SCHAATSSCHOOL-SCHAATSGROEP ELEVEN

What SCHAATSSCHOOL-SCHAATSGROEP ELEVEN does

Schaatsschool-Schaatsgroep Eleven is a privately held skating school and training group founded in 2016 and headquartered in Leeuwarden, Friesland, Netherlands. The company provides ice skating lessons, inline skating (skeeler) lessons, and off-ice dry training (droogtraining) for youth (ages 6+) and adults, with operations centered at the Elfstedenhal Leeuwarden indoor ice rink and the 400m skeeler track at IJsclub Bergum in Burgum. Its service portfolio includes small group lessons, personal training, youth development programs featuring the Jeugdvaardigheidskaart proficiency card system, corporate clinics, and branded skating apparel through KALAS Sportswear.

The company's core technology is video-based technique analysis used during lessons to evaluate and improve skaters' form, combined with a methodical periodized training methodology covering posture, balance, push-off, and cornering technique. Head trainer Jacob van der Ploeg leads a roster of certified trainers delivering structured seasonal programs, with ice skating sessions running September through March and skeeler/dry training running April through August.

The business operates on a direct-to-consumer model with seasonal subscription-style session bundles priced at €149-€259 (10-15 session packages), plus one-time corporate clinics, personal training, and apparel sales. Revenue is not publicly disclosed. Customers enroll via the company website (schaatsschooleleven.nl), with free trial lessons (gratis proefles) and family discounts as primary acquisition levers. The company maintains alignment with KNSB (Royal Dutch Skating Association) standards and serves a geographically concentrated market in the Friesland province of the Netherlands.

Name

SCHAATSSCHOOL-SCHAATSGROEP ELEVEN

Legal name

Schaatsschool Eleven

Website

https://schaatsschooleleven.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Schaatsschool-Schaatsgroep Eleven is a Dutch skating school founded in 2016 in Friesland, Netherlands, offering ice skating, skeeler (inline skating), and dry training lessons to youth and adults at venues in Leeuwarden and Burgum, using video-based technique analysis and seasonal subscription bundles.

Ownership category

akta.pro rank

Product category

Skating Instruction Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industry

Instructor-Led Skills Academies (Climbing, Paddling, Mountaineering Schools) (THAAAOAI)

Keywords

• Ice skating lessons
• Inline skating training
• Skating school services
• Youth skating programs
• Dry training sessions

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Lessons & Training Sessions: Recurring revenue from structured group lessons and training sessions sold in bundles (10x or 15x session packages). Covers ice skating lessons at Elfstedenhal Leeuwarden, skeeler lessons at 400m track Burgum, and dry training (droogtraining) sessions. Revenue is seasonal, peaking during skating season (September–March) and summer training (April–August).
2. Corporate & Clinic Services: One-time or per-event revenue from corporate clinics (bedrijfsclinics) and special event clinics. Companies book skating clinics for team building and employee wellness purposes.
3. Personal Training: One-on-one personalized skating training sessions at premium pricing for individuals seeking intensive personal coaching.
4. Skating Apparel & Accessories: Sale of functional skating clothing including jackets, pants, caps, socks, gloves, and accessories through KALAS Sportswear supplier. Offered as add-on to existing students.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Schaatsschool & Schaatsgroep Eleven is a Friesland-based skating school delivering small-group ice skating lessons at the Elfstedenhal in Leeuwarden, inline skating (skeeler) lessons at the 400m track in Burgum, and off-ice droogtraining. Programs target youth from age 6 and adults through prepaid session bundles (typically 10x or 15x), augmented by Personal Training, Skeeler Clinics, corporate Bedrijfsclinics, and branded Schaatskleding apparel. The school uses video-based technique analysis and a structured Jeugdvaardigheidskaart proficiency program to track skater development across ice, inline, and dry training seasons.

Product overview

Schaatsschool & Schaatsgroep Eleven is a unified ice skating school offering a comprehensive range of programs for all ages and skill levels. The core offerings include Small Group Ice Skating Lessons at the Elfstedenhal in Leeuwarden, Inline Skating (Skeeler) Lessons and Training at the 400m track in Burgum, and Dry Training (Droogtraining) for off-season preparation. The portfolio also includes Personal Training for individualized coaching, Youth Skating Programs (Jeugdschaatsen) with the Jeugdvaardigheidskaart proficiency system, Skeeler Clinics, and Corporate Clinics for team building. The company operates year-round with winter ice skating seasons and summer inline skating/dry training programs, providing continuous training opportunities for athletes from youth beginners to competitive racers preparing for events like the Elfstedenklassieker.

Differentiator

Problem solved

Functional benefit

Products and services

• Schaatslessen (Ice Skating Lessons) Small group ice skating lessons at the Elfstedenhal in Leeuwarden focused on technique improvement through personal attention and video analysis. Available in 10x and 20x session packages for youth from age 6 and adults.
• Schaatstraining (Skating Training) Advanced skating training at the Elfstedenhal Leeuwarden focused on improving skating technique and speed, with personal attention, gross motor skill development, video recording and technique analyses, and a structured training schedule. Available in 10x and 20x session packages.
• Skeelerlessen-Training (Inline Skating Lessons) Small group inline skating lessons and training at the 400m skate track in Burgum, focused on skating technique and coordination improvement with video analysis. Offered for youth from age 6 and adults in 10x and 15x session packages, including lesson and training methodology and the Jeugdvaardigheidskaart for youth.
• Droogtraining (Dry Training) Off-ice dry training including running, coordination and balance exercises, skating exercises, and core stability training. Offered as 10x and 15x session bundles for youth from age 11 and adults, including a build-up and training schedule, delivered at Recreatiegebied De Kleine Wielen Leeuwarden and Burgum.
• Personal Training One-on-one personalized skating training with individual attention and customized training programs designed to help skaters achieve personal goals.
• Jeugdschaatsen (Youth Skating) Ice skating lessons and training specifically designed for children and youth, focusing on developing skating skills in a fun and engaging environment. Includes the Jeugdvaardigheidskaart proficiency card system tracking progress through skating competencies.
• Skeeler Clinics Inline skating group clinics focused on technique improvement, speed, and physical fitness for youth and adults, with personal attention, video analysis, and training schedule. Available in 1x and 5x packages.
• Bedrijfsclinics (Corporate Clinics) Corporate skating clinics designed for team building and employee health initiatives. Customized programs for businesses to improve workplace atmosphere and employee fitness.
• Schaatskleding (Skating Apparel) Functional skating clothing merchandise including jackets, pants, caps, socks, gloves and accessories branded with Schaatsschool Eleven, supplied by KALAS Sportswear with a 5-item minimum bulk order and 5-6 week delivery.

Quantifiable outcome

• Youth proficiency cards (Jeugdvaardigheidskaart) awarded to all youth group participants upon completing seasonal programs
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Elfstedenhal LeeuwardencoreStrategic or Co-development PartnerThe Elfstedenhal in Leeuwarden is the primary venue for ice skating lessons and training during the winter season. Schaatsschool & Schaatsgroep Eleven operates as the skating school entity using this facility, collaborating on protocols and scheduling.
• KNSB (Koninklijke Nederlandse Schaatsbond)coreStrategic or Co-development PartnerPartnership with the Royal Dutch Skating Association for corona protocols and adherence to national skating training standards and guidelines.
• IJsclub BergumcoreStrategic or Co-development PartnerIce Club Burgum provides the 400m skeeler track used for all skeeler lessons and training during the summer season. The company conducts its inline skating programs at this facility.
• KALAS SportswearminorOthersSupplier of functional skating apparel including jackets, pants, caps, socks, and gloves. Available for order by students from 5 items minimum per bulk order, with delivery in 5-6 weeks.
• VORM ELEVEN CCminorOthersWebsite design and development partner responsible for the company's website design and realization (ontwerp en realisatie).
• De Tocht, samen sterk voor KIKA (Charity)minorGTM or Marketing PartnerCharitable partnership providing free skeeler clinics for KIKA charity team members preparing for the Alternative Elfstedentocht on Weissensee. Supports the company's community engagement and brand reputation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schaatsschool Geleijn: Dutch skating school offering structured skating instruction. Direct competitor providing group and personal skating lessons to similar youth and adult learner segments in the Netherlands market.
• Schaatsschool Van der Leij: Dutch skating school offering ice skating lessons and training programs. Comparable as a direct competitor focused on technique-driven skating instruction for both youth beginners and more advanced skaters.
• Schaatsschool De Laatste Stuiver: Dutch skating school focused on technique-based ice skating lessons for youth and adults. Comparable as a direct competitor delivering subscription-style group lessons at indoor rinks with similar small-group, methodology-driven positioning.
• Schaatsschool Marc Tijms: Established Dutch skating school offering group and personal skating lessons across multiple locations in the Netherlands. Directly comparable as a competing ice skating instruction business serving similar youth and adult segments with subscription-based lesson packages.

Others

• KNSB (Koninklijke Nederlandse Schaatsbond): Royal Dutch Skating Federation — the national governing body that sets training protocols and standards referenced by Schaatsschool Eleven. Adjacent ecosystem participant rather than a direct competitor, but a key institutional partner for the industry.

Broad incumbents

• Thialf: National ice skating stadium and training center in Heerenveen, Friesland. Overlaps as the dominant regional skating venue hosting training sessions and skating school programs at a much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schaatsschoolel
• Facebookfacebook.com/SchaatsschoolschaatsgroepEleven
• LinkedInlinkedin.com/company/schaatsschool-eleven

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHAATSSCHOOL-SCHAATSGROEP ELEVEN