School House Idiomas

What School House Idiomas does

School House Idiomas is a private, founder-owned language school headquartered at Pero Vaz de Caminha 61, Vila Ipiranga, Porto Alegre, Brazil, founded in 2005 by Daiana. The school delivers private one-on-one English and Spanish tutoring with customized lesson plans for each student, offered both in-person at its single physical location and online via virtual classroom. Its core curriculum relies on standard Oxford University Press textbooks (e.g., American English File, Business Result, Oxford English for Careers series) across specialized verticals including aviation, medicine, legal, accounting, IT, telecommunications, automotive, fashion, pharmaceutical, and cabin crew English, as well as Spanish via Espanhol en Marcha and Socios. Teaching staff comprises approximately five instructors (Daiana, Daniela, Phil, Gab., Renan), with the founder Daiana actively involved as both owner and teacher.

The business model is direct-to-consumer private tutoring with pricing not publicly disclosed; inquiries are handled via WhatsApp, email, and a website contact channel. Revenue is generated primarily through recurring private lesson fees supplemented by specialized quick courses ('cursos rápidos') offered as one-time intensive programs, plus ancillary Kids/Teens programs and annual community events (Halloween Week, Musical March) that drive word-of-mouth referrals. Customer acquisition is overwhelmingly organic, relying on local word-of-mouth, social media presence (Facebook, Instagram, Twitter/X, LinkedIn), blog content, and community events rather than paid acquisition or partnerships.

No proprietary technology platform, mobile app, API, or AI/ML capability has been disclosed. The school uses standard educational publishing content rather than building its own curriculum or tooling. There is no external investment, no parent company, no institutional ownership, and no documented M&A activity; the business operates as a bootstrapped, founder-led small enterprise. Its go-to-market is purely regional (Porto Alegre) with online delivery extending reach modestly beyond the immediate geography, and it has no third-party resellers, channel partners, or enterprise sales motion.

Name

School House Idiomas

Legal name

School House Idiomas

Website

https://schoolhouseidiomas.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

School House Idiomas is a founder-owned private language school in Porto Alegre, Brazil, founded in 2005, delivering one-on-one English and Spanish tutoring with customized lesson plans, specialized industry curricula, and a home-like in-person plus online experience for individual learners and working professionals.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Language Schools (ESL/EFL) (EDAIAEAB)

akta.pro secondary industry

General Language Schools & Institutes (EDAMAFAA)

Keywords

• Private language tuition
• English language school
• Spanish language courses
• Business English training
• Customized language lessons

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Language Lessons: The school specializes in private (one-on-one) tutoring with customized lesson plans for each student. Lessons are available in-person at their physical location and online. Revenue is generated through ongoing private lesson fees.
2. Specialized Quick Courses: The school offers specialized quick courses (cursos rápidos) targeting specific industries such as aviation, medicine, legal, accounting, IT, etc. These appear to be supplementary or standalone intensive courses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

School House Idiomas is a private language school in Porto Alegre, Brazil, that delivers customized one-on-one English and Spanish lessons, both in-person and online. Its portfolio includes Business English, industry-specific English courses (aviation, medicine, legal, IT, accounting, etc.), general English conversation and travel courses, Spanish courses, and programs for children and teens. The school uses Oxford University Press and other published textbooks and emphasizes an immersive English-only classroom environment.

Product overview

School House Idiomas is a language school offering private English and Spanish language instruction with personalized lesson plans for each student. The portfolio includes Business English courses (Business Result), specialized English for professionals (Aviation, Medicine, Legal, IT, Accounting, Automobile, Fashion, Pharmaceutical, Telecoms, Cabin Crew, Emails), daily English courses (American English File, Basic Survival, Tourism), Spanish courses (Español en Marcha, Socios), and Kids/Teens programs (Kids, Metro, Next Station). The school also organizes cultural events including Halloween Week and Musical March, all conducted entirely in English to provide complete language immersion.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Result Business English course offering professionals more communication and language practice than ever, helping students develop relevant communication skills they can use immediately in the workplace.
• English for Cabin Crew Express series course designed for flight attendants who need to use English on the ground or in the air, also suitable for students preparing for airline admission tests or interviews.
• English for Emails Express series course ideal for professionals who need to write emails in a business context, covering different email styles and key language points.
• English for Medicine 1 Oxford English for Careers course teaching the language, information, and skills needed to start a career in medicine, covering patient care, reading practice, and OSCE-based communication skills.
• English for Telecoms Express series course for professionals working in telecommunications and information technology sectors, covering telecommunications language and business applications.
• English for Accounting Express series course for professionals who need to communicate with colleagues and clients about accounting and finance, using authentic documents and contextualized language.
• English for Automobile Industry Express series course for professionals who need to communicate about the automotive industry, covering different areas of the sector with functional language activities.
• English for Aviation Course designed to help students achieve ICAO Operational Level 4, covering air communications, ground movements, and end-of-flight procedures using authentic radiotelephony excerpts.
• English for Fashion Industry Express series course for professionals who need to communicate about the clothing industry, covering design, production, shipping, and retail stages.
• English for Pharmaceutical Industry Express series course for professionals who need to communicate with colleagues and clients in the pharmaceutical industry, covering all stages of drug production including research, development, quality control, and marketing.
• English for Information Technology Oxford English for Information Technology course for IT and computing students or professionals already working in the IT sector, covering 25 units with current IT topics and authentic materials.
• English for Legal Professionals Express series course for legal consultants, assistants, and lawyers who need to communicate precisely with colleagues, business partners, and co-workers, covering key areas of commercial law.
• American English File Six-level English course by Oxford with grammar, vocabulary, and pronunciation lessons, featuring audio and video with daily life scenarios that immerses students in real-world English.
• Basic Survival Practical English communication course for professionals who need English for work or travel, based on real-life situations covering daily conversations, ordering meals, hotel check-ins, and meetings.
• Tourism Tourism English course providing language, information, and skills needed to start a career in tourism, covering customer service, real tourism projects, and specialized vocabulary.
• Espanhol (Spanish) Spanish language courses using textbooks Español en Marcha and Socios, covering from A1 to B1 levels of the Common European Framework, including grammar, vocabulary, pronunciation, and business Spanish.
• Kids Private lessons and personalized teaching for children and teenagers, respecting individual learning rhythms and interests with fun, engaging, and interactive lessons using real-world and everyday aspects.
• Metro English course for teenagers with interesting and animated content that engages students in learning, featuring real teenage protagonists using real-world English, developing communication skills and critical thinking.
• Next Station Children's English course presenting a different country in each unit with realistic texts and images, promoting intercultural awareness through a world map with stickers and a passport for self-assessment.

Quantifiable outcome

• Immersive English-only instruction without Portuguese in classroom

Segments14 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CNA: CNA is Brazil's largest English language school chain with hundreds of franchised units nationwide. Directly comparable as a competing English-language provider in the same Brazilian market, though at vastly larger scale and broader, less specialized curriculum.
• CCAA: CCAA is a Brazilian language school chain with national franchise presence teaching English, Spanish, and Portuguese. Comparable as a competitor for the same Brazilian adult professional and kids segments, though via standardized franchise delivery rather than bespoke private tutoring.
• Wizard: Wizard by Pearson is one of Brazil's largest language school franchises offering English, Spanish, and other languages. Comparable as a multi-language Brazilian language school serving similar customer segments, but with a franchise model and far broader geographic reach.
• Yázigi: Yázigi is an established Brazilian English language school franchise. Comparable as a peer for the same Brazilian adult professional learner segment, particularly in Porto Alegre and other regional capitals.
• Cultura Inglesa: Cultura Inglesa is a long-established Brazilian English school chain with multiple units including in Porto Alegre. Comparable as a traditional in-person English provider targeting similar adult professional learners, but operating at chain scale.
• Fisk: Fisk is a Brazilian language school franchise offering English, Spanish, and other languages. Comparable as a competitor for the same local Brazilian market segments with similar general-language offerings, though via franchise scale.

Emerging players

• Preply: Preply is an online language tutoring platform with thousands of English tutors. Comparable as a substitute for School House's private English lessons, particularly for Brazilian learners seeking cheaper online alternatives with flexible scheduling.
• italki: italki is a global online marketplace connecting students with one-on-one language tutors. Comparable as a direct substitute for School House's core private one-on-one English tutoring, offering global price competition and online-native delivery.
• Open English: Open English is a Latin American online English learning platform with live group classes and tutoring. Comparable as a competitor targeting the same Brazilian adult professional segment with online delivery, but at lower price points and broader (less specialized) curriculum.

Regional players

• International House Brazil: International House is a global network of language schools with multiple Brazilian branches. Comparable as a premium English school competitor with similar adult professional and corporate training offerings, though typically concentrated in major capitals rather than regional cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SchoolHousePOA
• Facebookfacebook.com/schoolhouseenglish
• Instagraminstagram.com/schoolhouseidiomas
• LinkedInlinkedin.com/company/school-house-idiomas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School House Idiomas