. Guthrie Clubhouse for conferences, weddings, and occasions, along with match sponsorship and advertising packages.

Product overview

Scarborough Rugby Union Football Club operates a multi-team rugby club structure offering five senior sides (1st XV, Valkyries, Vikings, Danesmen, and Gulls veterans) as its core sports products. The club is expanding its revenue through complementary hospitality and venue hire services, including the wholly-owned Barons Fitness Centre, conference/meeting facilities, wedding packages, and occasions/functions hosting at the J.M. Guthrie Clubhouse. Additional revenue streams include sponsorship packages, match day advertising, and the Hartley's Cafe Bar. The club is incorporated as Scarborough Rugby Union Football Club Ltd and registered in England (No. 7118884), VAT registered (GB 239 424 302).

Differentiator

Problem solved

Functional benefit

Brands

• Barons Fitness Centre: Wholly owned and operated fitness centre by Scarborough Rugby Club, open 7 days a week offering flexible payment options
• Hartley's Cafe

Products and services

• Senior Men's Rugby (1st XV) Membership-based senior men's rugby team competing in Regional 2 North East. Players train twice weekly and are expected to maintain high fitness levels and act as role models. For adult amateur rugby players seeking competitive league play.
• Valkyries (Women's Team) Membership-based senior women's rugby team currently playing in Women's NC 3 North (South East) League (per 2025/2026 fixtures). Won Women's NC 2 North (East) League in 2022-2023. The fastest-growing section of the club. For adult women seeking competitive rugby.
• Vikings Rugby Team Membership-based semi-competitive rugby team offering a healthy balance between competitive and social play in East Yorkshire Merit Leagues Division 1. Players aspiring for the 1st XV train on Tuesday and Thursday evenings. For adults seeking competitive play with lower commitment than the 1st XV.
• Danesmen Development Squad Membership-based development squad for players passionate about rugby but not seeking competitive-level play. Competes in East Yorkshire Merit League Division 2. Trains on Friday evenings. For younger or less experienced players learning and developing skills.
• Gulls Veterans Team Membership-based veterans rugby team for players aged 35 and over (with flexibility), formed in the 1960s. Plays occasional matches each season. For older players seeking continued rugby participation.
• Barons Fitness Centre Subscription-based fitness centre wholly owned and operated by Scarborough Rugby Club, open 7 days a week, offering gym facilities, group fitness classes, and flexible payment options. Includes Hartley's Cafe Bar on-site. For local community members and club members.
• Conferences & Meetings Venue Hire Pay-as-you-go venue hire for corporate conferences, meetings, exhibitions, and team building events at the J.M. Guthrie Clubhouse. Features Qdos Suite and Sponsors Lounge with balcony views and full AV setup. Room hire from £30 per hour; full day delegate packages from £30. For businesses, organisations, and event planners.
• Wedding Packages All-inclusive wedding packages at the J.M. Guthrie Clubhouse within 32 acres of North Yorkshire countryside with sea views. Wedding Breakfast and Evening Reception from £495 (incl. VAT); Evening Reception Only from £295. Qdos Suite accommodates up to 150 for wedding breakfast and 200 for evening reception. For couples seeking scenic wedding venues.
• Occasions & Functions Venue Hire Pay-as-you-go venue hire for special occasions including birthdays, dinners, and parties. The Qdos Suite holds up to 150 people and Sponsors Lounge up to 50, combinable for up to 190 guests. Function suites accommodate 2-220 guests in total. For individuals and families organising private events.
• Hartley's Cafe Bar Cafe bar within Barons Fitness Centre offering healthy food and beverage options in well-appointed surroundings. For fitness centre members, club members, and guests.
• Match Sponsorship Packages Per-match sponsorship packages giving businesses hospitality for colleagues, clients, or family. Match Sponsorship £725+VAT (up to 20 guests) with two-course pre-match meal, free entry, complimentary programme, half page advert, and man of the match selection. Match Ball Sponsorship £130+VAT (up to 3 guests). For local and regional businesses seeking corporate hospitality.
• Advertising Opportunities Annual advertising inventory including touchline perimeter boards (from £425 per season), match-day programme advertising (full page £310, half page £200 per season), car park advertising (from £165 per season), and website advertising. Premium perimeter positions by negotiation. For local and regional businesses seeking local brand visibility.

Quantifiable outcome

• Valkyries won Women's NC 2 North (East) League in 2022-2023 season
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• England Rugby (RFU)coreOthersOfficial England Rugby Union affiliation. Club competes in RFU-sanctioned leagues (Regional 2 North East, Women's NC leagues, Yorkshire Merit Leagues). International tickets policy governed by RFU guidelines. England Rugby logo displayed on website.
• Barons Fitness CentrecoreStrategic or Co-development PartnerWholly owned and operated by Scarborough Rugby Club. Open 7 days a week with flexible payment options. Includes Hartley's Cafe Bar offering healthy food options. Integrated fitness offering for club members and community.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Mowden Park RUFC: Larger North East rugby club with more developed commercial operations and higher league position. Comparable as a rugby club with venue hire and event functions, but serving a different (more developed) market segment.

Broad incumbents

• David Lloyd Leisure: Premium UK health, fitness, and racquets club operator with venue/event hire capabilities. Comparable as a sports-club-plus-fitness-and-events hybrid operator, though at significantly larger scale.
• Rosslyn Park FC: Well-established amateur rugby club in London with multi-team structure, extensive venue hire, and significant commercial operations. Comparable as a scaled-up version of the Scarborough community club model.
• Total Fitness: UK-wide gym and fitness centre chain. Comparable via Scarborough's wholly-owned Barons Fitness Centre, though Total Fitness operates at significantly larger scale with multiple locations.
• National Rugby League (RFU): The national governing body of rugby union in England. Comparable as the ecosystem that Scarborough operates within, with affiliate-club relationship structure and league governance.

Direct peers

• York RUFC: Amateur rugby union club in North Yorkshire operating multiple senior teams and competing in regional English rugby leagues. Directly comparable as a community-led RFU-affiliated club with similar league structure and geographic footprint.
• Hull RUFC: East Yorkshire-based amateur rugby union club also competing in regional leagues (including East Yorkshire Merit Leagues). Comparable as a community rugby club with multi-tier team structure and similar revenue approach.
• Beverley RUFC: East Yorkshire-based amateur rugby union club operating in the same regional leagues as Scarborough. Comparable community-led amateur club with multi-team structure.
• Harrogate RUFC: North Yorkshire amateur rugby union club with similar community membership model, multiple senior teams, and venue hire facilities. Comparable in scale and operating structure.
• Driffield RUFC: East Yorkshire amateur rugby club competing in the same Yorkshire Merit League system as Scarborough's Vikings and Danesmen. Directly comparable as a community RFU-affiliated club of similar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scarboroughrugbyunionfootballclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarborough Rugby Union Football Club