The School of New Feminist Thought

What The School of New Feminist Thought does

The School of New Feminist Thought, operated as KL Coaching, Inc., is a privately held coaching and content business founded in 2017 by Kara Loewentheil, a former Ivy League women's rights lawyer. The company teaches a proprietary feminist thought-work methodology — most notably the "Brain Gap" framework — designed to address what it calls socially-programmed anxiety in women through cognitive-change techniques rather than affirmation or therapy. Its core product is the Feminist Self-Help Society, a $149/month membership with no minimum commitment that bundles courses, live coaching calls, a 24/7 forum, a private podcast library, and a global community of thousands of members. The company is funded entirely through founder equity with no disclosed venture capital, and the operating group is approximately 5 people, anchored in New York.

The technology stack is intentionally non-technological: the differentiator is a proprietary coaching methodology and a deep content library rather than a software platform. The UnF*ck Your Brain podcast (516+ episodes) functions as the primary top-of-funnel content engine, supplemented by free workbooks as lead magnets. Revenue is diversified across five streams: the $149/month subscription membership, application-only private coaching packages priced at $25,000 (in-person intensive), $30,000 (3-month), and $100,000 (1-year), book royalties from the 2024 NYT and USA Today #1 bestseller Take Back Your Brain (Penguin), an annual Advanced Certified Feminist Coach (ACFC) certification program with a waitlist, and corporate speaking/workshops for clients including Experian. All revenue is generated direct-to-consumer through the company website and direct application, with payments processed via Stripe and PayPal; there is no app, no API, and no AI infrastructure. The methodology has been validated through a national randomized clinical trial published in JAMA Network Open.

Name

The School of New Feminist Thought

Legal name

KL Coaching, Inc.

Website

https://schoolofnewfeministthought.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The School of New Feminist Thought is a privately held coaching and content business founded by Kara Loewentheil that teaches feminist thought-work methodology through a $149/month membership, a top-rated podcast, private coaching, and a bestselling book. It serves women experiencing anxiety, imposter syndrome, and self-doubt, with a global community of thousands of members.

Ownership category

akta.pro rank

Product category

Life Coaching and Personal Development Services

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAGAI

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Feminist life coaching
• Thought work methodology
• Cognitive change coaching
• Women's personal development
• Anxiety coaching membership

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Feminist Self-Help Society Membership: Monthly membership program at $149/month providing access to courses, coaching calls, community, and content library. No minimum commitment.
2. Private Coaching: High-ticket coaching packages including in-person intensives ($25,000), 3-month packages ($30,000), and 1-year packages ($100,000). Application-only.
3. Book Sales: Take Back Your Brain published by Penguin in 2024, reached #1 on USA Today Non-Fiction Bestseller List and New York Times Bestseller List.
4. Certified Feminist Life Coach Program: Annual certification program for training feminist life coaches; registration opens once yearly with waitlist.
5. Speaking Engagements: Keynote speaking at corporate events, conferences, and organizations on confidence, imposter syndrome, burnout, and belonging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The School of New Feminist Thought operates a feminist coaching and self-development platform centered on its proprietary "Brain Gap" and thought work methodology. It sells the Feminist Self-Help Society monthly membership ($149/month) with courses, live coaching calls, and community, plus high-ticket private coaching packages ($25,000 to $100,000), an annual coach certification program, and a Penguin-published bestselling book. The offering targets women experiencing socially-programmed anxiety, imposter syndrome, and self-doubt.

Product overview

The School of New Feminist Thought operates as a coaching and self-development platform centered on feminist thought work and cognitive-change methodology. The core offering is The Feminist Self-Help Society, a monthly membership program ($149/month) providing courses, live coaching calls, community, and self-coaching tools. This is complemented by the UnF*ck Your Brain Podcast (a top-rated show with hundreds of episodes), Kara Loewentheil's NYT bestselling book 'Take Back Your Brain' (2024), private coaching options (intensives from $25,000 and 1:1 packages up to $100,000), and an annual certification program (ACFC). Free resources include the Feminist Anxiety Fix Workbook and Podcast Workbook. The portfolio spans content, community, coaching, and credentials—from self-paced digital products to premium high-touch services.

Differentiator

Problem solved

Functional benefit

Brands

• Feminist Self-Help Society: A feminist coaching membership program that teaches members how to close the Brain Gap through cognitive-change tools, self-coaching techniques, and community support. The program includes courses, live coaching calls, and a private community.
• UnF*ck Your Brain

Products and services

• The Feminist Self-Help Society A feminist coaching membership program that teaches women how to close the Brain Gap and address socially-programmed anxiety through cognitive-change tools, thought work, self-coaching courses, monthly courses, live coaching calls, a 24/7 coaching forum, and community access. Priced at $149/month with no minimum commitment.
• Private Coaching - In-Person Intensives Two-day in-person coaching intensives in New York City or travel to client's city, providing deep-dive brain reprogramming work. Priced at $25,000 investment, includes two coaching sessions and dinner together. Travel and accommodation not included for non-NYC locations.
• Private Coaching - 1:1 Session Packages One-on-one coaching packages including three-month ($30,000, one 45-minute kick-off call plus eight 30-minute coaching calls) and one-year ($100,000, one 45-minute kick-off call plus thirty 30-minute coaching calls) options. Application-only with no public pricing on the website.
• ACFC (Advanced Certified Feminist Coach) Program A certification program for individuals who want to become certified feminist life coaches using the proprietary feminist thought work methodology. Registration opens annually with a waitlist available.
• UnF*ck Your Brain Podcast A top-rated feminist coaching podcast offering 516+ episodes on thought work, anxiety management, confidence building, and personal development. Features coaching hotline episodes answering listener questions. Primarily a content marketing channel for the broader business.
• Take Back Your Brain (Book) NYT and USA Today #1 bestselling book published by Penguin in 2024, offering practical philosophy and cognitive-change tools for women to overcome socially-programmed anxiety and patriarchal socialization.

Quantifiable outcome

• Reduced burnout and imposter syndrome; improved self-confidence, self-compassion, and flourishing in JAMA clinical trial
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/karaloewentheil
• LinkedInlinkedin.com/company/the-school-of-new-feminist-thought
• Instagraminstagram.com/karaloewentheil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The School of New Feminist Thought