LiveABC互動美語 敦化直營校

What LiveABC互動美語 敦化直營校 does

LiveABC互動美語 敦化直營校 is a wholly-owned direct-run branch of the LiveABC互動英語教學集團 (parent: 希伯崙股份有限公司), located in Songshan District, Taipei, established in 2008 and employing approximately 40 staff. The branch delivers the group's proprietary Come to Live English curriculum under the 4e teaching system (Engage–Explore–Evaluate–Extend) for learners aged 3–15, combining in-person classroom instruction with a multi-platform digital stack that includes AR English Smart Classroom experiences, LiveTalk real-person video speaking sessions with foreign teachers, and the LiveSchool online speaking-practice platform. Supporting tools such as the Bluetooth Smart Pen and Sight Word reading cards extend practice outside the classroom, while authorized Cambridge YLE and Anglia examination-center status allows the school to monetize standardized test registrations directly.

The school sits inside a broader corporate ecosystem whose revenue model blends recurring tuition from direct-run schools, franchise royalties and curriculum licensing from over 100 partner schools across Taiwan, proprietary textbook licensing into China, Vietnam, Thailand, and Korea, hardware and supplementary-material sales, and Cambridge YLE / Anglia exam fees. The group also runs teacher training and certification via 師培網 and has introduced AI-embedded features (AI Speaking Chatbot, AI Picture Book Factory, COME TO Live AI Talk APP) layered onto the existing curriculum and platform portfolio. Customer segments span children and parents (B2C), schools adopting LiveABC textbooks (B2B), and government and museum partnerships (B2G), with go-to-market executed through a hybrid of company-owned retail, franchise partners, and digital channels.

Name

LiveABC互動美語 敦化直營校

Legal name

Live Interactive English Center

Website

https://school.liveabc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveABC互動美語 敦化直營校 is a Taipei-based direct-run English school, part of LiveABC互動英語教學集團, serving children aged 3–15 through the proprietary 4e teaching system, augmented-reality classrooms, and LiveTalk online speaking sessions, with a Cambridge YLE/Anglia authorized test center on site.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)

akta.pro secondary industries

Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF), Language Development & ESL/Multilingual Learner Materials (Dual-Language, ELL) (EDACAJAI), Virtual World Language & Electives Providers (K–12) (EDAJADAK), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• English language education
• Children's English instruction
• Online speaking practice
• Augmented reality learning
• English proficiency testing

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 實體美語課程學費: 3~12歲幼兒及兒童美語課程、11~15歲國中英語課程，提供小一雙語先修、自然發音、兒童美語、培優美語、進階英文等完整學習階梯，透過全台直營校與加盟校收取學費
2. 線上課程學費: LiveTalk線上真人口說課程、AI口說聊天機器人、線上作業平台（Ready, Go!）等數位學習服務收費
3. 教材與叢書銷售: 自有品牌教材、點讀筆、點讀卡等教學輔具與學習資源的銷售
4. 英檢考試報名費: 作為劍橋英檢（YLE）和安格英檢的授權考試中心，收取考試報名費用（Starters NT$2,100、Movers NT$2,200、Flyers NT$2,300）
5. 加盟授權費用: 全品牌加盟制度，向加盟分校提供教材、師資培訓、招生支援等服務，收取加盟費用與權利金

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Live互動美語 provides comprehensive English language education for children aged 3-15 through a combination of physical classroom instruction and digital learning tools under the proprietary 4e teaching system. The company delivers age-tiered programs (toddler English, children's English, junior high English, adult English) through company-owned direct-run schools and a nationwide franchise network, supported by online platforms (LiveTalk, AI chatbot, smart pen, AR classroom) and standardized test preparation (Cambridge YLE, Anglia, GEPT).

Product overview

Live互動美語 is a comprehensive English education ecosystem for children ages 3-15, built on the proprietary 4e teaching system (Education, Entertainment, Exercise, Evaluation). The portfolio centers on Come to Live curriculum (B1-B11 levels) combined with technology-enhanced learning tools including AR英文智慧教室 for augmented reality experiences, LiveTalk for real-person video speaking practice with foreign teachers, and AI-powered features like AI口說聊天機器人 and AI繪本夢工廠. Supporting platforms include 師培網 for teacher certification, LiveSchool for speaking practice, Ready, Go! for homework management, and AI英檢素養網 for test preparation. The ecosystem covers phonics instruction, cross-curricular programs (Live Science, LiveKiddo), and standardized test preparation (YLE, Anglia, GEPT). The company operates through both company-owned direct schools and a franchise network across Taiwan.

Differentiator

Problem solved

Functional benefit

Brands

• LiveTalk: Online real-person video speaking practice platform connecting students with foreign teachers
• Come to Live
• LiveSchool
• KidsABC
• Live Horizons
• Ready, Go!
• LiveABC Smart Pen
• AR英文智慧教室
• 師培網

Products and services

• Live互動美語 (Live Interactive English) Core Program Comprehensive English language education system for children ages 3-15 combining classroom instruction with digital learning tools under the proprietary 4e teaching methodology (Engage, Explore, Evaluate, Extend). Delivered through direct-run schools and franchise branches.
• LiveTalk Online Speaking Practice Platform Online real-person speaking practice platform connecting students with foreign teachers via video for authentic English conversation practice. Features eight course categories covering children's, youth, and adult English programs.
• AR English Smart Classroom (AR英文智慧教室) Augmented reality enhanced English classroom combining AR technology with English curriculum. Includes AR English Smart Classroom: Exploring Taiwan and AR English Smart Classroom: World Tour programs for immersive cross-disciplinary learning experiences at museums and educational venues.
• Come to Live English Curriculum (B1-B11 levels) Proprietary English language curriculum covering B1-B11 levels for children, including phonics, reading, writing, and speaking components. Includes teacher certification program for franchise partners.
• KidsABC Toddler English (幼兒美語) English language curriculum specifically designed for toddlers and young learners (ages 3-6), focusing on early English exposure through interactive and play-based activities.
• Phonics Instruction Program (自然發音) Phonics instruction program teaching pronunciation rules and letter-sound relationships to build foundational reading skills in English for young learners.
• LiveHorizons Advanced English (培優美語) Advanced English program for students ages 11-15, preparing for higher-level English proficiency, academic English skills, and junior high school advancement.
• Bluetooth Smart Pen (藍牙智慧點讀筆) Bluetooth-enabled smart reading pen that provides audio feedback when touching specific points in textbooks, enabling interactive and self-paced learning for students.
• Sight Word Reading Cards (Sight Word點讀小卡) Sight word flash cards designed for beginning readers to recognize common English words by sight, supporting reading fluency development through point-and-read technology.
• COME TO Live AI Talk APP Mobile application integrating AI technology for conversational English practice, providing on-the-go speaking and listening exercises for students.
• Cambridge YLE Test Preparation (劍橋英檢) Cambridge Young Learners English Tests (YLE) preparation program covering Starters, Movers, and Flyers levels. LiveABC is an authorized Cambridge YLE examination center offering both preparation and official testing services. Exam fees: Starters NT$2,100, Movers NT$2,200, Flyers NT$2,300.
• Anglia International English Examination Preparation (安格英檢) Anglia International English examination preparation program. Anglia ESOL Examinations is managed by Chichester College, UK, providing internationally recognized English proficiency certification.
• GEPT Preparation Program (全民英檢) General English Proficiency Test (GEPT) preparation courses helping students prepare for Taiwan's standardized English proficiency examination at elementary, intermediate, and advanced levels.
• LiveKiddo Cross-Disciplinary English Program (幼小特色美語跨域課程) Specialized cross-disciplinary English program for young learners integrating multiple subject areas (arts, culture, science) for holistic learning and English immersion.
• Live Science English (美語學科學) Cross-disciplinary program combining English language learning with science content, enabling students to learn scientific concepts while developing English proficiency.
• AR English Exploration Camp (AR大場域英語探索營) AR-based large-scale English exploration summer camp held at science museums and educational venues, combining augmented reality with immersive English learning experiences.
• Live Time-Space Traveler 2026 Summer Program (Live時空旅行家) Thematic summer program for 2026 combining time-travel theme with English learning activities and adventures for students.
• Complete Brand Franchise System (品牌加盟制度) Full brand franchise system providing franchise partners with proprietary curriculum, teacher training, recruitment support, and operational guidance to operate Live-branded English education branches.

Quantifiable outcome

• 全省國中教材合作校突破100家（2013年）
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered moderate and core.

• 明新科技大學moderateStrategic or Co-development Partner · 1 November 2025明新科技大學與泰國SE-ED教育集團及LiveABC互動英語教學集團簽署三方MOU，展開跨國教育合作
• 泰國 SE-ED 教育集團moderateStrategic or Co-development Partner泰國SE-ED出版社於2012年起全面採用Act-English(Come to Live)美語教材，2025年與明新科技大學、LiveABC簽署三方MOU
• 希伯崙股份有限公司coreOthers希伯崙股份有限公司為LiveABC互動英語教學集團的母公司主體，2017年榮獲經濟部工業局卓越中堅企業獎

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Speak (AI English Tutor): AI-driven English speaking practice app; represents the technology threat frontier to LiveABC's AI Speaking Chatbot and AI Talk APP products.
• Engoo (Cambly Taiwan analog): Taiwan-popular online English conversation platform focused on short, affordable 1-on-1 speaking sessions; an emerging substitute for LiveABC's LiveTalk at lower price points.

Others

• 敦煌書局 (Caves Books): Taiwan's leading educational content distributor and publisher; comparable as an adjacent publishing-to-education operator and potential B2B channel partner for LiveABC's content library.
• Oxford University Press (Taiwan): Global English Language Teaching publisher and exam prep provider; an adjacent content and assessment ecosystem participant with comparable K-12 ESL materials in the same target market.

Direct peers

• TutorABC (數位資訊): Taiwan-headquartered online English tutoring platform with adult and junior segments; competes with LiveABC's LiveTalk real-person speaking courses and digital subscription offerings.
• 佳音英語 (Jiayin English): Long-established Taiwan English tutoring chain with multi-branch classroom presence targeting school-age children, overlapping with LiveABC's 3-15 core segment.
• 吉的堡 (Kid's Castle): Taiwan-based K-12 English franchise chain offering classroom instruction with proprietary curriculum — directly comparable to LiveABC's Come to Live series and franchise distribution.
• 芝麻街美語台灣 (Sesame Street English Taiwan): Licensed brand-driven K-12 English franchise in Taiwan using a similar content-plus-franchise model aimed at the same 3-12 parent demographic as LiveABC.
• 長頸鹿美語 (Giraffe English): Taiwan's largest K-12 English franchise chain with hundreds of branches, the most direct competitor to LiveABC's blended classroom + franchise + digital model for the 3-15 segment.

Broad incumbents

• EF Education First (Hello Kids / EF): Global English education incumbent with established presence in Taiwan offering both classroom and online programs; competes broadly with LiveABC across age segments and has deeper R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/school.liveabc
• Instagraminstagram.com/live_english_center?igshid=h1fwo571ci5j
• LinkedInlinkedin.com/company/liveabc%E4%BA%92%E5%8B%95%E7%BE%8E%E8%AA%9E-%E6%95%A6%E5%8C%96%E7%9B%B4%E7%87%9F%E6%A0%A1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveABC互動美語 敦化直營校