Scarborough Shooting Stars

Name

Scarborough Shooting Stars

Legal name

Scarborough Shooting Stars

Website

https://scarboroughshootingstars.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Professional basketball team
• Sports entertainment services
• Youth basketball camps
• Fan merchandise sales
• Event ticketing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from single game tickets, season tickets, flex packs, and group bookings sold directly to consumers through Ticketmaster integration and direct website sales.
2. Merchandise Sales: Online store selling branded merchandise including jerseys, apparel, accessories, and fan gear through the team e-commerce platform.
3. Sponsorship and Partnerships: Corporate sponsorship deals with various brands across multiple categories including financial services, automotive, retail, and sports brands.
4. Community Programs: Youth development camps (March Break, Summer SkillSSS) and Mini Stars Kids Club membership generating revenue while building community engagement.
5. Events and Experiences: Premium experiences like Business & Basketball networking events and specialty theme nights generating additional ticket and sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Scarborough Shooting Stars operates a professional basketball franchise in the Canadian Elite Basketball League, delivering live game entertainment at the Toronto Pan Am Sports Centre from May through August. The franchise sells tickets (single game, season, flex packs, group, family combos), branded merchandise, youth basketball development camps (SkillSSS), a Mini Stars Kids Club membership, and runs community foundation initiatives including the SSS Foundation. Revenue is supplemented by corporate sponsorship, group ticket packages, and premium networking experiences.

Product overview

Scarborough Shooting Stars is a professional basketball franchise competing in the Canadian Elite Basketball League (CEBL), founded in 2022 and owned by OVO's Niko Carino, Sam Ibrahim, Lo Falconi, and Indochino's Drew Green. The organization operates a multi-faceted sports entertainment business centered on its CEBL team, with products spanning live event ticketing (single game tickets, season tickets, flex packs, group tickets), youth programming (SkillSSS basketball camps, Mini Stars Kids Club), merchandise retail, and community engagement initiatives (SSS Foundation, community ticket donations, themed events). The core product is the professional basketball team playing at the Toronto Pan Am Sports Centre, supplemented by ticket packages, youth development programs, and branded merchandise to build fan engagement and community connection.

Differentiator

Problem solved

Functional benefit

Brands

• Mini Stars: Official youth fan experience program for kids ages 14 and under, offering game-day experiences with exclusive perks and membership benefits.
• SkillSSS Camps
• SSS Foundation

Products and services

• Single Game Tickets
• Season Tickets
• Flex Packs
• Group Tickets
• Mini Stars Kids Club Membership
• SkillSSS Basketball Camps
• Merchandise Shop
• SSS Family Ticket Combo Pack
• Business & Basketball Events
• 5 Spot Basketball Tournament

Quantifiable outcome

• 18-4 record (18 wins) in 2026 season, two wins away from breaking CEBL single-season wins record
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• OVO (October's Very Own)coreStrategic or Co-development PartnerOVO co-founder Niko Carino is one of the team founders. Deep brand integration including OVO Bearbrick raffle contests, theme nights, and community initiatives. Represents the premium Toronto lifestyle brand partnership.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for all ticket sales including single games, season tickets, and special events. Official ticketing provider integrated with team operations.
• SpaldingmajorGTM or Marketing PartnerOfficial basketball equipment partner. SSS x Spalding collaboration basketball available in team store. Brand visible across league sponsorship.
• CBC SportsmajorGTM or Marketing PartnerOfficial media broadcast partner providing television and digital coverage of CEBL games and league content.
• TD Commercial BankingmajorGTM or Marketing PartnerTitle sponsor for Business & Basketball CEO Huddle networking event. Provides corporate backing for premium networking experiences.
• Scarborough Business AssociationmajorStrategic or Co-development PartnerStrategic partner for Business & Basketball event series. Provides access to local business network and co-marketing opportunities.
• New EramajorGTM or Marketing PartnerOfficial headwear partner providing branded caps and accessories. 59Fifty fitted caps and other New Era products sold in team store.
• Foot LockerminorGTM or Marketing PartnerRetail partner with Hoops Lives Here campaign. Brand visibility at games and cross-promotional marketing.
• KaltireminorGTM or Marketing PartnerAutomotive sponsor visible in CEBL league sponsorship. Cross-league sponsorship presence.
• OLG (Ontario Lottery Corporation)minorGTM or Marketing PartnerProvincial lottery and gaming sponsor. Proline sports betting branding visible across league properties.
• Red BullminorGTM or Marketing PartnerEnergy drink sponsor providing product sampling and brand activation at games.
• Genius SportscoreTechnology or IntegrationOfficial data and technology partner for CEBL. Provides statistical tracking, fan engagement technology, and sports data solutions.
• Canadian Elite Basketball League (CEBL)coreStrategic or Co-development PartnerThe league the team competes in. CEBL is a Canadian professional basketball league with 10 teams playing May-August annually, with 73% Canadian players.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ottawa BlackJacks: CEBL franchise in Canada's capital; identical pro basketball league structure, similar community-development initiatives, and shared league-wide sponsorship pool.
• Hamilton Honey Badgers: CEBL franchise in the same Eastern Conference as Scarborough; identical league economics, season structure, and target demographic of basketball fans in Southern Ontario.
• Edmonton Stingers: CEBL Western Conference team and prior championship competitor; direct competitor on-court and parallel community-engagement / sponsorship model.
• Winnipeg Sea Bears: CEBL team in Manitoba operating under identical league economics; useful proxy for measuring Scarborough's relative performance on attendance and sponsorship capture.
• Niagara River Lions: Another CEBL Eastern Conference team in Ontario — same league schedule, comparable mid-market regional positioning, and overlapping GTA-adjacent fan catchment.
• Vancouver Bandits: CEBL franchise in Western Canada's largest market; comparable premium-market community-engagement model and league revenue structure.
• Calgary Surge: CEBL franchise in Calgary with the same league revenue model and summer-season structure; relevant comparator for Western Canada sponsorship pricing and attendance trends.
• Montreal Alliance: Quebec-based CEBL franchise; same league economics, comparable Canadian market dynamics, and direct competitor for league-level sponsor and broadcast visibility.
• Saskatchewan Rattlers: CEBL Western Conference team with parallel community-anchored brand positioning; the 2019 and 2021 CEBL champions are a comparable benchmark for championship-era franchise economics.

Broad incumbents

• Toronto Raptors: NBA franchise in the same Toronto market and basketball category — same sport, same geography, but operates at a substantially larger scale with national broadcast rights and a global brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/scarboroughshootingstars
• Facebookfacebook.com/ScarboroughShootingStars
• LinkedInlinkedin.com/company/scarborough-shooting-stars
• Instagraminstagram.com/scarboroughshootingstars
• TikToktiktok.com/@scarboroughshootingstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarborough Shooting Stars