Scars & Stripes Coffee

What Scars & Stripes Coffee does

Scars & Stripes Coffee is a veteran-founded premium coffee brand headquartered in Durant, Oklahoma, operating a dual-channel distribution model: direct-to-consumer sales through a Shopify-powered e-commerce storefront and a B2B wholesale program targeting C-stores, corporate accounts, restaurants, and government/military organizations. The core product line consists of six coffee SKUs, including At Ease Espresso (medium-dark blend), Downrange Coffee (bold dark roast from Brazil), Green Zone Coffee (medium roast from Guatemala), Standby Decaf (dark roast decaf from Colombia), and two K-cup single-serve variants (Downrange and Green Zone), all positioned as single-origin, top-tier 100% Arabica beans. The catalog extends into apparel (t-shirts and hoodies branded with American values and mission messaging) and accessories (mugs, water bottles, can coolers, stickers). Pricing is small-ticket DTC: coffee from $16-$18, apparel $19.50-$25, accessories $3-$26.50, with quote-based wholesale pricing.

The company operates with a mission-driven structure built around a strategic alliance with the Warriors Rest Foundation, with a portion of proceeds from every sale directed to fund mental, physical, and spiritual support programs for veterans and first responders (Police, Fire, EMS). Following initial success in serving veterans, leadership was transitioned to Veteran leaders within the company, and the mission was expanded to include first responders. Wholesale partners include Kimray, INW Supply, Crowley's Market, PushEm Station, and Simone's Cafe. The technology stack is primarily Shopify for e-commerce, with distribution handled via USPS and UPS for domestic shipping and international shipping available via the storefront. The company maintains active social media presence on Facebook, Instagram, and YouTube. There is no disclosed funding history, no headcount data, and no revenue figure available in the source material.

Name

Scars & Stripes Coffee

Legal name

Scars and Stripes Coffee

Website

https://scarsandstripescoffee.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scars & Stripes Coffee is a veteran-founded premium coffee brand selling specialty coffee, apparel, and accessories directly to consumers via Shopify and through a B2B wholesale program to C-stores, corporate accounts, and organizations, with a portion of proceeds supporting veterans and first responders via the Warriors Rest Foundation partnership.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG)

Keywords

• Premium roasted coffee
• Wholesale coffee supply
• Single origin arabica
• Veteran owned coffee
• Coffee subscription service

Headquarters

HQ city

Durant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online retail sales of premium coffee products, apparel, and accessories through their Shopify storefront. Products include whole bean coffee, ground coffee, K-cups, apparel items, mugs, and accessories.
2. Wholesale Coffee Supply: B2B wholesale supply of premium coffee to C-stores, corporate accounts, restaurants, and organizations. They offer whole bean, ground, and single-serve options along with equipment setup and private label capabilities.
3. Subscription Services: Recurring subscription model where customers receive regular deliveries. Upon cancellation, the subscription is associated with the Veteran partner, and cancellations must be made before the next billing period.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Scars & Stripes Coffee roasts and sells premium single-origin 100% Arabica coffee under its own brand, including whole bean, ground, and single-serve K-cup formats, through a direct-to-consumer Shopify storefront and a B2B wholesale partner program. The company also sells branded apparel and accessories (t-shirts, hoodies, mugs, water bottles, can coolers, stickers) and runs a subscription service for recurring deliveries. A portion of proceeds from each sale is directed to the Warriors Rest Foundation to support veterans and first responders.

Product overview

Scars & Stripes Coffee is a veteran-founded premium coffee brand operating as an e-commerce retailer powered by Shopify. The product portfolio centers on premium roasted coffee products sold directly to consumers and through a wholesale B2B program. The core coffee lineup includes six distinct offerings: At Ease Espresso (medium-dark blend), Downrange Coffee (bold dark roast), Green Zone Coffee (medium roast), and Standby Decaf (dark roast decaf), with two Kanteen Cup single-serve variants (Downrange and Green Zone). Coffee products feature single-origin, top 20% Arabica beans from origins including Guatemala, Brazil, Colombia, Ethiopia, and Sumatra, with processing methods including washed and hand-picked techniques. The merchandise line includes apparel (t-shirts, hoodies) and accessories (mugs, water bottles, can coolers, stickers). The wholesale program targets C-stores, corporate accounts, restaurants, and government/military organizations seeking to supply premium coffee while supporting first responders and veterans through partnership with the Warriors Rest Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• At Ease Espresso Coffee A medium to dark roast espresso blend sourced from South & Central Americas, Sumatra, and Ethiopia, featuring notes of molasses, tobacco, nutty flavors, and dark chocolate with a complex bright floral finish. Available in 5lb bags. Sold to consumers and through wholesale.
• Downrange Coffee A bold dark roast single-origin coffee sourced from Brazil, described as smooth without bitterness or lingering aftertaste, with notes of raw sugar, semi-sweet chocolate, and nutty almond. Available in 12oz and 5lb whole bean or ground bags.
• Green Zone Coffee A medium roast single-origin coffee from Guatemala featuring floral notes with tropical fruits, milk chocolate, and caramel. Made from hand-picked, washed, 100% Arabica beans ranked in the top 20%. Available in 12oz and 5lb whole bean or ground bags.
• Standby Decaf Coffee A dark roast decaf coffee sourced from the Department of Tolima, Colombia, hand-picked, washed and natural processed, featuring notes of tart lemon, chocolate, salted nuts, and a soft savory profile. Available in 12 oz ground bags.
• Downrange Kanteen Cups Dark roast single-serve coffee pods (12 count per box) made from Brazilian beans, featuring notes of raw sugar, semi-sweet chocolate, and nutty almond. Available in cases of 3 or 6 boxes.
• Green Zone Kanteen Cups Medium roast single-serve coffee pods (12 count per box) made from Antigua, Guatemala beans, using a washed process profile. Available in cases of 3 or 6 boxes.
• Eagle T-Shirt Unisex t-shirt featuring an eagle design, priced at $19.50. Part of the brand's apparel line.
• Unisex Oversized Hoodie An 80% cotton, 20% recycled polyester fleece pullover hoodie with relaxed unisex fit, dropped shoulders, lined hood without drawcord, and kangaroo pocket. Blank product sourced from Vietnam.
• Empower the Veterans Shirt 4.2 oz., 100% airlume combed and ringspun cotton t-shirt with side seams and retail fit, priced at $19.99. Carries the brand's veteran-empowerment messaging.
• Scars & Stripes Coffee Sticker Classic vinyl sticker featuring the brand logo, priced at $3.00. Part of the accessories line.
• Black Glossy Mug Ceramic mug available in 11 oz and 15 oz sizes, lead and BPA-free, dishwasher and microwave safe. Priced at $12.00.
• Stainless Steel Water Bottle with Straw Lid Double-walled stainless steel water bottle with vacuum insulation, 32 oz capacity, plastic lid with wide-mouth foldable straw, glossy finish with rotating handle. Priced at $26.50.
• Wholesale Coffee Program A B2B wholesale coffee supply service offering premium coffee for C-stores, corporate accounts, and organizations. Provides turnkey coffee solutions with scalable programs, equipment setup, and private label options for businesses serving first responders and veterans.
• Coffee Subscription Service Recurring subscription service that delivers Scars & Stripes Coffee products on an ongoing basis. Upon cancellation, the subscription is associated with a Veteran partner, and cancellations must be made before the next billing period.

Quantifiable outcome

• A portion of proceeds from every bean, cup, and bag of coffee sold goes directly to support veterans and first responders

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Warriors Rest FoundationcoreStrategic or Co-development PartnerStrategic alliance with Warriors Rest Foundation to support the physical and mental well-being of Police, Fire, EMS, and Veterans. The foundation provides mental health and peer support training for frontline workers. A portion of proceeds from every cup of coffee sold goes directly to fund the foundation's programs. The partnership bridges commerce and community impact.
• KimrayminorChannel Partner/ Reseller/ DistributorPartner company featured on the Partners page. Nature of partnership appears to be business collaboration within the wholesale network.
• INW SupplyminorChannel Partner/ Reseller/ DistributorWholesale partner company listed on the Partners page, part of the growing network of C-stores and businesses.
• Crowley's MarketminorChannel Partner/ Reseller/ DistributorRetail partner featured on the Partners page, representing the growing network of partner businesses.
• PushEm StationminorChannel Partner/ Reseller/ DistributorC-store partner featured on the Partners page, part of the growing wholesale network.
• Simone's CafeminorChannel Partner/ Reseller/ DistributorCafé partner featured on the Partners page, representing the restaurant/cafe segment of wholesale partners.

Scale indicators1 record

Recent moves5 records

Expansion highlights10 records

Direct peers

• Grounds & Hounds Coffee Co. Veteran- and rescue-dog-focused specialty coffee roaster. The closest direct analog to SSC: a values-driven (animal rescue) premium coffee brand that sells DTC and wholesale subscription, positioning itself as a purpose-led competitor in the same thematic niche.
• Black Rifle Coffee Company: Veteran-founded premium coffee company built around military, first responder, and patriotic identity. Directly competes with SSC for the same veteran/first responder customer base, with a much larger catalog, retail footprint, and brand awareness.
• Bones Coffee Company: Flavor-forward specialty coffee brand with strong DTC e-commerce and subscription model. Operates in the same premium small-batch DTC coffee category, with comparable SKU breadth (whole bean, ground, K-cups) and a similar Shopify-driven GTM.
• Death Wish Coffee Co. Premium, strong-identity specialty coffee brand sold DTC and through wholesale. Comparable to SSC in leveraging a differentiated brand story to command premium pricing and a loyal consumer base, though positioned on strength/energy rather than mission.

Broad incumbents

• Counter Culture Coffee: Specialty coffee roaster with a direct wholesale and subscription business serving cafés, offices, and homes. Comparable to SSC's B2B wholesale + DTC subscription model and emphasis on single-origin, sustainably sourced beans.
• Stumptown Coffee Roasters: Established specialty coffee roaster and wholesale supplier serving cafés, restaurants, and offices nationwide. A broader incumbent in the same specialty coffee wholesale and DTC category where SSC competes for C-store and corporate accounts.
• Blue Bottle Coffee: Premium specialty coffee brand selling DTC, subscription, and wholesale to cafes and offices. Comparable to SSC in single-origin premium positioning and the DTC-plus-wholesale GTM, but vastly larger and more established.
• Kicking Horse Coffee: Canadian specialty coffee roaster with strong North American grocery and DTC distribution. Comparable to SSC in mass-market specialty positioning with whole bean, ground, and K-cup formats at premium price points.
• Copper Moon Coffee: Specialty coffee roaster with strong C-store, foodservice, and wholesale distribution. Comparable to SSC in targeting convenience stores and corporate accounts with multi-format SKUs (whole bean, ground, single-serve) at scale.

Emerging players

• Bulletproof Coffee: Premium functional coffee and beverage brand with strong DTC subscription base. Comparable to SSC in its premium positioning and brand-led e-commerce, though it leans into a wellness/functional narrative rather than a veteran mission.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@scarsstripescoffee
• Facebookfacebook.com/scarsandstripescoffee
• Instagraminstagram.com/scarsandstripescoffee
• LinkedInlinkedin.com/company/scars-&-stripes-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scars & Stripes Coffee