School of Natural Skincare

What School of Natural Skincare does

School of Natural Skincare is an online education platform that teaches individuals how to formulate natural, organic, vegan, and clean cosmetic products, operating under Goodness & Wonder Ltd from Bristol, UK. Founded in 2010 by Gail and Gareth as an extension of their Goodness & Wonder skincare brand, the company transitioned from in-person workshops to a fully online model in 2014 and now serves more than 25,000 students across 150+ countries. Its course catalog spans five flagship Diploma programs (Natural Skincare Formulation, Natural Haircare Formulation, Natural Makeup and Advanced Color Cosmetics, Soap Making, and Zero Waste Skincare and Haircare Formulation), multiple certificate and short courses, a free Fundamentals course, and a monthly credit-based Natural Cosmetic Formulation Club.

The platform is delivered via Thinkific LMS and complemented by a private Circle-based community app that supports peer engagement, tutor Q&A forums, formulation challenges, and monthly live Formulators' Forums led by qualified cosmetic scientists (Tina Svetek and Dr. Nicole Vorster). Course content is differentiated by PET-tested formulations, an 8-step repeatable formulation process, inclusive curriculum for diverse skin tones and hair types, and CPD accreditation. The company also publishes three books, including the international Amazon bestseller The A-Z of Natural Cosmetic Formulation.

Revenue is generated through a hybrid model: one-time course and Diploma purchases with optional payment plans, a freemium entry point (free Fundamentals course with $97 upgrade), a monthly subscription Club, and a Teacher Training Programme licensing channel with annual renewal fees. Distribution is entirely digital and self-serve, supported by content marketing, an email newsletter, active social media presence across Facebook, Instagram, Pinterest, and YouTube, PR coverage (BBC, Positive News, Country Homes & Interiors), and word-of-mouth referrals driven by community engagement. The company has won multiple Beauty Business Awards (2020-2024), CPD and Ethical Company Organisation accreditations, and operates a Devon-based in-house cosmetics laboratory established in 2019 to support proprietary product development and testing.

Name

School of Natural Skincare

Legal name

Goodness & Wonder Ltd

Website

https://schoolofnaturalskincare.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The School of Natural Skincare is a UK-based online education platform that teaches individuals how to formulate natural and organic cosmetics, serving more than 25,000 students across 150+ countries via Diploma programs, certificates, and a subscription-based Natural Cosmetic Formulation Club.

Ownership category

akta.pro rank

Product category

Online Cosmetic Formulation Education

NAICS

Cosmetology and Barber Schools (611511)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Esthetics / Skincare (EDAOALAE)

akta.pro secondary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Natural cosmetic formulation
• Online skincare courses
• Cosmetic chemistry education
• Organic beauty training
• Diploma skincare formulation

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online course sales: One-time purchase model for individual courses and diploma programs. Students pay upfront for lifetime or limited-time access to course materials, video tutorials, and community access.
2. Natural Cosmetic Formulation Club membership: Monthly subscription with 50 credits per month for members to access exclusive classes, formulations, experiments and reports. Credits can roll over or be purchased additionally. Members receive private community access and live forum invitations.
3. Course upgrade upsell: Free introductory course with $97 upgrade to advanced formulation course, enabling lead conversion from free to paid tier.
4. Teacher Training Programme licensing: Licensed programme allowing third parties to teach School of Natural Skincare courses, with annual license renewal fees after first year free training.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The School of Natural Skincare operates an online education platform that teaches individuals to formulate natural, organic, and vegan cosmetic products (skincare, haircare, makeup, soap, and zero-waste formulations) through self-paced diploma, certificate, and short courses. It sells individual course enrollments, a monthly subscription club membership with masterclasses from cosmetic chemists, and three formulation reference books.

Product overview

The School of Natural Skincare is an online, on-demand cosmetic formulation education platform founded in 2010 and headquartered in Bristol, UK, operating under Goodness & Wonder Ltd. Its course portfolio spans five major credential programs (Diplomas in Natural Skincare Formulation, Natural Haircare Formulation, Natural Makeup and Advanced Color Cosmetics, Soap Making, and Zero Waste Skincare and Haircare Formulation), alongside certificate courses (Certificate in Making Natural Skincare Products, Advanced Certificate in High-Performance Serum Formulation, Certificate in Formulating Mineral Makeup, Certificate in Cold Process Soap Making), a free Fundamentals of Skincare Formulation course, the How To Formulate Natural and Organic Skincare Like a Pro short course, and a Price Your Products for Profit business course. The flagship Diploma in Natural Skincare Formulation (now in its third edition) is positioned as the only course needed to create, launch, or grow a skincare brand. A free Fundamentals of Skincare Formulation course and its $97 upgrade short course provide entry-level and intermediate pathways. The Natural Cosmetic Formulation Club is a monthly credit-based membership offering exclusive masterclasses from cosmetic chemists, formulation libraries, lab skills tutorials, live monthly Formulators' Forums, and private community access via the Circle platform. The School also publishes three books, including the international bestseller The A-Z of Natural Cosmetic Formulation. All students receive access to a private Circle-based online community featuring peer support, Tutor Q&A forums, and the Learning Lab (Tutors Lab, Formulation Challenges, Formulators' Forums). The School is taught by founders Gail and Gareth and a team of qualified cosmetic scientists (Tina Svetek, Dr. Nicole Vorster) and has served over 25,000 students across more than 150 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Cosmetic Formulation Club: A membership club offering hands-on masterclasses created by cosmetic chemists, formulation challenges, Formulators' Forums, and access to exclusive formulations for advanced natural cosmetic formulators.

Products and services

• Diploma in Natural Skincare Formulation (Third Edition) The flagship comprehensive diploma covering every aspect of creating natural, organic, and vegan skincare products — from brand vision and skin science through cosmetic chemistry, professional formulation, preservation, stability and testing, to business essentials and cosmetics regulation. Positioned as the only course needed to create, launch, or grow a skincare brand.
• Diploma in Natural Haircare Formulation Comprehensive diploma exclusively focused on haircare, teaching students to formulate natural haircare products and launch haircare brands, covering shampoos, conditioners, and other haircare products tailored to diverse hair types.
• Diploma in Formulating Natural Makeup and Advanced Color Cosmetics Diploma covering the formulation of natural makeup and advanced color cosmetics, including mineral makeup, enabling students to create professional-grade natural color cosmetic products.
• Diploma in Soap Making Diploma covering all aspects of soap making, including cold process soap making, hot process soap, and liquid soap formulation techniques.
• Diploma in Zero Waste Skincare and Haircare Formulation Innovative diploma focused on formulating zero waste, sustainable skincare and haircare products, including solid skincare formats, to minimize environmental impact.
• Certificate in Making Natural Skincare Products Foundational certificate course for beginners teaching how to make natural skincare products, originally launched as the School's first online course and still a bestseller.
• Advanced Certificate in High-Performance Serum Formulation Advanced certificate course focused specifically on formulating high-performance serums, covering active ingredients, formulation techniques, and product stability for targeted skincare solutions.
• Certificate in Formulating Mineral Makeup Certificate course teaching students to formulate mineral makeup products, covering color cosmetics formulation and the specific techniques required for mineral-based cosmetic products.
• Certificate in Cold Process Soap Making Certificate course focused specifically on cold process soap making techniques, teaching students to create natural soaps using the cold process method.
• Fundamentals of Skincare Formulation (Free Course) Free online beginner course covering the essentials of skincare formulation, including formulation foundations, body care, facial skincare, creams and lotions, and natural and organic ingredients. Includes four professional formulas, five video classes, two step-by-step demonstration videos, a global supplier list, and an ingredients glossary. Access valid for 90 days.
• How To Formulate Natural and Organic Skincare Like a Pro (Short Course) Short paid course teaching a repeatable 8-step process to formulate natural and organic cosmetics from scratch, including how to follow a product development brief. Students formulate a signature facial oil customized to their skin type. Available as a $97 upgrade to the free course.
• Price Your Products for Profit (Business Course) Business-focused course teaching students how to price their cosmetic products for profit, covering cost analysis, pricing strategies, and business essentials for beauty brand owners.
• Natural Cosmetic Formulation Club (Membership) Monthly membership program offering bite-sized hands-on masterclasses created by cosmetic chemists. Members receive 50 credits per month to access 50-credit and 25-credit classes, formulations, experiments, and resources. Includes access to the private Circle-based online community, Tutor Q&A, monthly live Formulators' Forums, and the Learning Lab.
• The A-Z of Natural Cosmetic Formulation (Book) International Amazon bestseller co-written with Tina Svetek. An authoritative reference book on natural cosmetic formulation, aiming to dispel common myths and provide a correct foundation of knowledge.
• Natural Skincare Recipe Book Recipe book containing natural skincare formulations, including the Coconut and Shea Hand and Foot Cream formula mentioned as a founder favorite.
• Natural Shampoo and Conditioner Recipe Book Recipe book focused specifically on natural shampoo and conditioner formulations for haircare products.

Quantifiable outcome

• 25,000+ students trained worldwide from 150+ countries
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Dr. Nicole VorstercoreOthers · 1 January 2022Distinguished chemist with passion for education and formulation science. Joined as course tutor in 2022 providing invaluable student support, presenting at Formulator Forums, leading live teaching sessions, and marking course assignments.
• Cosmetic Chemist Tina SvetekcoreOthers · 1 January 2017Joined in 2017 bringing exceptional expertise in skincare and haircare formulation. Key team member who shares passion through Formulators' Forums and Tutor Q&As, presenting live teaching sessions and marking assignments. Co-authored A-Z of Natural Cosmetic Formulation book.
• Cosmetic Scientist Chandni PatelcoreOthers · 1 January 2016Joined the team in early 2016 bringing expertise from the beauty industry. Supported students with formulation questions and developed new course materials including the Advanced Certificate in High-Performance Serum Formulation. Left the team at some point prior to current.
• Circle platformcoreTechnology or IntegrationThird-party community platform provider for hosting private online student community accessible via iPhone/Android apps and desktop. Provides distraction-free space for peer support, tutor Q&A, and live events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SchoolofNaturalSkincare
• Facebookfacebook.com/SchoolofNaturalSkincare
• Instagraminstagram.com/schoolofnaturalskincare
• Pinterestpinterest.com/DIYSkincare
• LinkedInlinkedin.com/company/school-of-natural-skincare

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School of Natural Skincare