Schmerlenbach Tagungscenter des Bistum Würzburg

What Schmerlenbach Tagungscenter des Bistum Würzburg does

Schmerlenbach Tagungszentrum is a conference hotel and seminar center operated by the Diocese of Würzburg (Bistum Würzburg), a Catholic ecclesiastical entity, located in Hösbach, Bavaria, in the Spessart nature park approximately 7 km from Aschaffenburg. The site occupies a former Benedictine monastery dating to circa 1225, with the founding charter approximately 800 years old, and was converted into a modern conference facility while retaining its monastic atmosphere, pilgrimage church, and a walkable Chartres-style labyrinth on the grounds. The property offers 78 rooms (55 single, 15 double, junior suites, 2 accessible rooms) accommodating up to 96 guests, and 10 conference rooms including a 120 sqm main hall for up to 120 persons plus 2 meditation rooms. Equipment includes projectors, wired and wireless internet, soundproof windows, moderation kits, flip charts, and METALOG Training Tools.

The center serves four overlapping customer segments: corporate and business groups using conference and team-building facilities; church and religious organizations from the Diocese of Würzburg network and beyond for educational and spiritual retreats; leisure and group travelers for family reunions, club outings, and bus tours; and individual business travelers seeking quiet accommodation with good Frankfurt proximity. Pricing is pay-as-you-go, with single rooms from €75/night, doubles from €97/person, conference day packages with lunch from €61/person, and all-inclusive group packages from €125/person. The kitchen is bio-certified (DE-ÖKO-006) since 2016, and the property holds EMAS environmental certification since 2009, Bayerisches Umweltsiegel Gold, GreenSign, and DEHOGA accessibility certification. The facility has repeatedly ranked in the Top 250 and Top 10 best conference hotels in Germany, with 1st place in the Klausurhotels category in 2018 and 2019.

The business model is a direct-distribution conference and hospitality operation. Bookings flow through the company-owned website (schmerlenbach.de), phone sales, and email inquiries, with no disclosed third-party booking dependency. Revenue is generated from four streams: hotel accommodation, conference and seminar packages, restaurant and bar services (120-seat bio-certified restaurant and Hotelbar Kilian's), and group travel packages. Distribution is supplemented by a network of local culinary and activity partners for framework programs. The center is privately held by the Diocese of Würzburg with no external shareholders, no funding rounds, and no M&A activity; the Diocese has reportedly ended negotiations for a potential sale and confirmed continued operation.

Name

Schmerlenbach Tagungscenter des Bistum Würzburg

Legal name

Tagungszentrum Schmerlenbach des Bistums Würzburg

Website

https://schmerlenbach.de

Company type

Private

Operating status

Operating

Short description

Schmerlenbach Tagungszentrum is a conference hotel and seminar center operated by the Diocese of Würzburg in Hösbach, Bavaria, offering 78 rooms and 10 conference rooms in a former Benedictine monastery setting. It serves corporate groups, church organizations, leisure travelers, and individual business guests.

Ownership category

akta.pro rank

Product category

Conference Hotel and Seminar Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

akta.pro secondary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Conference hotel services
• Seminar venue rental
• Group accommodation packages
• Corporate event hosting
• Retreat hotel facilities

Headquarters

HQ city

Hösbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Overnight stays in single rooms (55 units), double rooms (15 units), junior suites, and accessible rooms. Pricing from €75 per single room and €97 per person for double rooms, including breakfast.
2. Conference and Seminar Services: Day packages for conferences, seminars, and meetings including room rental, equipment, beverages, break snacks, lunch buffet, and WiFi. Starting from €61 per person for one-day packages with lunch.
3. Restaurant and Bar Services: Full-service restaurant seating up to 120 guests with buffet dining for breakfast, lunch, and dinner. Hotel bar Kilian's operating evenings. Fresh, organic-certified cuisine with regional products.
4. Group Packages: Package deals for groups and bus tours including accommodation, meals, and activities. Starting from €125 per person for all-inclusive packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tagungszentrum Schmerlenbach is a conference hotel and seminar center offering 78 rooms (single, double, junior suites, accessible), ten fully equipped conference rooms for up to 120 participants, a bio-certified restaurant seating 120 guests, the Hotelbar Kilian's, and team-building framework programs. The facility combines monastic heritage with modern MICE infrastructure, located on a former Benedictine monastery site in the Spessart nature park near Frankfurt and Würzburg.

Product overview

Schmerlenbach Tagungscenter des Bistum Würzburg is a conference hotel and seminar center offering accommodation, conference facilities, and dining services. The product portfolio includes: hotel rooms (Einzelzimmer, Doppelzimmer, Junior-Suiten, barrierefreie Zimmer) for 78 rooms accommodating up to 96 guests; Tagungsräume (10 conference rooms) for up to 120 persons with professional equipment including projectors, moderation kits, and METALOG Training Tools; Tagungspauschalen (conference packages) with catering; Restaurant and Hotelbar Kilian's with bio-certified kitchen; and Rahmenprogramme (teambuilding programs) including wine tastings, outdoor activities, and yoga. The center also offers Firmenevents (corporate events) and Pauschalangebote (package deals). The property is situated in a former Benedictine monastery converted into a modern conference center in the Spessart nature park.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Rooms (Tagungsräume) Ten conference rooms of varying sizes (main hall 120 sqm up to 120 persons, plus nine rooms of 25–60 sqm, and two meditation rooms of 36 and 100 sqm) equipped with projectors, wired and wireless internet, DVD/CD players, TV and video systems, moderation kits, flip charts, and pin boards, with centralized media control. Suitable for corporate seminars, church events, workshops, and contemplative gatherings.
• Single Rooms (Einzelzimmer) 55 single rooms of 17–22 square meters with box-spring beds (1 x 2.10m), soundproof windows, Flat-TV, desk, WLAN/LAN, and park views. Available to conference attendees and individual business travelers at pricing from €75 per night including breakfast.
• Double Rooms (Doppelzimmer) 15 double rooms of 20–30 square meters with box-spring beds (2 x 2.10m) and park views. Available for couples, colleagues, or family members of conference guests at pricing from €97 per person per night including breakfast.
• Junior Suites (Junior-Suiten) Junior suites of 38 square meters with two separate rooms, box-spring bed (1 x 2.10m), living room with couch, large desk, Flat-TV, WLAN/LAN, and park views. Priced from €105 per night.
• Accessible Rooms (Barrierefreie Zimmer) Two wheelchair-accessible single rooms with enlarged doors, level-access showers, and disabled-friendly toilets, certified by DEHOGA according to DIN 18030 and DIN 32975 standards since 2018, with full accessibility throughout the property.
• Conference Packages (Tagungspauschalen) Conference packages combining seminar room rental with equipment, unlimited beverages, break buffet (coffee, tea specialties, snacks), 3-course lunch buffet, optional dinner buffet, and free WLAN. Package 1 with lunch is priced from €61 per person plus room rental; Package 2 with lunch and dinner is priced from €80 per person plus room rental.
• Corporate Events (Firmenevents) Corporate event services covering team-building programs, Christmas parties, company celebrations, and other group activities, using the conference center's rooms, restaurant, and framework programs as the venue base.
• Group Travel (Gruppenreisen) Group travel packages for bus tours, family reunions, alumni meetings, and club excursions, using the full 78-room capacity for up to 96 guests with all-inclusive arrangements (accommodation, meals, activities) starting from €125 per person.
• Framework Programs (Rahmenprogramme) Team-building and framework programs available to conference and group guests, including wine tastings (Hofgut Hörstein, Weingut Blank), brewery tours and beer tastings (Wiesener Brauhaus), schnapps tastings (Edelbrennerei Dirker, Edelbrennerei Michael Mayer), climbing and high ropes courses (DAV Kletterwand Aschaffenburg, Kletterwald Haibach, Maximal Outdoor), outdoor games (bubble football, zorbing, nature escape puzzles), and on-site yoga, meditation, and guided hiking tours.
• Restaurant On-site full-service restaurant with a bio-certified kitchen (DE-ÖÖ-006 since 2016) serving fresh, seasonal, regional, and fairly traded products via buffet service for breakfast, lunch, and dinner, accommodating up to 120 guests.
• Hotelbar Kilian's Hotel bar Kilian's, located in the basement of the conference center, offering a cozy atmosphere for evening gatherings for hotel guests and event participants, open Monday to Saturday from 19:30 to 23:30.

Quantifiable outcome

• Top 10 ranking among best conference hotels in Germany
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• Hofgut HörsteinminorOthersLocal winery offering wine tastings for groups of 20+ persons. Located in Alzenau. Part of culinary event offerings for conference guests.
• Weingut Blank (Jonas Blank)minorOthersAward-winning young winemaker from Homburg am Main providing quality wines. Jonas Blank named among best young winemakers in Franconia region.
• Wiesener BrauhausminorOthersTraditional brewery since 1888 offering beer tastings and brewery tours. Part of regional culinary experiences for groups.
• Edelbrennerei DirkerminorOthersDistillery in Mömbris offering schnapps tastings. Part of regional spirits experiences.
• Edelbrennerei Michael MayerminorOthersDistillery in Pflaumheim (Großostheim) offering schnapps tastings. Alternative distillery partner.
• DAV Kletterwand AschaffenburgminorOthersGerman Alpine Association climbing wall in Aschaffenburg for team building activities. Price €80 per person, available Monday, Tuesday, Friday evenings.
• Outdoor-GamesminorOthersProvider of outdoor activities including bubble football, zorbing, and nature escape puzzles. Mobile service brought to desired location.
• Kletterwald HaibachminorOthersHigh ropes course in Haibach for team building. €19 per person, available March/April to October.
• Maximal OutdoorminorOthersNature high ropes garden at Landhotel Klingerhof in Winzenhohl with mobile training element for on-site events. €25 per session.
• MalteserminorStrategic or Co-development PartnerReferenced customer group utilizing conference facilities for training and organizational events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kloster Schöntal: Former Cistercian monastery operated as a church conference and retreat center in Baden-Württemberg. Closely comparable to Schmerlenbach in heritage-driven retreat conferences, monastic setting, and kirchliches Tagungshaus positioning.
• Bildungshaus Kloster Bonlanden: Catholic education and conference center in a former monastery in Baden-Württemberg serving church, education, and corporate groups. Comparable in ecclesiastical ownership, retreat/conference bundling, and geographic reach within southern Germany.
• Tagungsstätte Wildberg: Church-affiliated conference and retreat venue in Baden-Württemberg. Comparable in religious owner, retreat/events catering, and Christliche Tagungshaus positioning for small-to-mid sized multi-day events.
• Haus Birkach (Evangelisches Tagungszentrum): Protestant conference center near Stuttgart offering overnight accommodation and meeting facilities for church, education, and corporate clients. Comparable in ecclesiastical ownership, retreat-hotel model, and German church-event market positioning.
• Kloster Lehnin (Evangelisches Bildungs- und Tagungshaus): Former Cistercian monastery operated as a Protestant conference and education center in Brandenburg. Comparable in monastic-heritage conference hotel model and kirchliches Tagungshaus economics, though serving the eastern German market.

Broad incumbents

• Maritim Hotelgesellschaft: Germany's largest owner-operated conference hotel chain with properties offering 200+ rooms and large congress halls. Comparable in core MICE offering but materially larger scale and differentiated by chain distribution and global brand.
• Dorint Hotels & Resorts: German-headquartered conference and business hotel group with strong corporate-event focus. Comparable in targeting German corporate conference demand, but offers chain distribution, central booking, and broader geographic coverage.
• Lindner Hotels & Resorts: Mid- to upper-tier German hotel group with multiple conference-capable properties. Comparable in MICE segment focus and German mid-market positioning, but at a larger chain scale and broader amenity mix.
• Novotel (Accor): International conference-capable midscale brand serving Germany; comparable in standardized conference packages and German corporate-event demand, but differs from Schmerlenbach in lacking heritage/experiential positioning.

Regional players

• Seehotel Niedernberg: Independent conference hotel in Lower Franconia close to Aschaffenburg, competing for the same Frankfurt/Rhine-Main corporate and group travel demand. Comparable in regional mid-market MICE positioning and proximity to Schmerlenbach's catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8J0MzuFMZUP1Jnz2YkfPUA
• Facebookde-de.facebook.com/schmerlenbach
• Instagraminstagram.com/tagungszentrum_schmerlenbach

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmerlenbach Tagungscenter des Bistum Würzburg