SCG Home Vietnam

What SCG Home Vietnam does

SCG Home Vietnam (Công Ty TNHH SCG Home Việt Nam) operates a single 3,000 m² flagship retail superstore in Bình Xuyên district, Vĩnh Phúc province, specializing in construction and home-finishing materials for the northern-Vietnamese consumer market. The store, which opened on March 19, 2023, carries over 300 tile SKUs spanning domestic brands (Prime, Viglacera, CMC, Catalan, Takao) and imported lines from Thailand, Indonesia, China, India, and Spain, alongside sanitary equipment (toilets, washbasins, faucets, showerheads, bathroom accessories), roofing and ceiling materials, interior furniture and décor, balcony/garden products, doors, and home electronics. The proprietary V-Tile private-label porcelain tile brand is manufactured within the SCG ecosystem and is sold alongside distributed third-party brands, with pricing ranging from approximately 89,000 VND/m² for entry-level porcelain to 1,100,000 VND/m² for premium Spanish imports.

The company is a wholly owned Vietnamese subsidiary of SCG (Siam Cement Group), a large Thai industrial conglomerate, which provides brand credibility and likely procurement leverage. GTM is dual-channel: physical retail showroom with free in-store 3D design visualization consultation, plus a direct e-commerce storefront built on the open-source Odoo platform with Vietnam Post fulfillment. Marketing is concentrated in social channels (Facebook, Zalo, YouTube, Instagram) and an editorial blog with three content pillars covering home inspiration, buying guides, and promotions. The customer base is entirely fragmented end-consumers — individual homeowners in Vĩnh Phúc and surrounding northern provinces purchasing for residential construction and renovation, with one-time unit-based pricing and no subscription or recurring revenue streams. A second operational location has been established as a branch office in Long Biên, Hà Nội.

Name

SCG Home Vietnam

Legal name

Công Ty TNHH SCG Home Việt Nam

Website

https://scghome.vn

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SCG Home Vietnam operates a 3,000 m² retail superstore in Vĩnh Phúc province selling tiles, sanitary equipment, and home interior products to individual homeowners in northern Vietnam, distributed as a wholly owned subsidiary of Thai conglomerate SCG (Siam Cement Group) via showroom and Odoo e-commerce channels.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

Keywords

• Tile retail
• Sanitary equipment
• Home improvement supplies
• Building materials retail
• Interior decor products

Headquarters

HQ city

Phú Thọ

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tile and flooring product sales: Sale of ceramic and porcelain tiles, wall tiles, exterior tiles, decorative tiles, wood-look tiles, marble tiles, and floor tiles across multiple size formats from domestic and imported brands.
2. Sanitary equipment sales: Sale of sanitary equipment including toilets (bồn cầu), lavabo sinks (chậu lavabo), faucets and showerheads (vòi chậu & sen tắm), bathroom accessories, and bathroom fixtures.
3. Home interior and décor product sales: Sale of home furniture and décor items for living room, dining room, bedroom, home office, balcony and garden, outdoor exterior, and home electronics.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

SCG Home Vietnam operates a 3,000 m² physical retail superstore and an e-commerce storefront specializing in tiles, sanitary equipment, and home interior/exterior décor products. The company distributes both domestic and imported tile brands, operates a proprietary V-Tile porcelain tile label, and offers free 3D design visualization consultation services at its showroom in Vĩnh Phúc province, serving residential customers in northern Vietnam.

Product overview

SCG Home Vietnam is a large-format retail superstore specializing in construction materials and home furnishings, operated as part of the SCG (Siam Cement Group) conglomerate from Thailand. The company operates primarily from its Vinh Phuc location and serves customers in northern Vietnam. The product portfolio includes tiling materials (floor tiles, wall tiles, decorative tiles, marble-look tiles, wood-grain tiles, encaustic tiles, and the proprietary V-Tile private label brand), sanitary equipment (toilets, washbasins, faucets, showerheads, bathroom accessories), roofing and ceiling materials, interior furniture and decorations for living rooms, dining rooms, bedrooms and workspaces, outdoor products for balconies and gardens, home electronics, and doors. The company also offers 3D design consultation services at their showroom to help customers visualize products in their homes. SCG Home positions itself as a comprehensive one-stop destination for construction and home improvement materials with both physical showroom and e-commerce online shopping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• V-Tile: Proprietary tile brand manufactured and trademarked by SCG Home, featuring porcelain/half-porcelain body tiles in sizes 60x60cm and 80x80cm.

Products and services

• Floor Tiles Floor tiles for residential and commercial applications, including imported porcelain tiles from Thailand, Spain, India, and China in multiple sizes and finishes, targeted at homeowners and renovators in northern Vietnam.
• Wall Tiles Wall tiles for interior and exterior decoration, available in various sizes and styles including stone-look designs, sold to residential customers for home improvement projects.
• Decorative Tiles Decorative tiles including patterned/encaustic tiles and brick decals for interior design accents.
• Wood Flooring Wood flooring products including engineered wood and wood-grain tiles for residential applications.
• Roofing Tiles Roofing tiles for residential and commercial buildings.
• Toilets Toilet fixtures including various styles and designs for residential bathrooms.
• Washbasins Bathroom washbasins and sinks in various designs, for residential bathroom installations.
• Faucets and Showerheads Bathroom faucets, washbasin mixers, and shower systems for residential use.
• Bathroom Equipment Complete bathroom equipment including accessories and fixtures for residential installations.
• Bathroom Accessories Bathroom accessories including grab bars, safety handles for elderly, and trash cans.
• Furniture and Home Decor Interior furniture and home decorations including living room, dining room, bedroom, and workspace furniture, targeted at residential customers.
• Balcony and Garden Products Outdoor products including screen mesh, sunshade, gardening tools, outdoor decorations, and exterior furniture.
• Home Electronics

Quantifiable outcome

• Store opened March 2023 with 3,000 m² showroom and over 3,000 tile models

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SCG (Siam Cement Group)coreStrategic or Co-development PartnerSCG Home Vietnam is a member of SCG (Siam Cement Group), the large Thai industrial conglomerate. SCG Home serves as the retail arm for SCG tile and building material products in the Vietnamese market.
• CottominorChannel Partner/ Reseller/ DistributorCotto is a tile brand carried and distributed through SCG Home Vietnam's retail and online channels.
• DKWminorChannel Partner/ Reseller/ DistributorDKW is a Thai plastic trash bin brand distributed through SCG Home Vietnam's retail and online channels.
• TolsenminorChannel Partner/ Reseller/ DistributorTolsen is a tool and hardware brand carried through SCG Home Vietnam's retail and online channels.
• NikawaminorChannel Partner/ Reseller/ DistributorNikawa is a brand distributed through SCG Home Vietnam's retail and online channels.
• ViglaceraminorChannel Partner/ Reseller/ DistributorViglacera is a Vietnamese tile brand carried through SCG Home Vietnam's retail and online channels alongside imported tile brands.
• Prime (Tập đoàn Prime)minorChannel Partner/ Reseller/ DistributorPrime is a prominent Vietnamese tile manufacturer whose products are distributed through SCG Home Vietnam's retail and online channels.
• Vietnam Post (Bưu điện Việt Nam)minorOthersVietnam Post is listed as a logistics delivery partner supporting shipment of products to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viglacera: Major Vietnamese tile and sanitary-ware manufacturer with its own retail and showroom network. Direct competitor to SCG Home in the tile/sanitary product category, and also a key supplier brand carried inside SCG Home's store.
• Cotto: Tile and sanitary brand under the same SCG parent group, with retail distribution across Thailand and Vietnam. Closely comparable to SCG Home as a fellow SCG tile-retail concept operating in an overlapping Vietnamese / regional market.
• Tập đoàn Prime (Prime Group): Vietnamese tile manufacturer and distributor with its own retail presence. Comparable to SCG Home because both sell Prime-label tiles and broader home-improvement assortments to residential renovation buyers in Vietnam.
• HomePro: Thai home-improvement supercenter chain and SCG-related retailer. Highly comparable business model (large-format home center with tiles, sanitary, furniture, and design services) and serves as the template SCG Home could replicate in Vietnam.

Others

• Bách Hóa Xanh: Vietnamese multi-category retail chain under Mobile World Group. Relevant adjacent peer on omnichannel retail execution, last-mile delivery, and Vietnamese consumer-brand building, though it operates in FMCG rather than tile / sanitary retail.

Broad incumbents

• Tập đoàn Hoa Sen (Hoa Sen Group): Vietnamese building-materials retailer covering roofing, steel, and home improvement. Comparable as a national building-products retailer with overlapping customer base of contractors and homeowners, though broader and less tile-specialized than SCG Home.

Emerging players

• MR.DIY: Regional home-and-living essentials retailer expanding across Southeast Asia. Comparable to SCG Home as a standardized, scale-driven home-retail format targeting everyday household purchases in Vietnam and the broader region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@scghomevietnam
• Facebookfacebook.com/scghomevn
• Instagraminstagram.com/scghomevn
• LinkedInlinkedin.com/company/scghomevietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCG Home Vietnam