Schönbuch
Schönbuch is a Bavarian designer furniture manufacturer founded in 1960 that produces modular systems, furniture, and accessories for residential consumers, architects and interior designers, retailers, and commercial interiors across Europe.
- Company typePrivate
- Founded1960
- HeadquartersBad Könighsofen, Bayern, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Schönbuch does
Schönbuch is a Bavarian designer furniture and accessories manufacturer founded in 1960 and headquartered in Bad Königshofen, Bayern, Germany. The company designs and produces modular furnishing systems (Cabin, Cabin Screen, Cosmo, Stripes, Wall Individual), individual furniture pieces (storage, coat racks, tables, stools/benches, shelves, mirrors, bar furniture), and accessories (wall hooks, umbrella stands, coat hangers, decoration, special editions) under a 'Simply Beautiful!' design philosophy that emphasizes minimal forms, long-lasting construction, and a strictly curated colour and finish palette. Manufacturing is positioned as 'Made in Bavaria'.
The company operates a multi-channel go-to-market combining direct e-commerce through its own shop, a network of independent furniture and interior design retailers, and dedicated professional channels for architects, designers, and press — including four presscloud-powered digital showrooms and a pCon.planner integration for project specification. Its customer base spans residential end consumers (primary), architects and interior designers (primary), furniture retailers (secondary), and commercial interiors/hospitality projects (secondary), with a stated geographic footprint across Europe. Pricing is not publicly disclosed; customers are directed to the shop or to retailer partners.
Schönbuch refreshes its product portfolio on an annual cadence (Collection 2024, 2025, 2026) and continues to extend its modular systems beyond the original entrance-area focus into broader room and spatial solutions. Ownership is private with no disclosed parent, institutional investors, or M&A activity in the source material.
Schönbuch firmographics
Firmographics- Name
- Schönbuch
- Legal name
- Schönbuch
- Website
- https://schoenbuch.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schönbuch is a Bavarian designer furniture manufacturer founded in 1960 that produces modular systems, furniture, and accessories for residential consumers, architects and interior designers, retailers, and commercial interiors across Europe.
- Ownership category
- akta.pro rank
Schönbuch industry classification
Industry- Product category
- Designer Furniture and Accessories
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Home Furnishings Retailers (44912)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industry
- Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where Schönbuch is headquartered
LocationHeadquarters
- HQ city
- Bad Könighsofen, Bayern
- HQ country
- Germany
- HQ region
- Europe
Markets served
Schönbuch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Distribution channels4 records
Marketing channels5 records
Schönbuch product offering
Product offeringCore offering
Schönbuch is a Bavarian manufacturer of designer furniture and accessories that produces modular furnishing systems (Cabin, Cabin Screen, Cosmo, Stripes, Wall Individual), individual furniture pieces (coat racks, tables, stools/benches, shelves, mirrors, bar furniture, storage), and complementary accessories (wall hooks, umbrella stands, coat hangers, decoration, editions). The portfolio is built on a function-first, minimal-design philosophy with a strictly curated palette of colours and finishes. Products are sold direct-to-consumer through the company's own e-commerce shop, through a network of retailers and interior design stores, and through dedicated trade channels serving architects, designers, and commercial projects.
Product overview
Schönbuch is a Bavarian manufacturer of designer furniture and accessories that creates exceptional modular systems as well as individual pieces, accessories, and special editions. The product portfolio is organized into three main categories: Systems (modular furnishing solutions including Cabin, Cabin Screen, Cosmo, Stripes, and Wall Individual for entrance areas and spatial solutions), Furniture (individual pieces including storage, coat racks, tables, stools/benches, shelves, mirrors, and bar furniture), and Accessories (complementary items such as wall hooks, umbrella stands, coat hangers, and decoration). The company emphasizes innovative, long-lasting products with minimal designs and strictly curated colour palettes and finishes. They offer new seasonal collections (2024, 2025, 2026) and special editions designed in collaboration with architects and designers. The company also operates under 'Schönbuch World' which includes THE SPACE showroom concept and highlights their 'Made in Bavaria' production heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Systems Modular furnishing systems (Cabin, Cabin Screen, Cosmo, Stripes, Wall Individual) for entrance areas and adaptable spatial solutions; designed for residential, commercial, and professional interior projects.
- Furniture Individual designer furniture pieces including storage, coat racks, tables/side tables, stools/benches, shelves, mirrors, and bar furniture for residential and commercial interiors.
- Accessories Complementary accessories including wall hooks, umbrella stands, storage accessories, coat hangers, and decoration items for entrance areas and other rooms.
- Special Editions Limited-edition pieces and special collections created in collaboration with designers, sold alongside the standard accessories range.
Companies that use Schönbuch
Customer profileSegments4 records
Ideal customer profiles4 records
Schönbuch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schönbuch partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Schönbuch competitors and assessment
Company assessmentBroad incumbents
- BoConcept: International Danish-designed furniture retailer with modular/customizable collections and global franchise retail model. Comparable designer furniture retail positioning but operates at significantly larger scale with global store network.
- Walter Knoll: Established German premium furniture manufacturer with broader residential and contract portfolio including seating, tables, and accessories. Comparable premium positioning and German craftsmanship heritage but operates at significantly larger scale.
- Team 7: Austrian solid-wood furniture manufacturer with broad residential furniture range and custom design capabilities. Comparable European craftsmanship and modular/custom systems approach but larger catalog and broader market reach.
- Hülsta: Established German furniture brand offering broad residential furniture collections with modular system elements. Comparable German heritage and design-led positioning but at materially larger scale and retail footprint.
Direct peers
- e15: German designer furniture brand producing contemporary, minimalist furniture and accessories with strong architect/specifier channel. Comparable design-led aesthetic, curated materials palette, and trade-focused distribution.
- USM Modular Furniture: Swiss manufacturer of modular furniture systems (USM Haller) for residential and commercial interiors. Closely comparable to Schönbuch's modular systems approach targeting architects and design-conscious consumers with configurable, design-led furniture.
- Vitra: Swiss/German designer furniture manufacturer with strong architect and designer channel presence, extensive modular and individual furniture collections. Comparable designer-led positioning, European craftsmanship focus, and trade specification model to Schönbuch.
- Nils Holger Moormann: Bavarian designer furniture maker specializing in modular, functional furniture systems with minimal aesthetic. Direct comparable as a fellow Bavarian manufacturer of modular systems targeting design-conscious and trade customers.
- Müller Möbel: German designer furniture manufacturer focused on modular, customizable furniture systems for modern interiors. Closely matches Schönbuch's modular systems portfolio and German manufacturing heritage.
- Thonet: Historic German furniture manufacturer with deep design heritage producing chairs, tables, and modular pieces for residential and contract markets. Comparable German craftsmanship heritage and architect/designer specification channel overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Schönbuch social profiles
Digital presenceSchönbuch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schönbuch leadership team
Management profileNumber of profiles
Schönbuch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schönbuch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schönbuch
What does Schönbuch do?
Schönbuch is a Bavarian manufacturer of designer furniture and accessories that produces modular furnishing systems (Cabin, Cabin Screen, Cosmo, Stripes, Wall Individual), individual furniture pieces (coat racks, tables, stools/benches, shelves, mirrors, bar furniture, storage), and complementary accessories (wall hooks, umbrella stands, coat hangers, decoration, editions). The portfolio is built on a function-first, minimal-design philosophy with a strictly curated palette of colours and finishes. Products are sold direct-to-consumer through the company's own e-commerce shop, through a network of retailers and interior design stores, and through dedicated trade channels serving architects, designers, and commercial projects.
Is Schönbuch a public or private company?
Schönbuch is a private company. It is classified as unknown and is currently operating.
When was Schönbuch founded?
Schönbuch was founded in 1960. It employs 11 to 50 people.
Where is Schönbuch based?
Schönbuch is headquartered in Bad Könighsofen, Bayern, Germany, in the Europe region.
Who are Schönbuch's main competitors?
Broad incumbents on record are BoConcept, Walter Knoll, Team 7 and Hülsta. Direct peers are e15, USM Modular Furniture, Vitra, Nils Holger Moormann, Müller Möbel and Thonet.
Does Schönbuch have an API?
No public API is recorded for Schönbuch.
What industry is Schönbuch in?
Schönbuch's product category is Designer Furniture and Accessories. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of CRAIAJAD, Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans). Its NAICS code is 449110 and its SIC code is 5712.