School-ing
School-ing is a Madrid-based private training school founded in 2018 that delivers specialized Spanish-language architectural visualization (ArchViz) courses to individual professionals and career-transitioning learners globally through a flagship 9-month online program and shorter monographic courses.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What School-ing does
School-ing, legally Escuela Schooling S.L., is a Madrid-based private training institution founded in 2018 that specializes in architectural visualization (ArchViz) education. The company delivers instruction in Spanish to individual professionals and career-transitioning learners globally, combining synchronous online delivery with an in-person Madrid presence at Plaza Luca de Tena, 3. Its core product is the Curso Profesional de Visualización Arquitectónica, a 9-month, 500-hour live-online flagship program covering modeling, rendering, lighting, materials, and post-production using industry-standard tools such as 3ds Max, VRay, and Unreal Engine 5. Supporting this flagship offering are specialized monographic courses including a 5-month Unreal Engine 5 program (106 hours), a 32-hour architectural modeling course, and a 24-hour post-production/matte painting course taught by external practitioners such as Martín Loureiro of WAX Architectural Visualization.
The school operates on a tuition-based business model with revenue concentrated in professional course fees, supplemented by monographic course fees and optional third-party software certifications. Pricing is not publicly disclosed, but the company offers financing options and accepts bank transfer payments. Go-to-market is community-led and event-driven, relying on alumni success stories, participation in The Rookies awards competition (where 14 of 24 finalists in 2024 were School-ing students), instructor-led YouTube tutorials, and active social media presence across YouTube, Instagram, and Facebook. Distribution combines self-serve online enrollment via a student portal with direct in-person training at the Madrid headquarters.
The company is led by three co-founders with deep industry credentials: Adán Martín (Director General, 19+ years in ArchViz and advisor to Foster & Partners), Eduardo Rodríguez (Academic Director, 14+ years training and 1,000+ students trained), and Carla Jovine (Operations Director, film production background). The team consists of approximately 10 employees, the company is self-funded with no disclosed institutional investment, and it operates as an independent Spanish private limited company serving Europe, LATAM, and other international markets.
School-ing firmographics
Firmographics- Name
- School-ing
- Legal name
- Escuela Schooling S.L.
- Website
- https://school-ing.es
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- School-ing is a Madrid-based private training school founded in 2018 that delivers specialized Spanish-language architectural visualization (ArchViz) courses to individual professionals and career-transitioning learners globally through a flagship 9-month online program and shorter monographic courses.
- Ownership category
- akta.pro rank
School-ing industry classification
Industry- Product category
- Architectural Visualization Training
- NAICS
- Educational Services (611), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)
- akta.pro secondary industry
- Higher Education Course Design & Online Program Development (EDAGAKAB)
Keywords
Where School-ing is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
School-ing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Course Fees: Main revenue stream from the 9-month, 500-hour professional architectural visualization course offered in Live-Online format. Course includes Monday to Friday instruction with limited seats and available financing options.
- Monographic Course Fees: Shorter intensive courses (24-106 hours) covering specific topics such as Unreal Engine 5 for ArchViz, architectural modeling, and post-production/matte painting. These are offered with more flexible schedules for working professionals.
- Optional Certification Programs: Optional official certifications from various software programs offered complementarily to the main study program, generating additional revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Course - 500 hours over 9 months |
| Subscription | Annual | Unreal Engine 5 Course - 106 hours over 5 months |
| One time/ perpetual license | Multi-year contract | Architectural Modeling Course - 32 hours |
| One time/ perpetual license | Multi-year contract | Post-production and Matte Painting Course - 24 hours |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
School-ing product offering
Product offeringCore offering
School-ing is a professional training school specializing in architectural visualization (ArchViz) delivered in Spanish. The flagship offering is a 9-month, 500-hour live-online professional course covering modeling, rendering, lighting, materials, and post-production using industry-standard tools (3ds Max, VRay, Unreal Engine 5, Photoshop). The school also delivers shorter monographic courses on Unreal Engine 5, architectural modeling, and post-production/matte painting for working professionals seeking to specialize or update skills.
Product overview
School-ing is an educational institution specializing in architectural visualization (ArchViz) training in Spanish, connected to the professional world. The core offering consists of the Curso Profesional de Visualización Arquitectónica Live-Online, a comprehensive 9-month, 500-hour professional program delivered live online. Supporting this flagship program are specialized courses including the 5-month Unreal Engine 5 para ArchViz course (106 hours) focused on real-time rendering and VR content creation, and monographic courses such as Architectural Modeling (32 hours) and Postproduction/Matte Painting (24 hours). These intensive, focused courses target specific topics with flexible schedules for working professionals. The school operates from Madrid and maintains a community-focused approach to education.
Differentiator
Problem solved
Functional benefit
Products and services
- Curso Profesional de Visualización Arquitectónica Live-Online A comprehensive 9-month professional course in architectural visualization delivered live online, with 500 hours of instruction Monday through Friday, limited seats, and financing options available. Designed for individual professionals seeking to enter or advance in the ArchViz industry.
- Curso de Unreal Engine 5 para ArchViz A 5-month specialized monographic course (106 hours, Monday through Thursday) teaching students to transfer their workflow from standard 3D platforms to Unreal Engine 5 for creating interactive experiences, still images, animations, or virtual reality content.
- Curso de Modelado Arquitectónico A 32-hour online monographic course focusing on architectural modeling techniques, covering building modeling to complex furniture modeling using 3D Studio Max. Targeted at professionals seeking to specialize.
- Curso de Postproducción y Matte Painting para ArchViz A 24-hour online monographic course taught by Martín Loureiro from WAX Architectural Visualization, covering post-production techniques and matte painting used in one of the most important international ArchViz studios.
Quantifiable outcome
- 14 of 24 finalists in The Rookies 2024 awards were School-ing students
- +3 more outcomes
Companies that use School-ing
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
School-ing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
School-ing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Foster & PartnerscoreAdán Martín serves as advisor and trainer for Foster & Partners, providing professional development services to one of the world's most prestigious architecture firms.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
School-ing competitors and assessment
Company assessmentEmerging players
- Vertex School: Online 3D animation and game art school with mentor-led programs. Comparable as a small, specialized, online-delivery training provider targeting career-changers in adjacent creative technical fields.
- Rebelway: Online school specializing in Houdini and VFX training, expanding into Unreal Engine and real-time rendering courses. Comparable as a focused, online-delivery specialized training brand building recognition in emerging real-time pipelines.
Broad incumbents
- Gnomon — School of Visual Effects, Games + Animation: Los Angeles-based brick-and-mortar and online school offering degree programs and vocational tracks across VFX, games, and digital arts. Broader incumbent in the same specialized creative education category, with overlapping ArchViz-adjacent curriculum.
- Escape Studios (part of Pearson): UK-based creative technology school offering short courses and degree programs in VFX, animation, and games within a larger education group. Comparable as an established creative-industry training provider with similar vocational positioning.
Direct peers
- CGMA (Computer Graphics Master Academy): Online computer graphics school offering structured courses taught by industry professionals across hard-surface modeling, environments, and architectural visualization. Directly comparable as a remote-delivery, career-focused CGI education provider.
- Thinkbox Training (formerly The Gnomon Workshop): Online training library of professional tutorials across 3ds Max, V-Ray, Unreal Engine and related tools — many courses taught by working ArchViz artists. Directly comparable as a digital-first professional training resource for the same target audience.
- CG Spectrum: Online school offering mentor-led courses in 3D animation, VFX, and game design with industry professional instructors. Comparable as a specialized, online-delivery creative skills school targeting career-transitions into entertainment/visualization fields.
Others
- Lumion (Act-3D): Real-time architectural visualization software vendor offering certification and training content for architects. Comparable as a software-and-training ecosystem provider targeting an overlapping ArchViz/architect audience.
- Evermotion: Long-running provider of 3D models, scenes, and tutorials for ArchViz artists using 3ds Max, V-Ray, and Corona. Comparable as an ecosystem participant serving the same target audience with training-adjacent resources rather than full diploma programs.
- 3D Collective: Training and asset company co-founded by School-ing founders Adán Martín and Carla Jovine, focused on the ArchViz community. Adjacent and ecosystem-related — shares founder DNA and partly overlapping mission in ArchViz education/resources.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
School-ing social profiles
Digital presenceSchool-ing financial estimates
Financial estimateRevenue estimate
Valuation estimate
School-ing leadership team
Management profileNumber of profiles
Profiles3 records
School-ing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School-ing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School-ing
What does School-ing do?
School-ing is a professional training school specializing in architectural visualization (ArchViz) delivered in Spanish. The flagship offering is a 9-month, 500-hour live-online professional course covering modeling, rendering, lighting, materials, and post-production using industry-standard tools (3ds Max, VRay, Unreal Engine 5, Photoshop). The school also delivers shorter monographic courses on Unreal Engine 5, architectural modeling, and post-production/matte painting for working professionals seeking to specialize or update skills.
Is School-ing a public or private company?
School-ing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was School-ing founded?
School-ing was founded in 2018. It employs 1 to 10 people.
Where is School-ing based?
School-ing is headquartered in Madrid, Spain, in the Europe region.
How does School-ing make money?
Three revenue lines are on record. Professional Course Fees are the primary driver. The others are monographic Course Fees and optional Certification Programs.
Who are School-ing's main competitors?
Emerging players on record are Vertex School and Rebelway. Broad incumbents are Gnomon — School of Visual Effects, Games + Animation and Escape Studios (part of Pearson). Direct peers are CGMA (Computer Graphics Master Academy), Thinkbox Training (formerly The Gnomon Workshop) and CG Spectrum. Others are Lumion (Act-3D), Evermotion and 3D Collective.
Does School-ing have an API?
No public API is recorded for School-ing.
What industry is School-ing in?
School-ing's product category is Architectural Visualization Training. Its primary akta.pro industry code is EDAHAJAB, Design Colleges (Graphic, Industrial, UX/UI, Interior), with a secondary code of EDAGAKAB, Higher Education Course Design & Online Program Development. Its NAICS code is 611 and its SIC code is 8200.