Centre Schmidt Pianos
- Company typePrivate
- Founded-
- HeadquartersSt-Sulpice (VD), Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
Centre Schmidt Pianos firmographics
Firmographics- Name
- Centre Schmidt Pianos
- Legal name
- Centre Schmidt Pianos
- Website
- https://schmidt-pianos.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Centre Schmidt Pianos industry classification
Industry- Product category
- Piano Retail and Services
- NAICS
- Musical Instrument and Supplies Retailers (459140)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industry
- Instrument Repair, Maintenance & Luthier Services (CRALAEAF)
Keywords
Where Centre Schmidt Pianos is headquartered
LocationHeadquarters
- HQ city
- St-Sulpice (VD)
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Centre Schmidt Pianos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Piano Rental (Location): Pianos are rented on a monthly basis. Rental payments are deducted from the purchase price if the customer decides to buy the instrument (rent-to-own / location-vente). Rental prices vary by instrument type and brand, from CHF 25/month for portable digital pianos to over CHF 1,000/month for high-end grand pianos. This is a recurring revenue stream that also drives conversion to sales.
- Piano Sales (New and Used): One-time sales of acoustic pianos (upright and grand), digital pianos, hybrid pianos, and accessories. Brands sold include Yamaha, Kawai, Schimmel, C. Bechstein, W. Hoffmann, Zimmermann, Sauter, Wilhelm Steinberg, Seiler, Bösendorfer, Steinway & Sons, and others. Prices range from approximately CHF 4,000 to over CHF 169,000.
- Tuning, Repair and Restoration Services: Qualified piano technicians provide tuning, repair, and restoration services across French-speaking Switzerland. Service pricing is standardised: CHF 195 for upright pianos and CHF 210 for grand pianos, inclusive of travel and VAT. This generates service fee revenue and supports customer retention.
- Used Piano Trade-In and Buy-Back (Reprise): The company purchases customers' used pianos (with or without concurrent purchase of a new/used instrument). This supports both the resale inventory pipeline and customer upgrade pathways.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Electric/digital piano rental from CHF 25/month |
| Unit Pricing | Pay-as-you-go | New Yamaha upright pianos (B series) from CHF 4,046 |
| Unit Pricing | Pay-as-you-go | C. Bechstein and W. Hoffmann new pianos from CHF 5,990 to CHF 169,900 |
| Unit Pricing | Pay-as-you-go | Sauter pianos from price on request to concert grands |
| Unit Pricing | Pay-as-you-go | Digital and hybrid pianos from CHF 386 to CHF 18,730 |
| Subscription | Pay-as-you-go | Tuning services at standardised rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Centre Schmidt Pianos product offering
Product offeringCore offering
Centre Schmidt Pianos is a piano retailer and service provider operating two showrooms in French-speaking Switzerland (St-Sulpice near Lausanne and Nyon near Geneva). The company sells new, used, and digital/hybrid pianos from brands including Yamaha, Kawai, Schimmel, C. Bechstein, W. Hoffmann, Zimmermann, Sauter, Wilhelm Steinberg, Seiler, Bösendorfer, and Steinway & Sons. It also rents pianos with a rent-to-own model, buys back used instruments, and provides tuning, repair, and restoration services by ASFP- and ITEMM-certified piano makers across French-speaking Switzerland.
Product overview
Centre Schmidt Pianos is a piano retailer in French-speaking Switzerland (Suisse Romande) offering a comprehensive range of piano products and services. Their product portfolio includes acoustic pianos from prestigious German brands (C. Bechstein, W. Hoffmann, Sauter, Schimmel), Japanese brands (Yamaha, Kawai), and other European manufacturers (Wilhelm Steinberg, Seiler). They offer acoustic upright pianos, grand pianos, digital pianos, hybrid pianos, portable keyboards, and silent pianos with mute systems. The company also provides piano rental services (starting from CHF 25/month for electric pianos to CHF 59/month for new silent pianos), professional tuning and repair services by ASFP-certified technicians, piano buyback and trade-in services, and a full range of piano accessories including benches, metronomes, headphones, lamps, humidifiers, covers, stands, and care products. With stores in St-Sulpice (near Lausanne) and Nyon (near Geneva), they serve customers throughout Switzerland Romande and neighboring France.
Differentiator
Problem solved
Functional benefit
Products and services
- Acoustic Pianos (New and Used) Acoustic upright and grand pianos from brands including Yamaha, Kawai, Schimmel, C. Bechstein, W. Hoffmann, Zimmermann, Sauter, Wilhelm Steinberg, Seiler, Bösendorfer, and Steinway & Sons. Prices range from approximately CHF 1,940 for used instruments to over CHF 169,900 for concert grand pianos. Targets individual consumers, students, hobbyists, and professional pianists across French-speaking Switzerland.
- Digital and Hybrid Pianos Digital pianos, Clavinova, AvantGrand, Arius, and portable P-series instruments from Yamaha; CN, CA, ES, and Novus NV series from Kawai; Phoenix Model S portable piano. Prices range from CHF 386 to CHF 18,730. Targets beginners, hobbyists, and apartment dwellers seeking silent practice functionality.
- Piano Rental Services Monthly piano rental (location) service starting from CHF 25/month for portable digital pianos, CHF 35/month for used acoustic pianos, CHF 44/month for new acoustic pianos, and CHF 59/month for new Silent pianos. All rental payments are deducted from the purchase price if the customer decides to buy (rent-to-own). Targets beginners and hobbyists in French-speaking Switzerland.
- Piano Tuning, Repair, and Restoration Services Professional piano tuning, repair, and restoration services delivered on-site across French-speaking Switzerland and neighbouring France by ASFP- and ITEMM-certified piano makers. Pricing is standardised: CHF 195 for upright pianos and CHF 210 for grand pianos, inclusive of travel and VAT, with a 100% satisfaction guarantee.
- Piano Buyback and Trade-In (Reprise) Buyback and trade-in service where Centre Schmidt Pianos purchases used pianos at competitive prices with cash payment, transport and revision included. Supports both resale inventory pipeline and customer upgrade pathways. Available with or without a concurrent purchase of a new or used instrument.
- Piano Accessories Piano benches and seats, Wittner metronomes, Yamaha headphones, piano lamps, Dampp-Chaser humidifiers and climate controllers, piano covers and transport cases, stands for portable pianos and keyboards, silent systems and mutes, sustain pedals, music stands, piano casters (roulettes), care products, and pedal cup holders. Brands include Stagg, Facts, Discacciati, König & Meyer, Gewa, Yamaha, and Dampp-Chaser.
Quantifiable outcome
- Rent-to-own: all monthly rental payments are deducted from the purchase price upon conversion to sale
- +2 more outcomes
Companies that use Centre Schmidt Pianos
Customer profileSegments3 records
Ideal customer profiles3 records
Centre Schmidt Pianos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Centre Schmidt Pianos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yamaha Music Europe GmbHprimaryCentre Schmidt Pianos is an authorised reseller of Yamaha pianos and digital instruments, including Yamaha upright pianos, grand pianos, Clavinova digital pianos, AvantGrand hybrid pianos, and TransAcoustic models. The company sells and rents these instruments in Swiss Francs and represents the Yamaha brand in French-speaking Switzerland.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Centre Schmidt Pianos competitors and assessment
Company assessmentRegional players
- Musikhaus Thomann: Europe's largest music retailer, headquartered in Germany, with extensive piano offerings and direct shipping across Europe. Comparable to Centre Schmidt Pianos in product category but operates at much larger scale and primarily serves European markets from Germany.
- Music Store Professional: Large European music retailer based in Germany, offering pianos, keyboards, and accessories with online and physical sales channels. Comparable to Centre Schmidt Pianos in product category but operates at significantly larger scale across European markets.
Broad incumbents
- Steinway & Sons: Iconic American premium piano manufacturer and a brand Centre Schmidt Pianos is authorized to sell. Comparable as a brand incumbent in the concert-grade piano market, with authorized dealer networks in major metropolitan areas.
- C. Bechstein: German premium piano manufacturer producing C. Bechstein, W. Hoffmann, and Zimmermann brands. Centre Schmidt Pianos is an authorized reseller of these brands. Comparable as a brand incumbent in the high-end piano market, with own-retail and dealer networks.
- Kawai Musical Instruments: Japanese piano manufacturer with European operations through Kawai Europa. Centre Schmidt Pianos is an authorized reseller of Kawai acoustic and digital pianos. Comparable as a brand incumbent supplying the same customer segments.
- Yamaha Music Europe: European arm of Yamaha Corporation, one of the world's largest piano manufacturers. Yamaha is a key supplier to Centre Schmidt Pianos and operates its own dealer network. Comparable as a strategic partner and brand incumbent in the same product category.
Direct peers
- Just Music: Swiss music retailer selling acoustic and digital pianos, keyboards, and accessories. Comparable to Centre Schmidt Pianos as a multi-brand music retailer serving the Swiss market, though with a broader product mix beyond pianos.
- Musik Hug AG: Largest Swiss music retailer with multiple locations across Switzerland, offering piano sales, rentals, and service. Directly comparable to Centre Schmidt Pianos in product category, customer base, and business model, but with significantly broader geographic reach and larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Centre Schmidt Pianos social profiles
Digital presenceCentre Schmidt Pianos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centre Schmidt Pianos leadership team
Management profileNumber of profiles
Profiles13 records
Centre Schmidt Pianos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centre Schmidt Pianos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centre Schmidt Pianos
What does Centre Schmidt Pianos do?
Centre Schmidt Pianos is a piano retailer and service provider operating two showrooms in French-speaking Switzerland (St-Sulpice near Lausanne and Nyon near Geneva). The company sells new, used, and digital/hybrid pianos from brands including Yamaha, Kawai, Schimmel, C. Bechstein, W. Hoffmann, Zimmermann, Sauter, Wilhelm Steinberg, Seiler, Bösendorfer, and Steinway & Sons. It also rents pianos with a rent-to-own model, buys back used instruments, and provides tuning, repair, and restoration services by ASFP- and ITEMM-certified piano makers across French-speaking Switzerland.
Is Centre Schmidt Pianos a public or private company?
Centre Schmidt Pianos is a private company. It is classified as family owned and is currently operating.
When was Centre Schmidt Pianos founded?
Centre Schmidt Pianos was founded in -1. It employs 1 to 10 people.
Where is Centre Schmidt Pianos based?
Centre Schmidt Pianos is headquartered in St-Sulpice (VD), Switzerland, in the Europe region.
How does Centre Schmidt Pianos make money?
Four revenue lines are on record. Piano Rental (Location) is the primary driver. The others are piano Sales (New and Used), tuning, Repair and Restoration Services and used Piano Trade-In and Buy-Back (Reprise).
Who are Centre Schmidt Pianos's main competitors?
Regional players on record are Musikhaus Thomann and Music Store Professional. Broad incumbents are Steinway & Sons, C. Bechstein, Kawai Musical Instruments and Yamaha Music Europe. Direct peers are Just Music and Musik Hug AG.
Does Centre Schmidt Pianos have an API?
No public API is recorded for Centre Schmidt Pianos.
What industry is Centre Schmidt Pianos in?
Centre Schmidt Pianos's product category is Piano Retail and Services. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of CRALAEAF, Instrument Repair, Maintenance & Luthier Services. Its NAICS code is 459140.