Schäfer Shop BV

What Schäfer Shop BV does

Schäfer Shop BV is a Netherlands-domiciled B2B e-commerce distributor headquartered in Arnhem, Gelderland, selling office furniture, office supplies, warehouse and industrial equipment, environmental technology, cleaning and hygiene products, technology items, transport equipment, and packaging materials. Founded in 1970, the company operates a 150,000+ SKU catalog organized around its parent Schäfer Shop brand and four registered sub-brands — Schäfer Shop Genius (premium office furniture), Schäfer Shop Select (mid-range quality), Schäfer Shop Pure (industrial/storage), and Made by SSI Schäfer (premium industrial storage) — alongside third-party brands including HP, Lenovo, Leitz, Treston, Tork, Topstar, and C+P. Customers can browse and purchase through the company's own e-commerce storefront (schaefer-shop.nl), which supports both B2B pricing (excl. VAT) and B2C pricing (incl. VAT) flows, and can also transact via integrated e-procurement systems or through field sales representatives (buitendienst) providing on-site consultation.

The platform offers full e-commerce functionality including account management, order tracking, favorites lists, address management, multiple payment methods (PayPal, invoice, Visa, Mastercard, iDEAL), and a live-chat support channel staffed Monday–Friday 8:30–16:30. Beyond pure catalog sales, Schäfer Shop monetizes through two higher-value service lines: Workplace Solutions, which delivers end-to-end project planning and professional mounting for office and warehouse fitouts, and E-procurement, which embeds the catalog into customer purchasing systems to reduce procurement costs.

The business model is hardware-led product sales across a horizontal B2B (primary) and B2C (secondary) customer base, with unit-level pricing, volume discounts on selected items, and monthly promotional campaigns. Distribution is omnichannel — own e-commerce storefront, direct field sales, and digital procurement integration — and the company claims a Europe-wide B2B footprint anchored in the Benelux market. The company holds ISO 9001 and ISO 14001 certifications, FSC certification, and an Ecovadis Silver sustainability rating (top 15%, April 2026), and was recognized as a 'Best Workplace Europa 2026' by the EOPA Awards. Schäfer Shop BV is privately held with no disclosed funding rounds, parent company, or revenue figures.

Name

Schäfer Shop BV

Legal name

Schäfer Shop BV

Website

https://schaefer-shop.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Schäfer Shop BV is a Netherlands-based B2B e-commerce distributor founded in 1970, selling 150,000+ office furniture, warehouse, and industrial supply SKUs to business and consumer customers across Europe via its own storefront, field sales, and e-procurement channels, supported by four registered own-brand lines.

Ownership category

akta.pro rank

Product category

Office Furniture and Equipment Supply

NAICS

Office Equipment Merchant Wholesalers (423420), Office Supplies and Stationery Retailers (45941)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRAFAHAF

Office Supplies, IT & Workplace Procurement Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRAFADAL

Office, School & Business Supplies Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAOALAG

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

SECONDARYCRALABAA

General Office Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

Keywords

• Office furniture supply
• Warehouse equipment
• B2B e-commerce
• Workplace solutions
• Industrial storage systems

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct sales of office furniture, office supplies, warehouse equipment, industrial equipment, environmental technology, cleaning & hygiene, technology products, transport equipment, and packaging & shipping materials to business and consumer customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Schäfer Shop BV sells office furniture, office supplies, warehouse equipment, industrial storage systems, environmental technology, cleaning and hygiene products, technology products, transport equipment and packaging/shipping materials through its own e-commerce platform and field sales channel. The company offers more than 150,000 directly deliverable articles under its own sub-brands (Schäfer Shop Genius, Select, Pure, Made by SSI Schäfer) and third-party brands, complemented by Workplace Solutions project planning and E-procurement integration services.

Product overview

Schäfer Shop BV operates as a B2B e-commerce platform offering a comprehensive portfolio of office furniture, office supplies, warehouse equipment, and industrial storage solutions. The product range is organized around several sub-brands including Schäfer Shop (own brand), Made by SSI Schäfer, and branded lines such as Schäfer Shop Genius, Schäfer Shop Select, and Schäfer Shop Pure. Key product series include modular cabinet systems (TETRIS WOOD, TETRIS WALL, TETRIS SOLID), ergonomic desk solutions (ERGO-T 2.0, MODENA FLEX), and specialized furniture lines (LOGIN, MS iCONOMY, PLANOVA BASIC). The platform also provides services including Workplace Solutions for project planning and E-procurement integration. The catalog encompasses over 85,000+ articles spanning office furniture, storage systems, warehouse equipment, transport equipment, environmental technology, cleaning supplies, and IT/technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Schäfer Shop Genius: Premium own brand featuring high-quality office furniture products
• Schäfer Shop Select
• Schäfer Shop Pure
• Made by SSI Schäfer

Products and services

• TETRIS WOOD Cabinet System

Quantifiable outcome

• 30-year warranty on products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SSI SchäfercoreTechnology or IntegrationKey brand partner providing industrial storage and warehouse equipment solutions. SSI Schäfer is a leading manufacturer of warehouse and storage systems, providing Schäfer Shop with premium product lines for business customers.
• LeitzminorChannel Partner/ Reseller/ DistributorBrand partner for office supplies and stationery products.
• TrestonminorChannel Partner/ Reseller/ DistributorBrand partner for industrial furniture and workbenches.
• TorkminorChannel Partner/ Reseller/ DistributorBrand partner for hygiene and cleaning products.
• TopstarminorChannel Partner/ Reseller/ DistributorBrand partner for seating furniture.
• C + P (Crown Premium)minorChannel Partner/ Reseller/ DistributorBrand partner for premium office furniture including rolling door cabinets and storage solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reisswolf (Buero-Piraten): German B2B office supplies and infrastructure services provider with workstation fittings, office furniture, and supply contracts. Comparable mid-market customer focus and assortment.
• Otto Office: German B2B office supplies and furniture specialist serving SMEs and enterprise customers with catalogue and e-commerce channels. Closely comparable assortment and GTM model.
• Lyreco: One of Europe's largest B2B distributors of office supplies, furniture, and workplace solutions, with strong field-sales and e-procurement capabilities. Direct competitor across Benelux and Western Europe.
• Manutan: European B2B e-commerce and catalogue distributor of office supplies, furniture, and industrial equipment serving businesses and public-sector buyers. Highly comparable assortment and customer base.
• Brune Office: German B2B office furniture and workplace furnishings specialist with project planning and installation services. Comparable in ergonomics-focused product positioning and consulting-led sales.
• Ratioform (Takkt Group): European B2B distributor of packaging, shipping, and office supplies with strong catalogue and e-commerce presence. Comparable in supplying business customers with consumables and small equipment.
• Viking Office (Viking Direct): European B2B office supplies and workplace essentials distributor with online catalogue ordering and dedicated account management. Direct competitor in the Netherlands and Benelux.

Broad incumbents

• Amazon Business: Global B2B marketplace operated by Amazon, with extensive office supplies assortment, fast delivery, and procurement integrations. Competitive threat via price and convenience in commodity categories.
• Office Depot (Europe): Major global office supplies distributor operating across Europe with broad catalogues, contract services, and e-procurement. Larger scale and broader geographic footprint than Schäfer Shop BV.
• Staples (Algemeen): Global office products and workplace solutions distributor with broad product assortment and contract services. Larger but offers overlapping capabilities in B2B office supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sch-fer-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schäfer Shop BV