CALIFORNIA ASSOCIATION OF SCHOOL COUNSELORS INC

What CALIFORNIA ASSOCIATION OF SCHOOL COUNSELORS INC does

The California Association of School Counselors Inc (CASC) is a private, non-profit professional association headquartered at 449 West Foothill Blvd, Suite 517, Glendora, California, serving school counselors across California's pre-K through 12th-grade public school system. CASC is documented as the largest state-level school counseling association in the nation, with over 2,500 members drawn from a workforce of approximately 14,000 counselors statewide. The organization operates with a 13-person staff under Executive Director Loretta Whitson and a member-elected Board of Directors, and is governed as a typical professional association with volunteer committees, regional representation (Northern, Central, Southern California), and emerging-leader pathways.

CASC's product and service suite spans an annual membership program (regular $110/year, student $65/year, retired annual $75/year, retired lifetime $295 one-time, affiliate $110/year), the 26th Annual Convention & Expo at the Riverside Convention Center (October 7-9, 2026), the CASC Campus online learning platform for continuing professional development, authoritative publications including the California Standards for the School Counseling Profession (2023 Edition) and the California Continuum for Advancing School Counseling Practice, tri-annual newsletters and magazines, awards programs, the CASC Emeriti Scholarship for graduate students, and an endorsed-provider partnership with CPH & Associates for professional liability insurance. The technology stack is composed of standard, third-party SaaS platforms — AssociationSphere for membership, Cvent for event registration, BigCommerce for e-commerce, Zoom for webinars, and a proprietary LMS for CASC Campus — with no proprietary technology products developed in-house.

The business model is membership-dues-funded and event-funded, augmented by course fees, publication sales, donations, and merchandise. CASC generates direct legislative influence, notably sponsoring AB 2508 (2022), which revised California Education Code 49600 and authorized school counselors to deliver Medi-Cal LEA BOP reimbursable services, and securing Assembly Concurrent Resolutions 22 and 174 in 2025 and 2026. The organization has no parent company, no external funding rounds, and operates as an independent member-governed non-profit.

Name

CALIFORNIA ASSOCIATION OF SCHOOL COUNSELORS INC

Legal name

California Association of School Counselors Inc

Website

https://schoolcounselor-ca.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The California Association of School Counselors Inc is the largest state-level school counseling association in the U.S., serving over 2,500 members among California's approximately 14,000 K-12 school counselors through membership, an annual convention, online learning, publications, advocacy, and awards.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAIAA

School Counseling Services

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

SECONDARYEDAAALAD

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• School counseling association
• Professional membership association
• Education advocacy services
• Professional development courses
• Legislative advocacy education

Headquarters

HQ city

Glendora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from regular, student, retired annual, retired lifetime, and affiliate members provide the primary revenue stream. Fee structure: Regular $110/year, Student $65/year, Retired Annual $75/year, Retired Lifetime $295 one-time, Affiliate $110/year.

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

California Association of School Counselors Inc (CASC) is a member-governed non-profit professional membership association for school counselors in California. It provides membership benefits, an annual convention and expo, online continuing-education courses through CASC Campus, professional publications and standards documents, legislative advocacy, liability insurance access, awards, and scholarships to support the practice of school counseling statewide.

Product overview

CASC operates as a professional membership association offering a comprehensive suite of programs and services for school counselors in California. The core offerings include annual Convention & Expo events, CASC Campus online learning platform, professional publications including the California Standards and various guides, awards and scholarship programs, and member benefits such as liability insurance. The organization advocates for school counseling policy at state level and provides resources for professional development, networking, and student mental health awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• CASC Membership Annual membership subscription for practicing school counselors, graduate students, retired counselors, and affiliates in California, providing access to member benefits including publications, advocacy updates, liability insurance, discounts, and networking.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CPH & Associates Insurance Agency, Inc.coreStrategic or Co-development PartnerCPH & Associates is the endorsed provider of professional liability insurance for CASC members. Coverage includes occurrence form coverage, professional liability, unlimited defense coverage, state licensing board defense, deposition expense, portable coverage, medical expense, first aid, assault coverage, and supplemental liability. CASC promotes this partnership as providing superior coverage to what members can obtain elsewhere.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American School Counselor Association (ASCA): National professional association for school counselors; CASC is the largest state-level affiliate and aligns its California Standards with the ASCA National Model, making it the most direct comparable peer.
• California Association of School Psychologists (CASP): State-level California association for a closely related school-based mental health profession; operates with similar membership, advocacy, and professional development models targeting the same K-12 ecosystem.

Others

• California Teachers Association (CTA): Large California educator association serving teachers; closely adjacent membership/advocacy model and shared K-12 ecosystem, though different profession.

Broad incumbents

• National Association of School Psychologists (NASP): National association for school psychologists; overlaps with CASC as a related K-12 mental health professional association.
• American Counseling Association (ACA): National professional association for the broader counseling profession; serves as a parent/overlapping body for counselors including school counselors, with a wider scope than CASC.

Regional players

• Texas School Counselor Association (TSCA): State-level school counselor association for Texas; comparable membership and professional development structure but serves a different state.
• Washington School Counselor Association (WSCA): State-level school counselor association serving Washington; operates with the same membership, advocacy, and convention model as CASC but in a different state.
• New York State School Counselor Association (NYSSCA): New York state school counselor association with similar structure, advocacy, and member-benefit model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myCASC
• LinkedInlinkedin.com/company/california-association-of-school-counselors-inc
• Instagraminstagram.com/mycasc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALIFORNIA ASSOCIATION OF SCHOOL COUNSELORS INC