Peter Schmid

What Peter Schmid does

Peter Schmid - Automatenvertrieb & Gaststättenbetriebe is a founder-owned German operator of gaming and entertainment machines, headquartered in Heilbronn, Baden-Württemberg, and active since 1969. The company places and operates physical entertainment devices including music boxes, pinball machines, kickers, pool tables, driving and flight simulators, touchscreen terminals, darts, fun games, and internet terminals in third-party hospitality, retail, sports and fitness, cinema, tanning, and event venues. It also owns and operates its own branded gaming venues under the FLIPP-IN, IX, MAGIC, and SCHWABENPARK concepts, which double as test sites where devices are evaluated for customer acceptance before broader client deployment.

The business runs a B2B2C model in which the company earns transaction fees from machines it places at client sites, supplemented by professional services revenue from 24-hour technical maintenance and gastronomy consulting on device selection and venue design. Its core competitive logic is an empirical device-selection process validated through its own FLIPP-IN test venues, combined with decades of operational know-how in machine placement, security/alarm systems, and venue aesthetics. The customer base is diversified across verticals (gastronomy establishments, large retail shopping centers including Galeria Kaufhof, City-Süd-Center, and Sparland EKZ, sports/fitness centers, cinema centers, tanning studios, and event organizers), with geographic concentration within Baden-Württemberg across at least seven municipalities.

Operationally, the company is micro-scaled with 5 employees, a single headquarters at Luisenstraße 15 in Heilbronn, and membership in the Automatenverband Baden-Württemberg e.V. for industry representation. Pricing is not publicly disclosed and operates on a contact-based model for device placement and maintenance contracts. No public listing, institutional investment, acquisitions, or material leadership changes are recorded; the founder's name remains on the legal entity, which is registered at Registergericht Heilbronn under HRA Nr. 2790.

Name

Peter Schmid

Legal name

Peter Schmid - Automatenvertrieb & Gaststättenbetriebe

Website

https://schmid-automaten.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Peter Schmid is a Heilbronn-based, founder-owned German operator (since 1969) that places gaming and entertainment machines in hospitality, retail, fitness, cinema, and event venues, and runs its own branded FLIPP-IN, IX, MAGIC, and SCHWABENPARK gaming locations across Baden-Württemberg.

Ownership category

akta.pro rank

Product category

Amusement Machine Placement Services

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industries

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Gaming Hardware Services & Support (Repair, Warranty, Refurbishment, Modding) (MPAFAGAN)

Keywords

• Amusement machine placement
• Gaming entertainment equipment
• Vending machine operator
• Arcade venue operations
• Entertainment device maintenance

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Gaming and Entertainment Device Placement: The company places and operates gaming and entertainment machines in hospitality establishments (restaurants, bars), earning revenue from the machines placed at client locations.
2. Technical Services and Maintenance: Providing qualified technicians for maintenance and repair services, ensuring trouble-free operation of devices within 24 hours.
3. Gastronomy Consulting: Advisory services for gastronomy businesses on optimal entertainment device placement and venue design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Peter Schmid supplies, places, operates and maintains gaming and entertainment machines (music boxes, pinball, pool tables, kickers, driving/flight simulators, touchscreen terminals, darts, fun games and internet terminals) in hospitality, retail, sports, cinema and event venues. It also runs its own branded gaming venues (FLIPP-IN, IX, MAGIC, SCHWABENPARK) and provides 24-hour technical service plus gastronomy consulting.

Product overview

Peter Schmid operates as an Automatenvertrieb (vending machine sales) and Gaststättenbetriebe (restaurant operations) company offering both gaming/entertainment equipment and operating gaming venues. The company provides a wide range of entertainment devices including music boxes, pinball machines, simulators, and arcade games for placement in partner establishments, while also operating its own branded gaming venues under FLIPP-IN, IX, MAGIC, and SCHWABENPARK brands. The company tests equipment in its own FLIPP-IN venues before deploying to customers.

Differentiator

Problem solved

Functional benefit

Brands

• Flipp In: Company's own gaming venue brand for testing equipment and operating gaming locations.
• IX
• MAGIC
• SCHWABENPARK

Products and services

• Gaming and Entertainment Equipment Placement Placement and operation of a full range of gaming and entertainment machines (music boxes, pinball machines, pool tables, kickers, driving and flight simulators, touchscreen devices, darts, fun games and internet terminals) in third-party hospitality, retail, sports, cinema, wellness and event venues.
• Technical Service and Maintenance for Amusement Devices Provision of qualified technicians for on-site maintenance and repair of gaming and entertainment devices, with a service-level promise of restoration within 24 hours.
• Gastronomy Consulting for Entertainment Device Placement Advisory service for gastronomy operators on optimal entertainment-device selection, placement and venue design, including security/alarm system integration.
• FLIPP-IN Gaming Venues Peter Schmid's flagship chain of gaming and entertainment venues offering slot machines, arcade games and amusement devices across Heilbronn, Gundelsheim, Bad Wimpfen, Bietigheim, Schwäbisch Hall, Ilshofen and Gaildorf.

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Automatenverband Baden-Württemberg e.V.minorOthersThe company is a member of the Automatenverband Baden-Württemberg e.V. (Amusement Machine Association of Baden-Württemberg). This industry association provides networking, industry representation, and credibility within the German gaming and vending machine industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peter-schmid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Schmid