What SCHMIDT Deutschland does

SCHMIDT Deutschland is the German operating subsidiary of SCHMIDT Groupe, a French-headquartered custom furniture manufacturer and retailer. Founded in 1934, the group positions itself as a leading European network for made-to-measure kitchens, wardrobes, bathrooms, and integrated storage and living-space furniture, with over 90 years of operating history. SCHMIDT Deutschland sells exclusively through a network of physical retail studios, supplemented by a franchise/licensed studio model, and supports customers with free in-store design consultations, professional measurement, and installation services. Its product portfolio spans kitchen configurations (U-form, L-form, island, open, small, designer, classic, industrial, modern), custom wardrobes and dressing rooms, B2B solutions for retail/offices/hospitality, bathroom furniture, and broader furniture and shelving systems, including the SCHMIDT + Punkte ultra-customization program and an online 3D Konfigurator for customer visualization.

The company operates a hybrid go-to-market model: physical studio appointments drive conversion for a high-consideration, project-based purchase, while a 3D configurator, downloadable catalog, project portal, and Instagram channel serve top- and mid-funnel demand generation. Pricing is quote-based, not publicly disclosed, with each project priced individually based on linear meters, materials, finishes, appliances, and customization level; transactions are one-time rather than recurring. SCHMIDT Deutschland itself reports a very small corporate headcount (~12), reflecting the franchisor/subsidiary structure rather than total network employment, with the bulk of sales and design activity executed through independent studio operators across Germany and Europe. Revenue, ownership detail beyond the parent group, management team, and competitive financial benchmarks are not disclosed in available sources.

Name

SCHMIDT Deutschland

Legal name

SCHMIDT Groupe

Website

https://schmidt-kuechen.de

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

SCHMIDT Deutschland is the German subsidiary of French parent SCHMIDT Groupe, selling custom-made kitchens, wardrobes, bathrooms, and storage furniture through a network of physical retail studios and franchisees, supported by an online 3D configurator and serving both residential homeowners and B2B clients.

Ownership category

akta.pro rank

Product category

Custom Kitchen and Furniture Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Custom kitchen design
• Made-to-measure furniture
• Kitchen showroom services
• Bathroom furniture solutions
• Wardrobe storage systems

Headquarters

HQ city

Not specified

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Furniture Sales: SCHMIDT generates revenue through the sale of custom-made kitchens, wardrobes, living room furniture, and bathrooms. Each sale is a one-time transaction with individual pricing based on specifications, materials, and customization level. The company also offers associated services including design consultation, measurement, and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SCHMIDT Deutschland manufactures and retails custom-made kitchens, wardrobes, bathroom furniture, and storage systems on a made-to-measure basis, delivering millimetric precision craftsmanship. Sales are conducted through a network of physical studios across Germany where customers receive free design consultations, supported by an online 3D configurator for visualization, with professional installation services included.

Product overview

SCHMIDT Deutschland is a leading European furniture manufacturer specializing in custom-made kitchens, wardrobes, bathroom furniture, and storage solutions. The company operates on a platform-plus-modules architecture centered around its core custom furniture offerings (Küchen, Ankleiden, Bäder, and general furniture/storage systems), complemented by add-on modules including a 3D Konfigurator for customer visualization, SCHMIDT + Punkte for ultra-customization, and equipment options (Elektrogeräte, Spülen und Armaturen). The company also serves B2B/commercial clients through specialized solutions for retail, offices, and hospitality. Schmidt emphasizes over 90 years of expertise, millimetric precision craftsmanship, and a network of physical studios combined with digital configuration tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Küchen (Kitchens) Custom-made kitchens available in various styles (Designer, Classic, Industrial-Style, Modern) and configurations (Kitchen Island, Open Kitchen, U-Form, L-Form, Small Kitchen), manufactured to millimeter precision and sold through SCHMIDT studios with design consultation and installation.
• Ankleiden (Wardrobes / Dressing Rooms) Custom-made wardrobes and dressing rooms combining functionality and style with various storage solutions and configurations, sold as part of SCHMIDT's custom furniture offering.
• Bäder (Bathrooms) Custom-made bathroom furniture featuring clean lines, quality materials, and thoughtful design, including solutions for vanities, mirrors, lighting, and storage, sold as part of SCHMIDT's custom furniture offering.
• Weitere Einrichtungslösungen (Furniture and Storage Systems) Additional custom furnishing solutions including offices (Büros), shelving systems (Regalsysteme), sideboards and commodes, TV furniture and home cinema solutions, wardrobe systems, and made-to-measure solutions for under sloped ceilings and stairs.
• B2B / Geschäftsräume (Business Spaces) Customized precision-crafted furniture solutions for commercial spaces including retail (Einzelhandel), offices (Büros), and hospitality and catering (Hotellerie und Gastronomie), served through a dedicated professional sales approach.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Poggenpohl: Premium German kitchen brand offering bespoke kitchen solutions globally through flagship studios. Comparable to SCHMIDT on millimetric custom manufacturing and high-end positioning.
• Howdens Joinery: UK-based kitchen and joinery manufacturer-retailer operating a depot network serving trade customers and consumers. Comparable to SCHMIDT on a depot/studio distribution model and B2B/B2C dual motion.
• ALNO Group: Historic German kitchen manufacturer producing custom and semi-custom kitchens for the European market. Comparable to SCHMIDT in product category, German manufacturing base, and dealer-driven distribution.
• Häcker Systeme: German kitchen manufacturer producing custom and semi-custom kitchens sold through a specialist dealer network. Closely comparable to SCHMIDT in product category, distribution model, and target customer.
• Wren Kitchens: UK-based bespoke kitchen retailer with a large network of showrooms. Comparable to SCHMIDT on showroom-led custom kitchen sales and a configurator-supported buying journey.
• bulthaup: Premium German kitchen manufacturer known for custom, architecturally driven kitchen systems sold via design-led studios. Comparable to SCHMIDT in premium custom positioning and studio-based distribution.
• Leicht Küchen: Premium German kitchen manufacturer distributing through a specialist dealer network across Europe. Comparable to SCHMIDT in custom kitchen positioning and German manufacturing heritage.
• Nolte Küchen: German premium kitchen manufacturer with showrooms across Germany and Europe. Competes with SCHMIDT on custom kitchen design, German manufacturing heritage, and dealer-driven sales model.
• Nobilia: Largest German kitchen manufacturer offering a broad range of standard and custom kitchens through a large dealer network. Directly comparable to SCHMIDT as a German kitchen manufacturer-retailer with extensive studio coverage.

Broad incumbents

• IKEA (Inter IKEA / Ingka): Global mass-market furniture retailer with modular kitchens sold through large-format stores and online configurators. Overlaps with SCHMIDT on kitchen category but competes on price rather than custom craftsmanship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/schmidt-k%C3%BCchen-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHMIDT Deutschland